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CC - Approval of (1) Amendment to the Corporate Pointe Master Sign Program to Authorize the Use of the City Logo; and (2) Related License Agreement for Use of the Logo.
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Meeting Date: July 10, 2017
Contact Person / Dept: Elizabeth Garcia/CDD
Todd Tipton/CDD
Phone Number: (310) 253-5708 and (310) 235-5783
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [] Attachments: Yes [X] No []
Commission Action Required: Yes [] No [X]
Public Notification: (E-Mail) Meetings and Agendas - City Council (07/05/17); Corporate Pointe property owners (07/06/17); Chamber of Commerce (07/05/17)
Department Approval: Sol Blumenfeld, Community Development Director (06/30/17)
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RECOMMENDATION
Staff recommends the City Council approve (1) an amendment to the Corporate Pointe Master Sign Program in order to authorize the use of the Culver City logo; and (2) a related license agreement for use of the logo.
BACKGROUND/DISCUSSION
In the early 1980's Corporate Pointe was entitled as a mid-rise office park with approximately 1.6 million square feet of office and ancillary retail use in nine buildings with five parking structures and surface parking. (See Attachment No. 1 - Corporate Pointe Location Map) At that time, a Master Sign Program was approved to ensure project signage was installed in a uniform manner, consistent with the requirements of the Sign Ordinance.
Construction of 700 Corporate Pointe (recently renamed C3 and readdressed 5800 Bristol Parkway) commenced in 2016 and will be completed later this year. The property owners are working to rebrand the area in order to attract quality office tenants including technology based businesses. Part of the rebranding involves the proposed use of the Culver City logo in order to take advantage of Culver City's positive i...
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