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CC - (1) Waiver of Formal Competitive Bidding Procedures; and (2) Approval of a Memorandum of Understanding with Santa Monica's Big Blue Bus to Continue Providing Bus Advertising Services
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Contact Person/Dept: Samantha Blackshire/Transportation
Phone Number: (310) 253-6535
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [] Attachments: Yes [] No [X]
Commission Action Required: Yes [] No [X] Date:
Commission Name:
Public Notification: (E-Mail) Meetings and Agendas - City Council (06/08/16)
Department Approval: Art Ida (06/03/16)
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RECOMMENDATION
Staff recommends the City Council (1) waive formal competitive bid procedures; and (2) approve a Memorandum of Understanding (MOU), for a three-year term and two additional one-year options, with the City of Santa Monica for the continued management of the City's bus advertising program.
BACKGROUND
The City of Culver City's Transit Operations Division, known as Culver CityBus (CCB), is responsible for providing public transit service within the City of Culver City and surrounding communities. CCB's friendly bus operators and fleet of 54 Compressed Natural Gas (CNG) buses service approximately 5 million riders annually over an area encompassing 25.5 square miles. Since CCB services the Westside of Los Angeles County, as does Santa Monica's Big Blue Bus (BBB), the City Council previously concluded that allowing revenue-generating advertisements on the exterior surfaces of its buses is a reasonable means of maximizing use of Culver CityBus capital investments and providing additional revenue to the Transit Fund.
The City of Culver City originally entered into an MOU with the City of Santa Monica to provide bus advertising services in 2011. This was after the City...
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