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CC - Approval of a Professional Services Agreement with Beyond Direct Marketing LLC for Fiesta La Ballona Marketing Services for a Two-Year Term Ending on March 31, 2019 for an Aggregate Not-to-Exceed Amount of $33,000 Over the Two-Year Term, with Three Additional One-Year Options, Contingent Upon Performance.
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Meeting Date: March 27, 2017
Contact Person/Dept: Susan Obrow/PRCS
Dan Jassim/PRCS
Phone Number: (310) 253-6628
(310) 253-6672
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [] Attachments: Yes [X] No []
Commission Action Required: Yes [] No [X]
Public Notification: (E-Mail) Meetings and Agendas - City Council (03/22/17); Fiesta La Ballona Committee (03/22/17); Beyond Direct Marketing LLC (03/22/17); Fiat Luxx Productions (03/22/17)
Department Approval: Daniel Hernandez, PRCS Director (03/17/17)
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RECOMMENDATION
Staff recommends the City Council approval of a professional services agreement with Beyond Direct Marketing LLC (BDM) for Fiesta La Ballona (the "Fiesta") marketing services for a two-year term ending on March 31, 2019 for an aggregate not-to-exceed amount of $33,000 over the two-year term, with three additional one-year options, contingent upon performance.
BACKGROUND
The Fiesta La Ballona is a three-day community event that typically occurs at the end of August each year. This year Fiesta will be held on Friday, August 25, Saturday, August 26, and Sunday, August 27, 2017. Although the Fiesta is a three-day event, City staff and the Fiesta La Ballona Committee (the "Committee") spend approximately eleven months of the year, planning, promoting, preparing, implementing and finally, wrapping-up and reporting on the Fiesta. Everyone takes a break during the month of September and the cycle begins again in October. Because...
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