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CC - Approval of a Professional Services Agreement in an Amount Not-to Exceed $112,500 with We Are RALLY to Develop and Implement a Public Communications and Messaging Program to Educate and Engage the Public About Homelessness and the Proposed Homekey Motel Reuse Projects.
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Meeting Date: January 24, 2022
Contact Person/Dept: Tevis Barnes - CDD/Housing
Phone Number:
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date:
Public Notification: (Email) Meetings and Agendas-City Council and Housing (01/20/2022); We Are RALLY (12/29/2021); and Advisory Committee on Housing and Homelessness (11/16/2021 (E-Mail) Meetings and Agendas - City Council (01/20/2022)
Department Approval: Sol Blumenfeld, Community Development Director (01/10/2022)
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RECOMMENDATION:
Staff recommends the Culver City Council approve a professional services agreement in an amount not-to-exceed $112,500 with We Are RALLY (RALLY) to develop and implement a public communications and messaging program to educate and engage the public about homelessness, and the proposed Homekey Motel Reuse Projects.
BACKGROUND/DISCUSSION
We Are RALLY
RALLY is an issue-driven communication firm with experts in political, media and digital strategy. The firm employs a variety of tactics to help their clients achieve a legacy of positive change which include strategic communication, coalition building, messaging, design and branding, and digital and earned media. The firm has experience with outreach campaigns, video production, content writing, messaging, graphics, technology infrastructure, and websites. RALLY has worked with the City of Culver City (City) Community Development Department (CDD) Advanced Planning Division in the messaging surrounding the General Plan Update ...
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