City of Culver City, California
Agenda Item Report
Meeting Date: 08/02/10 Item Number: A-1
CITY COUNCIL AGENDA ITEM: 1) Approval of a Temporary Art Installation in
Conjunction with the 2010 IndieCade Festival, and 2) Approval of a License
Agreement with IndieCade and Artist John Derevlaney Related Thereto.
Contact Person/Dept.: Jeremy Green &
Christine Byers/Cultural Affairs
Phone Number: (310) 253-5764 and (310)
253-5776
Fiscal Impact: Yes [x] No [] General Fund: Yes [] No [x]
Public Hearing: [] Action Item: [x] Attachments: [x]
Commission Action Required: Yes [x] No [] Date: 07/13/10
Public Notification: Meetings and Agendas - Cultural Affairs Commission (); Stephanie
Barish and Celia Pearce/IndieCade (E-Mail); Culver City DBA (E-Mail); The Culver Hotel
(E-Mail); Chamber of Commerce (E-mail); John Derevlaney (E-Mail); Property Owners,
Occupants, and Businesses within 500’ Radius (to end of block) (Mailed 7/19/2010);
Meetings and Agendas – City Council (07/29/10)
Department Approval:
Sol Blumenfeld: (07/20/10)
City Attorney Approval:
Carol Schwab (by H. Baker) (07/28/10)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball) (07/28/10)
Acting City Manager Approval:
Martin R. Cole (07/29/10)
RECOMMENDATION:
Staff recommends the City Council 1) approve a temporary art installation in
conjunction with the 2010 IndieCade Festival (Festival), and 2) approve a license
agreement with IndieCade and artist John Derevlaney related thereto.
BACKGROUND:
The third annual IndieCade Festival is scheduled to take place in downtown Culver
City on October 8, 9, and 10, 2010 and comprises multiple components at various
Culver City venues. The Agency Board approved Sponsorship of the event in the
amount of $10,000 at the Redevelopment Agency meeting on May 3, 2010. The City
Council and Agency Board have designated IndieCade as both a City- and Agency-
sponsored event.
Last year, there were 250 dedicated conference attendees; festival attendance
reached a total of 3,000 over the three day period. For 2010, IndieCade’s goal is to
attract a larger sector of the general public through new and various marketing
outlets, with an expectation of 250-300 conference attendees, and up to 5,000
festival attendees over three days.
City of Culver City, California
Agenda Item Report
In discussing the artistry of the festival and the desire to increase public awareness,
Stephanie Barish, one of the Festival organizers, approached staff with the concept
of including temporary art as a component of the Festival.
At the May 11, 2010 Cultural Affairs Commission (CAC) meeting, the CAC reviewed
and approved a Request for Proposal (“RFP”) for a temporary art installation in
conjunction with the 2010 IndieCade Festival. The CAC also approved a maximum
of $5,000 from the Art Fund (Fund 413) for costs associated with coordination,
fabrication, installation and deinstallation of a temporary art installation.
The RFP was sent out on May 25, 2010 and by the deadline of June 25, 2010, six
proposals had been submitted.
Dr. Celia Pearce, IndieCade Festival Chair, game designer and professor of Digital
Media at Georgia Tech, convened a panel of experts in the field of gaming to review
each proposal and make a recommendation to the Cultural Affairs Public Art sub-
committee (Chair Koosed and Vice Chair Hanami). The panel members were: Dr.
Katherine Milton, JoAnne Northrup, Eddo Stern, and Dr. Pearce. Biographical
information on each panelist is attached.
On Monday, June 28, the panel presented the preferred proposal to the CAC Public
Art sub-committee for review and comments.
At the July 13, 2010 CAC meeting, the CAC unanimously recommended that
CulverLand be approved by the City Council as the Temporary Art Installation in
conjunction with the 2010 IndieCade Festival.
DISCUSSION:
CulverLand
The IndieCade Public Art panel recommended CulverLand as its first choice, with
the general assessment that this was by far the best proposal submitted. The
proposed project is both a game and a public art installation that extends throughout
downtown Culver City.
The panel in particular liked that this piece was low-tech, visually striking with a
Mondrian-style aesthetic, and would draw attention to the festival, while engaging
festival visitors as well as passersby. The proposal is well-developed and was
created by a Culver City-based artist, John Derevlaney. There were some concerns
that the game might be overly simplistic, but it was also acknowledged that it was
the most accessible to the public of the proposals received.
The CAC Public Art sub-committee concurred with the IndieCade panel and felt that
the proposal was vibrant, would have a significant visual presence as temporary art, City of Culver City, California
Agenda Item Report
and represented the creative sector of Culver City. They felt that the concept would
stand alone as public art even after the IndieCade Festival concluded.
At the CAC meeting on July 13, 2010, commissioners asked about graffiti, wear and
tear, environmental friendliness of the paint, and the vibrancy of the paint. The CAC
requested that the following conditions be attached:
• That the artist include a provision for ensuring that the proposed materials are
both durable but can be easily removed from the pavement during
deinstallation without long-lasting damage to the concrete; and
• That the costs associated with installation and removal of the paint to the
paved surfaces be included in the budget; and
• That the method for preparation of the paved surfaces, installation and
removal of the paint be outlined in the overall project plan including a method
to keep the paint out of the storm drains; and
• That proof of evidence of liability insurance coverage shall be secured; and
• That additional instructional signage be located on the pavement adjacent to
the game board to provide users with game rules, making the game
accessible to those who come across it while walking in downtown.
The CAC recommended that the art installation be completed before the opening of
the Festival, which is scheduled for October 8 - 10, 2010. This would help draw
attention to the Festival opening. The installation is anticipated to remain in place at
least until late October.
Installation of Art Work:
The art work is proposed to be placed in the public right-of-way on Culver Boulevard
from Main Street to Ince Boulevard. The material of choice is a paint used for
marking streets. Public Works Department staff has been working with the artist and
other City departments to confirm that all concerns are addressed. Some prototyping
and testing have be done to find the most durable, anti-slip brand of paint for
adhesion to the pavement that can also be removed without causing any permanent
damage. The Public Works Department will determine specific conditions related to
the installation and deinstallation of the art.
A license agreement is proposed to be entered into between Ms. Barish of
IndieCade, the artist and the City acknowledging that the art work is temporary, and
that the City would not be responsible for loss or damage to the art work during
installation. (Cities such as West Hollywood are providing financial support at similar
levels for these costs.) The license agreement will also include an indemnification
and hold harmless clause and require evidence of liability insurance coverage. City of Culver City, California
Agenda Item Report
FISCAL ANALYSIS:
The Cultural Affairs Commission approved a maximum of $5,000 out of the $50,000
budgeted for FY 2010/2011 Art Fund for Temporary Art Displays & Exhibits
(41300676) to cover the costs for the art installation. Of the $5,000, $500 will be
paid to IndieCade for costs associated with the RFP process and for convening the
review panel. The other $4,500 will be for artist supplies and materials. The
proposal budget for CulverLand is currently $3,900 but it is likely that the artist will
expend the remaining $600 budgeted for this effort.
ATTACHMENTS:
1. RFP
2. IndieCade Public Art panel bios
3. CulverLand proposal
MOTION:
That the City Council:
1. Approve CulverLand as the Temporary Art Installation in conjunction with the
2010 IndieCade Festival; and
2. Approve a License Agreement with IndieCade and artist John Derevlaney;
and
3. Authorize the City Attorney to review/prepare the necessary documents; and
4. Authorize the City Manager to execute such documents on behalf of the City.
MEETING DATE: August 2, 2010
AGENDA ITEM: Consideration of a Temporary Art Installation in
Conjunction with the 2010 IndieCade Festival.
ATTACHMENTS
Pages
1. RFP 1-3
2. IndieCade Public Art panel bios 4
3. CulverLand proposal 6-35
!
Request for Proposals (RFP) for a temporary art installation SUBMIT TO: ART@INDIECADE.COM
REQUEST FOR PROPOSALS (RFP)
for a
TEMPORARY ART INSTALLATION
The City of Culver City is seeking submission of proposals for a game-themed temporary art installation
in conjunction with the 2010 IndieCade International Festival of Independent Games to be held the 8, 9
and 10, of October 2010 in Downtown Culver City . Proposals may be for already-existing art work or
for art work speci?cally created for this installation. The objective is to help increase the number of visi-
tors to the event by attracting a larger audience through an art component.
IndieCade is an alliance of industry producers and leaders, founded in 2005 by Creative Media Collabo-
rative, which supports independent game development. IndieCade strives to maintain the artistry in the
entertainment software (computer and video games) industry , a $25 billion industry worldwide. The art
which made computer and video games so compelling, has become its own artistic genre and industry .
For more information on IndieCade, please visit www.indiecade.com
The heart of Downtown Culver City is located at the intersection of Washington and Culver Boulevards,
just off the 10 Fwy . Downtown is a pedestrian friendly area that includes a plaza, historically signi?cant
sites such as The Culver Studios and the Culver Hotel, and many restaurants and shops. (For more in-
formation on Culver City , please visit www.culvercity .org) IndieCade events will take place in multiple
restaurants, art galleries, production studios, theaters, parks and other venues in or near Downtown Cul-
ver City .
Possible Project Sites, Visibility & Materials
All art work must be publicly visible 10 hours a day , seven
days per week. If art is to be installed on private property ,
the artist must obtain written permission from the property
owner and include this in his or her submission. All media
will be considered as long as it is durable enough to with-
stand the elements for a minimum of one week or up to
three months.
Several installation options for temporary art exist in and
around Downtown Culver City , including:
o
Parking structures
o
Town Plaza
o
Various building facades
o
Media Park
o
Store fronts
o
Sidewalks
ATTACHMENT 1
1 !
Request for Proposals (RFP) for a temporary art installation SUBMIT TO: ART@INDIECADE.COM
Installation/De-installation and Insurance
The artist assumes the cost for installation and de-installation and responsibility for coordination of the
same. The artist shall insure the artwork against loss/damage during transportation, installation/de-
installation, as well as liability . In addition, an agreement with the City of Culver City will be required.
IndieCade will work with the selected artist to coordinate these and other details.
Submission Requirements
The deadline for submissions is 5 PM on Monday , June 21, 2010. Submissions are to be made electroni-
cally to ART@INDIECADE.COM.
Each submission must include the following:
Resume or CV
References: Address, telephone and e-mail contact information for two professional
references quali?ed to speak to your design achievements and performance
Short narrative of concept and description of materials (minimum of 1-2 para-
graphs, maximum of 1 page)
One (1) CD containing jpgs at 200-300 dpi each with a minimum of 2 and a maxi-
mum of 5 images of your design concept (do not include multiple images or views
onto one jpg ?le) and a minimum of 2 and a maximum of 5 images of previous
work.
Image list: Include image number, title, medium, dimensions, date, location, client
and brief written description of each image (25 words or less).
Detailed fee schedule
Detailed timeline for design, fabrication, and installation
Please Note: The due date is the receipt date. Submissions will not be returned and will
become the property of the City of Culver City .
Budget/Timeline
The total funding available for this project is $5,000 which includes a $500 stipend to IndieCade for co-
ordination.
The City of Culver City reserves the right to cancel or postpone the project or otherwise not select any
artist for this project. Submission materials will not be returned and become the property of the City of
Culver City .
2 !
Request for Proposals (RFP) for a temporary art installation SUBMIT TO: ART@INDIECADE.COM
Selection Process
A panel of industry experts will review all quali?ed submissions and make a recommendation to Culver
City’s Cultural Affairs Commission of up to three art proposals for further consideration. The Culver
City Cultural Affairs Commission (“CAC”) will consider the panel’s recommendations and made a rec-
ommendation to the City Council who make the ?nal decision. Exact dates for the CAC and City
Council meeting will be determined in the near future.
Tentative dates are as follows:
Tuesday , July 13, 2010 – Culver City Cultural Affairs Commis-
sion considers panel’s recommendations.
Monday , August 2, 2010 – City Council/Redevelopment Agency
considers CAC’s recommendation and makes ?nal decision.
Address
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Criteria for Selection
Submissions will be evaluated based on the following criteria:
Design: Proposed design, including:
Overall artistic merit
Relevancy to IndieCade Festival and appropriateness
for Culver City site
Fee schedule: Reasonable not-to-exceed fee.
Timeline: Realistic fabrication and installation timeline that
?ts within the parameters of the City’s proposed timeline.
For questions, please contact:
B. Christine Byers
Public Art & Historic Preservation Coordinator
City of Culver City
(310) 253-5776
christine.byers@culvercity .org
3Culver?City?IndieCade?2010?Art?Grant?Jury?
?
Dr.?Katherine?Milton?
Katherine?Milton?is?the?founding?director?of?The?
Aesthetic?Technologies?Lab?of?Ohio?University’s?
College?of?Fine?Arts.?She?has?studied?online?
communities?for?more?than?a?decade?and?writes?on?
the?subjects?of?leadership,?creative?collaborations,?
and?distance?education.?Her?digital?outposts?include?
Norrath,?Azeroth?and?Second?Life.??
?
Photo?Caption:?Katherine?Milton?with?her?Second?Life?
avatar.?
?
?
JoAnne?Northrup??
JoAnne?Northrup?is?dedicated?to?bringing?artists?
who?use?pioneering?techniques?and?inventive?
materials?into?the?mainstream?conversation?about?
contemporary?art?and?innovation.?She?is?chief?
curator?at?the?San?Jose?Museum?of?Art,?where?she?
organized?the?first?touring?survey?exhibitions?and?
publications?on?digital?animation?artist?Jennifer?
Steinkamp?(2006)?and?LED?light?sculptor?Leo?
Villareal?(2010).?
?
Photo?Caption:?JoAnne?Northrup?enjoys?an?edible?
installation?by?Jennifer?Rubell?at?the?Rubell?Family?
Collection,?Miami,?2009.??
?
Eddo?Stern?
Eddo?Stern?is?an?artist?and?game?designer.?He?was?
born?in?Tel?Aviv,?Israel?and?lives?in?Los?Angeles.?His?
work?explores?the?uneasy?and?otherwise?
unconscious?connections?between?physical?
existence?and?electronic?simulation,?surrounding?
the?subject?matters?of?violence,?memory?and?
identification.?He?is?a?strong?advocate?for?
independent?game?development,?and?the?inherent?
potential?of?game?design?as?a?medium?for?artistic?
expression?and?cultural?impact.?He?is?an?Associate?
Professor?at?the?Design?Media?Arts?Department?at?
UCLA.?Online?at?http://www.eddostern.com?
?
?
Celia?Pearce?with?IndieCade?CEO?Stephanie?
Barish?at?IndieCade?2009.?
?
Celia?Pearce?
Celia?Pearce?is?a?game?designer,?author,?researcher,?
teacher,?curator?and?artist.?She?currently?is?
Assistant?Professor?of?Digital?Media?in?the?School?of?
Literature,?Communication?and?Culture?at?Georgia?
Tech,?where?she?also?directs?the?Experimental?Game?
Lab?and?the?Emergent?Game?Group.?She?is?the?
author?or?co-author?of?numerous?papers?and?book?
chapters,?including?Communities?of?Play:?Emergent?
Cultures?in?Multiplayer?Games?and?Virtual?
Worlds?(MIT?2009).?She?is?Festival?Chair?
for?IndieCade,?the?international?festival?of?
independent?games,?and?a?founding?partner?in?
Codename,?an?indie?game?label.?
?
ATTACHMENT 2
4
Culver LAND
An art installation and functioning game
for 2010 IndieCade in Culver City
Proposal by John Derevlany (REVISED July 23, 2010)
ATTACHMENT 3
5 2
index
3 overview
5 benefits to IndieCade and Culver City
6 the art of Culver LAND
7 a unique gameplay mechanic
8 Basic Game Rules
9 Rules - Details
12 Additional/Optional Rules
14 Specs
18 Materials
20 Testing of materials
21 Budget
22 “Plan B” – alternative scaled-down version of Culver LAND
24 schedule
26 artist bio
27 professional references
28 Appendix A – Automotive Color Surveys
30 Appendix B – EZ Paint specs
31 Artist Resume
6 3
Culver LAND is a large-scale,
temporary art installation that also
functions as a simple game with a
unique gameplay mechanic.
Culver LAND turns a one-block
area of downtown Culver City into
a giant game board. Imagine a
cross between the board game
“Candyland” and the sidewalks of
Culver City, where YOU are the
playing piece.
Culver LAND proposes the
installation of approximately 107
(6’ X 6’) squares and 4 hexagons on
the sidewalks of Culver Blvd.
between Ince Blvd. and Main
Street. The squares would be
applied in six different colors,
primarily with temporary, non-toxic, water-based “marking paint.” A small
portion of the squares will feature temporary, adhesive floor graphics (like
the kind used in supermarket floor advertisements)
7 4
The actual game of
Culver LAND involves
players competing against
each other to reach the end
of one of two “game boards”
on the North and South sides
of Culver Blvd. between Main
St. and Ince Blvd.
Players can start on
any square. Forward
progress on the game board
is determined by the colors
of passing cars, and how
they correspond to the color
of the square each player is
standing on (if you’re on a
green square, and a green
car passes, you move
forward; if not, you wait).
The colors of the
squares are based on the six
most popular car colors.
Players stay on the sidewalk at all times, and obey all pedestrian laws.
Each game begins and ends on ONE side of the street. There is no
pedestrian street crossing during gameplay. The games on the North and
South side of the street are essentially identical.
8 5
Culver LAND benefits to IndieCade and Culver City:
o Functions as both a work of art and a playable game.
o Provides a striking and attention-getting visual statement –
what better way to say “IndieCade is in Culver City” than by
turning downtown into a giant game board?
o Ties the IndieCade venues together – events will most likely
take place in venues stretching from Media Park to the Culver
Hotel (and beyond). The Culver LAND game board is designed to
provide a geographical link between the various locations.
o Surefire attention-getter for both Culver City and IndieCade
with its unique size and scope. It easy to drive by a single
piece of art…unless that art stretches for more than a city block,
and has people interacting with it.
o Specifically designed to be both safe and temporary.
o Gameplay can be customized to benefit local business (ex:
“special squares” in front of businesses on gameboard can entice
players to patronize those businesses)
o Finally, a fun use for all our local traffic!
9 6
The Art of Culver LAND
I’d like to say Culver LAND is a work of sprawling Minimalism, with
roots in reductive art theory, and inspired by the works of Piet Mondrian,
Mark Rothko, and Frank Stella. But the truth is: my inspiration came from
the game “Candyland.” Culver LAND is a collection of large, colorful boxes
and shapes, designed
to make you smile and
play. It is meant to
make a visual splash
that draws attention
to both Culver City and
the IndieCade festival.
It is a giant game
begging to be played.
10 7
A Unique Game Play Mechanic
Player movement is determined by the colors of passing cars
One of the main game-design objectives of Culver LAND was that it be
simple. Both children and adults should be able to play this game. This
meant minimal rules and minimal strategic decisions. Many of the simplest
board games are driven by some kind of randomizer – such as picking a card
or rolling dice. In order to avoid providing additional game materials,
Culver LAND’s randomizer is powered by the colors of passing cars.
The game board’s colors are based on the most popular auto colors in North
America – Black, White, Silver/Gray, Blue, Red, and occasionally Green|1010| (see
chart above, as well as Appendix A for information about DuPont’s annual
automotive Color Popularity Survey).
|1010| Note: brown is actually slightly more popular than green, but I felt green contributed a lot more to
the aesthetics of the game board.
11 8
BASIC RULES (simple version)
The simplest and most basic rules of the game will be detailed on the
black adhesive squares that are part of the game board (every 5 squares or
so). More “advanced” rules and suggestions for gameplay variations will be
posted on a signs near the corner of Main Street and Culver Blvd., as well as
on the CulverLand.com website.
Here is the basic game rules square that will appear on the game
board.
12 9
Culver LAND Game Rules Details
1. Up to three players at a time compete against each other.
2. Players all start on the same square.
3. Players can start anywhere on the game board, but it’s
recommended that they start at the beginning of each game board
(North side game board begins at the Kay `n’ Dave’s corner; South side game
board starts by the Harry Culver Statue in front of the Culver Hotel).
13 10
3. Choose a lane of Culver Blvd as your “watch lane.” Players always stay
on the sidewalk “game board,” and NEVER venture into the street during
gameplay. However, players do WATCH the car traffic as it passes by. At the
start of each game, players choose to watch one of the three lanes on their
side of Culver Blvd. This is their “watch lane” and determines where they
move on the “game board.
14 11
4. Game begins as soon as traffic light turns green, and traffic
begins moving through each player’s “watch lanes.”
5. Move ahead one space every time a car matching your square
passes by you in your Watch Lane. Example: you are standing on a
black square. You cannot move until a black car passes by in your
“Watch Lane.” (The car must pass your location in order for you to
move forward on the game board. Merely seeing it approach in the
distance is not enough to allow you to move.)
6. First one to reach the end of the game board wins.
15 12
ADDITIONAL/OPTIONAL RULES
Playtesting of the Culver LAND game will begin in mid-August. We are
hoping to develop additional rules and gameplay variations. These rules will
be available on-line as well as posted on signs near the corner of Main Street
and Culver. Players will be encouraged to submit their own ideas for
gameplay, which will be reviewed and posted on-line as well. However, it
will be possible to play Culver LAND with the basic rules listed above (and on
the adhesive black squares). Additional rules are mostly designed to
enhance the existing gameplay. For instance…
Motorcycles are “wild.” Players move ahead one space if any
motorized vehicle with two wheels, regardless of its color, passes by in their
watch lane. This includes motorcycles, scooters, and mopeds. Non-
motorized bicycles do not count, since they tend to stay in the lane closest
to the curb, which gives the player with this Watch Lane an advantage.
The Red-Light Jump-Ahead Rule. While playing the game, if the
traffic light behind you turns red, you can “jump ahead” to the square color
matching the color of the first car stopped at the light in your Watch Lane.
Example: you have chosen the lane closest to the curb as your Watch Lane.
The first car waiting at the light in your watch lane is red. You “jump ahead”
to the next red square, regardless of where you are on the game board. (If
the color of the first car does not match ANY of the six colors on the game
board, choose the second car waiting in your watch lane at the light.) Once
the traffic light turns green again, continue playing as before.
16 13
Special Squares. First one to reach a “special square” gets some kind
of benefit from the other players. For instance, the first player to reach the
square in front of the entrance to Kay `n’ Dave’s can demand the other
players buy him/her a margarita. Or the first player to reach the square in
front of the M Café entrance can demand the other players purchase some
kind of meal for him/her from that establishment. ( The creator of Culver
LAND is happy to work with any nearby merchants in developing rules or
other business promotions that could enhance gameplay.)
17 14
SPECS
Length of “game board”
342 feet (approx.) on the South side of Culver Blvd. (57 squares)
300 feet (approx) on the North side of Culver Blvd. (50 squares)
Total Squares
107 squares (50 on the North side, 57 of the south side of Culver Blvd.)
68 squares are fully covered in temporary paint
20 “black” squares are covered with street graphic adhesive
19 gray squares are left “natural,” but contain stenciled type
18 15
All squares will follow existing sidewalk patterns – the concrete on the North
side is set in squares of approx. 6’ X 6’. The south side is set in squares of
approx. 3’ X 3’, except for the area right atop the old Washington Blvd,
which is just raw asphalt.
Color breakdown of squares:
20 Black squares (adhesive)
19 Silver/Gray (left natural, but with lettering)
19 White
19 Blue
19 Red
11 Green
There are less green squares because green is a much less popular color for
cars.
Note: Color breakdown may be subject to some minor adjustments
following playtesting. For example, if there are just not enough red cars
passing by, we may have to reduce the number of red squares slightly.
Why are some squares painted, and some are not
Simple answer: they just don’t make temporary marking paint in black
or gray/silver. The only alternative is a more permanent paint that will be
difficult to remove. We also needed some simple way of incorporating the
rules in the game board, so we chose to put them on the black square.
19 16
Detail of Gray square
“Natural” concrete surface
Painted black border (2 inches wide)
Painted lettering (white) identifies square as “gray” or “silver”
20 17
Total Hexagons
1 large “Start” hexagon (12’ X 12) by the Culver Hotel for the South side
game board
1 small “Start” hexagon (6’ x 6’) by the Kay `n’ Dave’s corner for the
North side game board (this “Start” is smaller due to space limitations)
2 “End” hexagons (6’ X 6’) – one at Ince and Culver on the South Side,
and one at Main Street and Culver on the North side.
Culver Hotel “Start” Kay ‘n’ Dave’s corner “Start
“
End” Hexagons
Note: the hexagons are primarily painted on the sidewalk surface, except for
the black portion, which is an adhesive street graphic.
21 18
Materials
The Culver LAND game board will be installed with a mix of temporary
“marking paint” and adhesive street graphics.
There will be approximately 68 six-foot-by-six-foot squares fully
covered with temporary paint, 19 six-foot-by-six-foot squares outlined in
temporary paint with stenciled lettering, and 4 hexagons mostly done with
temporary paint.
Temporary Marking Paint is the kind of paint used for marking
dig/build locations on pavement by construction workers. It is also used for
large public events, such as painting a special line down the center of a
street for a marathon.
This kind of paint has been around for decades and is well known in
the construction community. I am planning to use water-based (instead of
solvent based) marking paint, which naturally fades within a few weeks. We
are currently testing several different kinds of temporary marking paint for
durability, removability, and anti-skid qualities.
Temporary marking paint does not come in black, gray, or silver. This
is why the gray/silver square is being left its “natural” gray color, and the
black will be done as an adhesive street graphic (with the game rules printed
on it). This street graphic is similar to the “floor advertisements” found in
supermarkets, shopping malls, and other spaces. My first choice of street
graphic material is the Avery Dennison MPI 6121, which is specifically
designed for outdoor use. It micro-fractures when installed, so the texture
is almost identical to the concrete surface it is placed on.
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Both paints and street graphics can be removed via power washing.
Some of the materials being tested can be removed easily with a wet mop
or sponge (although these materials tend to be less durable as well).
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Testing of Materials
Testing is currently underway on the various materials in the
downtown area. We will hopefully have some conclusive results to report by
the August 2 City Council meeting.
Some of the paints under consideration include…
E-Z Paint – one of the most environmentally-sound temporary paints,
as well as one of the easiest to remove (a wet mop will take off 95 percent of
the paint). However, some of the colors are prone to chipping and smearing
on traditional sidewalk concrete. However, it held up surprisingly well on
the “asphalt” section of the
“sidewalk” between the Culver
Hotel and Parcel B. The
manufacturer claims it will last
6-9 weeks. Our own tests
indicate it has a much shorter
lifespan than this.
Krylon Industrial Quik-Mark™ Water-Based Inverted Marking Paint – this
paint looks great and is the most durable but it can only be removed with
power washing. However, it is designed to naturally fade away, after about
6-12 weeks.
“Car Art Paint” by Duplicolor – normally used for temporary paintings
on motor vehicles, Car Art Paint can also be used on other surfaces. It can
be easily removed with a mop and water, and it actually comes in black.
The overall look and durability of Car Art Paint is not great. I wouldn’t use
it for the squares, but I would use the black paint for outlining the squares.
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BUDGET - $4500
$1000 – water-based marking paint (approx 150 cans – two for each square)
$3000 (estimated) – adhesive street graphics (black, with type)
$500 – clean-up; miscellaneous items (tape, stencils, etc.)
$4500 - TOTAL
Note: clean-up costs could vary greatly depending on the type of paint used,
and how quickly the City wants it removed (if we need to immediately
remove everything with a power washer that will cost more than letting it
fade naturally).
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“Plan B” - Alternative “Scaled Down” version of Culver LAND
While our goal is to
install the full version of
Culver LAND, we have also
prepared a smaller, scaled-
down version of the art/game
that would ONLY be installed
on the temporary asphalt
“sidewalk” between the
Culver Hotel and Parcel B.
This “Plan B” version of
the game is exactly the same
in every way except it is
smaller. Approximately 125
feet long, Culver LAND “Plan
B” features 19 squares (instead of 107), and two hexagons (instead of 4). Four
of the squares would be adhesive street graphics with the rules printed on
them, three would be “natural” color (with stencil lettering), and 12 would be
made with temporary paint.
Advantages
n Easier and less expensive to install and remove
n The location is a “temporary” piece of pavement that will eventually
be torn up when Parcel B is developed, so there is no threat to
permanent, prime sidewalk
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n “Rough” texture of pavement provides more “anti-slip” quality than
other sidewalk areas -- even with paint on it.
n The environmentally-superior paint (EZ Paint) performed well on
this asphalt in testing, providing strong colors and durability, as well
as ease of removal
n A particularly unsightly piece of pavement can be turned into art
(although this is true of both versions of Culver LAND)
Disadvantages
n Smaller size of game has less impact and publicity potential
n Doesn’t tie various IndieCade venues together like the larger version
Budget (rough)
$300 paint
$1200 – adhesive street graphics
$500 – miscellaneous
$500 – clean-up
$2500 - Total
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Schedule
July – begin testing of temporary paints and materials in artist’s driveway, as
well as locations in downtown Culver City (ongoing)
Early August – presentation of Culver LAND concept to Culver City
Redevelopment Agency as well as downtown businesses.
Mid-August – build initial Culverland.com website, with explanation of game
and public art; will also include page for comments and community input
-- Begin playtesting game at site location. Basically, we will play a very
rough version of the game using a minimal amount of sidewalk chalk, and
watching the local car-color traffic. Consideration of any changes to colors
or configuration will be immediately presented to the city (although it is not
likely there will be major changes).
Late-August – begin printing and testing street graphic
September 29 (Wednesday) – the day after the Tuesday Farmer’s Market, we
will begin sweeping and painting the sidewalks on both side of Culver Blvd,
between Main Street and Ince Blvd.).
September 30 (Thursday) – the game will be open for playing and/or
publicity. Paint touch-ups will be done for the next two weeks to make sure
the art stays fresh.
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Oct. 5 (Tuesday) – Farmer’s Market. The Market will overlap the game board.
We’d like to have an information booth at the market about the game.
Perhaps some other kind of “game event” can be scheduled during the
Farmer’s Market as well.
Oct. 7 (Thursday) to Oct. 10 (Sunday) – IndieCade takes place throughout
downtown Culver City.
Oct. 11 (Monday) – Clean-up begins. The area closest to Main Street and the
upcoming Tuesday Farmer’s Market would be cleaned first. The clean-up
may take one day or several days, depending on the materials used; or
whether the installation is allowed to fade “naturally”
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ARTIST BIO
John Derevlany is a writer, artist, animator, game designer, and Culver City
resident. His experience producing hundred of hours of live action,
animated, and reality TV have familiarized him with the complexity of
executing such large scale (and offbeat) undertakings like turning a city into
a giant game board. Some of his producing “spectacles” include the
controlled chaos of the kids and puppet dance show “Jim Henson’s Animal
Jam,” and the Election Map on the 1996 “Politically Incorrect Election Special,”
in which the Presidential poll results were tracked with a gymnasium-sized
floor graphic of the U.S.A. filled with children in blue and red shirts
(depending on how that state voted). He has also entered an original
electronic game in the IndieCade festival – a “first person stomper” game
called “Giant Big Shoe Man.” He is active in the Culver City community and is
a member of the Culver City Advisory Committee on Redevelopment.
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PROFESSIONAL REFERENCES qualified to speak to artist’s Design
Achievement and Performance
1. David Javelosa – Professor, Academy of Entertainment Technology at
Santa Monica College.
E-mail: javelosa_david@smc.edu
Phone: 310-434-3700
Address: The Academy of Entertainment Technology
1660 Stewart Street
Santa Monica, CA 90404
2. Steve Stajich – critic, playwright, long-time columnist Santa Monica Mirror
E-mail: stajich@verizon.net
Phone: 310-396-0716
Address : 2912 4th Street
Santa Monica, CA 90405
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APPENDIX A
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Appendix B
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Appendix C
JOHN DEREVLANY
4139 Center Street, Culver City, CA 90232
johnderevlany@yahoo.com (310) 287-1232 http://mycomputerhatesme.com/
1995-present TV Producer / Creator
Created or developed several TV shows including:
° Animal Jam – creator – Discovery Kids/Jim Henson Company (2003)
° Monster Buster Club – co-creator – Disney XD/Marathon Ent. (2007)
° Wayside – developed from Louis Sachar books – Nickelodeon (2007)
° Gerald McBoing Boing – based on Ted Geisel film– Cartoon Network (2005)
° Doki Adventures – pilot writer – Discovery Kids Latin America (2009)
° Austin Stories – MTV – pilot co-writer (1997)
° Singled Out – MTV – pilot co-writer (1995)
1993- present TV Writer
Animation: Kick Buttowski (Disney XD – Story Editor), Rekkit Rabbit
(Disney Europe), League of Super Evil (Cartoon Network), Johnny Test (C.N.),
Angry Beavers (Nickelodeon), Space Ghost Coast to Coast (C.N.)
Live Action: Rollergirls (A&E), Politically Incorrect (Comedy Central), TV
Nation (Fox, NBC), This Just In (ABC), What’s so Funny (Fox), All That
(Nickelodeon), Trashed (MTV), BRATS of the Lost Nebula (WB), Steven
Banks Show (PBS), Night After Night with Allan Havey (Comedy Central)
2006-present Game Writer / Designer
Hullabaloo DVD Game (Cranium - writer)
BrainSlapper – flash game for infants (creator)
Giant Big Shoe Man – console game using dance pad (creator)
2008-2009 Website Creator
BestParentEver.com – once-popular parenting blog and forum
StuffStickFigurePeopleLike.com – blog for stick figures
Lazyman.info – lifestyle site for lazy people
MoronAnswers.com – like yahoo.answers, but for morons
UkeTilUPuke.com – the world’s greatest punk ukulele band
1985-1993 Author, Editor and Journalist
Yuppies Invade My House at Dinnertime (book author). Hoboken Reporter
(editor). Freelance articles: Seventeen, Village Voice, National Lampoon
EDUCATION
1982-85. NEW YORK UNIVERSITY. B.A. Magna Cum Laude
SKILLS
Writer, director, cinematographer, animator, editor, visual effects
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