City of Culver City, California
Redevelopment Agency Agenda Item Report
RECOMMENDATION:
Staff recommends the Culver City Redevelopment Agency (the “Agency”) authorize
the issuance of a Request for Proposals (“RFP”) seeking the services of a qualified
parking consulting firm.
BACKGROUND:
Downtown is thriving. Much of this success is predicated upon the availability of an
ample and convenient parking supply. The parking supply is owned by the Agency,
the City or private property owners. The parking supply is available in public parking
structures, public/private parking lots and on street.
The parking structures are managed pursuant to the Agency’s adopted policies
(Attached) that determine staff goals and priorities as well as the user groups who
may access the facilities such as theater patrons, Trader Joe’s customers,
Downtown employees, etc. The parking structures provide the majority of visitor and
employee parking Downtown.
The parking structures were constructed to catalyze Downtown’s rehabilitation. As
the rehabilitation has progressed parking demand has increased. With an increase
in demand has come some competition between user groups for available parking
spaces. Staff believes that in order to address this issue policy modifications must
be made to ensure the fair allocation of parking spaces among user groups.
Downtown user groups include patrons of Downtown businesses, Theaters, and
Farmer’s Market. Employees of Downtown business also park in the structures. In
addition employees of Brotman Hospital, Miller Honda/Toyota and Sony Studios
utilize the parking structures. Staff will lease parking on a daily basis to film
Meeting Date: 06/16/08 Item Number: A-2
AGENDA ITEM: Authorization to Issue a Request for Proposals Seeking the
Services of a Qualified Parking Consulting Firm.
Contact Person/Dept.: Christopher Evans,
Redevelopment
Phone Number: (310) 253-5744
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: Downtown Business Association (06/9/08); Master E-Mail Notification
List (06/11/08); Chamber of Commerce (06/9/08).
Department Approval:
Sol Blumenfeld
Executive Director Approval:
Jerry B. Fulwood (06/12/08)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball)
City of Culver City, California
Redevelopment Agency Agenda Item Report
production crews and extras if parking is deemed available by the Agency parking
management company, Modern Parking.
In addition to the parking structures, several other parking options exist in
Downtown, including long-term private surface parking lots, parking on the P-1 level
of City Hall, and short-term curbside metered parking. These parking resources are
an important a piece of the Downtown parking supply. Staff believes that a review of
the policies governing the use of these parking options should also be undertaken.
DISCUSSION:
In order to assist in making parking policy and management recommendations, staff
recommends that the Agency authorize distribution of an RFP scope of work
(Attached) to qualified parking consultants.
The scope of work requires the parking consulting firm perform an analysis of
various Downtown parking resources and then develop recommendations for policy
and management revisions. The scope of work will include:
• A full identification of the Downtown parking supply including: public parking
structures, City Hall parking, on-street parking and public/private parking lots;
• An evaluation of City parking requirements for all uses including restaurants
and outdoor dining;
• A parking supply and demand analysis;
• Development of a unified Downtown parking management plan.
Process
City and Agency Staff have worked with the Downtown Business Association (DBA)
to develop the RFP’s Scope of Work. Staff intends to deliver the RFP to qualified
parking consultants and receive responses approximately 60 days from issuance.
The results of the RFP will be presented to the Council and Agency for
consideration.
FISCAL ANALYSIS:
The availability of parking is a crucial component to the long term fiscal health
Downtown. Existing policies encourage public parking to attract visitors to
Downtown. Visitors to Downtown are paramount to the success of Downtown
businesses.
Downtown businesses generate Sales Tax, Utility Users’ Tax, Business Certificate
Tax, Base-year Property Tax, and Property Tax Increment for the City and the
Agency. These revenue sources are used to fund vital City services and continuing City of Culver City, California
Redevelopment Agency Agenda Item Report
redevelopment efforts. A well managed Downtown parking supply will contribute to
the continuing success of Downtown businesses.
The RFP will request that respondents price each item in the scope of work
separately in a menu fashion. In this way any item that is determined by the Agency
to be too costly can be removed from the contracted scope of work.
Funds are available in Program 91000 to pay for contracting with a parking
consulting firm.
ATTACHMENT:
1. Parking Consultant RFP Scope of Work
2. Study Area
3. Redevelopment Agency Parking Policies
MOTION:
That the Culver City Redevelopment Agency:
1. Authorize the issuance of a Request for Proposals (“RFP”) seeking the
services of a qualified parking consulting firm.
MEETING DATE: June 16, 2008
AGENDA ITEM:
Authorization to Issue a Request for Proposals Seeking the Services of a
Qualified Parking Consulting Firm.
ATTACHMENTS
Page No.
1. Parking Consultant RFP Scope of Work 1 - 3
2. Study Area 4
3. Redevelopment Agency Parking Policies 5 - 9
The City of Culver City, California Proposed Scope of Work
Request for Proposal (RFP)
Downtown Parking Policy & Management Study
The purpose of the parking management study is to analyze existing and future
parking conditions and create recommendations for the efficient management of
publicly owned parking Downtown.
Study Area:
• Downtown Culver City, defined as the Commercial Downtown (CD) zone and
City Hall (see map attached).
Scope of Services:
Parking Structures Current Use
• Develop data on transient, monthly and weekend verse weekday parking
demand;
• Determine whether there is a current or projected shortage of parking, and if
so, where and to what extent;
• Formulate alternatives for addressing parking needs, supply, and demand
utilization strategies covering monthly, transient, Theater and Production
Company parking, identifying peak periods that may exceed capacity;
• Determine impact of Parcel B development, and strategies for addressing that
impact;
• Determine if Agency is meeting or exceeding its obligations per DDA with
Oliver Macmillan; if not recommend strategies for meeting that obligation;
• Identify best parking practices for occupancy levels at structures;
• Provide input on options for 24 hour access at structures.
ATTACHMENT 1
1The City of Culver City, California Proposed Scope of Work
On Street Current Use
• Analyze on street parking and make recommendations for adding additional
on street parking spaces
• Formulate alternatives for increasing parking turn over for on street spaces;
• Recommend best pricing for meters based on the goal of turning over
metered parking spaces;
• Determine if meter feeding should be disallowed ;
• Determine if additional meters should be installed, and at what locations;
• Analyze current meter times to determine if those times should be changed to
meet the goal of turning over parking during times of high usage;
• Analyze current meter equipment and make recommendations as to other
types of revenue equipment that are available
• Analyze current on street parking enforcement practices and make
recommendations to improve parking turnover.
City Hall
• Develop data on City Hall level P-1 parking demand;
• Formulate parking alternatives and controls for the management of parking
on level P-1.
Downtown Parking Supply and Demand
• Review future demand determine if supply is adequate;
• Determine if future publicly owned parking facilities are needed using 10 year
and 20 years out as horizon years;
• Compile a full identification of Downtown parking supply.
Downtown Parking Requirements
• Review Downtown parking requirements for all uses;
• Evaluate parking requirements for restaurants and outdoor dining.
ATTACHMENT 1
2The City of Culver City, California Proposed Scope of Work
Parking Management
• Evaluate current condition of the public sector parking functions and the
various governments and departments involved with both on-street and off-
street parking operations;
• Perform a review and comparison of other successful municipal parking
management systems to assist in determining the best model for Downtown
Culver City;
• Develop organizational / management model for a unified Downtown parking
system, to include both on-street and off-street parking planning,
management, and operation;
• Analyze the parking systems financial situation and make recommendations
to improve the parking system’s financial situation by maximizing its parking
assets and revenue potential.
Product of Parking Study:
The product of this effort will be a clearly defined strategic parking improvement
implementation plan. The plan will make recommendations as to short term, mid
term and long term parking improvements. The outcome of this study will be the
development of specific implementation steps for each recommendation.
Time Line of Study:
All elements of the scope of work shall be complete and a final report presented
within 4 months of contractor receiving a notice to proceed.
ATTACHMENT 1
3ATTACHMENT 2
4
PARKING POLICIES
REDEVELOPMENT AGENCY OWNED AND OPERATED PARKING FACILITIES
Adopted Parking Policies
December 19, 2005
The following are the parking policies for Redevelopment Agency owned and/or
operated parking facilities. The parking facilities are available to businesses within
Culver City and/or those businesses within the boundaries of the Culver City
Revitalization Corporation.
PARKING STRUCTURES
WATSEKA PARKING STRUCTURE
3844 Watseka Avenue
Hours of Operation: Monday – Thursday 8 a.m. – 2 a.m.
Friday & Saturday 8 a.m. – 3 a.m.
Sunday 10 a.m. – 1 a.m.
Outside these hours, access cards are used to enter and exit the structure.
Size and Use:328 total spaces
Available for monthly and short-term parking
CARDIFF PARKING STRUCTURE
3846 Cardiff Avenue
Hours of Operation: Monday – Thursday 8 a.m. – 2 a.m.
Friday & Saturday 8 a.m. – 3 a.m.
Sunday 10 a.m. – 1 a.m.
Outside these hours, gates are left open and individuals can enter and exit the
structure.
Size and Use: 397 total spaces
Available for monthly and short-term parking
9770 CULVER BOULEVARD CULVER CITY, CA 90232-0507 TEL 310.253.5760 FAX 310.253.5779 www.culvercity.org
ATTACHMENT 3
5INCE PARKING STRUCTURE
9099 Washington Boulevard
Hours of Operation: Monday – Thursday 8 a.m. – 2 a.m.
Friday & Saturday 8 a.m. – 3 a.m.
Sunday 10 a.m. – 1 a.m.
Outside these hours, the structure is closed.
Size and Use:801 total spaces
Available for monthly and short-term parking
EXISTING PARKING LOTS
STATUS/DESCRIPTION
DUQUESNE LOT - 9900 Culver Boulevard
Size: 36 total spaces
Public Parking – Controlled short-term parking
between 9AM-5PM.
COAST MEDIA LOT - 4043 Irving Place &
4044-48 Lafayette Place
Size: 61 total spaces
Employee Parking - Currently used by CCUSD
and Westwood One on a month-to-month basis.
VENICE LOT* - 9415-25 Venice Boulevard
Size: 30 total spaces
Proposed Culver Theatre Bus Parking -
Currently being used by Kayne ERAS for bus
parking.
CANFIELD LOT – Canfield Avenue
Size: 28 total spaces
Employee Parking - Currently used for employee
parking by surrounding businesses.
ROBERTSON LOT* - 3757 Robertson
Size: 32 total spaces
Employee Parking - Currently leased for monthly
parking on a month-to-month basis by Hoke-
Willat businesses. Limit 6 spaces per business.
More spaces, if available, may be issued upon
request.
WARNER LOT* - 8511 Warner Drive
Size: 242 total spaces
Public Parking – Leased for monthly parking
only.
VIRGINIA LOT* - 10401-10601 Virginia
Avenue
Size: 143 total spaces
Employee Parking - Currently leased for monthly
parking on a month-to-month basis to businesses
located near the Virginia lot. This location is
operated as a valet parking
*These parking lots are not located within Downtown Culver City and, as such, are available to other
designated businesses as noted in the table.
parking policies_approved December 19, 2005.doc Page 2 of 4
ATTACHMENT 3
6POLICIES
Monthly Parking
All lots, with the exception of Duquesne, are used for reserved, month-to-month parking.
The following policies are in place and are relevant to all parking facilities:
1. Monthly Rates*
$60 – per person (Monday-Friday)
$80 – per person (7 days per week)
$110 – per tandem pair
*Businesses that do not have offices within Culver City who desire monthly parking
may do so for an additional $10 per person.
2. Parking spaces are made available per person, not per space.
3. For the parking lots, parking tags are issued monthly and must be hung from the
vehicle’s rear view mirror at all times or a parking citation will be issued by the
Culver City Police Department and/or vehicle may be towed. For the parking
structures, access cards are issued for entrance and exit to the structures.
4. Vehicle storage is prohibited and subject to citation and/or towing of vehicle.
5. Subletting is prohibited and may cause the revocation of parking privileges.
6. Residential and overnight parking is prohibited.
7. All parking, unless under a separate agreement, is month-to-month. The
Redevelopment Agency reserves the right to revoke parking with 30 days notice.
8. Car repair and/or service is not allowed.
9. Agency may require the removal of any vehicles found to be leaking oil.
10. Only “Head In” parking allowed.
11. The following fees apply:
A replacement fee of $25 is charged for the replacement of a lost or damaged
access card.
A replacement fee of $15 is charged for the replacement of a lost or damaged
parking tag.
A late payment fee of $5 will be charged if payment is not received by the 5
th
day
of the month. Access to the structure will be denied until payment is received.
For those who park in the parking structures, a fee of $5 will be charged for each
instance a monthly parker does not park in the designated employee parking
area.
For those who park in the parking structures, if found to be parked in the
customer parking area, the vehicle will be cited.
12. “Turn around” parking (i.e., parking in the structure for the 2 hour free period and
exiting and reentering the structure for a subsequent 2 hour free period) is
prohibited. Individuals identified as turn around drivers will be required to pay the
daily maximum rate.
Daily Parking
1. First two hours free. Additional two hours free with validation. $1.00 per hour
thereafter up to a maximum of $8.00.
2. Validation stickers are provided to Culver City business owners at $.50 per sticker.
Validation stickers are to be provided to customers only and are not valid for
parking policies_approved December 19, 2005.doc Page 3 of 4
ATTACHMENT 3
7employees or students. Validation stickers used by employees or students to exit
the structure will not be honored. Businesses that do not have offices within Culver
City who desire validation stickers for their customers may purchase them at a cost
of $1 per sticker. The validations are provided in books of 100 stickers.
3. Maximum rate charged for lost ticket.
4. Vehicles with handicapped identification must pay to park.
5. Free parking for veterans parking vehicles with specific license plates issued to
Medal of Honor recipients, Legion of Valor recipients, Purple Heart recipients, Pearl
Harbor Survivors, and Former Prisoners of War. This policy applies to vehicle
license plates of such type from all states.
parking policies_approved December 19, 2005.doc Page 4 of 4
ATTACHMENT 3
8
PARKING POLICIES - Amended
REDEVELOPMENT AGENCY OWNED AND OPERATED PARKING FACILITIES
Adopted Policies for Downtown Parking
December 4, 2006
1. That the excess supply of parking, in Agency owned-operated parking
structures should continue to be available to businesses on a monthly
basis and film companies on an as needed basis. This encourages
new and expanding businesses who are in buildings with insufficient
parking for employees to locate in Downtown.
2. That the Agency provide parking to targeted businesses. Should a
business that is located in an existing building expand operations and
need additional parking as required by the code then the Agency could
provide the parking. Criteria for determining what types of businesses
should receive parking will be established.
3. That new Downtown construction build adequate parking to meet
zoning code requirements. Through a development agreement
between the Agency and a developer or business; parking could be
provided to meet zoning code requirements on a discretionary basis.
4. That the long-term goal of the Agency in Downtown is to create a
visitor friendly Downtown as this is the case, customers visitors should
have exclusive access to parking that is the most accessible to
restaurants and retail.
ATTACHMENT 3|10 13|