City of Culver City, California
Agenda Item Report
Meeting Date: 09/09/2013 Item Number: J-1
JOINT CITY COUNCIL AND SUCCESSOR AGENCY BOARD AGENDA ITEM:
Consideration of Sponsorship of the “Crush Cancer” Charitable Fundraising
Event Produced by DogTown CrossFit in Partnership with Stand Up To Cancer.
Contact Person / Department:
Joe Susca/CDD
Todd Tipton/ CDD
Phone Number:
(310) 253-5763
(310) 253-5783
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: (E-Mail) Meetings and Agendas – City Council (09/03/13); The
Culver City Chamber of Commerce (09/03/13); the Downtown Business Association
(09/03/13); Stand Up to Cancer (08/28/13); DogTown CrossFit (08/28/13).
Department Approval:
Sol Blumenfeld (09/04/13)
City Attorney Approval:
Carol Schwab (by H. Baker) (09/03/13)
Chief Financial Officer Approval:
Jeff Muir (by M. Noller) (09/04/13)
City Manager Approval:
John M. Nachbar (09/04/13)
RECOMMENDATION:
Staff recommends the Board of Directors of the Successor Agency to the Culver City
Redevelopment Agency (Successor Agency Board) and the City Council approve a
request received from DogTown CrossFit in partnership with Stand Up To Cancer to
sponsor their “Crush Cancer” charitable fundraising event in the form of waiving rental
fees and providing staff in-kind services.|1010|
BACKGROUND:
DogTown CrossFit is a Culver City based fitness facility that specializes in boot camp
style workouts. In the prior two years, DogTown CrossFit’s annual “Crush Cancer”
charitable fundraising event has been held at the 9300 Culver Boulevard parking lot in
downtown (Parcel B). All proceeds raised by the event are returned to Stand Up To
Cancer (SU2C). SU2C is a charitable services fund administered by the
Entertainment Industry Foundation whose focus is to provide funding for research to
treat and cure cancer.
In previous two years, 100 individuals participated in the Crush Cancer events, raising
a total of $165,000.
DISCUSSION:
This year, the organizers anticipate raising approximately $500,000 as a result of
DogTown CrossFit’s decision to partner directly with SU2C and their combined ability City of Culver City, California
Agenda Item Report
to secure the participation of 42 additional fitness centers. Participants in the Crush
Cancer event are required to raise a minimum of $150 and will perform a 15-minute
workout either on Parcel B or at their own fitness center. The Crush Cancer event will
occur on Saturday, October 12, 2013. More details of the event are outlined in the
attached PowerPoint presentation.
The proposed sponsorship includes:
• Waiving the Successor Agency’s $500 rental fee for use of Parcel B.
• Providing City staff in-kind services.
• In the case the value of City/Successor Agency support meets the $1,000 criteria
and the City Council determines to sponsor the event, DogTown Crossfit
requests banners be strung across the public right-of-way at the following
locations (at the organizers expense):
o Washington Boulevard at Walgrove Avenue
o Overland Avenue near Veteran’s Memorial Building
o Sepulveda Boulevard near Berryman Avenue
• As a condition of sponsorship, the organizers would be required to include the
City’s logo on the banners and to list the City as a sponsor of the event in e-
mails, on their website, on signs, t-shirts, in press releases and on printed
materials.
FISCAL ANALYSIS:
If sponsorship is approved, the Successor Agency will forego the standard $500 rental
fee.
Dedication of in-kind City staff time to the event would mean a reduced availability of
staff time for other City efforts but would otherwise not cause an impact to the General
Fund.
ATTACHMENTS:
1. August 7, 2013 SU2C Letter Requesting Sponsorship
2. SU2C PowerPoint Slide Presentation
MOTIONS:
That the City Council:
1. Determine whether to provide in-kind financial assistance to DogTown CrossFit
for its Crush Cancer Event on Saturday, October 12, 2013 at the 9300 Culver
Boulevard property; and, City of Culver City, California
Agenda Item Report
2. (In the case such in-kind financial assistance is determined to be at least
$1,000), consider designating the Crush Cancer Event as a City-sponsored
event.
That the Successor Agency Board:
Waive the $500 rental fee for use of the 9300 Culver Boulevard property for the
Crush Cancer event.
NOTES:
|1010|To be categorized as a “sponsored” event by the City, an event must meet the criteria set forth in
Culver City Municipal Code (CCMC) Section 17.330.040.B.7.b.ii. confirming that the City is (a)
participating in an official capacity in the planning, preparation or promotion of the event or activity;
and (b) contributing 25% of the total estimated costs of the civic event or activity or at least $1,000,
whichever is less. This contribution may take the form of funds, labor, staff time, materials, a waiver
of fees, or any combination thereof. The CCMC requires both (a) AND (b) conditions be satisfied.
Additionally, in order for an event to be considered sponsored, the City Council must determine, by
specific action, that the above criteria have been met.
MEETING DATE: 09/09/2013
AGENDA ITEM: JOINT CITY COUNCIL AND SUCCESSOR AGENCY
BOARD AGENDA ITEM: Consideration to Sponsor the
“Crush Cancer” Charitable Fundraising Event Produced
by DogTown CrossFit in Partnership with Stand Up To
Cancer.
ATTACHMENTS
No. Item Pages
1
2
August 7, 2013 SU2C Letter Requesting Sponsorship
SU2C PowerPoint Slide Presentation
1-2
3-12
August 7, 2013
Dear Honorable Mayor and Membe rs of the Cul ver City Council:
We are writing to you today to req uest sponsorship from the Cit y of Culver City for
our upco ming event, Crush Cancer. Crush Cancer is one of the fastest-growing
fundra isin g even ts a nd h ealth expos in Southern Cali forn ia , whe re fundraising will
benefit Stand Up To Cancer's (SU2 C) collabor a tive canc e r research. SU2C is
the initiat i v e that r a is es funds to hasten the p a ce of grou n dbr eak i ng transla tion al
research that can g e t new ther apies to cancer patients quickly and save lives.
This is the t hird yea r th a t Crus h Cancer will take place, with nearly $165,000 hav i ng
been raised in the previous tw o years. DogTown CrossFit, a lo cal Culver City gym,
puts on the event to benefit SU2 C, and last year, over 100 members from the gym
particip ated.
This year, the event takes place in downtown C ulver City a t Par cel B on Saturday,
October 12, and will include a workout called "Crush Cancer" w i t h three d i vis i on s:
advanc ed, intermediate and novic e. We currently have 28 teams, i nc luding 26 g y ms,
signed up to participate from ac ro ss Southern Califo r nia and th roughout the
country. The other 25 gyms do not need to have their clients part i cip a te on P arc e l
B; rather, t heir C rush Cancer wo rkouts may occur on their own premises. Each
particip ant in Crush Ca n cer must raise a minimum of $15 0 for SU2C a n d we
antic i pate r aising $500,000 at t his year’s e vent. In add i tio n to the workout, there
will be a health expo that will fe atu r e local shops, restaurant s and businesses to
create a fun, family-f riendly atmos phere.
As part of our requested sponsor ship, we are asking to waive th e foll owing f ees :
- Rent for P arcel B for the day: $ 500
- Sanitatio n / T rash Pick-Up: $ 300
- Electricity hookup: $ 200
- Special Event Permit: $ 75
o Total: $1,075
In addition to the above, we would also like to request the per mission to install
three city banners, which we wi ll fund the cost for, to be stru ng across the following
streets:
- Washington Boulevard at Walgrove Avenue
ATTACHMENT NO. 1
Page 1- Overland Avenue in front of the Veteran’s Memorial Building
- Sepulveda Boulevard near B erry man Avenue
If the City sponsorship is approv ed, the City’s logo will be pl aced on the banners and
the City will be listed as one of the sponsors of the event in e-mails, on the website,
in press rel e ases a nd o n printed m a terials. Th e enclosed Power Poin t presen tat i on
includes ad ditio nal, det ailed infor mation abo u t the upcoming Crush Canc er ev e nt.
Please feel free to let us know i f you have any questions about the event. We very
much look forward to h earing from you and thank you in a dvanc e for your time.
Best,
Alexa Levy (Stand Up To Cancer) a nd Josh Gallegos (DogTown Cros sF it)
ATTACHMENT NO. 1
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