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CC – CONSENT ITEM: (1) Approval of a Pilot Program to Support Activations in Media Park and Direction to the City Manager as Deemed Appropriate; and (2) Authorize the City Manager to reduce or waive rental fees for the use of Media Park.
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Meeting Date: October 13, 2026
Contact Person/Dept: Edgar Varela, Economic and Cultural Development
Phone Number: (310) 253-5752
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [] Attachments: []
Public Notification: (E-Mail) Meetings and Agendas – City Council (9/23/2026)
Department Approval: Adam Troy, Assistant City Manager (09/15/2026)
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RECOMMENDATION
Staff recommends City Council (1) approve a pilot program to support activations at Media Park and provide direction to the City Manager as deemed appropriate, and (2) authorize the City Manager to reduce or waive rental fees for the use of Media Park.
BACKGROUND
Media Park is a 1.2-acre open space adjacent to Downtown Culver City, managed by the City under a long-term lease with the City of Los Angeles. The park is also home to the historic Ivy Substation, currently leased to The Actors' Gang. Currently, the park provides a passive, green space in Downtown, with occasional summer programming and functions as permitted through the current rental policy. The License Policies and Procedures for Special Events in Media Park, which differs from the Culver City Park Permit process, allows for commercial uses to rent the park for a specific use for $500 per day or non-profits for $100 a day. Other fees may be required depending on the use.
Over the past several months, staff from Economic Development, Vitality and Equity Division have discussed opportunities to activate the park more consistently to support the surrounding Downtown area as a destination. This effort builds on the City's broader economic and...
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