City of Culver City, California
City Council Agenda Item Report
RECOMMENDATION:
Staff recommends the City Council receive and file the updated accomplishments for
calendar year 2005 to the Short and Long Term Outcomes of the adopted
Community Cultural Plan.
BACKGROUND & DISCUSSION:
Staff updated the accomplishments for calendar year 2005 to the Short and Long-
Term Goals of the adopted Community Cultural Plan (“The Plan”). The Cultural
Affairs Commission (CAC) considered these updates at its regular meeting on
December 13, 2005 and directed staff to forward a revised copy of The Plan to the
City Council. As suggested by the CAC during discussion of this item, the most
recent accomplishments are noted in blue on the Action Plan (beginning on p. 13 of
the attached) to help distinguish them more easily from accomplishments of earlier
years. Also, beginning with 2005, The Plan will have the accomplishments for each
year summarized separately and inserted into the document between the Timeline
and the Action Plan.
For calendar year 2005, updates to accomplishments include:
Planning and facilitation for the opening of the Pan African Film Festival in
February 2005;
Meeting Date: February 27, 2006 Item Number: C-7
AGENDA ITEM: Receive and File Updated Accomplishments for 2005 to the
Adopted Community Cultural Plan
Contact Person/Dept.: B. Christine Byers
& Susan Obrow/Cultural Affairs
Phone Number: (310) 253-5776 or (310)
253-5762
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: Master Notification List (02/22/06); Cultural Affairs Commission
(02/22/06)
Department Approval:
Susan Evans (02/15/06)
CAO Approval:
Martin Cole for Jerry B. Fulwood (2/21/06)
City Controller Approval: N/ACity of Culver City, California
City Council Agenda Item Report
Completion of the 4
th
Music in the Chambers series in the spring of 2005 and
completion of the program development for the 2006 Music in the Chambers
series;
Facilitating the establishment of Tim Robbins’ The Actors’ Gang at the Ivy
Substation as Culver City’s second nationally-recognized resident theatre
company;
Completion of the 11
th
annual Summer Sunset Music Festival (SSMF) in 2005
and program development for the 12
th
SSMF in 2006;
Implementation of Art in the Plaza events in Town Plaza in July, August and
September 2005;
Continued summer intern program participation (in collaboration with the
Getty Foundation and the Los Angeles County Arts Commission) and
development of new partnerships with the USC Theatre and Public Art
Studies Programs for interns during the fall, winter and spring months;
Completion of The Lion’s Fountain in Town Plaza and implementation of a
community/children’s event in September 2005;
Implementing the 2006 Performing Arts Grant Program with cash grant
awards of $32,000 to nine performing arts organizations serving the Culver
City community;
Further streamlining the annual Performing Arts Grant Program to include
concise scoring sheets and better defined review panel process;
Developing a stronger relationship with Culver City resident theatre
companies and providing better communication and assistance with
marketing, fundraising, and facility code and maintenance requirements;
Identifying new permanent performing arts spaces for use by the recipients of
the City’s performing arts grants as well as for use by theatre companies
choosing to serve the Culver City community;
Planning and presentation of a free performance in November 2005 by
Grammy-nominated John Santos and his Latin Jazz Quartet;
Development of an art walk – to be implemented in the spring of 2006 – to
highlight exhibit spaces and art galleries located near the intersection of
Washington and La Cienega Boulevards;City of Culver City, California
City Council Agenda Item Report
Development of short and long-range planning concepts for public art and
cultural programming along Washington Boulevard (west of the 405 Fwy.);
Coordination with private property owners and artists for approval of public art
for new development and tenant improvements at Symantec, Echo Horizon
School, Veterinary Properties, and Park Century School;
Implementation of first architecture review panel for Architecture as Art
concepts at 8601 Washington Boulevard and 3505 Hayden Avenue;
Fabrication of the Harry Culver sculpture for Town Plaza (to be completed
March 2006);
Installation of historic designation plaques on “Landmark” and “Significant”
buildings in Culver City;
Expanded information about historic preservation on City web site;
May 2005 proclaimed Historic Preservation Month;
Completion of an inventory of public art on private and City owned property
which includes a description of the artwork and images to be made available
on City’s web site;
Completion of Utility Box art program in and adjacent to Town Plaza
(wrapping of control box for The Lion’s Fountain and utility box adjacent to
Kirk Douglas Theatre completed October 2005);
Installation of plaques in Town Plaza and downtown paseo explaining history
of zoetrope and relationship to Culver City’s film studio history;
Implementation of contracts for routine maintenance of five pieces of City-
owned public art (La Ballona, Path of Life, Film Strip, Cougar I and II, The
Lion’s Fountain); and,
Establishing a working relationship with The [United States] President’s
Committee on the Arts and the Humanities (PCAH) and submitting a Culver
City-related event proposal to the PCAH for its spring 2006 meeting.
FISCAL ANALYSIS:City of Culver City, California
City Council Agenda Item Report
There is no fiscal impact attached to this item.
ATTACHMENTS:
1. Adopted Community Cultural Plan with Updated Accomplishments for 2005;
MOTIONS:
That the City Council:
1. Receive and file the updated Community Cultural Plan with Updates for Calendar
Year 2005.
MEETING DATE 02/27/2006
AGENDA ITEM
Receive and File Updated Accomplishments for 2005 to the
Adopted Community Cultural Plan
ATTACHMENT
Pages
1 Adopted Commututy Cultural Plan with Updated
Accomplishments for 2005
1 - 600.
t
COMMUNITY CULTURAL PLAN
Prepared by the Culver City Cultural Affairs Commission
and the Community Development Department
ADOPTED
NOVEMBER 24, 2003
UPDATED
ACCOMPLISHMENTS FOR 2003/2004
SUBMITTED JANUARY 10, 2005
ACCOMPLISHMENTS FOR 2005
SUBMITTED TO CITY COUNCIL
FEBRUARY 27, 2006
_TABLE OF CONTENTS
Executive Summary 2
Program Goals 3
Implementation Timeline 9
Overview of 2005 Accomplishments 10
Action Plan 13
Appendices
Culver City Fact Sheet 25
Telephone Survey 26
Background and Context 40
Needs Assessment 59
Community Cultural Plan
Updated February 27 2006
Page 1 of 60
rEXECUTIVE SUMMARY
In 2001, the Culver City Council established a Cultural Affairs Commission (CAC) and
created an ordinance by which the Commission would operate The existing Art in
Public Places and Historic Preservation programs were folded under this Commission's
purview One of the objectives outlined was the formulation of a Community Cultural
Plan to be taken to the Council for discussion and final approval
The City Council appointed the five commissioners from the more than fifty applicants,
indicating Culver City's high degree of interest in the arts and culture The new
Commission, operating under the Parks, Recreation and Community Services
Department, held its first meeting in October 2001 In July 2003, the Council placed the
CAC under the Community Development Department
The CAC immediately began working on the business related to Art in Public Places,
while embarking on a strategic process to design Culver City's Cultural Plan With the
CAC and Culver City Redevelopment Agency (CCRA) funds available, the Commission
began work on the Community Cultural Plan with a consultant, ArtsMarket, Inc The
CAC held meetings and workshops to discuss the most effective outreach methods
Public input was sought through Town Hall meetings, the City website and individual
interviews The result of this input was the development of a Community Cultural Plan
with six fundamental goals
To accomplish these goals, the Commission assigned separate subcommittees to
address the action and resources required to achieve desired outcomes The CAC
subcommittees are Education in Life Long Learning, Facilities, Festivals and Events,
Fundraising, Grants and Artist Services, Histonc Preservation, Image and Public
Relations, and Public Art In considering the success of this plan and the ability to
provide the community with cultural resources, the CAC recognizes that it must think
creatively and strategically in terms of facilities, fundraising and public relations It
recognizes that fundraising is a part of every goal adopted by the Council and that all of
these goals require the participation of not just Commission staff, but staff from other
City departments as well
This plan presents the work of the Commission to date
• Goals, adopted by the Culver City Council 5-0, on March 24, 2003
• An overview of each goal
• An Action Plan which offers practical and timely outcomes, reflecting the
community's input The plan evolved through public outreach and research, which
will be ongoing
Community Cultural Plan
Updated February 27 2006
Page 2 of 60
4GOAL 1
NURTURE AND PROMOTE CULVER CITY'S RESOURCES
FOR LIFELONG LEARNING IN AND THROUGH ARTS AND
CULTURE
Culver City is rich in resources and potential partnerships that can strengthen arts
education and expand arts and cultural programming to the community From the City's
department of Parks Recreation and Community Services Department's early childhood
to senior programs, to the Culver City Unified School District's (CCUSD) mission
statement adopted in the 1990's, a commitment to lifelong education for all ages is
important and apparent in the community
The Commission will work to tap into the local resources and develop strategic
relationships to provide opportunities for lifelong learning in and through arts and
culture It will work to strengthen its relationship with City departments, public and
pnvate schools, institutions of higher learning and existing community arts
organizations, such as the A R T Group and LA GOAL
The Cultural Affairs Commission will identify, nurture and coordinate efforts of the public
sector offerings along with private sector resources to promote and maximize what is
available to local citizens and organizations Additionally, the CAC will collaborate and
consolidate efforts with these organizations to apply for grants and funding opportunities
that will expand and bring non-City funding of cultural programs to the community
Community Cultural Plan
Updated February 27 2006
Page 3 of 60GOAL 2
STRENGTHEN CULVER CITY'S ARTS AND CREATIVITY
IMAGE, CAPITALIZING ON AND STRENGTHENING ITS
LEGACY OF FILM HISTORY, CULTURAL HISTORY, PUBLIC
ART AND HISTORIC PRESERVATION
Although Culver City has received exposure beyond its boundaries, there must be a
committed effort to spotlight this City and its resources to all of Southern California, and
beyond To this end, the CAC will explore ways and develop a strategy to promote the
City's arts and creativity image through the legacy of its film history, cultural history,
public art and historic preservation and make recommendations to the Council for
action
Culver City has a rich cultural history which includes the area of film and the arts In the
1930's, the film industry was a major economic force and employer in Culver City,
however the City was branded as "Culver City, where Hollywood movies are made"
This perception continues to cloud the City's amazing resources Today, Culver City is
cutting edge with two major studios and many support businesses peripheral to the
motion picture industry
In addition to its film legacy, Culver City was the first City in the nation to allow credit for
Architecture as Art under its Public Art Program ordinance Currently, ordinances are in
place for Public Art requirements and fees as well as Historic Preservation In 1990, the
Historic Preservation Advisory Committee Report was completed and accepted by the
City This document includes every structure that has been designated "Landmark,"
"Significant" or "Recognized"
Culver City continues to offer public concerts and bnng numerous cultural events to the
community, often drawing audiences from other cities, as well All of these programs
not only provide cultural outlets to our constituency, but brand the City as an arts and
culture provider In an effort to continue the success of existing programs and build
upon them, it is important that the Commission work to maintain and expand programs
and events offered
Funding for these programs as well as other marketing initiatives is paramount Outside
funding will be explored and ultimately secured for projects where no City money is
available or where after City funding, more money is required to complete a project If
there is to be a museum and multi-use facility in the future, relationships with funders,
who exclusively fund capital projects at all stages of development, will be established
Additionally funds for the acquisition, maintenance and conservation of historic sites and
public art will be researched
Community Cultural Plan
Updated February 27 2006
Page 4 of 60
4GOAL 3
FACILITATE THE DEVELOPMENT OF DIVERSE ARTS AND
CULTURAL FACILITIES
From the Native Americans (Gabnelinos), to the early Spanish and Mexican settlers, to
Harry Culver's dream of a balanced community, Culver City has developed into a
diverse city with a rich history and heritage The importance of art is clearly recognized
by the community and should be highlighted in vanous arts and cultural facilities
throughout the City
After resources are further identified, a "needs assessment," utilizing the public input,
will be developed In creating this needs assessment, the CAC will work with the City,
arts organizations, individual artists and community members to determine what type of
facility would be best for the community The CAC will prioritize short term and long
term goals and will work with City Departments and local developers to discover unique
venues/properties that may be used as cultural facilities
In the short term, the Commission will collaborate with various segments of the
community to bnng new art, music and cultural performances to Culver City In the long
term, the CAC will work to facilitate the development of creative spaces for visual arts
and crafts, historic preservation and performing arts The CAC will work with the City to
bring resources together to maximize impact with less cost through grants and other
funding strategies
Community Cultural Plan
Updated February 27 2006
Page 5 of 60GOAL 4
DEVELOP A NETWORK OF CULTURAL RESOURCES
THROUGHOUT CULVER CITY
In reviewing community input for this cultural plan, it is clear that many cultural
resources already exist within the community The CAC will work to identify local and
other accessible resources and make that information widely available to the larger
community Further, the CAC will work to connect organizations and individuals within
our community to build resources and infrastructure Strength lies in the coordination
and interfacing of different organizations Broadening communication is critical and will
be a priority for the CAC
To this end, the CAC will explore avenues that can function as networking tools and
develop strategies to further expand our networking capacity The CAC has already
created a database of arts organizations, Cultural Affairs participants and artist slide
registry and anticipates becoming an information resource for current and potential
organizations, individual artists, as well as for other departments in the City regarding
cultural activities, facilities and community events
Community Cultural Plan
Updated February 27 2006
Page 6 of 60GOAL 5
SUPPORT CULVER CITY'S ARTS AND CULTURAL
ORGANIZATIONS AND ARTISTS
As resources are identified and networking efforts continue, the CAC will have the
capacity to match artists and organizations with opportunities for support Expanding
upon the existing database, the Commission will create a resource directory that will
contain contact information about artists, organizations, facilities and programs that
currently exist within the City This resource will be used not just by the Commission
and the City, but will be essential to the artists and organizations not only working
within, the community but throughout the southland
To this end, the Commission will explore available funding opportunities for creating a
resource directory, an on-line database, website and the process required to
accomplish these outcomes
Community Cultural Plan
Updated February 27 2006
Page 7 of 60GOAL 6
ESTABLISH THE INFRASTRUCTURE AND FUNDING TO
SUPPORT ONGOING CULTURAL DEVELOPMENT IN CULVER
CITY.
At this time, the percent for art fees will not fully fund an ongoing level of cultural
development desired by the community The CAC subcommittees on Fundraising and
Grants and Artist Services will explore different means of financially supporting the
City's continued cultural development
A master fundraising plan will be created that will generate income for each of the six
adopted goals and provide direction to the Commission and its Staff for implementation
Additionally, the CAC will assist the Community Development Department in becoming
a conduit for grant funding to enhance the cultural arts and historic preservation
programs already in place Further, the CAC will continue to work with Commission
Staff in determining funding priorities and explore opportunities to achieve essential
outcomes
Community Cultural Plan
Updated February 27 2006
Page 8 of 60IMPLEMENTATION TIMELINE
In developing the associated Action Plan, outcomes and tasks were organized into short
and long term timelines The definition of "short term" is an action or outcome that may
be achieved within 5 years "Long term" refers to those endeavors which may require
substantially more time for full implementation
These outcomes reflect the Community's input and recommendations over the last sixteen
months As the Cultural Affairs Commission recognizes the importance of "opportunity" the
outcomes are not ordered in any particular priority Outcomes and action items will be
accessed and evaluated on a regular basis to determine immediate feasibility and record
accomplishments to date
Community Cultural Plan
Updated February 27 2006
Page 9 of 602005 ACCOMPLISHMENTS - OVERVIEW
For calendar year 2005, updates to accomplishments include
• Planning and facilitation for the opening of the Pan African Film Festival in
February 2005,
• Completion of the 4th Music in the Chambers series in the spring of 2005
and completion of the program development for the 2006 Music in the
Chambers series,
• Facilitating the establishment of Tim Robbins' The Actors' Gang at the Ivy
Substation as Culver City's second' nationally-recognized resident theatre
company,
• Completion of the 11 th annual Summer Sunset Music Festival (SSMF) in
2005 and program development for the 12 th SSMF in 2006,
• Implementation of Art in the Plaza events in Town Plaza in July, August
and September 2005,
•
Continued summer intern program participation (in collaboration with the
Getty Foundation and the Los Angeles County Arts Commission) and
development of new partnerships with the USC Theatre and Public Art
Studies Programs for interns during the fall, winter and spring months,
• Completion of The Lion's Fountain in Town Plaza and implementation of a
,
community/children's event in September 2005,
• Implementing the 2006 Performing Arts Grant Program with cash grant
awards of $32,000 to nine performing arts organizations serving the
Culver City community,
• Further streamlining the annual Performing Arts Grant Program to include
concise scoring sheets and better defined review panel process,
•
Developing a stronger relationship with Culver City resident theatre
companies and providing better communication and assistance with
marketing, fundraising, and facility code and maintenance requirements,
Community Cultural Plan
Updated February 27 2006
Page '10 of 60• Identifying new permanent performing arts spaces for use by the
recipients of the City's performing arts grants as well as for use by theatre
companies choosing to serve the Culver City community,
• Planning and presentation of a free performance in November 2005 by
Grammy-nominated John Santos and his Latin Jazz Quartet,
• Development of an art walk — to be implemented in the spring of 2006 — to
highlight exhibit spaces and art gallenes located near the intersection of
Washington and La Cienega Boulevards,
• Development of short and long-range planning concepts for public art and
cultural programming along Washington Boulevard (west of the 405 Fwy ),
• Coordination with private property owners and artists for approval of public
art for new development and tenant improvements at Symantec, Echo
Horizon School, Veterinary Properties, and Park Century School,
• Implementation of first architecture review panel for Architecture as Art
concepts at 8601 Washington Boulevard and 3505 Hayden Avenue,
• Fabrication of the Harry Culver sculpture for Town Plaza (to be completed
March 2006),
• Installation of historic designation plaques on "Landmark" and "Significant"
buildings in Culver City,
• Expanded information about historic preservation on City web site,
• May 2005 proclaimed Historic Preservation Month,
• Completion of an inventory of public art on private and City owned
property which includes a description of the artwork and images to be
made available on City's web site,
• Completion of Utility Box art program in and adjacent to Town Plaza
(wrapping of control box for The Lion's Fountain and utility box adjacent to
Kirk Douglas Theatre completed October 2005),
• Installation of plaques in Town Plaza and downtown paseo explaining
history of zoetrope and relationship to Culver City's film studio history,
• Implementation of contracts for routine maintenance of five pieces of City-
owned public art (La Ballona, Path of Life, Film Stnp, Cougar! and 11, The
Lion's Fountain), and,
Community Cultural Plan
Updated February 27 2006
Page 11 of 60• Establishing a working relationship with The [United States] President's
Committee on the Arts and the Humanities (PCAH) and submitting a
Culver City-related event proposal to the PCAH for its spnng 2006
meeting
Community Cultural Plan
Updated February 27 2006
Page 12 of 60ACTION PLAN
Short Term Outcomes
Outcome headm s in RED Updates for 2005 BLUE
Outcomes Tasks
. .
_
Accomplishments to Date
Sub Committee(
Partnerships with • Assist m formalizing partnerships between • Ongoing
Image and Publii
community
organizations that
specific schools and colleges for residencies
and programs that continue on a multi-year
•
•
Representation
/Membership on a variety of boards, organizations throughout the
Relations,
Education in
assist in providing arts
education
basis commumty such as the Culver City Umfied School District
Community Arts Team and the Culver City Histoncal Society
Lifelong Lea=
opportunities
Related Goals 1
• Developing a sttonger relationship with Culvet City iesident theatie
companies and connectin g them to CCUD (2005)
Marketing and • Establish linkages with leaders from • On-gomg with contmued expansion into new media outlets
Image and Publii
publication of all community organizations/schools to discuss • Press release distribution for Historic Preservation Public Art and
Relations
existing arts and programs and determme needs Cultural Affairs Programs Highlighted program mformation in
Education in
cultural education
• Showcase local arts m education and cultural Culver City Livuag
Lifelong Leamin
programs offered education programs on the City website • Designated staff to interface with vanous community organizations
throughout Culver
• Distribute brochures and/or position (2003-04)
City
Related Goals 1 5
information m Culver City Livmgat least twice • PI ess telease and public notiticition of Pet forimilL, Ai ts Giant
Progi am sprin, mid summet conceit sei ies and other
pet formances and events tilt oti,h LACN mid other at ea irts
a year to all residents Explore opportunities
with other outreach vehicles
• Alert media and send press releases regardmg
events
listset vs City web site and electionic master notification sN, stem
(2005)
• Participation in Los Angeles County Arts Commission Arts
Commissionei Forum October 2005
An annual festival that
furthers arts learning
Related Goals 1
• Bring resources together to plan events •
•
Art Revolution monthly exhibition and sale to include children's
workshop
Fiesta La Ballona s focus on children s art activities
Fairs and
Festivals,
Education in
• Art in the Plaza event in Town Plaza implemented in Jul y August
and September 2005 Development of an art walk to hiLhlitht
exhibit spaces and art gallet les located near the intersection of
Lifelong Leamir
Washington and Li Cienega Boulevards (2005)
• Community/
• Children s event associated w ith the unveiling of Thc Lion c
Community Cultural Plan
Updated Februaty 27 2006
Page 13 of 60•
Fountain in September 2005 (2005)
Developing children s workshop for spring/summer 2006
highlighting zoetiopes and ea( ly filmmaking technology (2005)
Link Culver City s • Interface with the CCUSD to support • Ongomg
Education in
rich culture to studies curriculum and foster relationships with • Livmg History Program and Presentations
Lifelong Learmn
at the primary middle County program representatives and local
• Teacher's Manual
and Historic
and high school levels businesses
• History pages on City website
Preservation
Related Goals 1
• Exploring historic photo display at Pacific Theatres (2003-04)
Workshops master • Create program and identify regular • Los Angeles County Arts Commission Intern Day offered historical Education in
classes other learning
and mentoring
sponsorships to assist in facilitation and architectural presentations about Culver City for over 150
interns (2003-04)
Lifelong
Learning
opportunities with
professional artists and
• City Historian offered class and tour for various graduate students
and visitors to City (2003 04)
Fundraismg and
Grants and Artis
students
Related Goals 1, 4, 5
• Continued summer intern program participation (In collabol anon
with the Getty Foundation and the Los Angeles County Arts
Services
Commission) and development of new partnerships with the USC
Theatre and Public Art Studies Programs for interns during the fall
Ind winter months (2005)
City wide program • Meet/link local organizations schools to plan • Senior Center & PRC-sponsored outings and field trips Education m
that features regular
field trips to cultural
events organizations
program (e g West Los Angeles College, CTG,
Culver City Historical Society etc )
• Worked with Los Angeles County Arts Commission to bring 150
mtems to Culver City to explore public art and other cultural
resources (2003 04)
Lifelong
Learning, Image
and Public
and facilities of
performing visual or
architectural focus
• Estlblishing a woi king ielationship with The [United States]
President s Committee on the Arts and the Humanities (PCAH)
and submission of a Culver Ca\ 'elated event proposal to the
Relations and
Facilities
Related Goals 1 2 3
PCAH for its spring 2006 meeting (2005)
Local and accessible • Collaborate with the Culver City Historical • Ongoing Historic
programs highlighting
the City s history
•
Society
Sponsor walking tours and bus tours
•
•
Annual Fiesta tours since 1982
City bus tours and walking tours
Preservation,
Image and Publn
Related Goals 1, 2
• Utilize information from different sources • Historical presentations on demand (lectures slide shows)
Relations and
including City Historian
• New information included on webste Further updates to occur in
Public Art
• Work with Information Technology to enhance three months (2003 04)
and change information • Additional updates provided by City Historian to history pages on
• Highlight mformation on City website and send City web site (2005)
out press releases to all media
• Press releases sent regarding plaque installation on historic
• Utilize public access through the cable structures (2003-04)
company • Installation of histoi ic designation plaques on Landmark and
• Historic displays m library and West Los Significant buildings in Culvei City (2005)
Community Cultural Plan
Updated February 27 2006
Page 14 of 60•
Angeles College
Create the Movies m the Park program which
will feature movies in an outdoor venue,
possibly at the Veteran s Memorial Complex
•
•
•
•
Historical programming on Channel 43 highhghtmg interviews
with community members
More than 100 pages of lustoncal mformation on City website
Living History Project
May 2004 was proclaimed Historic Preservation Month m Culver
City (2003-04)
• Ma‘ 2005 proclaimed Histoi lc Preset vation Month in Culvei City
(2005)
• Culver City Commendation bestowed on Speaker Herb Wesson Jr
regarding his efforts to preserve the State Capitol Buildmg and his
work with the City s Historian (2003 04)
• City Historian appointed to the Historic State Capitol Commission
(2003 04)
• Information *out histoi ic pi eservation and iesources lb' property
°vs ners and public pi o yided on City web site (2005)
• Developing children s woi kshop foi spring/summer 2006
hiLlilioning zoetropes and eat ly filmmaking technolog y (2005)
City commitment to
• Advocate for continued support of the Summer • Several local artists highlighted to include John Mills, Kevin Fairs and
summer concert series
featuring local artists
and expand these
opportunities
•
Sunset Music Festival
Find and identify local resources
•
McDonald and David Weiss (2003 04)
10th Annual series completed with support from the Redevelopment
Agency as well as other sponsors Total contribution including in-
lund is $14,000 from sponsors/grants
Festivals,
Fundraismg
Related Goals 1 2 5
• Worked with KLAC to promote Mills Brothers presentation
(2003-04)
• Completion of the II 'h annual Summer Sunset Music Festival
(SSMF) in 200 5 and pi ogrun development tot the 12' 1 SSMF in
2006 (2005)
A comprehensive • Meet with representatives of commercial • In progress More than 1 200 organizations and individuals Fundraismg and
database of
organizations artists
(craft folk visual etc )
property owners
businesses and
schools
busmesses community organizations and
schools (both public and private) in the City to
determine how the Commission can most
effectively bring parties together, help facilitate
collaborative projects and bring more non-City
funded programming to the community
catalogued Image and Publii
Relations
Related Goals 1, 4, 5
Community Cultural Plan
Updated February 27 2006
Page 15 of 60Cultural programming
for all ages
Related Goals 1, 5
• Collaborate with Parks Recreation and
Commumty Services (i e Senior Center and
Teen Center) schools and organizations
•
•
•
•
Ongomg
Developed Art Revolution and The Art of Speaker Series
Continuation of Fiesta La Ballona, Music m the Chambers, and
Performmg Arts Grant program (2003 04)
Completion of the 4" Music in the Chambers series in the spring of
Fairs and
Festivals
Fundraising
2005 and completion of the program development foi the 2006
Music in the Chambets series (2005)
• Art in the Plaza events in Town Plaza in July August and
September 2005 (2005)
• Completion of a community/children s event for Thc Lion s
Fountain in September 2005 (2005)
• Continued implementation of annual Performing Arts Grant
Program (2005)
• Planning and presentation of a free performance in Novembei 2005
by Giammy nominated John Santos and his Latin Jazz Quartet
(2005)
• Development of an art wilk — to be implemented in the spring of
2006 — to highlight exhibit spaces and art galleries located near the
intei section of Washington and La Cienega Boulevards (2005)
An annual City • Review public art plan annually • In progress Public Art
initiated scope of
• Harry Culver sculpture selection initiated (2003-04)
work plan for Public
Art
• Fabrication of the Hairy Culvei sculpture for Town Plaza (to
be completed Sp mg 2006) (2005)
Related Goals 2
• Annual work plan presently outlined in adopted OS 06 budget
and includes Harty Culvei sculpture project maintenance of art
work completion of Utility Box Art program and develop
• ment of public art concept for Washington Boulevard west of
the 405 Fwy (2005)
Entry
monument/gateway
plan that celebrates the
City s rich cultural
heritage
•
•
Work within CDD to research potential
monument signs for City wide consistency
Research sponsors to assist funding monuments
for larger installations
Image and Publil
Relations,
Fundraismg
Related Goals 2
Application process • Review ordinance and enlist the help of the • In progress Historic
and consideration for
new historic
landmarks/structures
California Office of Histonc Preservation
(COHP) and other organizations
•
Gathered mformation from the Cahforma Preservation Foundation
(2003 04)
Preservation
Community Cultural Plan
Updated February 27 2006
Page 16 of 60Related Goals 2
Expanded use of the
historic sign
ordinance
Related Goals 2
•
•
Work with Plannmg to catalog all mustmg
signs
Protect and mamtam historic signs and recreate
histonc signage
Public Art and
Historic
Preservation
Historic structures in • Work with the Building and Planning Divisions • All buildmgs have been flagged m Culver City's mtemal database Historic
City and County and with the County Recorder's Office to (Permits Plus)
Preservation
records flagged ensure all histonc buildings are flagged in • In progress some plaques already positioned (2003-04)
Related Goals 2 relevant databases
• Installation of historic designation plaques on Landmark and
• Plaques positioned on designated landmarks "Significant buildings in Culver City (20($)
• Ongoing surveys (to continue new
opportumttes)
• GIS database complete All structures have been identified (2003
04)
• Information for property owners and general public about historic
preservation added to City web site (2005)
Public attention and • Expand and strengthen the Fiesta La Ballona • Ongoing Returned to ongmal event format with week-long
Fairs and
recognition of Culvei Festival with heritage, art, parade floats and activities throughout the City
Festivals
City for its heritage more • New committee layout and sponsors
Fundraismg, and
and cultural diversity
• Explore adding various festivals that showcase • Support of various community events to include the Pan African
Historic
Related Goals 2
all the diverse cultures of Culver City Film Festival, Car Show Music m the Council Chambers (2003
Preservation
04)
• Historic Preservation month proclaimed m May 2004 (2003 04)
• Historic Preservation month pi oclaimed in Culver City in May
2005 (2005)
• City received a B on the Los Angeles Conservancy s 2003
Preservation Report Card (2003 04)
• Establishing a wot king relationship with The [United States]
Pi esident s Committee on the Arts and the Humanities (PCAH) and
submission of a Culver City related event proposal to the PCAH for
its spring 2006 meeting (2005)
• Participation in Los Angeles County Arts Commission Arts
Commissioner Forum October 2005
Awareness of Culver • Identify themes that will bring attention to • Ongomg
All
City s uniqueness Culver City • Walking tours of Downtown, NPR and Hayden Tract
Subcommittees
such as Culver City
Architecture and
• Use brochures and walking tours City web site
and other opportunities to promote the
• LA County Arts Commission intern day will focused on
Architecture as Art m Hayden Tract (2003 04)
develop multi faceted
uniqueness of Culver City
• The Art of Speaker Series has produced ten speaking events
Community Cultural Plan
Updated February 27 2006
Page 17 of 60and multi organization
approaches to market
Culver City s history
and culture around the
theme
• Support the implementation of the Art of '
Speaker Series
•
•
Staff working to develop fully edited copies of presentations
(2003 04)
Culver City to apply for World Heritage Site designation by
(UNESCO) (2003-04)
Establishing a working relationship with The [United States]
Related Goals 2
President s Committee on the Arts and the Humanities (PCAH) and
submission of a Culver City related event proposal to the PCAH for
its spring 2006 meetin g (2005)
• Participation in Los Angeles County Arts Commission Arts
Commissioner Forum October 2005
Maintain and expand • Support existmg community programmmg and • 314 annual Music m the Council Chambers featured four concerts Fairs and
cultural arts festivals throughout April and May (2003-04) Festivals
programming
Related Goals 2
• Develop cross marketmg opportunities to
publicize arts programming with various
organizations
• Completion of the 4' 1 Music in the Chambers series in the spring of
2005 and completion of the program development for the 2006
Music in the Ch-imbers series (2005)
• Contmue to work with DBA Symphony, CCEF and other
performmg arts organizations to cross market programs where
applicable (2003 04)
• Continue to manage the Performing Arts Giant Program (200_, 04)
(2005)
• Planning and presentation of a free performance in November 2005
by Grammy nominated John Santos and his Latin Jazz Quartet
(2005)
• Development of new cultural pi ogramming along Washington
Blvd west of 405 Fwy (2005)
• Development ot an art walk — to be implemented in the spring of
2006 — to highlight exhibit spaces and art galleries located near the
intersection of Washington and La Cienega Boulevards (2005)
Publicly accessible • Expand awareness of current collections and
• Sony pictures Entertainment Virtual Museum launched m October Education m
collections and resources 2003 Lifelong
research libraries that
• Work with Culver City Julian Dixon Library
• Expanded history on City website and Culver City library historical
Learnmg, Histor
make it possible for
• ADA accessibility publicized for various section (2003 04) (2005)
Preservation and
residents to get
venues and events • Expanded information about historic preservation on City web site
Image and Public
involved/study the
• Links with private sector for property owners and general public (2005)
Relations
culture of their
community
Related Goals 2
• Completion of an inventory of public art on private and City owned
property which includes a description of the artwork and images to
be made available on City s web site (2005)
A database of • Identify facilities and amenities (mcluclmg • In progress Information collected for Smashbox Studios, Grants and Arts
Community Cultural Plan
Updated Februaiy 27 2006
Page 18 of 60available facilities and
information resource
catch all regarding
Veteran s Memorial Complex and Senior
Center) and consider alternative spaces for
events (i e office space school, park)
•
Conjunctive Pomts, Sony Pictures and Downtown
Facility packets created and sent to various event marketers (2003
04)
Services
Facilities
performance and event • Create database • List of currently available facilities made available on City s web
spaces
Related Goals 3
• Designate individual to provide information
and assist m matching artists with
event/performance locations
site for perfoi ming arts grant -ipplicants and other interested parties
(2005)
• Identifying new permanent performing arts spaces for use by the
recipients of the City s performing arts grants as well as for use by
theatre companies choosing to relocate to Culver City (2005)
Multi Media • Explore available funding opportwuties for • Ongoing (2003-04)
Fundraismg and
Communication creatmg a resource directory an on-line • Some funding sources have been identified (2003 04)
Image and Publii
Resource Referral and
Dissemination
database, website and the process required to
accomplish these resources
• In progress
Relations
Capacity (website
telephone
• Gather as much information as possible before
prmtmg the first edition of the directory
publications cable)
Related Goals 4, 2
• Talk to the City s many artists groups
organizations and program directors to ensure
that the information included m the directory is
what will be most helpful to their objectives
Community Calendar • Work with City CCUSD and other • In progress
Festivals and
of Events organizations to create a single, comprehensive • Development of calenthr for 2006 Pei forming Arts Grant
Events and Imag
Related Goals 4 2 community calendar of events tecipients (2005)
and Public
Relations
Maintain Performing • Revise current guidelmes • Completed
Grants and Artis
Arts Grant Program
Related Goals 4 5
• Further streamlined the annual Perfoi ming Arts Giant Program to
include concise scoring sheets and better defined review panel
process (2005)
Services
Grants for local artists
to present residencies
and workshops
• Act as a conduit to match organizations with
grant funders
Grants and Arts
Services
Related Goals 4 5
New and emerging • Nurture and host workshops for organizations • In progress
Grants and Arts
cultural arts
organizational support
regardmg (grant wnting collaborative
marketmg creating a board of directors, etc )
• Collaborated with Joan Kassan and Jody Hall Esser regarding Grant
Trammg Workshop m August 2004 (2003-04)
Services
program (a k a that are most needed • Developing a stronger relationship with Culver City resident theatre
hatch program) • Provide annual workshops for applicants to companies and providing better communication and assistance with
Community Cultural Plan
Updated February 27 2006
Page 19 of 60Related Goals 4, 5 Culver City arts grants program(s) marketing fundraising and facility code and maintenance
• Public outreach to organizations throughout
Los Angeles
requirements with other cultural organizations in or wishing to
t e locate to Culver City (2005)
• Identifying new permanent performing arts spaces for use by the
recipients of the City s performing arts grants as well as for use by
theatre companies choosing to serve the Culver City community
(2005)
• Development of an art walk—to be implemented in the spi mg of
2006 — to highlight exhibit spaces and art galleries located near the
intersection of Washington and La Cienega Boulevards (2005)
More opportunities for • Expand the artistic scope of City-sponsored • Ongomg
Festival and
local artists of all festivals and community events • Art Revolution provides opportunities for local artists to showcase
Events and
disciplines
• Broaden exhibition opportimities for visual and sell work (2003 04)
Grants and Artic
Related Goals 4, 5
artists and groups to show their work as a part
of festivals and community events
• Implementation of Art in the Plaza events in Town Plaza in July
August and Septembei 2005 (2005)
Services
• Locll artists also feitured in Music in the Council Chambeis
Summei Music Festival and Fiesta La Ballona (2003 04) (2005)
• Developing a stronger relationship with Culver City iesident theatre
companies and providing better communication and assistance with
marketing fundraising and facility code and maintenance
i equirements (2005)
Affordable • Through public/private partnership planning • Identify ins, new permanent performing arts spaces for use by the Grants and Arns
professional spaces for and =natives identify affordable spaces for t ectp 1 ents of the City s performing arts grants as well as for use by Services
artists of all galleries/exhibitions rehearsals and flexible theatre companies choosing to relocate to Culver City (2005) Facilities and
disciplines performance spaces • Assistin g galleries seeking space in Culver City and collaborating
Redevelopment
Related Goals 4, 5
• Consider ways to mamtam space affordability with Redevelopment Agency Economic Development Division
Agency
(2005)
Expansion of funding
for the grants program
• Evaluate and launch appropriate mechanisms to
expand the grants program funding, mcludmg
• City wide sponsorship package developed to include perfot ming
arts grant program (2003 04) (2005)
Fundraising,
Festivals and
Related Goals 5 but not limited to, dedicated funding
mechanisms, private sector contributions (i e, a
• Sony Pictin es Entertainment sponsorship secured in 2004 and
2005 $15 000 allocated each year to Performing Arts Grant
Events and
Grants and Artic
501(c) 3 organization) or large grants that may Progi am (2005)
Services
be regranted • Completed draft Articles of Incorporation and Bylaws for 501(c)(3)
• Host fundraismg events such as silent auction,
wine tasting, gala, World Fest and teen
concerts and film festival
tot Cultural Affairs (2005)
Community Cultural Plan
Updated February 27 2006
Page 20 of 60Annual review of
Public Art and
• Developed new policy to slate annual meetmg m January each year
for public mput (2003 04)
Commission,
Director and Sta
Historic Preservation • Policies and Community Cultural Plan accomplish merits updated
Ordinances 2004 and 2005 (2005)
Commission policies
and the Community
Cultural Plan
Related Goals 6
Funding from private • Develop grant proposals and seek sponsorships • $11 000 for the Summer Sunset Music Festival (2003 04)
Funciraismg
and public sources to
• Establish mechanisms for residents to provide • Sponsorship money secured for 2005 SSMF (2005)
implement the
elements of the
contributions, bequests and deferred giving to
cultural programs
• Organizational Internship grants of $8 000 awarded for two
summer interns (2003 04) (2005)
Community Cultural
• Explore other resources to mclude grant workshops for
Plan
Commissioners (2003 04)
Related Goals All
• Buy a Name Brick program is still active (2003-04)
Annual Report to City
Council for review
• Establish annual review and benchmark
process and format
• December 2004
Cultural Affairs
Commission
Related Goals All
Director and Sta
Communication • Plan, direct, coordinate and evaluate programs • Policy Workshop on July 29, 2003
Commission
mechanisms and
regular Joint meetings
mcludmg public art, grants to arts
organizations, arts m education public
• Established dialogue with President s Committee on the Arts and
the Humanities (2003 04)
Director and Staf
to link the Cultural programmmg in the arts and exhibits • Provided workshop for Performmg Arts Grant Applications in
Affairs Commission
• Develop CAC policies rules and procedures October 2003 (2033-04)
with others within the for effective operations • In progress (2003-04)
community doing arts
and cultural
programming
• Facilitate coordmation and jomt planning for
cultural development ventures with other
public agencies and the private sector
• Marketmg efforts to date mclude flyers, posters postcards e mail
blasts and website posting Participation has increased on all
programs (2003 04)
Including Parks and
Seniors programs and
Planning
• Provide information and technical assistance to
arts and cultural organizations and artists m
Culver City
• Developing a stron ger relationship with Culver City resident theatre
companies and providing better communication and assistance with
marketing fundraisin g and facility code and maintenance
Related Goals All
• Fundraise for arts and cultural development requirements (2005)
mitiatives and programs undertaken by City • Development of an art walk — to be implemented in the spring of
• Conduct marketing efforts to broaden public
participation m Culver City arts and cultural
activities and programs
2006 — to highli ght exhibit spaces and art galleries located near the
intersection of Washington and La Cienega Boulevards (2005)
Community Cultural Plan
Updated February 27 2006
Page 21 of 60A master fundraising
plan that will provide
direction to the
Commission and its
staff The fundraising
plan will generate
income for each of the
SIX goals the Council
has approved
Related Goals All
•
•
With mput from each subcommittee, the
Commission should explore the creation of a
new 501(c) (3) orgamzarion and will present
information to the City Council for
consideration
Create a dialogue with public (City County,
State and Federal) and private funders to
update them on the work of the Commission
and provide materials on project progress and
upcommg programs
•
•
•
•
In progress
Research on models completed Workshop held to discuss models
on November 18 2004 (2003 04)
Completed draft Articles of Incorporation and Bylaws for 501(c)(i)
fot Cultural Affairs (2005)
Master Fundmg Plan Document completed and adopted by the
Commission m March 2004 (2003 04)
All
Subcommittees
• Prepare, track and evaluate applications for
CAC fundmg
• Compile a list of finders who accept
applications for funding without requiring
501(c)(3) status
• Collaborate to create a list of fundmg priorities
that will provide direction to the Commission
and its staff
Leadership committee • Establish Cultural Affairs Advisory • In progress All
to implement the Committees (ad hoc) as needed (e g • Rev iew panel incorporated into Performing Arts Grant program in
subcommittees
Community Cultural Architecture Advisory Committee) 2004 and 2005 use of advisory and review panels incorporated into
and Staff
Plan
• Develop panels to broaden community input policies and approved by City Council in January 2005 (2005)
Related Goals All
into the public art grants arts in education and
other initiatives of the Commission, and cntena
for how the panels and Commission work
together
• Implementation of first architecture review panel for A/ chacctui c
as Ai t concepts at 8601 Washington Boulevard and i505 Hayden
Avenue (2005)
Community Cultural Plan
Updated February 27 2006
Page 22 of 60ACTION PLAN
Long Term Outcomes
Outcomes Tasks Accomplishments to Date Sub Comn-uttee(s)
A Wall of Honor in City
Hall
Related Goals I 2
• Utilize resources for photos of elected
officials and Chief Admmistrative Officers
over time
Historic Preservation
and Facilities
• Identify public and private spaces that will
allow displays
Annual film festival for
Culver City as a major and
• Identify unique niche that will distmguish
the Culver City festival from others
• NA, oil Ld \‘ith Pin Aft icm Film Fes0v11 to bi in, thui openin,
in,ht \ em to ( til‘Li C iov (200 ) 04) (200h)
Fundraismg and Fair
and Festivals
growing event that focuses regionally nationally and internationally • Worked with ION Film Festival for Animation Festival in Fall
regional attention on its
studio/film history
• Explore local theatres and other unique
venues (i e outdoors)
2004 (2003 04)
Related Goals 1, 2
Sculpture walk/garden that • Determine general location • In progress Public Art, Facilities
would display significant
• Research figures for bronzes
•
Fmalists selected for Harry Culver sculpture design concepts
Histonc Preservation
historic figures of Culver
• Research placement of bronzes under consideration (2003-04)
Fundraismg
City
Related Goals 2
* I tht IL Anon ot tik Hui\ C tik LI ,,LuIptuti. tot 1 MN n PI ir i
c to CL LontpluLd ',pi in, 200n1 (20(h)
• Areas for artwork have been designated
A multi use performing • Develop a capital campaign * I clultil% in ft \\ 1 .) Lt ni ink_ nt pt,t tot min_ it t. p ll.c tot tr,c. tiN Fundraismg and
arts center
Related Goals 2, 3
• Research potential design and location 111L- 1 Li p loit, of Ill ,- ( It\ `, I'M t01111111-, 11t", -11111', '1 ,, \\ LII 1 ,, tot
tHt_ b\ thL itiL i_ottlp intL ,, LhooIn_ to 1LIOL 11L to t Ilk (...1 ( IN
Facilities
( -'1)() I
A Culver City history and • Establish a public/pnvate task force to • Sony Pictures Entertamment Virtual Museum launched
Fundraismg, Historic
film museum
Related Goals 2 3
evaluate all options and initiatives now
underway
October 2003
Preservation and
Facilities
• Seek funding for and conduct feasibility
analysis for the best and most appropriate
option for a significant and unique
museum destination within Culver City
A greater density of arts • Develop a program and evaluate options 0 ( oil thot am_ \\ tilt RL(IL n Llopn1Ltit \ _Luc\ I c.onornic Grants and Artist
spaces within Culver City
Related Goals 3
such as low interest loans, grants and
incentives to private sector developers and
DO dopmult DI \ i ton to lama% T rik.A., ,, tot t1N ot,intritton<,
\ \ 1 ,,hin,_ to t clocatc to C ul n Li ( It\ (200'N)
Services Facilities al
Redevelopment
Community Cultural Plan
Updated February 27 2006
Page 23 of 60landlords to establish a greater density of
artist studios, small performance venues
and rehearsal spaces m key locations
throughout Culver City
• Identify ways m which Culver City can
assist arts organizations and artists to
secure work space withm the City
• Developing a stronger relationship with Culver City resident
theatre companies and providing better communication and
assistance with marketing fundraising and facility code and
maintenance requirements (2005)
Agency
Grant opportunities for
individual and visual
artists
Related Goals 4 5
Grants and Artist
Services and
Fundraising
Grant opportunities for
organizational support
Related Goals 4, 5
Grants and Artist
Services and
Fundraismg
Community Cultural Plan
Updated February 27 2006
Page 24 of 60CULVER CITY FACT SHEET
Community Colleges
Gabnelino Indians
Peace loving monotheistic highly developed language had a system of
money named for their nearness to the San Gabriel Mission
Agustin Machado early 1800s founded Rancho La BaIlona with his
brother Ygnacio Machado and Felipe and Tomas Talamantes
Higuera Ybarra Lugo Rocha and Saenz
Harry H Culver (announced his plans in Los Angeles in 1913)
1917
1947
1 2 square miles
5 0 square miles approx (due to 40 annexations)
Lantana
38 816 (2000 census)
City of Culver City The Heart of Screenland Incorporated 1917
9770 Culver Blvd Culver City CA 90232
Trustees
5 member City Council (elections in Apnl even-numbered years)
City Clerk City Treasurer
Administration City Attorney City Treasurer Community Development
Fire Information Technology Parks, Recreation and Community
Services Personnel Police Public Works Transportation
2nd Supervisonal District
47th
26th
32nd
A unified (K-12) district since 1949 Culver City has 5 operating public
elementary schools a middle school Culver City High School Culver
Park High School (alternative high school) Adult School and a
Children s Center
5 member Board of Education (elections in November odd-numbered
years)
Culver City is a part of the Culver Judicial District
www culvercity org
Culver City Julian Dixon Public Library
Senior Center Teen Center Veteran s Memorial Complex
Ivy Substation Robert Frost Auditorium, Veteran s Memorial Complex
Blair Hills Park Blanco Park Dr Paul Carlson Park Culver City Park
Culver West Park, Media Park El Marino Park Fox Hills Park Green, La
Ballona Playground Lindberg Park Linwood Howe Playground Paddle
Tennis Park Syd Kronenthal Park, Tellefson Park Veteran s Park
West Los Angeles College, Santa Monica College
Community Cultural Plan
Updated February 27 2006
Page 25 of 60
First known inhabitants
Characteristics
Early Settlers
Other early families
Culver City's Founder
Year of Incorporation
Charter City
City's area in 1917
City's area in 2003
Culver City Flower
Current Population
Wording on City Seal
City Hall
Early elected officials
Elected City Officials
City Departments
LA County Board
of Supervisors
Assembly District
Senate Distnct
U S Congressional
Distnct
Culver City Unified
School Distnct
Elected Officials
Courts
Website
Community Library
Community Facilities
Performance Facilities
Community ParksTELEPHONE SURVEY
SURVEY STATISTICS
Number Completed 500
Date of Distribution September 8-14, 2002
Method of Distribution Telephone Survey
Telephone survey respondents were proportionately selected from the entire City of
Culver City based on block group population density Using a random-digit, USPS
Coding Accuracy Support System (CASS) certified, computer-generated list of phone
numbers, the team of trained interviewers from Performance Centers Incorporated
conducted all interviews A total of 500 surveys were completed between September 8
and September 14, 2002
A total of 15,958 calls were made to reach a completed sample of 500 with the following
results
Table 1 Callum Results
Results
(Actual Survey Length 8 Minutes)
Count
Disconnected
583
Called Next Day
321
Language Bamer
198
Hang-Up
297
Time Call Back
371
Busy Signal
726
Refused
1,060
Not Qualified — Not a Culver City Resident|10 10|No Answer
11,781
Wrong Number
137
Total Calls Made
15,958
Completed Surveys
500
Community Cultural Plan
Updated February 27 2006
Page 26 of 60Busy
Call Next Day
Complete
Disconnect
DO Language
Hang Up
No Answer
Refusal
Time Callback
Wrong Number
Figure 1 a Final Dialing Results
OK 2K 4K 6K 8K
10K
12K
Total Dials
Figure 1 b Survey Respondent Distribution
Community Cultural Plan
Updated February 27 2006
Page 27 of 60Fairfax Ave
Overland Ave
Jefferson Blvd
Z±_\ J Scale 1 = 0 79 miles
Washington PI
Legend
(Culver City PO Survey)
• Public Opinion
Respondents
a Detailed Streets
— Streets
Cl
Culver City Boundry
Mentone Ave
Washington Blvd
Marina del Rey Frwy
A K-12 school arts or cultural event in Culver City?
A City sponsored free arts and cultural concert or
program in Culver City?
Any other type of performance exhibition or cultural
program in Culver City?
A community festival in Culver City?
A program or event related to a specific culture or ethnic
celebration in Culver City?
n=500
m|10 10|Z
750%
654%
71 0%
562%
744%
ATTENDANCE
Table 2 In the past year, about how many times have you attended the following"
C?
%—. :7 1.
._ P.
00
co E
C)
0 cn
4.• Z c|10 9| 0
c 0,
0 0
0 c 0
CI -NC 1...
156% 5 8% 34% 02%
252% 56% 3 2% 0 6%
220% 32% 2 2% 1 6%
384% 38% 0 8% 0 8%
208% 2 0% 12% 1 6%
Table 2a Summary of attendance
Community Cultural Plan
Updated February 27 2006
Page 28 of 6070%
60%
50%
40%
30%
20%
10%
0%
Zero attendances Attended one or more times
n=500
Percent
Zero attendances 36 2%
Attended one or more times 63 8%
Figure 2 Summary of attendance
Community Cultural Plan
Updated February 27 2006
Page 29 of 60They were more publicized?
There were more events
taking place in Culver City?
Were more diverse in ethnic
or cuftural celebration?
Were publicized in a different
language or languages?
30% 40% 50% 60% 70% 80%
' 0 Yes
Table 3 Would you attend more arts and cultural events if
n=500 YES NO
Do not
know/No
response
They were more publicized'? 79 6% 16 8% 3 6%
There were more events taking place in Culver City? 74 6% 194% 6 0%
Were more diverse in ethnic or cultural celebration'? 444% 49 8% 5 8%
Were publicized in a different language or languages'? 154% 81 8% 2 8%
Figure 3 Would you attend more arts and cultural events if
PE
Community Cultural Plan
Updated February 27 2006
Page 30 of 60PERCEPTIONS OF CULVER CITY'S ARTS AND CULTURE
Table 4 How much do you agree or disagree with 'i
n
Percent
ca
co ca
Il l c
fa re
Agree Disagree
Arts education and programming is important for Culver City s
school-age children
494 92 1% 7 9% 3 57
It is important that the city offer arts and cultural activities for
Culver City s youth and seniors
493 91 7% 8 3% 3 53
Historic preservation of buildings and neighborhoods is
important to the future of Culver City
492 87 6% 12 4% 3 39
Arts and cultural offerings are important to Culver City s future
growth and development
486 87 7% 12 3% 3 38
It is important to preserve Culver City s diverse cultural
traditions
489 83 8% 16 2% 3 30
Arts and cultural entertainment are important to my family and
me
496 84 1% 15 9% 3 29
Culver City s studio history should be made more visible 478 79 3% 20 7% 3 18
Culver City s public art contributes to the community in
important ways
459 79 5% 20 5% 3 16
Culver City needs a cultural center for residents and visitors to
enjoy year round arts and cultural participation and learning
478
70 6% 29 4% 2 98
The quality of Culver City s festivals arts and cultural offerings
is high
387
61 2% 38 8% 2 70
Local arts events festivals and performances are highly
visible
481 44 5% 55 5% 2 44
Events taking place in Culver City satisfy all my needs for arts
and culture
462 30 1% 69 9% 2 08
i
Respondents were asked to tell us on a scale of 1 to 4 where 1 means STRONGLY AGREE and 4 means STRONGLY DISAGREE
how much they agree or disagree with the following statements m regards to arts and culture m Culver City
Community Cultural Plan
Updated February 27 2006
Page 31 of 60Table 5 How likely would you be to support
Average
n=500 1 2 3 4 5
rating
The renovation of Veterans Memorial into an
updated cultural center?
8 6% 6 6% 29 6% 24 0% 31 2% 3 63
The development of a museum related to Culver
City s film studio history?
10 6% 8 2% 24 4% 24 6% 32 2% 3 60
ACTIVITY PARTICIPATION
Table 6 Visits to art and cultural events and attractions, festivals and
performances
n=500 YES NO
Do not
know/No
respons
e
When friends or family from out of town visit do you
take them to arts and cultural events attractions or
performances in Culver City?
27 8% 70 6% 1 6%
How about to arts and cultural attractions festivals or
performances elsewhere in Los Angeles?
706% 282% 12%
Table 6a Where?3
n=338
Frequency Percent
Museums
48 142%
The Getty Museum
45 13 3%
Hollywood Bowl
39 11 5%
LA County Museum of Art
32
9 5%
Santa Monica
25 7 4%
Music Center
25 74%
Downtown museums
21 6 2%
Theatres
18 5 3%
Disneyland
15 44%
Downtown
14 4 1%
Universal Studio
13 38%
MOCA
11 33%
Venice Beach
11 33%
2
Respondents were asked to tell on a scale of 1 to 5 where 1 means not at all and 5 means very strongly support, how likely they
would be to support the following in Culver City|1010|The answers to this open end question were coded as the multiple answers therefore the numbers do not add up to 100%
Community Cultural Plan
Updated February 27 2006
Page 32 of 60Chinatown
10 3 0%
Concerts
8 24%
Beverly Hills
7 2 1%
Galleries
7 2 1%
Tar Pits
7 21%
Beach
5 1 5%
Dorothy Chandler
5 1 5%
Downtown Los Angeles
5 1 5%
Huntington Gardens
5 1 5%
Natural History Museum
5 1 5%
The Manna
5 1 5%
Westwood In UCLA
5 1 5%
All over/Everywhere
4 1 2%
Aquanum
4 1 2%
Farmers Market
4 1 2%
Malibu
4 1 2%
Pasadena
4 1 2%
The Museum Of Modern Art
4 1 2%
Amusement Park
3 0 9%
Art Walk
3 09%
Festival And Concerts
3 0 9%
Little Tokyo
3 0 9%
Long Beach
3 0 9%
Manhattan Beach
3 0 9%
Not sure
3 09%
Playhouse
3 0 9%
Presidential Library
3 0 9%
The African Marketplace
3 0 9%
Parks
3 0 9%
West LA
3 09%
Tourist attractions
3 0 9%
Ahmanson Theater
3 0 9%
Anything that is going on
2 0 6%
Century City
2 0 6%
Laguna Beach Art Center
2 0 6%
Street Craft Fairs
2 0 6%
UCLA
2 06%
32nd St
1 03%
California National Black America Museum
1 0 3%
California Plaza
1 0 3%
Cinco De Mayo
1 0 3%
Civic Auditorium
1 0 3%
Dodger Stadium
1 0 3%
Griffith Park
1 0 3%
Hermosa Beach Theatre
1 0 3%
Los Angeles Museum Of Science
1 0 3%
Magic Mountain Sea World
1 0 3%
Manna Del Ray
1 0 3%
Museum in Beverly Hills
1 0 3%
Near Colloseum
1 0 3%
Ojai
1 03%
Oliver Street
1 0 3%
Community Cultural Plan
Updated February 27 2006
Page 33 of 60Orange County 1 0 3%
Pacific Heights Museum 1 0 3%
Palace 1 0 3%
Palm Springs 1 0 3%
Royce Hall 1 0 3%
Shakespeare Festival 1 0 3%
San Simeon 1 0 3%
Santa Barbara 1 0 3%
Science Center 1 0 3%
South Bay Theater 1 0 3%
The Observatory 1 0 3%
The Page Museum 1 03%
The Schubert Theatre 1 0 3%
The Watchtower 1 0 3%
The Children s Museum in LA 1 0 3%
Zoos
1 03%
AWARENESS OF CULVER CITY CULTURAL AFFAIRS COMMISSION
Table 7 About Culver City Cultural Affairs Commission
n=600 YES NO
Do not
know/No
response
Do you know that Culver City has a Cultural Affairs
Commission?
31 4% 674% 1 2%
Do you think Culver City s newly formed Cultural Affairs
Commission should promote the increase in arts and
cultural offerings in Culver City?
89 2% 5 8% 5 0%
Do you think it should promote an Increase in
educational recreational arts and cultural classes?
87 0% 7 0% 6 0%
COMMONLY USED INFORMATION RESOURCES
Table 8 How do you primarily find out about Culver City arts performances and
events?
n=500
Percent
Newspaper
456%
Other
192%
Flyers
12 0%
Signs
106%
Community Cultural Plan
Updated February 27 2006
Page 34 of 60Friends/Family
9 2%
Television
1 4%
Civic clubs
1 2%
Radio
0 8%
Table 8a Other
n=96
Percent
Ads
10%
All of them
10%
Banners
7 3%
Calendar of events
2 1%
Calendar of events posted at Boulevard Music
1 0%
Catalogues
1 0%
City bulletin/brochure
2 1%
City news flyers that come in the newspapers
1 0%
Condo association
1 0%
Culver City s Web site
3 1%
Direct mail
11 5%
Don t make it our business to go to many in Culver City
1 0%
Don t usually find out about it
18 8%
Driving down the street
2 1%
E-mail messages
1 0%
Flyers and Culver City Living magazine
1 0%
From my job
1 0%
Library
1 0%
Newspaper fnends school email banners
1 0%
Not sure
22 9%
Pamphlet
1 0%
Participate in the community planning sometimes I have booth 1 0%
Recreation leisure booklet
2 1%
Senior citizens newsletter
3 1%
Surveys
1 0%
The Culver City magazine
3 1%
The local Culver City newspaper and the local library
1 0%
Usually find out about things too late
1 0%
West Culver Magazine and The Senior center tells all the activities
1 0%
Wife is a member of Chamber of Commerce
1 0%
Word of mouth
2 1%
Community Cultural Plan
Updated February 27 2006
Page 35 of 60AWARENESS OF CULVER CITY'S CULTURAL EVENTS
Table 9 Please name any Culver City festivals, arts and cultural organizations
you have heard of
n=500 Frequency
Fiesta La Ballona 92
City Hall Concerts 19
Theatre in the Park 9
Historical Society 7
Summer Festival 7
Music in the Park 5
Culver City Symphony 4
Veterans Park Festival 4
Ballona Creek 3
Cinco De Mayo 3
DEMOGRAPHICS
Table 10 Ethnicity
n=500
Percent
African American 6 0%
Asian 56%
White 72 8%
American Indian or Alaskan Native 0 4%
Pacific Islander 1 2%
Another race 9 6%
REFUSED 44%
Table 11 Education
n=500 Percent
Less than high school 3 2%
High school diploma or GED 158%
Some college or technical school 20 0%
College graduate 374%
Post college graduate 23 0%
REFUSED
06%|1010|The list is long and diverse Only top-ten organizations are listed here for the reporting purposes Almost 50% (249 respondents)
said that they have not heard of any or they could not remember the names
Community Cultural Plan
Updated February 27 2006
Page 36 of 60Table 12 Income
n=500 Percent
Less than $10 000 44%
$10 001-$20,000 2 8%
$20,001-$30,000 6 8%
$30 001-$40 000
102%
$40 001-$50 000
90%
$50 001-$75,000
15 0%
$Over $75 000
21 2%
REFUSED 306%
Table 13 Age
n=500
Percent
Under 18 years old
40%
18-24
32%
25-34
130%
35-44
162%
45-54
214%
55-64
152%
65+
270%
Table 14 The number of people in a household
n=490 Percent
One 271%
Two 394%
Three 145%
Four 120%
Five or more 6 9%
Community Cultural Plan
Updated February 27 2006
Page 37 of 60Table 15 The number of children under 18 in a household
n=496 Percent
None 73 8%
One 111%
Two 101%
Three 38%
Four or more 1 2%
Table 16 How many years have you lived in Culver City?
n=496 Percent
1-5 years 278%
6-10 years 81%
11-20 years 200%
More than 20 years 44 2%
Table 16a Statistics
n=496
Minimum 1 00
Maximum 81 00
Mean 20 73
Median 18 00
Mode 2a
a) Multiple modes exist The smallest value is shown
Table 17 Employment
n=500 Percent
Employed 56 2%
Not employed
126%
Reined
312%
Community Cultural Plan
Updated February 27 2006
Page 38 of 60Table 18 Gender
n=500 Percent
Male
492%
Female 508%
Community Cultural Plan
Updated February 27 2006
Page 39 of 60BACKGROUND AND CONTEXT
CULVER CITY RESIDENT INPUT
Table 1 In the past year, about how many times have you attended the following?
n=500 0
c|10 10|z
/
cs,
.4.
e
ii5 et
se E
—2 i
o g in
0 _Ne °I
A K-12 school arts or cultural event in Culver City? 75 0% 15 6% 5 8% 34% 0 2%
A City sponsored free arts and cultural concert or
program in Culver City?
65 4% 25 2% 5 6% 3 2% 0 6%
Any other type of performance exhibition or cultural
program in Culver City?
71 0% 22 0% 3 2% 2 2% 1 6%
A community festival in Culver City ? 56 2% 38 4% 3 8% 0 8% 0 8%
A program or event related to a specific culture or ethnic
celebration in Culver City?
74 4% 20 8% 2 0% 1 2% 1 6%
Table 1a Summary of attendance
n=500 Percent
Zero attendances
36 2%
Attended one or more times
63 8%
Community Cultural Plan
Updated February 27 2006
Page 40 of 60Table 2 How much do you agree or disagree with 75
11
Percent|10 10|CD Ca
ea a
L. 4.m
0 m
4 ce Agree Disagree
Arts education and programming is important for Culver City s
school-age children
494 92 1% 7 9% 3 57
It is important that the city offer arts and cultural activities for
Culver City s youth and seniors
493 91 7% 8 3% 3 53
Historic preservation of buildings and neighborhoods is
important to the future of Culver City
492 87 6% 12 4% 3 39
Arts and cultural offerings are important to Culver City s future
growth and development
486 87 7% 12 3% 3 38
It is important to preserve Culver City s diverse cultural
traditions
489 83 8% 16 2% 3 30
Arts and cultural entertainment are important to my family and
me
496 84 1% 15 9% 3 29
Culver City s studio history should be made more visible 478 79 3% 20 7% 3 18
Culver City s public art contributes to the community in
important ways
459 79 5% 20 5% 3 16
Culver City needs a cultural center for residents and visitors to
enjoy year round arts and cultural participation and learning
478
70 6% 29 4% 2 98
The quality of Culver City s festivals arts and cultural offerings
is high
387
61 2% 38 8% 2 70
Local arts events festivals and performances are highly
visible
481
44 5%
55 5% 2 44
Events taking place in Culver City satisfy all my needs for arts
and culture
462 30 1% 69 9% 2 08
s
Respondents were asked to tell us on a scale of 1 to 4 where 1 means STRONGLY AGREE and 4 means STRONGLY DISAGREE
how much they agree or disagree with the following statements in regards to arts and culture in Culver Qty
Community Cultural Plan
Updated February 27 2006
Page 41 of 60Table 3 How likely would you be to support ?6
Average
n=500 1 2 3 4 5
Rating
The renovation of Veterans Memorial into an
updated cultural center'?
8 6% 6 6% 29 6% 24 0% 31 2% 3 63
The development of a museum related to Culver
City s film studio history?
10 6% 8 2% 244% 24 6% 32 2% 3 60
In addition, the data on the following pages demonstrates the high levels of civic
engagement and cultural activity among Culver City residents, as compared to the
overall profile of residents of Los Angeles County
DEMOGRAPHIC COMPARISON CHARTS AND MAPS
Table 4 Population and Income
Demographic Los Angeles County Culver City
Total Population
(households)
3,145,587 16,670
Median Household
Income
$52,661 $60,157
Income under $25,000 33 0% 18 9%
$25,000-$49,999 25 5% 23 0%
$50,000-$74,999 17 6% 20 9%
$75,000-$99,999 10 7% 12 9%
Over $100,000 18 9% 24 5%|1010|Respondents were asked to tell on a scale of 1 to 5 where 1 means not at all and 5 means very strongly support how likely they
Community Cultural Plan
Updated February 27, 2006
Page 42 of 60Overland Ave
Jefferson Blvd
Legend
0 Culver City Boundiy
CI 2001 Median family income
($ thous)
D $1 25 0 (5%)
0 $25 1 50 0 (11 /)
M $501 75 0 (43%)
• $75 1 100 0 (30k)
111 $100+ (11 k)
Jefferson Blvd
Scale 1 = 0 79 miles
Washington PI
Washington Blvd
Culver City Consumer Demographics Median Family Income
would be to support the following in Culver City
Community Cultural Plan
Updated February 27 2006
Page 43 of 60Table 5 Race
Race (In households)
Los Angeles County
Culver City
White
601%
691%
Black
111%
136%
American Indian
0 7%
06%
Asian/Pacific Islander
11 6%
10 2%
Hispanic
32 3%
16 3%
Other Race
0 2%
0 2%
Multi-Racial
16 3%
64%
Table 6 Me by Household
Age (In Households)
Los Angeles County
Culver City
Less than 25 years old
4 7%
26%
25-34 years old
206%
160%
35-44 years old
24 9%
24 5%
45-54 years old
20 2% 22 8%
55-64 years old
12 5%
14 0%
65-74 years old
9 0%
10 3%
75-84 years old
6 3%
7 9%
85+ years old
1 8%
1 9%
Table 7 Education
Educational Attainment
Los Angeles County
Culver City
No High School Diploma
28 0%
16 3%
High School Graduate
191%
176%
College, No Degree
19 6%
20 3%
Associate Degree
6 9%
7 2%
College Degree
16 8%
22 1%
Graduate/Professional
Degree
9 6%
164%
Community Cultural Plan
Updated February 27 2006
Page 44 of 60Culver City Demograp
hics Percent of Population With Colle
ge Degree (Age 25+1
#%t
14044,41701
1 04 apiaND- Put
4, 40-00 ,4 14— A 41110 4444W
- - ---frw?"1.140- 44411,,c;,-"-ot
0,0 Legend
o "4 A\ Nr/e b' *OD&
01 • Culver City Public Opinion -.- iIii1iILli
Data ik‘
‘1,1.-
D
Culver City Boundry
wi
t
ik Percent College ee de r "1 *40 IP
.41 IVAS,A —111 rOlirri
0001% 1500(27k)
op eo t
15 01% 20 00 (30%)
11111
11 Ij
i 140) 1
1 00#4,'
•
111 20 01% 25 00 (22%)
0 4•25%+ (22%)
tsti d7: 17,0 ;i1, nues Nv'x- 2
0/1(n_
/4. • - inv.; pri
100101 7. .1-.( alibi:V. A
•
• *** P(7 wa V*7
n|1010|b_OV‘ 1,ssito
Av ii .411
k0\7° ;.
issair7441**4
n 44,t,
wipw--__s,4a41110,040
;„: //A
41fralag
rgrom
Community Cultural Plan
Updated February
27 2006
Page 45 of 60Table 8 Arts Indexes
Arts Indexes (PPI's7)
Los Angeles
County
Culver City
Attends dance performances 115 138
Attends music performances 95 114
Went to live theatre 110 130
Went to museum 124 147
Attends movie, theatre, opera
and ballet
119 136
7
Purchase Potential Index (PPI) Source CACI consumer market data PPI, is calculated by
combining two sources of data 1) a consumer classification system (A Classification of
Residential Neighborhoods — ACORN) and 2) the Survey of American Consumers (SAC)
ACORN consumer behavior clustering enables researchers to identify households by their
combined demographic, lifestyle, consumer, media and household location/type attributes
ACORN, A Classification of Residential Neighborhoods, is developed by ESRI Marketmg
Systems It combines U S Census demographics with thousands of data items about consumer
and lifestyle patterns collected from national data sources such as the Simmons Survey of the
American Household and other actual product consumption data The system defines discrete
lifestyle "clusters' to help marketers group households with similar characteristics, so they can
best respond to and predict the market The Survey of American Consumers is conducted twice
a year by Mediamark Research, Inc (MRI) MRI is a syndicated survey research firm
specializing in media and marketing information. MRI surveys the U S adult population 18
years and over with a total of 25,000 respondents The respondent completes a detailed
questionnaire by checking off purchases of various products and services, the number of times
purchased, the time frame in which the product or service was acquired, etc In addition, the
respondent completes a face-to-face interview with MRI about exposure to newspapers,
magazines, radio and television Surveys are conducted with distinct ACORN types
Community Cultural Plan
Updated Februaty 27 2006
Page 46 of 60/lb
II
Fairfax Ave
j ilirw -le
/11161
es _ •ff +h. ta,„„itiritz
Jefferson Blvd Wal
Legend
• Culver City Public Opinion
Data
a Went to live theaterIndex
(Index of 100 is the National
Average)
I 50 (3 Ai)
51 100 (49 /)
111 101 150(11%)
Jefferson Blvd
Manna Fri
Culver City Consumer Behavior Index Attends Live Theater
Community Cultural Plan
Updated February 27 2006
Page 47 of 60Fairfax Ave
Overland Ave
Jeffersoli niBlvdttedallikt
Legend
• Culver City Public Opinion
Data
OVent to museum Index
(No Block Groups with 54 to
100 Indexes)
1 50(3%)
•i01 150 2%)
•
150+ (35V)
Jefferson Blvd
/N\ Scale 1 = 0 79 miles
Marina Fiwv
Culver City Consumer Behavior Index Attends Museums
Community Cultural Plan
Updated February 27 2006
Page 48 of 60Jefferson Blvd
Legend
• Culver City Public Opinion
Data
0 2000 Block Groups
o Contnb to Charity Index
Dl 50@%)
51 l0032%)
•
1o1 150 (35%)
•
150+ (30%)
/1: 4\ Scale 1 = 0 79 miles
Manna FrAy
Washington Blvd
Manna del Rey Fnivy
Table 9 Leisure Indexes
Leisure Indexes
Los Angeles
County
Culver City
Paid Sporting Event Admissions
113 127
Contributes to Charity
118 129
Contributes to Educational
Organizations
126 138
Contributes to Political
Organizations
136 150
Attends Auto Shows
88 106
Attends Zoo
92 101
Visits Theme Parks
120 127
Gambles at Casinos
121
120
Culver City Consumer Behavior Index Contributes to Charity
Community Cultural Plan
Updated February 27 2006
Page 49 of 60Culver City
Consumer Behavior Index Paid to Attend Sports Events
+n+ ***;10. •"0441*,.••
•00.
**4140-""\V okw • 4///w4 - 1- 40-44.
overiandAve0INTOM F a rtt::411, #
Legend n#‘ __4141.41/Or 40 4 ilw '-'74r411
4:111111
-
00104
1•10 :- 4:4 Jefferson Blvd
• Culver City Public Opinion ,mmar
Data -
0 2000 Block Groups
1n 40.1 40* S ttU r
Sport Event Admission Index -•oh&v• rv4,
r,„7 * 4717 ito
O
51 loo (30%) OA
0 101 iso ps
•150+(30%) N--
n|10 9| 04 08 12
VVashington PI tir
A Scale 1 = 0 79 miles
• 4 , slre. wr-/
•
• **.
,2:,0,5*
,,Afe n‘,A 1 /
At. .7 • At, 41k at
,;*--|1010|40, / Washington Blvd ‘46.00' ; -•47- _
sostim,Nrimigeby."Ak
vir49,
‘ge
111440, Mavr* a del Rr ey Frwy 111/4 /410
rraillir
$4"
Community Cultural Plan
Updated February 27 2006
Page 50 of 60Culver City Consumer Behavior Index Attends Zoos
Community Cultural Plan
Updated February 27 2006
Page 51 of 60Culver City Consumer Behavior Index Contributes to Charity (Total $1
Community Cultural Plan
Updated February 27 2006
Page 52 of 60Legend
0 2000 Block Groups
aWatch TV 1+1trio soccer Index
0 50(3%)
1 100 150 (49%)
III 150+ (49%)|10 9| 04 08
Ladera Heights
Tables 10-11 Television Indexes
Top 5 Television Indexes
Los Angeles County
Soccer
163
Bravo
141
The Box
125
Alpine Ski Jumping
124
Pay-Per-View Sports
113
Top 5 Television Indexes
Culver City
Bravo
177
Soccer
153
VH-1
127
The Box
126
MTV
115
Culver City Consumer Behavior Index Watches Soccer
Community Cultural Plan
Updated February 27 2006
Page 53 of 60Overland Ave
Jefferson Blvd
Legend
• Culver City Public Opinion
Respondents
a Culver City Roundly
ci Radio listen to all news Index
01 50(3A)
IN 101 150(11%)
•
150+ 036%)
Washington PI
141, Manna del Rev Frey
Tables 12-13 Radio Indexes
Top 5 Radio Indexes
Spanish
All News
New Adult Contemporary
Black
Classical
Top 5 Radio Indexes
All News
Classical
Spanish
Jazz
Modern Rock
Los Angeles County
317
184
158
143
139
Culver City
245
209
165
154
139
Culver City Consumer Behavior Index Listens to All News Radio
Community Cultural Plan
Updated February 27 2006
Page 54 of 60Overland Ave
•
VI
44 Art_sirp,r 410'
ii4a rt:TI/Nly
iii*V4W' 411°
Wt
0011411
1 :4i 6,
ersr
iift
n t
kolo 4011
Menton
kt
Av
e e 14
14 111.
d
Jefferson Blvd
Legend
• Culver City Public Opinion
Respondent
a Culver City Bouncily
ci Radio listen to classical IndeK
1 50 (34)
E 51 100 (11 A)
101 150 (49 /)
is 150+ (38%)
Al.\ Scale 1 = o 7(4 miles
VVashIngton PI
Manna Frwy
Washington Blvd
Manna del Rey Fiwy
Culver City Consumer Behavior Index Listens to Classical Radio
Community Cultural Plan
Updated February 27 2006
Page 55 of 60Legend
13 Public Opinion Survey
Respondent
Culver City Bouncily
n Read daily news paper Index
1 50 (3%)
51 1(0 (24%)
R 1
01 150(73%)|10 9| 04 08 12
Scale 1 = 0 79 mlles
Overland Ave
Jefferson Blvd
Washington PI
Table 14 Newspaper Indexes
Newspaper Indexes
Los Angeles
County
Culver City
Reads Daily Newspaper 92 '106
Reads 2+ Daily Newspapers 99 124
Reads Sunday Newspaper 89 101
Reads 2+ Sunday Newspapers 106 125
Reads Movie & Review Section 99 1 1 1
Heavy Newspaper Reader 94 117
Culver City Consumer Behavior Index Reads Daily Newspaper
Community Cultural Plan
Updated February 27 2006
Page 56 of 60-14t
1 r
1,1111
Jerotivdtteboliti
L-11111
Au, I
Washington Blvd
Manna del Rey Fry
Culver City Consumer Behavior Index Read 2+ Daily Newspapers
Community Cultural Plan
Updated February 27 2006
Page 57 of 60• Public Opinion Survey e
#A
s4tto•Alk
Overland Ave
dak
*1
**st
avir eiretair •
A - "i
p 4
41 JO,
004 1,...710,41.4„.
- 011,111!. Fairra Avegii
11 nnn
•"11g,-
i010. ‘4446, 11.1711,11.
41111"
111, 4141 "10,4411" Jrre rs o d I bitifill
vil
Jefferson Blvd
Legend
Respondent
D Culver City Boundry
i
12 Read airline magazines.IndeK
El 1 50(3%)
51 100 (49%)
• io, 150(11%)
? 150+(36%)
•
ft•14%
441,1,fflrfevall
Washington Blvd
Manna Fnny
1.4
ti
11,
a 411%-gremover
AN I nearitall'
r
Washington PI
Tables 15-16 Magazine Indexes
Top 5 Magazine Indexes
Women's Fashion
Epicurean
Bridal
Airline
News-Weekly
Top 5 Magazine Indexes
Airline
Travel
Epicurean
BusinessIFinancial
Computer
Los Angeles County
147
122
119
114
114
Culver City
144
144
142
128
127
Culver City Consumer Behavior Index Read Airline Magazines
Community Cultural Plan
Updated February 27 2006
Page 58 of 60NEEDS ASSESSMENT
Results based on surveys responses from existing Culver City Arts Organizations
Table 1 What, if any ty pes of technical assistance services would be most
valuable?
Frequency
n=T
Percent
Audience Development/Marketing 4 57 1%
Space to Rent 1 143%
Grant Workshops/Fundraising 1 14 3%
Building Relationships with Schools/AlE Partnerships 1 14 3%
Table 2 Please rate the level of importance of the following items to your
organization
Type of space
n
Average
rating
A Building a strong arts and cultural image for Culver City 11 8 2
B
Raising public awareness about arts and cultural activities 11 8 9
C
Creating art/cultural space 10 8 9
D Technical assistance available to my organization 11 4 6
E Increasing attendance/purchases and related earned income for arts
and cultural groups and artists
11 7 1
F Increasing contributed income for arts and culture 10 8 0
G Increasing the variety of arts and cultural offerings in Culver City 9 8 9
H Strengthening the capacity of our arts and cultural organizations to
provide quality programming
10 8 5
I Using arts and culture to develop one or more Culver City cultural
districts
10 5 7
J Using arts and culture to help at-risk youth 10 6 0
K Using arts and culture to strengthen K 12 education 10 6 4
L Using the arts and culture as a tool for downtown economic
development
10 5 2
M Using the arts and culture to attract more visitors to Culver City 9 6 1
Community Cultural Plan
Updated February 27 2006
Page 59 of 60N
Building stronger partnership among regional arts and cultural groups
9
62
Table 3 Please enter the followin g information as completely as possible
regarding the number of events and people served throu
e
gh your organization
Please use "other" categories as necessary to describe
Frequency
n=7
Average
audience
A
Total paid admissions 5 , 800
B Total free admissions
7 1314
C K-12 students in residencies 2 175
D
K-12 students at your facility 1 50
E K-12 students at school performances/exhibits
4 645
F
K-12 students in after-school programs
1 50
G Teacher professional development -
Table 4 Please rate the followin g statements about the Cultural Affairs
Commission as a Munici pal agency on a scale from 1-10, with 10 being the
highest and 1 being the lowest
About Cultural Affairs Commission
n
Average
rating
A
My level of familiarity
10 54
B My level of satisfaction with communications
10 4 9
My level of satisfaction with programs and services 10 4 5
a
The audience numbers vary per organizations They range from 30 for K 12 at students school performances to 5 000 for the free
admissions
Community Cultural Plan
Updated February 27 2006
Page 60 of 60