title
CC - (1) Approval of an Amendment to the Existing Professional Services Agreement with Tripepi Smith and Associates (TSA) for Communications Support in an Amount Not-to-Exceed $100,000.
body
Meeting Date: June 26, 2017
Contact Person/Dept: Shelly Wolfberg/City Manager's Office
Phone Number: (310) 253-6000
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: []
Commission Action Required: Yes [] No [] Date:
Public Notification: (E-Mail) Ryder Smith/Tripepi Smith and Associates; Meetings and Agendas - City Council (06/21/17);
Department Approval: John M. Nachbar, City Manager (06/20/17)
_____________________________________________________________________
RECOMMENDATION
Staff recommends the City Council approve an amendment to the existing professional services agreement with Tripepi Smith and Associates (TSA) for Communications Support in an amount not-to-exceed $100,000.
BACKGROUND
Since TSA's engagement started with the City in late January 2017, the City has experienced a noticeable increase in the posting activity on City social media channels. Monthly Facebook Page posts have risen from 29 to 152, Tweets from 42 to 135, and Nextdoor from 0 to 26. This increased presence has increased the Facebook Page Reach from 9,452 in January to 110,312 in April - supported by some Boosted Post (paid advertisement) activity. Twitter impressions have risen from 27,300 in January to 62,171 in April. The monthly number of engaged GovDelivery recipients has increased from 15,870 to 16,603.
TSA has also worked with City staff on the "In the News" articles on the City website and Press Releases. TSA has routinely participated in strategy sessions with City Staff as requested to review issues that have arisen, offer guidance on how to communicate on those issues, and aid in the development of communications plans for those stories. TSA has also conduct...
Click here for full text