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Consideration of a Request from Unibail-Romanco-Westfield ("Westfield") to Amend the Design for Development to Broaden the Definition to Include Off-Premises Advertising.
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Meeting Date: October 3, 2023
Contact Person/Dept: Elizabeth Garcia/ Economic and Cultural Development Department
Phone Number: (310) 253-5708
Fiscal Impact: Yes [] No [x] General Fund: Yes [] No [x]
Public Hearing: [] Action Item: [x] Attachments: []
Public Notification: GovDelivery (09/29/23);
Department Approval: Jesse Mays, Assistant City Manager (09/28/23)
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On August 8, 2023, representatives from Unibail-Romanco-Westfield ("Westfield") requested to amend the Design for Development to broaden the definition to include off-premises advertising. The City Council directed this request to the Economic Development Subcommittee for discussion.
The City Council approved the Westfield Design for Development ("DFD") in 2007 allowing on-premises commercial advertising associated with the Westfield Culver City site. The DFD establishes appropriate regulations for all signage and graphics located on the interior and exterior of the building relative to quantity, size, height, location, color construction materials, lighting, and other design details.
The objective of the DFD is to provide business visibility from the adjacent freeway while protecting surrounding residential area views. Currently, the DFD allows for static imagery for the businesses located within the Mall and/or services rendered/good produced or sold on premises. A sign which advertises a brand name, trade name, product, or service only incidental to the businesses or services conducted or operating at the Mall is not permitted.
The Zoning Code precludes billboards and off-site signage (i.e., advertising), however the DFD includes specific language to allow advertising for certain servic...
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