City of Culver City, California
City Council Agenda Item Report
RECOMMENDATION
Staff recommends the City Council approve the new classification specification for
Economic Development Administrator.
BACKGROUND
In 2001, the City Council approved reclassification of a Redevelopment Project
Specialist position to Redevelopment Project Manager to administer the City’s
economic development programs. During the budget process for FY2005-2006, the
City Council approved the addition of an Economic Development Division to the
Community Development Department. This division is primarily responsible for
retaining, expanding and attracting preferred businesses to the City of Culver City as
well as managing the contracts of various City real property sites.
DISCUSSION
In order to properly identify this position in the marketplace, the Community
Development Department, in concurrence with the Personnel Department, is
proposing to reclassify this position to Economic Development Administrator. The
current title and classification specification of Redevelopment Project Manager is not
consistent with the responsibilites and duties that are expected of the position within
the Economic Development Division.
Meeting Date: 02/13/06 Item Number: C-6
AGENDA ITEM: Approval of the New Classification Specification for Economic
Development Administrator
Contact Person/Dept.: Serena Wright Phone Number: 310-253-5640
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No []
Public Hearing: [] Action Item: [x] Attachments: [x]
Public Notification: Master Notification List (02/08/06); Culver City Management Group
(02/08/06)
Department Approval: Serena Wright
(02/07/06)
CAO Approval: Martin R. Cole for Jerry B.
Fulwood (02/08/06)
City Controller Approval:
n/aCity of Culver City, California
City Council Agenda Item Report
Redevelopment’s work efforts are focused on revitalizing existing property sites,
whereas Economic Development is responsible for retaining, expanding and
attracting business, as well as real property coordination.
The new division was created for two reasons: to focus on the City’s economic
development programs, and the merging of real property duties within the Economic
Development Division. Community Development had recommended that the position
be created as part of the 2005-06 budget process, but due to time constraints this
was not feasible.
The Civil Service Commission approved this revised classification specification at
the December 7, 2005 meeting.
FISCAL ANALYSIS
There is no fiscal impact.
ATTACHMENTS
1. New Classification Specification for Economic Development Administrator
2. Classification Specification for Redevelopment Project Manager
MOTION
That the City Council
Approve the new classification specification for Economic Development
Administrator.
MEETING DATE 2/13/06
AGENDA ITEM Approval of the New Classification Specification Economic
Development Administrator
ATTACHMENTS PAGE
1 New Classification Specification for Economic Development
Administrator 1-3
2 Classification Specification for Redevelopment Project Manager 4-5City of Culver City
December 2005
Title ECONOMIC DEVELOPMENT ADMINISTRATOR
Definition
The occupant of this classification is in the unclassified service This management position serves as the
manager of the Economic Development Division responsible for overseeing the economic development
activities including, business retention, expansion and attraction programs, financial incentives,
coordinating and managing the Redevelopment Agency's property management and real property
acquisition and disposition activities
Supervision Received and Exercised
The position assigned to this classification reports to the Community Development Director (Assistant
Executive Director of the Culver City Redevelopment Agency) Responsibilities include supervision of
Management Analysts and other professional, technical and clencal staff as assigned
Essential Job Duties
The following tasks are essential for this position Incumbents in this classification may not perform all of
these tasks, or may perform similar related tasks not listed here
1 Manages and coordinates the planning and implementation of economic development programs
including area marketing, advertisement and promotion campaigns, and business attraction
programs
2 Develops with staff short and long-term strategies for implementation of economic and real
property activities and implementation schedules and guidelines to accomplish strategies
including but not limited to property acquisition and disposition, and developer/tenant selection
and negotiation
3 Negotiates, prepares, evaluates and manages contracts for services related to property appraisal,
acquisition, relocation, title search, property management, disposition and residential and business
relocation
4 Negotiates with property owners or their agents for purchase, lease or voluntary transfer of
property and easements, cleanng of title and processing of claims for damage
5 Reviews analysis, documents and reports prepared by staff to assure accuracy, completeness and
appropnateness
6 Develops with staff, and in coordination with all appropnate City Departments/Divisions,
economic development priorities and real property objectives
7 Keeps abreast of legislative developments which may impact Economic Development programs,
policies and/or procedures and implements approved follow-up action
8 Prepares and monitors the Economic Development Division's budget, ensunng programs are kept
within established limits
9 Attends Council/Agency meetings and acts as a staff resource to vanous Agency sub-committees
and City staff
10 Prepares or arranges for preparation of documents related to transactions of the Redevelopment
Agency including, but not limited to, easements, conveyances, notes, deeds of trust, grant deeds,
nghts of entry, licenses, permits, reconveyances and agreements
11 Monitors contracts and agreements of the Redevelopment Agency relating to economic
development or property management activities which involve payments or financial calculations
ECON DEVADM DOC
2/8/2006 11 21 33 AM
IPage Two — Economic Development Administrator
12 Manages Agency property not required for immediate use, which includes inspecting, monitoring
and coordinating the maintenance of the property and the collection of rents and leases, verifies
inventory of trade fixtures on the property
13 Analyzes economic data and prepares long-term business and financial forecasts in coordination
with other City employees
14 Supervises, assigns, trains, motivates and disciplines division personnel to accomplish the goals
and objectives of the various functions and activities
Minimum Knowled2e, Skill and Ability
ICnowled2e of
Relevant federal and state laws, regulations, and procedures concerning redevelopment, economic
development, real estate and real property
Principles, practices and methods of public administration including budgeting, purchasing, and
personnel management
Financial procedures and regulations pertaining to real estate, loan management, and property
improvements
Principles and practices of personnel selection, training, supervision, evaluation, and discipline
Title report preparation and real estate acquisition and relocation procedures
Condemnation procedures
Business mathematics and English
Municipal zoning regulations and development review procedures
Principles and practice of supervision
Skill and Ability to
Read, understand, interpret and apply legal, technical, and complex development regulations
Communicate effectively in both verbal and written form
Supervise and motivate staff
Implement Agency and Departmental regulations
Read, understand and write basic legal descriptions of properties
Gather data, analyze data objectively and develop sound proposals
Maintain effective working relationships with fellow employees, the pubic, and contractors
Negotiate
Understand and interpret instruments of real property conveyances, management, leasing and licenses,
title services and escrow closing procedures
Negotiate leasing and other real property agreements
Prepare reports, correspondence and agreements
Interact professionally with other employees, contractors and the public
Apply Agency policies and procedures and State and Federal laws to acquisition, disposition,
management and relocation
License and Certificate
Possession of a valid California Class C driver's license
Econ dev adm DOC
2/8/2006 11 21 33 AM
zPage Three — Economic Development Administrator
Tramin2 and Experience
Any combination equivalent to training and experience that could likely provide the required knowledge,
skills, and abilities would be qualifying A typical way to obtain the knowledge, skills, and abilities
would be a Bachelor's Degree from an accredited college or university in business administration urban
planning and five years of progressive responsible expenence in the administration of redevelopment
programs including two years of expenence as a supervisor
Physical Requirements and Workm2 Conditions
Require vision (which may be corrected) to read small pnnt
Require mobility of arms to reach and dextenty of hands to grasp and manipulate small objects
Lower body mobility may not be required
Perform work which is pnmanly sedentary
Is subject to office and outside environmental conditions
May be required to attend penodic evening meetings and/or to travel within and out of City boundanes
to attend meetings
May be required to work evenings or weekends
Econ dev adm DOC
2/8/2006 11 21 33 AMCity of Culver City
November 1998
Revised September 2001
Revised September 2004
Title REDEVELOPMENT PROJECT MANAGER
Definition
Occupants of this classification are in the unclassified service This management position is responsible for
assunng the timely and effective implementation of redevelopment and economic development projects
Supervision Received and Exercised
The positions assigned to this classification report to the Redevelopment Administrator Responsibilities include
supervision of Redevelopment Project Specialists and other professional, technical, and clencal staff as assigned
Essential Job Duties
The following tasks are essential for this position Incumbents in this classification may not perform all of these
tasks, or may perform similar related tasks not listed here
1 Assures implementation of the redevelopment plan for the redevelopment projects under his/her supervision
Supervises and directs all activities in support of the redevelopment plan
2 Develops objectives related to the implementation of redevelopment and economic development plans and
develops practical and relevant short-term and long term plans to accomplish these objectives
3 Thoroughly and accurately inventories and identifies the areas within the redevelopment project to target
redevelopment and economic development projects and programs
4 Develops thorough and accurate staff reports for the Redevelopment Agency and City Council
5 Develops proposed schedules of performance and project management plans for redevelopment and economic
development projects, programs and activities
6 Conducts thorough and accurate site analysis of redevelopment properties including zoning, density allowed,
access circulation, parking availability, natural site layout and cost
7 Develops design standards for the redevelopment of property Understands redevelopment and economic
development policies and goals and effectively applies them in developing these standards
8 Assures the timely and accurate appraisal of properties
9 Negotiates in an effective, courteous and tactful manner with property owners and developers Exercises good
judgment in negotiations
10 Coordinates the acquisition of properties
11 Prepares request for proposals evaluates proposals, prepares and negotiates contracts and manages the
consultants/developer s assignment
12 Prepares and negotiates and implements disposition and development agreements and owner participation
agreements consistent with advice from legal counsel
13 Manages hazardous waste and soil analysis and removal from Agency-owned properties
14 Monitors agency financial and budgetary matters keeping expenditures within limits set Promptly notifies the
Redevelopment Administrator of significant problems
15 Initiates and implements economic development projects and programs
16 Analyzes economic data and prepares long term business and financial forecasts in coordination with other
City employees
17 Provides staff support and technical assistance to Council/Agency committees and other community groups
18 Establishes relationship with other pnvate and governmental economic development and redevelopment
organizations
19 Prepares and implements coordinated and focused marketing programs to retain and attract business and
investors to the community
Minimum Knowledge, Skill and Abihtv
Knowledge of
Relevant federal and state laws, regulations and procedures concerning redevelopment economic
development real estate acquisition and development, relocation, condemnation, rehabilitation hazardous
waste and contaminated soil
Principles, practices and methods of public administration including budgeting, purchasing, and personnel
management
4Page Two — Redevelopment Project Manager
Financial procedures and regulations pertaining to real estate acquisition and development business operations
loan management, and property improvements
Principles and practices of personnel selection, training, supervision evaluation, and discipline
Business Mathematics and English
Municipal zoning regulations and development review procedures
Skill and Ability to
Read understand, interpret, and apply legal, techmcal, and complex development regulations
Communicate effectively in both verbal and wntten form
Outline and schedule implementation of components of redevelopment project in accordance with the adopted
project plans
Supervise staff
Motivate subordinate staff
Implement Agency and departmental regulations
Read understand and write basic legal descnptions of properties
Read blueprints of buildings and land
Gather data analyze data objectively, and develop sound proposals
Monitor and control budget and work programs
Establish and maintain effective working relationships with fellow employees, the public and contracts
Negotiate
License and Certificate
Possession of a valid California Class C driver s license
Training and Experience
Any combination equivalent to training and expenence that could likely provide the required knowledge skills, and
abilities would be qualifying A typical way to obtain the knowledge, skills, and abilities would be a Bachelor s
Degree from an accredited college or university in business or public administration, or a related field and four
years of progressively responsible experience in the administration of redevelopment
Physical Requirements and Worlung Conditions
Require vision (which may be corrected) to read small pnnt
Require mobility of arms to reach and dextenty of hands to grasp and manipulate small objects Lower body
mobility may not be required
Perform lifting pushing and/or pulling which does not exceed 50 pounds and is an infrequent aspect of the job
Is subject to office and outside environmental conditions
May be required to use personal vehicle in the course of employment|1013|