City of Culver City, California
Agenda Item Report
RECOMMENDATION:
Staff recommends the City Council consider City sponsorship of the 8th Annual
EarthFest LA (Event) to be held at West Los Angeles College on September 28,
2013 and, if approved, approve a Memorandum of Understanding (MOU) between
the City and California Greenworks related thereto.
BACKGROUND:
On July 8, Mike Meador, Chief Executive Officer of California Greenworks, Inc.
forwarded the attached letter to the City Council, presented an award to the City
Council for their support of last year’s event, and requested City support of the 2013
Event. During the City Council meeting of August 12, 2013, the City Council gave its
consensus to consider an item related to the Event to be held at West Los Angeles
College on September 28, 2013. The City Council agreed to place this item on the
August 26, 2013 agenda for consideration.
Meeting Date: 08/26/13 Item Number: A-1
CITY COUNCIL AGENDA ITEM: Consideration of City Sponsorship of the 8th
Annual EarthFest LA at West Los Angeles College on September 28, 2013 and
Approval of Memorandum of Understanding Related thereto.
Contact Person/Dept.:
Shelly Wolfberg, City Manager’s Office
Phone Number:
(310) 253-6008
Fiscal Impact: Yes [X] No [ ] General Fund: Yes [X] No []
Public Hearing: [ ] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: Meetings and Agendas – City Council (08/20/13); California
Greenworks (08/20/13)
Department Approval:
Martin R. Cole (08/19/13)
City Attorney Approval:
Carol Schwab (by H. Baker) (08/19/13)
Chief Financial Officer Approval:
Jeff Muir (by M. Noller) (08/20/13)
City Manager Approval:
John M. Nachbar (08/20/13) City of Culver City, California
Agenda Item Report
DISCUSSION:
To be categorized as a “sponsored” event by the City, an event must meet with
criteria set forth in Culver City Municipal Code (CCMC) Section 17.330.040.B.7.b.ii.,
confirming that the City is (a) participating in an official capacity in the planning,
preparation or promotion of the event or activity; and (b) contributing 25% of the total
estimated costs of the civic event or activity or at least $1,000, whichever is less.
This contribution may take the form of funds, labor, staff time, materials, a waiver of
fees, or any combination thereof. If approved by the City Council, the City would be
contributing at least $1,000 in waivers to the event.
The CCMC requires both (a) AND (b) conditions be satisfied. Additionally, in order
for an event to be considered City-sponsored, the City Council must determine, by
specific action, that the above criteria have been met.
Mr. Meador has requested that the City provide the following as part of its event
sponsorship:
1. Email Event information to the City’s listserv.
2. Include Event information in Bi-Weekly Report from the City Manager.
3. Place Event information on City’s website
4. Give permission to hang Event banners across Sepulveda Bouelvard,
Washington Boulevard and Overland Avenue.
5. Waive banner permit application fee.
6. Place signage on Culver City Sanitation refuse trucks (Signage to be provided
by California Greenworks).
Should the City Council wish to consider sponsorship of this year’s Event, staff
estimates that at least $1,000 in staff time will be contributed to the planning,
preparation, or promotion of the event (satisfying criterion (2b) above), along with the
cost to waive the $119 banner application permit fee. To satisfy criterion (2a), staff
recommends the City Council authorize the use of the City’s logo and/or seal and
require California Greenworks to prominently display the logo/seal in its promotional
materials for the event.
Should the City Council approve this request, an MOU would be prepared to
formalize the various duties and obligations of the parties with respect to this event.
The details of the MOU will include, but not be limited to, the authorization to use the
City Logo and Seal and the requirement to include the City in promotional activities
and information. Further, if approved by the City Council, the MOU would authorize
the City to place an advertisement regarding the Event on the City’s sanitation trucks
and by advertising this City sponsored Event through the City’s website and via the
City’s e-mail notification system. City of Culver City, California
Agenda Item Report
Because Mr. Meador has indicated his specific interest in having a banner displayed
across one or more City streets that accommodate the display of banners, City
sponsorship of this event is required in order to implement this request. As
mentioned earlier, Mr. Meador is also seeking the waiver of the $119 permit
application fee for the three over the public right-of-way banners.
FISCAL ANALYSIS:
The staff time contribution is expected to include, but not be limited to, time the
Assistant to the City Manager has already dedicated to discussions with Mr. Meador
and the preparation of the staff report presented to the City Council regarding this
proposal. Should the City Council approve City sponsorship for the Event, the City
Manager’s Office and Information Technology Department will work together to
promote the Event on the City’s website and through a distribution of information
through the City’s e-mail notification system. Transportation and Public Works staff
will work together to coordinate the placement of the signage on the City’s Sanitation
vehicles. In addition to the in-kind costs of staff time, the one-time $119 permit
application fee for the three over the public right-of- way banners is requested to be
waived.
ATTACHMENTS:
Letter from Mike Meador of California Greenworks regarding 2013 EarthFest LA.
MOTION:
That the City Council:
1A. Consider designating the 2013 EarthFestLA as a City sponsored event
contingent upon California Greenworks agreeing to identify the City in their
promotional activities and documents as a sponsor of the event and
approve a MOU related thereto; and,
1B. Authorize the City Attorney to review/prepare the necessary documents;
and,
1C. Authorize the City Manager to execute such documents on behalf of the
City.
OR City of Culver City, California
Agenda Item Report
2. Take no action (in which case the City would not be a sponsor of the 2013
EarthFest LA)
MEETING DATE: August 26, 2013
AGENDA ITEM: Consideration of City Sponsorship of the 8th Annual
EarthFest LA at West Los Angeles College on
September 28, 2013 and Approval of Memorandum of
Understanding Related thereto.
ATTACHMENTS
Pages
Letter from Mike Meador of California Greenworks regarding
2013 EarthFest LA.
1-2
3438 W. 43
rd
Street Los Angeles, CA 90008 | Ph: 323-298-5077 | email: info@californiagreenworks.org | Facebook.com/calgrnwks
www.californiagreenworks.org | Tax ID# 01-0574486
June 16, 2013
Attn: City Council Members;
Mayor Jeffrey Cooper,
Vice Mayor Meghan Sahli- Wells,
Council Member Andrew Weissman,
Council Member Jim B. Clarke,
Council Member Micheal O’ Leary
Office of City Manager
City of Culver City
City Hall
9770 Culver Blvd.
Culver City, CA. 90232
RE: Request for Sponsorship EarthFestLA 2013
Dear Council Members:
My name is Mike Meador, and I am the CEO for California Greenworks
Inc. We are the producers for the eight annual environmental fair known
as EarthFestLA taking place on Sept. 28, 2013 at West Los Angeles
College. Link to EarthFestLA website: www.earthfestla.org.
This event is designed to give participants information about how to
reduce their impact on the city’s natural environment in a fun and
educational way.
It will feature a Grammy awarding winning concert, film screenings as well
as a variety of exhibits, educational panels, workshops and
demonstrations. We are very excited about our continued relationship with
the City of Culver City and are looking forward to a successful event.
This year our event is being supported by a number of local elected
officials including Culver City Councilman Vice-Mayor Meghan Sahli-
Wells, and Assemblywoman Holly Mitchell, who are serving as our event
chairs. We do appreciate the support this city has provided in previous
California Greenworks
Board of Directors
Mike Meador, MBA
Chairman & CEO
Nancy Ngugi, MA
Co-Chair
Sr. Project Manager
Sempra Energy
Ray Charles Robinson, Jr
Member
Anthony Simien, CPA
Treasurer
Cash Sutton, III
Corporate Membership
Sutton Enterprises
Principal
Reuben Jacobs
Architectural Designer
LA-NOMA
Loren House
Boeing Company
Board Member Emeritus
1
3438 W. 43
rd
Street Los Angeles, CA 90008 | Ph: 323-298-5077 | email: info@californiagreenworks.org | Facebook.com/calgrnwks
www.californiagreenworks.org | Tax ID# 01-0574486
years and especially the support given by recently elected Mayor Jeffrey
Cooper.
Among our sponsors are West Los Angeles College, Toyota Motor Sales USA, the
California Endowment, and Los Angeles Department of Water and Power.
I am contacting you to solicit the city’s support with and involvement to become a
sponsor for EarthFest LA 2013 Concert for the Environment. We would like to have
yourself as well as various city dignitaries—Mayor, Council members etc.—to attend the
various events which will be taking place at the college that morning. We would also like
to take advantage of various city resources to stage the event, and would appreciate it if
you could place our event on your Listserv and request that the city assist with placing
street banners in key areas (Sepulveda Blvd, Washington Blvd, and Overland Ave). We
will have the banners made and request that the city sponsor the cost of installation for
three banners.
We are requesting that the city become a sponsor of EarthFest LA 2013 by also placing
information about the event on their website and include information about the event in
the City Manager bi-weekly update. We would also like to request that the city place
signage on its refuse trucks. California Greenworks will pay for the signage.
In addition, any other support you can provide would be most appreciated. I thank you
for taking time to review this letter. Should you have any questions, please do not
hesitate to contact me at the phone number and email address listed below. I or
someone on my planning committee will follow this letter up shortly with a call.
Yours,
M. Meador
Mike Meador, MBA
Chief Executive Officer
California Greenworks, Inc.
3438 W. 43rd Street Ste# 8
Los Angeles, CA 90008
P| 323-298-5077
C | 714-318-5749 Fax| 323-297-4880
Email: mmeador@californiagreenworks.org
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