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CC - ACTION ITEM: (1) Discussion and Direction Regarding a Request from Unibail-Romanco-Westfield ("Westfield") to Amend the Design for Development to Broaden the Definition of Allowable Signage to Include Off-Premises Advertising, and Potential Amendments to the Sign Ordinance; and (2) If Desired, Creation of an Ad Hoc Signage Subcommittee and Appointment of Two Council Members thereto.
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Meeting Date: October 23, 2023
Contact Person/Dept: Elaine Gerety Warner/ Economic and Cultural Development Department
Phone Number: (310) 253-5708
Fiscal Impact: Yes [] No [x] General Fund: Yes [] No [x]
Attachments: []
Public Notification: (E-Mail) Meetings and Agendas - City Council (10/17/2023)
Department Approval: Jesse Mays, Assistant City Manager (10/04/2023)
RECOMMENDATION
Staff recommends City Council (1) discuss and provide direction regarding a request from Unibail-Romanco-Westfield ("Westfield") to amend the Design for Development to broaden the definition of allowable signage to include off-premises advertising, and potential amendments to the Sign Ordinance; and (2) if desired, create an Ad Hoc Signage Subcommittee and appoint two Council Members thereto.
BACKGROUND
On September 11, 2023, representatives from Westfield requested to amend the Design for Development to broaden the definition of allowable signage to include off-premises advertising. Off-premises advertising (referred to as "off-site signs" in the City's Sign Ordinance) are specifically prohibited under the City's current Sign Ordinance. The City Council directed this request to the Economic Development Subcommittee (Mayor Vera and Council Member Eriksson) for discussion.
The City Council approved the Westfield Design for Development ("DFD") in 2007 allowing on-premises commercial advertising associated with the Westfield Culver City site. The DFD establishes appropriate regulations for all signage and graphics located on the interior and exterior o...
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