City of Culver City, California
City Council Agenda Item Report
Meeting Date: 03/23/09 Item Number: C-10
AGENDA ITEM: Approval of an Agreement with Guadagno & Sons to Supply the
Carnival Rides for the Fiesta La Ballona with a Base Term of Two Years and an
Option to Extend for One (1) Additional Year.
Contact Person/Dept.: Pam Robinson,
Recreation Manager
Phone Number: (310) 253-6632
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [] Attachments: [X]
Public Notification: Master E-Mail Notification List (03/18/09); Fiesta La Ballona
Committee (03/18/09); Guadagno & Sons (03/18/09).
Department Approval:
Bill La Pointe (by P. Mooney) (03/12/09)
City Attorney Approval:
Carol Schwab (by H. Baker) (03/17/09)
Chief Financial Officer Approval:
Jeff Muir (by M. Noller) (03/18/09)
City Manager Approval:
Jerry B. Fulwood (03/18/09)
RECOMMENDATION:
Staff recommends the City Council approve a two (2) year [with an optional third
year] agreement with Guadagno & Sons (G&S) to supply the carnival rides for the
2009 and 2010 Fiesta La Ballona.
BACKGROUND:
Beginning in 2004 the Fiesta La Ballona Committee (Committee) contracted with
Guadagno and Sons (G&S) to supply carnival rides during the Fiesta in order to
attract families to the event. This has been a very successful addition to the Fiesta
and has increased attendance as well as revenue to the vendors and to the City
which in turn helps to offset the cost of producing the Fiesta. After the 2005 Fiesta,
the Committee agreed that G&S should come back for the next three (3) years
(through 2008) due to their entertainment value and their commitment to the success
of the Fiesta.
After the 2008 Fiesta it was determined that the City should circulate an RFP
requesting proposals from other companies to determine if the cost sharing
relationship between G&S and the City is standard for this industry. In addition, staff
and the Committee were interested in entering into a longer term relationship in
order to potentially achieve cost savings through a multi-year agreement.
On December 11, 2008, RFP #1386, Request for Proposal for Ride and Carnival
Concessionaire (Attachment 1), was posted on the City’s website and advertised in
the Culver City News. In addition, copies of the RFP were emailed to the following
vendors: City of Culver City, California
City Council Agenda Item Report
California Carnival
Company
Carnival Promotions
Carnival Services
Classic Amusement
For Kids Sake Inc.
Garner Holt Productions
Guadagno & Sons
Midway Fun
Ray Cammack Shows
Zebra Entertainment and
Events
Only one proposal, that of G&S, was received by the due date of January 15, 2009.
DISCUSSION:
As stated above, G&S has supplied the carnival rides for the Fiesta since 2004.
Staff and the Committee have been very pleased with their service. They have been
responsive to concerns as they arise and they pride themselves on their courteous
staff. Mr. Guadagno and his sons are Certified Basic Ride Inspectors and the family
and management have served on the Board of Directors of the Pacific Coast
Showmens Association and Showfolks of America. Attachment 2 is a copy of their
Management Philosophy & Employee Policy which states in great detail the
commitment they have to the success of the event.
RFP #1386 states that a Carnival Concession Agreement will be awarded for a two
(2) year period and that at the conclusion of this two (2) year period, contractor may
request a one (1) year extension, for an aggregate term of up to three (3) years if
agreeable to both parties. Considering the fact that only one bid was received and
that G&S has successfully worked with the Fiesta for the last four (4) years, staff is
recommending a contract with a two year base term with an optional one year
extension upon the approval of the City Manager.
FISCAL ANALYSIS:
Attachment 3 is a copy of Exhibit B, Schedule of Compensation, from the 2008
agreement with G&S. The guaranteed payment to the City was based on a
percentage of ticket sales beginning with a fifteen (15) percent share and escalating
to a twenty-five (25) percent share as the gross revenue grew. In 2008, the City’s
share of revenue from G&S was $26,341.05.
Attachment 4 is a copy of the portion of the proposal from G&S which outlines the
proposed new profit sharing. G&S proposes to increase their percentage to the City
from a span of fifteen (15) percent to twenty-five (25) percent, to a span of twenty-
five (25) percent to thirty-five (35) percent.
Final payment to G&S has historically taken place approximately thirty (30) days
after the conclusion of the Fiesta when all of the deposits have been reviewed and
approved by the City’s Finance Department and staff has had an opportunity to
request from Council authorization to pay G&S their final payment. In past years,
the City has made a ten-thousand dollar ($10,000) down payment by warrant prior to City of Culver City, California
City Council Agenda Item Report
the Fiesta in order for G&S to cover their costs of moving into the City and
maintaining their staff. Staff is recommending that this practice continue. In
addition, staff is recommending that the final payment to G&S be based on the
proposed profit sharing outlined in Attachment 4 in order to reduce the amount of
time G&S must wait for their final payment. These terms would be incorporated into
the final agreement with G&S.
Projected expenditures and revenues for the Fiesta La Ballona are included in the
annual City budget process and are reflected in account number 10132810
(Community Events – Fiesta La Ballona).
ATTACHMENTS:
1. Bid #1386, Request for Proposal for Ride and Carnival Concessionaire
2. G&S Management Philosophy and Employee Policy
3. Schedule of Compensation from 2008 agreement with G&S.
4. Concession Fee Proposal from G&S response to Bid #1386
MOTION:
That the City Council:
Approve an agreement with Guadagno & Sons for carnival rides for the 2009 and
2010 Fiesta La Ballona with an Optional Year to provide rides for the 2011
Fiesta, subject to the approval of the City Manager and Guadango & Sons.
MEETING DATE: March 23, 2009
AGENDA ITEM: Award of a Two (2) Year Contract with Guadagno & Sons
to Supply the Carnival Rides for the Fiesta La Ballona
with Authorization for the City Manager to Extend the
Contract for one (1) Additional Year, and Authorization
to Pay a Down Payment and Final Percentage of Ticket
Sales Each of the Years.
ATTACHMENTS
Pages
1. Bid #1386, Request for Proposal for Ride and Carnival 1 - 9
Concessionaire
2. G&S Management Philosophy and Employee Policy
3. Schedule of Compensation from 2008 agreement with G&S
4. Concession Fee Proposal from G&S response to Bid #1386ATTACHMENT
NOTICE REQUESTING PROPOSALS
RFP # 1386
Notice is hereby given that sealed proposals will be received by the City of Culver City,
California, for furnishing the following:
REQUEST FOR PROPOSALS FOR RIDE & CARNIVAL CONCESSIONAIRE
in strict accordance with the Specifications on file in the office of the CITY
PURCHASING OFFICER, 4343 Duquesne Avenue, Culver City, California, 90232.
Copies of specifications and proposal documents may be obtained from the
PURCHASING OFFICE at that address, telephone number (310) 253-6550.
Original and three copies of the proposal must be filed with the CITY CLERK in CITY
HALL, 9770 Culver Boulevard, Culver City, California, 90232, not later than 3:00 p.m.
on Thursday, January 15, 2009, at which time they will be publicly opened in the
Council Chambers on the first floor of City Hall. Facsimile proposals will not be
accepted. Any bidder may withdraw his proposal, without obligation, at any time prior to
the scheduled closing time for receipt of proposals. A withdrawal will not be effective
unless made personally or by telephonic notification received prior to the closing date.
Proposals may later be referred to the City Council for appropriate action. The City
reserves the right to reject any or all proposals as the best interests of the City may
dictate.
By: Ela Valladares, Deputy City Clerk
Published in The Culver City News on Thursday, December 11, 2008City of Culver City
Carnival Concessionaire REP
REQUEST FOR PROPOSAL #1386
CITY OF CULVER CITY RIDE/CARNIVAL CONCESSIONAIRE
The City of Culver City is requesting sealed proposals from carnival concession operators to
provide carnival operations for city-wide festivals each year at a site located in Veterans
Memorial Park. In addition, provisions of the concession agreement will include providing a
minimum number of specified rides, food wagons and professional games.
Each proposal shall be accompanied by a bidder's bond or a certified or cashier's check drawn
upon a responsible bank in the amount of $1,000 made payable to the City of Culver City and
conditioned to be forfeited to said City in the event the bidder to whom award is made fails to
execute the agreement within ten (10) days after notice of the award of said agreement.
Submission of a bid will be deemed a binding offer to enter into an agreement on the terms
contained therein for ninety (90) days from the bid opening. The award, if any, will be made to
the best responsible bidder(s) offering the most advantageous terms.
The City of Culver City reserves the sole right to accept or reject any proposal, to waive minor
irregularities, to reject all proposals or to require oral presentations of one or more applicants for
the purpose of discussion or negotiations. Nothing contained herein shall require the City to
accept any proposals, or to waive any minor irregularities.
INTRODUCTION AND BACKGROUND
The location and popularity of Culver City as a host venue for the annual Fiesta La Ballona event
provides an outstanding marketing opportunity to serve a diverse clientele of various income
levels. The number of attendees, which exceeds 10,000 over the course of the weekend, is
evidence of the wide appeal which the event has for the residents of the City of Culver City, as
well as the many neighboring cities bordering our community.
It is the desire of the City of Culver City to solicit proposals from applicants who, in its sole
discretion, show potential for operating an attractive and profitable carnival concession
operation. Each applicant should propose such economic and promotional terms it believes to be
the best operational plan for the Fiesta La Ballona event.
The annual Fiesta La Ballona is held the weekend before Labor Day weekend. The 2009
Festival is to be held August 21, 22, 8z, 23.
Gross Revenues from Carnival Operations for the past 3 years have been: (See
Attachment)
Representations made herein are the best information available to the City at the time of
publication of the RFP. Bidders are advised to use their own best jud gment and verify all
statements to their own satisfaction.
Page 2 of 9
2City of Culver City
Carnival Concessionaire RFP
SUMMARY OF TERMS AND CONDITIONS
Concessions Fee Per Carnival
The Concessionaire is proposing to pay the City the following amounts in connections with each
carnival.
A. Minimum payment amount of per carnival 21/2 day event (Friday night
from 6pm to lOpm, Saturday from 1 I am to lOpm and Sunday from 1 I am to 8pm) or the
aggregate total of the following payments, whichever is greater. (Please use a separate
page if necessary.)
Percentage of gross receipts from each ride
(for example: 10% up to gross of S , 15% up to gross of S , 25% up to gross of S )
Dollar amount per each professional game
Dollar amount for each Food Concession
Pre-Sale ticket discount
Contract Term
The Carnival Concession Agreement will be awarded for a two (2) year period. At the
Conclusion of this two (2) year period, contractor may request a one (1) year extension, up to
three (3) years if agreeable to both parties.
General Information
Each carnival conducted by the Concessionaire shall include, at the minimum, the following:
(A) At least eighteen (18) quality rides, including at least three (3) "spectaculars"
(B) Ten (10) "majors," and five (5) "kiddy rides"
(C) Maximum six (6) professional games
(D) Maximum one (1) food wagons
All food, beverages, confections, and refreshments sold or kept for sale shall be first class
quality, wholesome and pure, and shall conform to state, county and municipal laws,
ordinances, and regulations in all respects.
Alcoholic beverages cannot be sold.
- Paper products shall be used to dispense food and beverages (no plastic or styrofoarn
shall be permitted). Biodegradable products are desirable.
- Concessionaire shall comply with all OSHA and CALOSHA safety procedures and rules.
- In assuming responsibility and exclusive control over the operation of all rides and
equipment, the concessionaire shall be responsible to provide skilled personnel, insuring
their personal conduct, honesty, health, ability and personal appearance (including neat
and clean uniforms bearing the name or logo of concessionaire)
Concessionaire shall provide no less than two (2) air conditioned ticket booths with no
less than four (4) ticket windows. City shall provide ticket sellers.
- Concessionaire shall provide, not less than one hundred (100) posters advertising the
carnival not less than fifteen (15) days prior to each event for distribution.
(1)
(2)
(3)
(5)
Page 3 of 9
3City of Culver City
Carnival Concessionaire RI- P
The concessionaire shall be responsible for trash pick-up within the carnival set-up area,
with sufficient disposable refuse bins provided by the city.
- The concessionaire shall provide temporary fencing to separate the carnival area from the
rest of the event area.
- The concessionaire shall provide security, both at the entry gates and within the carnival
premises, at a level approved by the city.
- The concessionaire will be responsible for obtaining all necessary permits and licenses,
including City of Culver City business License and Los Angeles County Health
Department permits.
Both the concessionaire and the concession agreement are subject to the approval of the
Culver City, City Council.
Minimum Qualifications for Applicants
Applicants must have a minimum of five (5) years continuous experience in operating a
carnival concession and/or promoting such an operation.
- Applicants must be a business entity currently doing business as a carnival concession
and/or carnival promoter under the same organizational structure and name as listed on
their application.
- Applications must not have previously defaulted on a concession contract for any reason
including, but not limited to, non-payment of rent, taxes, or violation of health and
sanitary codes.
If applicant is a corporation, partnership or Limited Liability Company (LLC) it must be
qualified to do business in the State of California and all tax filings must be current.
SUBMITTAL OF PROPOSAL AND CONDITIONS
1. Applicant may submit a sealed proposal up to 3:00 p.m. on, (Month & Day), to the CITY
CLERK.
Each bid shall be submitted in a sealed envelope addressed to:
City Clerk
City of Culver City
9770 Culver Blvd.
Culver City, CA 90232
And clearly marked:
Sealed Bid # 1386 City of Culver City Carnival Concession
Opening Date: January 15, 2009
The proposal must be signed in ink by the person or persons duly authorized to sign the proposal.
In the case of a corporation, the titles of the officers signing must be stated.
Page 4 of 9
4City of Culver City
Carnival Concessionaire RFP
2. Bidders must file, along with the bid proposal, a complete financial statement and a fully
completed Bidder's Check List of Attachments. Failure to provide these supplemental
documents may disqualify the bidder, as it is of the utmost importance for each of these
background areas to be provided in order for effective evaluation to be made. When completed,
both the financial statement and the check list information shall be verified, under penalty of
perjury, that the statements therein are true to the best of the bidder's knowledge and belief. If
the bidder is a partnership, all partners must sign the forms.
3. Bids are to be made only on the basis of the Request for Proposal and shall conform to
the requirements of these instructions.
4. Each applicant shall submit with his proposal a suggested pricing range for carnival rides,
games, food, etc.
5. Each applicant shall submit with his proposal an affidavit of his ability to provide the
following insurances: a certificate of liability insurance in the amount of 1 million ($1,000,000)
dollars per individual incident single limit liability minimum coverage. Naming the City
Additionally Insured; Auto liability with limits of $250,000 per person, $500,000 per occurrence
and combined single limit of $1,000,000; Worker's Compensation Insurance: as required by
State Statues.
6. Proposals must be accompanied by either a check certified by a bank, a cashier's check
payable to the order of the City of Culver City, or a corporate surety bond (bid bond) of a
satisfactory surety company, in the amount of $1,000.00 and so payable as to guarantee that the
bidder will enter into the proposed concession agreement and to supply the necessary faithful
performance, and labor and material bonds within the time specified herein, the sum posted by
certified check, cashier's check or guaranteed by the bid bond is forfeited to the City. Such
forfeiture shall not preclude recovery of any sum over and above the amount posted or
guaranteed to which the City sustains damage by reason of such default or failure to contract. No
bid will be considered unless it is accompanied by such check or bid bond. If the successful
bidder of the concession agreement completes the contract process within the time specified, the
deposit or the bid bond accompanying the successful bid will be refunded or returned. The
deposits received from all unsuccessful applicants shall be returned.
7. Any bids may be withdrawn at time prior to the hour fixed for the opening of bids,
provided that a request in writing executed by the bidder or their duly authorized representative,
for the withdrawal of such bid is filed with the Purchasing Officer. The withdrawal of a bid shall
not prejudice the right of a bidder to file a new bid prior to the time and date set for the opening
of bids. No telegraphic bid or telegraphic modification of a bid will be considered. No bid
received after the time fixed for receiving them will be considered.
8. Subsequent to the bid opening, a bidder shall be relieved of a bid due to mistakes only if
the bidder can establish to the satisfaction of the City that all of the following circumstances
exist:
a) A mistake was made.
b) The bidder gave the public entity written notice within five days after the opening
of the bids of the mistake; specifying in the notice, in detail, how the mistake
occurred.
Page 5 of 9
5City of Culver City
Carnival Concessionaire RFP
c) The mistake made the bid materially different than the bidder intended it to be.
d) The mistake was made filling out the bid and not due to error in judgment or to
carelessness in inspecting the site of the work, or in reading plans or
specifications.
9. The City reserves the right to seek supplemental information from any bidder at any time
between the dates of bid submission and the bid award. Such information will be limited to
clarification or amplification of questions asked in the original bid. Any bidder may be subject
to personal interview and inspection of their business premises prior to award.
10. The bid award, if one is made, will be made on approval of the City Council, which
reserves the right to reject any and all bids. The lease and concession agreement is subject to the
approval of the City Council and is not binding to the City or the successful bidder until such
approvals are obtained.
Should the successful applicant incur expenditures for materials, supplies and equipment or for
any other costs in advance of the City signing the concession agreement, such expenditures and
costs shall be considered as having been done at his own risk and expense and shall not obligate
the City in any way.
1. Submission of a bid shall be deemed a binding offer to enter into a contract in
substantially the form attached hereto. Any proposed modifications to the Concession
Agreement shall be signed by the successful bidder and returned, together with the certificate of
insurance required pursuant to said Section of the Concession Agreement within ten (10) days
after the Notice of Award.
12. All applicants will have the opportunity to obtain the results of this request for proposal
after (30) days from the published closing date. These results must be requested in writing to the
Purchasing Officer.
13. Applicants shall be presumed to understand all of the terms, conditions, and requirements
of the lease and concession agreement as stated in the Specifications and to be thoroughly
familiar with the concession area.
14. If there are any problems or questions about filling out the forms, or relating to bid
procedures or the evaluation of bids, assistance may be obtained from the Project Manager,
Pamela Robinson, (310) 253-6632, or the Purchasing Officer at (310) 253-6552.
Page 6 of 9
6City of Culver City
Carnival Concessionaire RH
INSURANCE & HOLD HARMLESS REQUIREMENTS
Mechanics of the Bid Procedure. Agreement to these items shall not, by itself, constitute an agreement
between parties. These items are intended to provide guidance to prospective bidders and will be binding
upon the bidder should the bid be accepted and an agreement executed between parties.
Hold Harmless and Indemnification: The successful bidder shall agree to indemnify, defend and hold harmless
the City and/or Redevelopment Agency, in proportionate part to the successful bidder's relative fault, (including
its officers and employees) for/from any and all judgments claims or actions of any kind presented, entered into,
against the City and/or Redevelopment Agency arising out of the vendor's (including vendor's employees,
representatives, products and subcontractors), negligent performance under this agreement, excepting only such
claims or actions which may arise out of sole negligence of the City and/or Redevelopment Agency, or any third
parties not acting on behalf of, at the direction of, or under the control of the successful bidder.
Insurance Provisions:
1. Comprehensive General Liability including coverage for premises, products and completed operations,
independent contractors, personal injury and contractual obligations with combined single limits of
coverage of at least $1,000,000 per occurrence.
2. Auto Liability, including owned, non-owned and hired vehicles, with at least the following limits of
liability:
(a) Primary Bodily Injury with limits of at least $250,000 per person, $500,000 per occurrence; and
(b) Primary Property Damage of at least $200,000 per occurrence; or
(c) Combined single limit of $1,000,000 per occurrence.
3. Workers' Compensation Insurance: as required by State Statutes.
4. City of Culver City and/or Redevelopment Agency to be named as an Additional Insured on the above
captioned insurance coverage's as respects the City's and/or Redevelopment Agency interests under this
agreement. This is to be complied with by presenting an appropriate insurance certificate (at no additional
cost) to the City and/or Redevelopment Agency prior to award of contract and commencement of work
under this contract; and by presenting to the City and/or Redevelopment Agency an endorsement to the
policy, signed by an officer of the insurance company within thirty (30) days of the inception date of this
agreement. Purchase Order/s will not be issued until completed paperwork is received and approved.
5. All policies of insurance shall provide for a minimum of thirty (30) days written notice of any change or
cancellation of the policy.
6. Insurance policies to be in a form and written through companies acceptable to the City and/or
Redevelopment Agency; and shall include those endorsements which are necessary to extend coverage
which is appropriate to the nature of the agreement.
Bid Submitted by:
Company name: By: Address: Title: City/State/Zip: Date: Ph.: ( ) Page 7 of 9
7City of Culver City
Carnival Concessionaire UP
Fax: ( ) Terms:
1. The City of Culver City and/or Redevelopment Agency reserves the right to reject any or
all bids, or to accept separate items in bid unless this right is conditioned by the bidder.
2. In case of default, the City of Culver City and/or Redevelopment Agency may procure its
materials/services from other sources and shall hold the original bidder or contractor
liable for resulting increased costs.
3. Samples, if requested, must be furnished at the bidder's expense and if not destroyed in
testing or retained as a standard, will be returned at bidder's cost, if requested.
4. Quote on each item separately. All or none bids may not be acceptable.
5. A 5% discount advantage will be given to local vendors due to sales tax reimbursement
to the City.
6. During the performance of this contract, the vendor/contractor warrants that it will
provide equal employment opportunities, and that the vendor/contractor and each
subcontractor will take affirmative action to ensure that in its employment practices,
persons are employed and employees are treated equally and without regard to, or
because of, race, religion, creed, color, national origin, sex, age, physical handicap, or
medical condition. This provision applies to work or services performed or materials
manufactured or assembled in the United States.
7. The vendor/contractor warrants that it possesses legally adequate Workers'
Compensation Insurance.
Page 8 of 9
8City of Culver City
Carnival Concessionaire REP
City of Culver City
Department of Parks and Recreation
BIDDER'S CHECK LIST
It is very important that you answer all questions asked and furnish all attachments required with
your proposal. Please complete this checklist and make certain that all items are completed in
full; we do not want your bid to be disqualified.
-
If you are uncertain about any item, contact the Project Manager, Pamela Robinson (310) 253-
6632 or Purchasing Officer, Margarita Lee (310) 253-6552.
1. PROPOSAL YES( ) NO( )
Submit with attachments:
2. FINANCIAL STATEMENT YES ( ) NO ( )
Submit with attachments:
3. DESCRIPTION OF
PRIOR EXPERIENCE YES ( ) NO ( )
4_ BID BOND or
CASHIER'S CHECK YES ( ) NO ( )
5. CERTIFICATE OF INSURANCE YES ( ) NO ( )
6. HOLD HARMLESS AGREEMENT YES ( ) NO ( )
7. OTHER PERTINENT MATERIAL YES ( ) NO ( )
Page 9 of 9
9ATTACHMENT 2
MANAGEMENT PHILOSOPHY & EMPLOYEE POLICY
We believe that one of the major differences between our company, Guadagno &
Sons Amusements, and our competition is our philosophy and management style. It
is our feeling that our events and the carnival should work closely together as
partners. Our willingness to work with event management, boards of directors and
the general public is testified to by our letters of reference, provided to you upon
request. We invite you to contact any of our event chairmen and compare us with
our competition.
G & S Shows maintains a year-round staff geared to serve our events. G & S staff
members meet periodically throughout the year with our event management
personnel to assist with planning and/or layout, new promotions, advertising etc.
Your event can achieve constant and instant contact with key management
personnel in our company offices which are manned all year round.
The first contact the public has in our business is with our employees. We demand
top performance from our staff from the top down. This includes courteous and
helpful treatment of our customers by clean, neat, well-groomed and uniformed
employees. We do not allow any long hair or beards and require all employees,
before going to work to be clean shaven. Our uniforms include shirts, caps and
company jackets or sweatshirts. One of the prime contributors to our success
record has been the appearance and courtesy shown by our employees. We
constantly remind our people thatthe image they project reflects on our company
and the event. G & S Shows has aT zero drug/alcohol policy. When our company and
the event thrive, so do many of our employees through a variety of employee bonus
and incentive programs.
Our company is active in industry activities and events. We participate annually in
trade shows and conventions, as well as visit other carnivals, in order to keep
abreast of the latest innovation within the indusfry. Our owners have actively been
involved in supporting and participating in safety seminars with NAARSO and
Sterling Safety Group. Joe and Chris Guadagno have completed .the required
training with NAARSO and are Certified Basic Ride Inspectors. Our family and
management also believe in supporting the industries fraternal organizations, Le.
Pacific Coast Showmens Association, Showfolks of America, serving terms as
officers and on the Board of Directors.
10ATTACHMENT 3 Contract No. 2008-052
EXHIBIT B
CITY OF CULVER CITY
AGREEMENT WITH GUADAGNO & SONS AMUSEMENTS
FOR AMUSEMENT RIDES FOR FIESTA LA BALLONA
SCHEDULE OF COMPENSATION
(Fixed Cost Basis)
1. RIDE TICKET PRICES:
Prices charged for ride tickets sold on grounds during the Fiesta La Ballona
shall be:
ONE DOLLAR ($1.00) EACH,
TWENTY (20) TICKETS @ EIGHTEEN DOLLARS ($18.00)
THIRTY TWO (32) TICKETS @ TWENTY-FOUR DOLLARS ($24.00)
WRISTBANDS @ TWENTY DOLLARS EACH ($20.00)
2. ADVANCED TICKET SALES:
Contractor will provide advance sale wristbands in any amount needed to be
sold at the price of:
PRESALE WRIST BANDS for FIFTEEN DOLLARS ($15.00)
These wristbands will be good on all rides. City will handle and be
RESPONSIBLE for the advance sales and the MONIES COLLECTED and
return of any unsold wristbands. Sale of these wristbands will cease before
opening of the Fiesta. ALL WRISTBANDS NOT RETURNED WILL BE
CONSIDERED SOLD.
3. GUARANTEED PAYMENT. For permitting Contractor to provide the rides
described in this Agreement, City shall retain:
A. Fifteen percent (15%) of the first Fifteen Thousand Dollars ($15,000.00)
of Ride Gross;
B. Twenty (20%) of the second Fifteen Thousand Dollars ($15,000.00) of
Ride Gross; and
C. Twenty-five (25%) of balance of Ride Gross.
Ride Gross shall mean the total amount City collects for ticket and wristband
sales.
EXHIBIT B
PAGE 1 0F 2
11Contract No. 2008-052
4. METHOD OF PAYMENT. The portion of the Ride Gross owed to Contractor
as specified in Paragraph 3 above shall be paid by City check within thirty (30)
days after the conclusion of the event and in accordance with City's normal
demand procedure provided:
• Contractor satisfactorily completes the equipment take down
• Contractor submits an IRS W-9 form to City
5. MIDWAY CONCESSION PAYMENT. Contractor shall pay to City the sum of
Fifty Dollars ($50.00) per game booth and One Hundred Dollars ($100.00) for
the one approved concession stand prior to the start of the Fiesta La Ballona.
6. CONTROL OF FUNDS. City shall be responsible for sale of ride tickets and
collection of monies for those tickets. An accounting of all ticket sales shall be
made available to Contractor.
7. DONATION TO FIESTA. At the conclusion of the Fiesta, and after all
payments have been made, contractor shall donate a total of one-thousand
dollars ($1,000) to the City to be used for the 2009 Fiesta La Ballona.
EXHIBIT B
PAGE 2 OF 2
12Guadagno
EVy St4713
en Grove ca.32204
(-7|1010|4s
/ 8934
110 6) 9 ATTACHMENT 4
017 .3 CW17110
/7
Office: 714_893.1336 a Fax: 714.893.5014
12872 Valley View Street, Suite 7B • Garden Grove, CA 92845
GUADAGNO & SON
CONCESSION FER PROPOSAL
FOR THE BALLONA FESTIVAL
Guadagno & Sons is proposing to pay the city of culver city the following fee
amounts in connection with the Ballona Festival.
A. A guaranteed payment amount of twentyfive thousand dollars ($25,000,00)
per carnival 2 % day event (Friday night 6pm to lOpm, Saturday from llato
to lOpm, and Sunday from lIpm to 8pm) or the aggi egate total of the
following payments whichever is greater.
Guarantee is for a completed 2 % day event.
B. 25% up to a gross of the first $40,000.00
30% of the next gross of $40,000.00
35% of the balance of the gross 35% of balance
C. For each game
$ 200.00
D. Food concession
$ 500.00
E. Pre sale ticket discount
30% of gross sales
F. Guadagno & Sons will supply to the Festival Committee one hundred
posters printed to the Committees specs, at no cost to the City or
Committee.
G. Gnadagno & Sons will sell tickets for the event if so desired by the City or
The Committee relieving them of ticket seller expenses while giving the City
or the Committee full access to ticket numbers and money accounting of all
sales during the entire festival.