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ACTION ITEM - Discussion of Visit Culver City Tourism Branding Efforts, Website Development and Business Inclusion Criteria.
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Meeting Date: April 11, 2025
Contact Person/Dept: Luis Gonzalez, Economic and Cultural Development
Phone Number: (310) 253-5767
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: []
Public Notification: GovDelivery (4/8/2025), Downtown Culver City Business Association (4/8/2025), Culver City Arts District (4/8/2025), Chamber of Commerce (4/8/2025)
Department Approval: Jesse Mays, Assistant City Manager (04/07/2025)
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As part of the Fiscal Year 24-25 workplan, City staff is developing a Visit Culver City (VCC) brand and destination marketing campaign, that includes a stand-alone website. VCC is proposed as a collaboration between hotels, events, local businesses and community partners to highlight local shop, eat, play and stay opportunities to attract tourism to Culver City.
Brand Development
In January 2025, staff released a request for proposal (RFP) for the Visit Culver City Tourism Campaign Branding. The objective of the effort is to increase tourism awareness and visitation in anticipation of national and international sporting events coming to the region in the next few years.
In March 2025 staff selected MMGY Global to provide branding development services.
MMGY Global is an international marketing and communications firm with an office in Culver City. MMGY has experience working with destinations and has developed brands such as Visit Anaheim, Visit Santa Monica, Destination Vancouver (Canada), Visit Los Cabos (Mexico) and many other destinations. MMGY is committed to capturing Culver City's identity to build a brand that connects City amenities from shopping, dining, hospitality, and recreation.
City staff will be conducting community engag...
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