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CC - (1) Acceptance of a 2021 Fiesta La Ballona Sponsorship Donation from Amazon in the Amount of $50,000; and (2) FOUR FIFTHS VOTE REQUIREMENT: Approval of a Budget Amendment to Record the Revenue of $50,000 and Appropriation of $50,000 in FY 2021-2022 Upon Receipt of the Funds.
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Meeting Date: September 13, 2021
Contact Person/Dept: Darren Uhl/PRCS
Phone Number: (310) 253-6655
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [] Attachments: []
Commission Action Required: Yes [] No [X] Date:
Public Notification: (Email) Meetings and Agendas - City Council (09/08/2021)
Department Approval: Armando Abrego, PRCS Director (09/01/2021)
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RECOMMENDATION
Staff recommends the City Council (1) accept a 2021 Fiesta La Ballona Sponsorship Donation from Amazon in the amount of $50,000; and (2) approve a budget amendment to record the revenue of $50,000 and appropriate $50,000 in FY 2021-2022 upon receipt of the funds (four-fifths vote requirement).
BACKGROUND/DISCUSSION
On August 20, 2021, Parks, Recreation and Community Services Department staff received an email from Fiesta La Ballona Committee (FLBC) Member Marcus Tiggs. In his role as an FLBC Sponsorship Ad Hoc Subcommittee Member, he informed staff that Amazon representatives had confirmed a $50,000 sponsorship donation in support of the 2021 Fiesta La Ballona ("Fiesta"). This donation qualifies Amazon as a Platinum Level Fiesta Sponsor. The benefits of being a Platinum Sponsor are:
Platinum Sponsor
* Donation of $10,000.
* A free booth prominently located on the Fiesta grounds.
* A Banner (provided by the sponsor) over a prominent area of Fiesta (Main Stage) for the entire weekend.
* Business name and logo on all advertisements.
* Business name and logo prominently displayed on the Fiesta website Homepage, with a link to the busin...
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