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CC– ACTION ITEM: Update on the City’s Explore Culver City Tourism Program and Direction to the City Manager as Deemed Appropriate.
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Meeting Date: September 14, 2026
Contact Person/Dept: Elaine Warner / Economic Development Director
Phone Number: (310) 253 - 5777
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No [X]
Public Hearing: [] Action Item: []
Attachments: Yes [] No [X]
Commission Action Required: Yes [] No [X] Date:
Public Notification: (E-Mail) Meetings and Agendas – City Council (09/08/2026)
Department Approval: Adam K. Troy, Assistant City Manager (08/26/2026)
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RECOMMENDATION
Staff recommends the City Council receive an update on the City’s Explore Culver City tourism program and provide direction to the City Manager as deemed appropriate.
BACKGROUND/DISCUSSION
In January 2026, the City Council approved the Explore Culver City brand and tagline as the first element of a larger promotional campaign to attract visitors, increase tourism and position the City regionally, nationally and internationally. In addition to the traditional Transient Occupancy Tax (TOT) paid by hotel guests, restaurants, retail and other commercial businesses all benefit from tourism and special event visitation, which supports the local economy through sales tax revenues.
A successful visitation program creates activity across multiple sectors with the objective to increase the number and economic value of visitors choosing Culver City. As Los Angeles County prepares for the 2028 Olympics and beyond, Culver City has the unique opportunity to implement its Explore Culver City campaign as a component of the City’s broader economic development and placemaking strategy via hospitality house partnerships and international visitation to the regions. The intent is to create a tourism program that is not j...
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