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CC - CONSENT ITEM: (1) Award of an In-Kind, Off-Cycle Special Event Grant to the Nike Women's Series/The Night After Dark Los Angeles 13.1 Run in an Amount Not-to-Exceed $1,000; (2) Designation of the Event as City Sponsored; (3) Approval of a License Agreement for Related Street Closures and Reimbursement of City Costs Exceeding Sponsorship; and (4) Direction to the City Manager as Appropriate.
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Meeting Date: March 17, 2025
Contact Person/Dept: Edgar Varela, Special Events Manager
Elaine Warner, Economic Development Director
Phone Number: (310) 253-5752
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No [X]
Attachments: Yes [X] No []
Public Notification: (E-Mail) Meetings and Agendas - City Council (03/12/2025)
Department Approval: Jesse Mays, Assistant to the City Manager (02/28/2025)
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RECOMMENDATION
Staff recommends the City Council (1) award an in-kind, off-cycle special event grant to the Nike Women's Series/The Night After Dark Los Angeles 13.1 Run (Nike Run) in an amount not-to-exceed $1,000; (2) designate the Nike Run a City Sponsored Event; (3) approve a License Agreement for related street closures and reimbursement of City costs exceeding sponsorship; and (4) provide direction to the City Manager as appropriate.
BACKGROUND/DISCUSSION
On February 24, 2025, the City Council approved consideration of an off-cycle City sponsorship for the Nike Run event planned for June 7, 2025 (Attachments 1 & 2).
The Nike Run is a half marathon event along the 405 freeway, between La Cienega Avenue to Florence Ave/Manchester Boulevard, with a portion extending through Culver City to include portions of W. Centinela Avenue (Attachment 3). The start and finish of the race will be at the Athlete's Village located at the SoFi Stadium in Inglewood and 10,000 runners are expected to participate.
As part of the event preparation, Nike will conduct extens...
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