Discussion and Direction Regarding Recommendation to Place a Ballot Measure on the November 2 2010 Ballot to Increase the City s Transient Occupancy Tax Rate from 12% to 14% and Authorization of a Consultant to Assist City Staff with Educational Program Related Thereto. City of Culver City California Agenda Item Report ITEM: Item Number: A 2 Meeting Date: 07/12/2010 CITY COUNCIL AGENDA Discussion and Direction Regarding Recommendation to Place a Ballot Measure on the November 2 2010 Ballot to Increase the City s Transient Occupancy Tax Rate from 12% to 14% and Authorization of a Consultant to Assist City Staff with Educational Program Related Thereto. Contact Person/Dept.: Jeff Muir/Finance Phone Number: (310) 253 5865 Fiscal Impact: Yes X No General Fund: Yes X No Public Hearing: Action Item: Attachments: Commission Action Required: Yes No Date: _______________ Public Notification: (E Mail) Meetings and Agendas City Council (06/xx/10) Department Approval: Jeff Muir (06/30/10) Chief Financial Officer Approval: Jeff Muir (06/30/10) City Attorney Approval: Carol Schwab (by H. Baker) (07/08/10) City Manager Approval: P. Lamont Ewell (07/08/10) RECOMMENDATION: Staff recommends the City Council provide direction to staff to bring back the necessary items for City Council action in order to place a measure on the November 2 2010 ballot to increase the City s Transient Occupancy Tax (TOT) rate from 12% to 14% and authorize a public education process about the measure. BACKGROUND: California Revenue and Taxation Code (Section 7280) authorizes the legislative body of any city or county in the State of California to levy a tax on the privilege of occupying a room hotel room or other lodging establishment for a period of 30 days or less. This tax is commonly referred to as a transient occupancy tax or hotel tax. The City of Culver City's TOT was originally adopted at 4% as a general tax in 1964 by Ordinance No. CS 498. Over the years it was gradually increased the last being i...
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