City of Culver City, California
Agenda Item Report
RECOMMENDATION:
Staff recommends the Culver City Redevelopment Agency Board (the Board)
approve the continuation of the Culver City Certified Farmers’ Market (“Market”)
at its current location on Main Street between Venice Boulevard and Culver
Boulevard and that additional fees be passed through to market vendors.
BACKGROUND:
The Market has been located on Main Street (and a small section of the north
sidewalk along Culver Boulevard) for eight (8) years and occurs every Tuesday
from 3-7pm. The northernmost portion of Main Street from the alley to Venice
Boulevard is located in the City of Los Angeles. This area of Los Angeles is
part of Los Angeles City Council District 10 represented by Council Member
Herb Wesson.
Each year, the Los Angeles City Council (“LACC”) has passed a motion to
approve the weekly special event permit to close the street from Noon-8pm and
to waive approximately $28,356 in annual fees and charges for the Market.
On July 2, 2009, staff provided the Board with a memo (Attachment 1) that
explained the LACC’s intent to introduce an ordinance to modify how farmers’
markets and street closures occur in Los Angeles, which may affect the location
Meeting Date: 8/17/09 Item Number: A-2
REDEVELOPMENT AGENCY BOARD AGENDA ITEM: Consideration of
Potential Locations for the Culver City Certified Farmers’ Market and the
Possible Pass Through of Additional Fees to Market Vendors.
Contact Person/Dept.: Jeremy Green/
Community Development
Phone Number: 310-253-5764
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date:
Public Notification: (Phone) Steve Whipple (08/04/09); (Phone) Downtown
Business Association (08/04/09); (Phone) Chamber of Commerce (08/04/09); (E-
Mail) Meetings and Agendas – Redevelopment Agency (08/12/09).
Department Approval:
Sol Blumenfeld (08/10/09)
Charles Herbertson (8/10/09)
Agency General Counsel Approval:
Murray Kane (08/10/09)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball)(08/12/09)
Executive Director Approval:
Mark Scott (08/13/09) City of Culver City, California
Agenda Item Report
of the Market. While the ordinance has not yet been adopted, such an
ordinance could be adopted at any time.
As a result of the potential implementation of fees under the proposed
ordinance, on July 23, 2009, staff from the Community Development and Public
Works (Traffic and Engineering, as well as Maintenance Operations)
Departments met with the Market Manager, Stephen Whipple, to identify
potential alternate locations for the Market.
Criteria used to evaluate the potential locations were:
• Market visibility/revenues
• Safety for vendors/patrons
• Community impact (negative and positive)
• Availability of amenities including electricity, lighting, liquid waste disposal
areas
• Costs for amenities and services such as garbage, street cleaning, public
safety, electricity, and other.
• Los Angeles County Health Department requirements for temporary
events and Farmers’ Markets (Attachment 2.)
DISCUSSION:
The Market was created as an economic development tool and has aided in the
redevelopment of Downtown Culver City. The Market is considered an integral
component of the Downtown Culver City experience, but has the potential to be
a stimulus for economic activity in other areas as well. Attachments 3 and 4
provide a summary of the analysis of the options considered.
In summary, staff reviewed the following options:
• (Staff recommendation) Option #1: Maintain the market in its existing
location
• Option #2: Reduce the size of the Market to be within Culver City
Boundaries
• Option #3: Relocate the Market to Culver Boulevard (in front of City Hall)
• Option #4: Relocate the Market to the vacated portion of Washington
Boulevard (as originally recommended in the July 2, 2009 memo to
Agency).
In reviewing the four options, staff evaluated each option under the criteria listed
above. Based upon this analysis, staff recommends implementation of Option
#1.
City of Culver City, California
Agenda Item Report
Maintaining the Market in its existing location on Main Street creates the least
disruption for the community, the vendors, staff and patrons because it is
currently well integrated in Downtown and offers the infrastructure and visibility
that has made it a success for eight years.
Implementation of this option will result in the assessment of approximately
$29,000 per year in additional fees from the City of Los Angeles (once the City
of Los Angeles adopts its ordinance). Staff recommends these fees (which
would amount to an increase of $10 per vendor per week) be passed through to
the vendors. Staff has reviewed the fees assessed for other local farmers’
markets (Attachment 5) and notes that even with the proposed increase, the
new fee would not be unreasonable.
It should also be noted that in the case some existing vendors determine to
leave the Market, there is a long waiting list of vendors wishing to participate in
Culver City’s Market.
Staff Recommendation: Staff recommends the Agency Board determine to
retain the Market at the existing location and adopt a resolution implementing
the new pass through fee (estimated at $10 per vendor per week).
Options 2 through 4.
As detailed in Attachments 3 and 4, Options 2 through 4 were considered as
alternatives to Option 1. However, it is staff’s opinion that these options
present sufficient challenges that lead staff to recommend these options not be
considered.
Consideration of Expanding the Farmers’ Market to Other Venues
Over 14+ years in existence, the Market is very successful in its current
location. The Board may wish to direct staff to further evaluate the
development of an additional satellite location in another area of town (and
most likely on a different day of the week).
Preliminarily, staff reviewed the following potential satellite locations:
- The parking lot of the Westfield Culver City mall;
- The parking lot of Costco on Washington Boulevard;
- The Agency-owned property at the intersection of Washington Boulevard
and Centinela Avenue.
All of these options would stimulate economic activity, could serve Market
customers who cannot normally attend on a Tuesday, and attract new
customers who may not shop at a farmers’ market. City of Culver City, California
Agenda Item Report
All of these options would require additional costs to provide appropriate
facilities to comply with the LA County Health Department requirements. Two
would require a negotiated agreement with the businesses/property owners,
and one (the Agency property) would require paving and offsite parking in order
to be considered a satisfactory space for a market.
Of the above three options, should the Board desire development of an
additional satellite location, staff recommends working with Westfield Culver
City who is receptive to the idea, as this property is improved and parking is
available.
Staff Recommendation: Staff recommends the Board direct staff to enter into
negotiations with Westfield Culver City to further evaluate a potential satellite
Market and return to the Board at a later date.
FISCAL ANALYSIS:
The budget for the Farmers’ Market has consistently shown a positive net
income (i.e. budgeted revenues exceed budgeted expenditures) of more than
$30,000 annually since 2003-2004.
The recommendation to keep the Market in its existing location (Option No. 1)
would require the payment of $28,356 in fees, payable to LA City. However, it is
proposed the Agency adopt a pass through fee that would generate offsetting
revenues.
ATTACHMENTS:
1. Memo from staff to the Redevelopment Agency Board on July 2, 2009.
2. County of Los Angeles Department of Health Services/ Environmental
Health: Requirements for Temporary Event/Certified Farmers’ Markets.
3. Criteria Spreadsheet for Potential Market Locations.
4. Location Pros and Cons Spreadsheet.
5. Comparison of Vendor Fees for five cities.
6. Draft Fee Resolution for the Culver City Certified Farmers’ Market
MOTION:
That the Redevelopment Agency Board:
1. Determine to retain the Culver City Certified Farmers’ Market at its existing
location; and,
City of Culver City, California
Agenda Item Report
2. Adopt a resolution updating the fees for the Culver City Certified Farmers’
Market, including a pass through fee to offset the fees payable from the
Agency to the City of Los Angeles; and,
3. Direct staff to commence negotiations with Westfield Culver City to further
evaluate a potential satellite Market and return to the Agency Board at a
later date.
MEETING DATE: August 17, 2009
AGENDA ITEM: Review of and Recommendation for the Culver City
Certified Farmers’ Market location.
ATTACHMENTS
Pages
1. Memo from staff to the Redevelopment Agency 1-2
Board on July 2, 2009.
2. County of Los Angeles Department of Health 3-8
Services/ Environmental Health: Requirements
for Temporary Event/Certified Farmers’ Markets.
3. Criteria Spreadsheet for Potential Market Locations. 9
4. Location Pros and Cons Spreadsheet. 10
5. Comparison of Vendor Fees for five cities. 11
6. Draft Fee Resolution for the Culver City Certified 12-13
Farmers’ Market
MEMORANDUM
DATE: 7/2/09
TO: HONORABLE CHAIR AND MEMBERS OF THE CULVER CITY
REDEVELOPMENT AGENCY BOARD
THROUGH: Mark Scott, Executive Director
Sol Blumenfeld, Community Development Director
FROM: Todd Tipton, Redevelopment Agency Administrator/Deputy
Community Development Director
Jeremy Green, Management Analyst
SUBJECT: Culver City Farmers’ Market Potential Relocation Information
CC: Carol Schwab, City Attorney
Murray Kane, Redevelopment Agency General Counsel
The Los Angeles City Council (“LACC”) has initiated work on an ordinance that
may change the way farmers’ markets and street closures occur in Los Angeles,
which may affect the location of the Culver City Farmers’ Market (“CCFM”).
The CCFM has been located on Main Street between Venice Boulevard and
Culver Boulevard for eight (8) years. The northernmost portion of Main Street is
located in the City of Los Angeles, District #10.
Each year, LACC has passed a motion to approve the weekly special event
permit to close the street from 12noon-8pm and to waive $28,356 in fees and
charges for the market, which occurs on Tuesdays from 3-7pm. The fees are for
the following:
LA Department of Transportation:
(No charge because officers are not deployed)
LA Street Services:
$528/ week x 52 weeks $27,456.00
LA Fire Department:
$450/ 6 months 900.00
Total $28,356.00
Last year the LACC required that a new motion be considered every six months.
As the motion nears expiration, Agency staff contacts the District #10 office to
request that a draft motion be written and introduced that would allow the CCFM
to continue without interruption. As the current motion is scheduled to expire on
June 30, 2009, staff made the request in May 2009.
ATTACHMENT 1
1At the beginning of June, Agency staff was informed by District #10 staff that the
LACC was working on a new ordinance, separating farmers’ markets from the
global category of special events and changing the way farmers’ market street
closures would be handled beginning with fiscal year 2009-2010.
As the new ordinance currently reads, it would obligate each District to pay for
the costs and fees for farmers’ markets, rather than allow fee waivers to be
approved by LACC. District #10 has informed staff that it would be unable to pay
for those fees and would likely pass the fees on to the CCFM. However a
different motion was made last week to extend the current system to July 31,
2009, to allow enough time for the new ordinance to be finalized.
As a precautionary measure, Agency staff is researching potential locations for
the Farmers’ Market, to provide multiple options for the Agency Board to
consider, should the LACC approve the ordinance.
Should the LACC decision occur without enough time for the Redevelopment
Agency Board to provide direction, staff has identified the former Washington
Blvd right-of-way as a temporary location. This location will allow the CCFM to
continue without interruption.
Staff will continue to monitor the progress of the ordinance and provide updates
as information becomes available.
2Revised 02/19/09
Filename: Sponsor
10
COUNTY OF LOS ANGELES ? DEPARTMENT OF HEALTH SERVICES
ENVIRONMENTAL HEALTH
DISTRICT ENVIRONMENTAL SERVICES
Requirements for Temporary Event Food Stands
Food Stand Construction and Placement
• Stands in which food is prepared shall be enclosed on the top and four sides with
either wood, canvas, plastic, fine mesh screening, or similar material. Stand material is
subject to local fire regulations. (See page 13 for additional requirements and
diagram on page 18)
• Earth floor is not permitted. Such floor shall be covered with materials such as clean
canvas, wood, or cleanable carpet. Smooth asphalt and concrete floors are
acceptable.
• Food stand shall not be located under trees or vegetation.
Open Flame / Barbeque Cooking
• Open flame cooking equipment may be located adjacent to the stand, but not in an
area subject to customer or overhead contamination. (E.g., trees, birds, people, etc.)
The location and type of open flame cooking equipment is subject to local fire
department approval.
• Equipment shall be placed to avoid customer contact with all heating / cooking devices.
Trash Maintenance and Disposal
• An adequate number of approved metal or plastic refuse containers with tight fitting lids
shall be provided.
Animals
• Live animals, birds, or fowl are not permitted inside the stand.
• Food stand must be at least 35 feet away from animal petting or other attractions.
Toilet and Hand – Washing for Food Handlers
• At least one single-compartment sink equipped with hot and cold potable running water
shall be provided within each food stand.
• At least one water closet or chemical toilet must be provided for each 15 employees /
food handlers.
• Hand – washing facilities shall be provided at each food stand. Liquid or powdered
soap and paper towels for hand washing shall be provided.
ATTACHMENT 2
3Revised 02/19/09
Filename: Sponsor
11
• Covered / clean waste receptacles must be provided at hand-wash facilities.
Toilet and Hand – Washing Facilities for the Public
• It is recommended that one toilet for each 175 women and one toilet for each 250 men
or fractional part thereof be provided.
• Hand – Washing facilities for the public are to be conveniently located. Adequate
maintenance of the facilities must be kept.
Equipment and Utensil Washing Facilities
• Equipment and food contact surfaces shall be smooth, easily cleanable, and non-
absorbent.
• All washable utensils (pots, pans, scoops, ladies, etc.), shall be washed and cleaned at
approved utensil washing facilities as indicated on the temporary event application.
• At least one, three compartment sink with potable hot and cold running water shall be
provided at each food stand. (See pages 14 and 15 / Sink Requirements for
Temporary Event Food Stands)
Food Protection and Handling
• Smoking inside the stand is prohibited.
• Food handlers shall wear clean clothing, adequate hair restraint (caps or hairnets), and
shall keep their hands clean at all times.
• Food handlers should avoid direct contact with food, and should instead use scoops,
tongs, or disposable gloves.
• Food handlers must wash hands each time they leave the stand, after taking breaks, or
using toilet facilities.
• Ice used in customer beverages shall be protected from contamination and shall be
maintained separate from ice used for refrigeration purposes. All ice shall be stored in
leak – proof containers.
• All food and utensils shall be stored off the ground at least 6” on shelving or pallets
within the stand.
• Only single – service eating and drinking utensils are approved for customer use.
• Customer self – service of unwrapped or unpackaged food is prohibited, except if
protected by approved sneeze guard or is served from hinged, covered chafing dishes.
• All food beverages and utensils shall be protected at all times from unnecessary
handling and shall be stored, displayed, and served so as to be protected from
contamination by dirt, dust, insects, or customers.
4Revised 02/19/09
Filename: Sponsor
12
• All food shall be prepared in a licensed / permitted food establishment, or at the food
stand as indicated on the application.
• No home-prepared food shall be dispensed by profit making organizations at food
stands.
• Non-perishable, home-prepared bakery products may be dispensed from non-profit
food stands only. Non-profit stands must be established 30 days prior to the event as
indicated on the application.
• Potentially hazardous / perishable foods must be maintained at temperatures either
below 45 ° F or above 140 ° F at all times.
• All liquid waste shall be lawfully disposed of at approved dump stations. This includes,
but is not limited to grease, ice condensate, beverage waste, etc.
• Children shall work under the direct supervision of a responsible adult at all times.
Plans, Applications, Permits, and Fees (Food Vendor)
• A plan and application must be submitted for each separate food stand. No permits
will be issued without a completed plan and application.
• Health permits are required for all food stands. Fees are based on the nature of the
food product being handled / retailed.
I. Manufacturer prepackaged, non-potentially hazardous $ 58.00
(i.e. shelf-stable foods)
II. Un – packaged (open) foods (all categories) $166.00
III. Food demonstrator, food distributed as product sampled $ 39.50
(i.e. not sold / retailed, given away free)
IV. Fees are to be submitted with the plan and application, and received by the office
listed below at least 30 days prior to the event. This fee is to be paid by money
order or cashier’s check, made payable to “Department of Public Health”.
NO CASH, PERSONAL OR BUSINESS CHECKS WILL BE ACCEPTED.
• Permit fees are not required for stands operated by charitable / tax – supported
organizations. Proof of charitable / tax – supported status is required. Such proof (i.e.
articles of incorporation or non – profit status from the California Secretary of State, or
either documents as required by Los Angles County Code Title 8, Section 8.04.690,
substantiating wholly tax supported organization or institutions), shall be provided at
least 30 days prior to the event and must be submitted along with all other required
applications and paperwork.
• Plans, applications, and fees must be submitted in person or mailed to:
5Revised 02/19/09
Filename: Sponsor
13
TEMPORARY FOOD STAND SPECIFICATIONS
Temporary food stands are defined by California Law (California Health & Safety Code) as a food
facility. As such, all structures must meet standard as set forth for the classification. **
Specific environmental conditions may vary from site to site requiring additional control to measures to
prevent the introduction of insects, vermin, dust, dirt, or other contaminants into food products or into
the food preparation area.
The general standards / specifications are as follows:
I. Structure
• Food stands are required to be enclosed via three (floor to ceiling) sidewalls.
• Wall to wall panel and wall to wall ceiling panel junctures should be close fitting with a
minimum number of gaps or openings.
• It is advisable to provide access ways such as a “foldable wall” system of rings and a
rod that will open and close easily. (Openings must remain in closed position, except
for stand entry and exit.
• It is also advisable to provide some form of ventilation in the stand, such as a mesh
screen window / side walls.
• Floors are required if the ground surface is anything other than asphalt or concrete
(e.g. grass, dirt, etc.)
• Floors must cover the entire area of the stand, wall to wall.
II. Materials
• Food stand walls / ceiling may be constructed of canvas, wood or other material which
is cleanable.
• Floors must be constructed of cleanable, non – absorbent material.
• Food stand floors, walls, and ceiling, must meet fire retardant standards set by local
fire department.
III. Stand / Booth Identification
• Properly identify stand with name of business using 3 inch letters.
• Properly identify stand address and telephone number using 1 inch letters.
** Temporary food stands involving pre – packaged beverages only (no other type / form of
food present), are required to meet ceiling and floor standards indicated above. However,
counter high wall panels are acceptable.
6Revised 02/19/09
Filename: Sponsor
14
Sink Requirements for Temporary Event Food Stands
All sinks previously approved by this department may continue to be used until such time that
the sink is in disrepair and must be replaced.
1. Sinks
A. May be purchased or constructed by the vendor.
B. Must have hot and cold running water under pressure. The source of pressure may be
gravity feed or an electric or manual pump.
C. The sink unit must be NSF (National Sanitation Foundation) or equivalent. It must have two
attached integral drain boards (i.e. the sink compartments and drain boards are one unit) and
be constructed of stainless steel including drain boards. The drain boards must be equal or
greater in width to the sink compartments.
D. Each compartment must be large enough to accommodate the largest utensil or piece of
equipment and be a minimum of 14 inches X 16 inches. The sink must be 12 inches deep if
measured at the wall of the sink.
E. If the sink is owned by the event sponsor and used by multiple vendors, it must be an NSF
approved three compartment sink with the compartments measuring at least 18” X 18” X 18”
with integral metal drain boards as specified in C.
F. Air vents for the source tank must be constructed so as to prevent contamination of the water
supply.
2. Water
A. Hot water must be a minimum temperature of 120 degrees Fahrenheit.
B. In lieu of a direct connection to a municipal water system, source tank capacity must be at
least 20 gallons for an individual vendor sink and at least 20 gallons per vendor for a shared
unit.
C. In lieu of direct disposal of liquid waste into a municipal sewer system, waste tank capacity
must be 1.5 times larger than source tank in all situations and a minimum of 30 gallons for an
individual vendor sink and at least 300 gallons per vendor for a shared unit. Direct
connections to a municipal water system require a minimum of 500 gallon waste water tank or
connected to a sewer line.
D. Liquid waste must drain into the waste receptacle through an indirect connection (i.e. 1 inch
air-gap).
E. No utensil washing facilities may be shared, other than a utensil sink under the control of the
Farmers Market Manager / Temporary Event Sponsor.
COUNTY OF LOS ANGELES ? DEPARTMENT OF HEALTH SERVICES
PUBLIC HEALTH PROGRAMS AND SERVICES
ENVIRONMENTAL HEALTH
7Revised 02/19/09
Filename: Sponsor
15
3. Approval
A. Department approval is required prior to use of any sink in a Temporary Event.
B. If in the opinion of the Health Officer the sink does not meet the minimum standards during an
inspection at the event, approval for use may be suspended immediately.
C. A schematic must be submitted to the Department showing the entire system with all
specifications including the source of the pressure and potable water.
D. A cleaning schedule must be submitted showing the location, method, and frequency for
cleaning and sanitizing the unit.
E. Approval of shared unit(s) will depend on the capacity of the potable water container.
Additional Requirements
The following must be considered prior to constructing or purchasing a sink:
1. Determine the power source at the Event and if it will be available to and applicable for your
sink/system.
2. Use of generators must be approved by the local building and safety agency.
3. Waterlines used to fill the source tank must be food grade. Garden hoses are not permitted.
4. Sinks must be filled and emptied at events in an approved manner by the Health Department.
5. Use of a gas powered water heater is contingent upon approval by the local fire department.
To schedule an appointment to have a sink approved, please call (310) 665-8428 and ask for Victor
Abdelmalak.
8Culver City Certified
Farmers' Market
Criteria Spreadsheet
(Potential Market Locations)
same
market
visibility
Safety for
vendors/
patrons Electricity Lighting
Liquid
Waste
disposal Parking
Ability to
re-route
traffic? Additional costs/considerations
Downtown Options
1 Utilize existing location, pay LA City $28K+ Yes Yes Yes Yes Yes Yes Yes
$28,356 per year to L.A. City.
Vendors could cover costs
2 Reduce size of Market to within CC boundary Yes Yes Yes Yes Yes Yes Yes
Approximately $500 for signage,
$1,008 for police staff/month),
reduction in vendors and income
3 Move to Culver Blvd. (in front of City Hall) Yes Yes Yes Yes No Yes Yes
Costs: electrical outlet installation;
fee for vac truck. May interfere with
businesses along Culver Blvd.
4 Former Washington Blvd.right-of-way Yes Yes No No No Yes N/A
$8,000 to install lighting; vac truck
costs/ possible adjustment of market
time of day to avoid lighting needs.
Outside of Downtown
1 Westfield/Fox Hills mall parking lot No Yes Yes Yes No Yes N/A
Costs to advertise new location,
vaccuum truck (LA County new
requirement).Market hours to be
adjusted, based on mall hours.
2 Costco Parking lot No Yes Maybe Yes No Yes N/A
Costs to advertise new location,
vaccuum truck (LA County new
requirement). Would need CostCo
consent.
3 Centinela/Washington Blvd. No No No No No No N/A
Costs to advertise new location,
vaccuum truck (LA County new
requirement), alterg the dirt ground,
install electricity/lights. Concerns
about angry neighbors/parking
issues.
ATTACHMENT 3
9Culver City Certified Farmers’ Market
Potential Locations
Pros and Cons Spreadsheet
Keep market as is, pay LA City $28K+
PROS: Customers know where the market is located, meaning no additional advertising dollars would need to be spent on a move. Also,
the County Health Department requirements have become more stringent but existing locations do not need to meet the new requirements.
CONS: Instead of investing dollars into Culver City, funds would go to LA City.
Shorten market to CC portion of Main
St.
PROS: Similar to option #1, no additional advertising dollars would need to be spent on a move. Also, existing County Health Department
requirements would continue to be met. There would be no additional fees paid to L.A. City and there would be less paperwork involved. Agency
could decide to raise vendor fees, as per option #1 and then utilize the additional income to prepare a new location in an improvement area for a
second Market.
CONS: Loss of vendors may cause complaints from community members, who have expectations of what the Market provides. There is also
the potential for perceived safety issues, despite measures that satisfy City department safety assurance for Police and Public Works.
Move to Culver Blvd. outside City Hall
PROS: Keeps the Market in Downtown Culver City. According to Traffic and Engineering, it would not be difficult to re-route traffic and bus
routes to Washington Boulevard. The move would offer a permanent solution. There are amenities such as restrooms at City Hall, electricity and
lighting are already part of the infrastructure. New patrons might attend with the new time of the Market. Approximately 25 vendor vehicles could be
parked within the closed Market, decreasing the parking impact of the Market on public parking spaces.
CONS: There are potential costs to provide the following: appropriate liquid waste disposal and compliance with other LA County rules, an
increased demand on City Hall parking, increased advertising costs regarding move and time change, potential for reduction of vendors and/ or
patrons, due to new time.
Former Washington Blvd. right-of-way
PROS: Would be fairly easy for regular customers to find.
CONS: Requires new LA County Health Department application. There would be a significant cost to reinstall electricity and light posts, which have
been permanently removed and to rent portable toilets and sinks. It is also only a temporary solution as a structure will be built at some point.
Westfield Culver City mall parking lot
PROS: The mall has a large parking lot which provides a vast space for the Market, as well as ample areas for Market customers to park.
Also, having the Market at the mall may help Westfield market their stores as well as bring economic attention to an improvement area.
Westfield is receptive to discussion.
CONS: Additional costs would result due to the from the LA County Health Department requirements. The mall is not in a highly visible for
patrons to casually come upon the market, as some customers do at its current location. Further, with the new opening of the expanded, redone
mall during the time of the year from Thanksgiving to New Years’ Day, the parking lot at the mall is in high demand which may conflict with the
location for the Market and/or parking for Market customers.
Costco parking lot
PROS: This retail location of Costco is the highest selling of all the Costco stores nationwide, thus making it a busy location with increased
visibility for shoppers. The Market would also help to stimulate economic activity and a community environment on the west side of Culver City
which does not currently have as much attention as the Downtown area.
CONS: Additional costs would result from the new LA County Health Department requirements for Farmers’ Markets. The Agency would need to
negotiate approval from Costco stores to open the market, which may be complicated to achieve. Because the market is between Costco and the
Albertson’s grocery store, patronage is indeterminable. Also, due to Costco’s extensive hours of operation (M-F 11 am- 8:30 pm; Sat. 9:30 am-6
pm; Sun. 10 am-6 pm) the Market would most likely occur simultaneously to store hours, causing potential parking issues as well as direct
competition with Costco’s and Albertson’s food departments.
Centinela/Washington Blvd.
PROS: Since the Agency owns this parcel of land, there would be no additional fees for renting the space. Also, this location has high
visibility being at a large intersection and could draw residents and customers to a new area of Culver City.
CONS: Additional costs would result due to the LA County Health Department requirements for Farmers’ Markets. There is a concern regarding
customer parking. This location is situated within a residential neighborhood and cars parked on residential streets may cause a negative impact in
the neighborhood. Currently, the ground is compacted dirt and may prove challenging and costly to transform into a suitable location for the
Market. Further, this location would be temporary, as a structure will eventually be built in this location.
ATTACHMENT 4
10Certified Farmers’ Market
Fees Comparison
Market Culver City
Sponsor/ Operator CC Redevelopment Agency
Fees:
Farmers 7% of gross sales, or $15 per canopy whichever is greater
All non-farmers 12% of gross sales, or $25 minimum fee
_______________________________________________________________________
Market Downtown LA, Pershing Square
Sponsor/ Operator Raw Inspiration Org. / Cal Market Corp.
Fees:
Farmers 8% of gross sales, or $15 per canopy whichever is greater
Crafts $50 per canopy - instead of percentage based fee
Cooked Food $100 per canopy - - instead of percentage based fee
______________________________________________________________
Market Mar Vista (Sundays from 9am -2pm)
Sponsor/ Op. Mar Vista Improvement Assc.
Fees:
Farmers 7%, no minimum payment
Crafts $50 flat fee (only participate once per month)
Cooked Food $75 per booth
Packaged sliding scale
_______________________________________________________________________
Market Torrance (Tuesdays from 8am-1pm)
Sponsor/ Op. City of Torrance
Fees:
Farmers 6% of gross sales, no minimum fee
Cooked Food 10% of sales, no minimum fee
________________________________________________________________________
Market Beverly Hills (Sundays from 9am-1pm)
Sponsor/ Op. City of Beverly Hills
Fees:
Farmers 6% of gross sales, no minimum fee
All non-farmers 10% of gross sales, no minimum fee
Research provided by Stephen Whipple, Culver City Certified Farmers’ Market Manager.
ATTACHMENT 5
11
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RESOLUTION NO. 2009-A
A RESOLUTION OF THE REDEVELOPMENT AGENCY,
CALIFORNIA. ESTABLISHING VARIOUS FEES RELATING
TO THE CULVER CITY CERTIFIED FARMER’S MARKET.
WHEREAS, on August 13, 2009, at a duly noticed public meeting, the Culver
City Redevelopment Agency (the “Agency”) considered establishment of various fees
relating to the Culver City Certified Farmer’s Market; and
WHEREAS, after giving the public an opportunity to be heard and considering
all information before it, the Agency approved the adoption of said fees, attached hereto as
Exhibit “A;” and
NOW, THEREFORE, the Culver City Redevelopment Agency DOES
HEREBY RESOLVE as follows:
The fees established in Exhibit “A,” attached hereto, are hereby adopted.
APPROVED and ADOPTED this _____ day of __________ 2009.
MICHEÁL O’LEARY, CHAIR
Culver City Redevelopment Agency, California
ATTEST: APPROVED AS TO FORM:
MARTIN R. COLE, Agency Secretary MURRY O. KANE, General Counsel
ATTACHMENT 6
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EXHIBIT “A”
The following weekly fees are established for and applicable to the Culver
City Certified Farmer’s Market:
VENDOR: FEE:
Farmers 7% of gross sales, or $15 per canopy, whichever is greater
All non-farmers 12% of gross sales, or $25 minimum fee, whichever is
greater
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