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CC - CONSENT ITEM: (1) Approval of a Three-Year Professional Services Agreement with Recreate Waste Collaborative LLC for Educational Outreach for Public Works Environmental Programs & Operations Initiatives in an Annual Amount Not-to-Exceed $75,000; and (2) Authorization to the City Manager to Approve Two Additional One-Year Terms in an Additional Amount Not-to-Exceed $75,000 Per Year.
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Meeting Date: August 10, 2026
Contact/Dept: Sean Singletary/Public Works - EPO
Phone Number: (310) 253-6457
Fiscal Impact: Yes [X] No [ ] General Fund: Yes [ ] No [X]
Attachments: Yes [ ] No [X]
Public Notification: Email via GovDelivery - Meetings and Agendas - City Council (08/05/2026)
Dept Approval: Yanni Demitri, Director of Public Works/City Engineer (07/22/2026)
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RECOMMENDATION
Staff recommends the City Council (1) approve a three-year professional services agreement with Recreate Waste Collaborative LLC for educational outreach in an annual amount not-to-exceed $75,000; and (2) authorize the City Manager to approve two additional one-year terms for an additional amount not-to-exceed $75,000 per year.
BACKGROUND
Environmental policy from the federal, state, and local level updates and builds upon prior initiatives frequently, often requiring a public education element to assist with adoption. In order to adequately distribute information in a timely and comprehensible fashion, the Department of Public Works Environmental Programs & Operations Division (EPO) utilizes professional services to assist with public outreach. SB 1383 not only requires municipalities to meet certain thresholds of educational outreach, it also requires adaptation by all residents and businesses in order to comply. Additionally, SB 54 has recently passed, requiring additional education and reporting around single-use plastics reduction. Due to the nuanced subject matter, EPO has partnered with outreach consultants who are able to help residents and businesses understand the new requirements and reframe their waste management practices, as well as conduct surveys and determine which public messaging methods are most impactful. Additionally, EPO encourages innovative waste management practices so that residents and businesses are already utilizing the best environmental practices before they become mandates.
DISCUSSION
On May 14, 2026, the City released a Request for Proposals (RFP #2677) in search of a firm to provide innovative promotional and educational materials about initiatives implemented by the City including but not limited to: SB 1383, SB 54, organics, recycling, refuse, sustainability, stormwater, and environmental events. A total of seven proposals were received by the June 11, 2026 submission deadline.
The proposals were evaluated based on the qualifications and experience of the firm and proposed team; questions/responses to the scope of services; and total project costs. Staff ranked the proposals and interviewed the top four candidates, and ultimately determined Recreate Waste Collaborative LLC to be the best qualified.
Recreate Waste Collaborative LLC specializes in public outreach for environmental policies and sustainable practices. As part of their proposal, Recreate Waste Collaborative LLC provided examples of projects for other Southern California agencies with a similar, if not identical, scope, subject matter, and deliverables. As part of this contract, Recreate Waste Collaborative LLC would create messaging that is strategic and compelling to disseminate information about changes in environmental legislation that is engaging for the public including those who are not interested in sustainability. Recreate Waste Collaborative LLC will develop metrics and create a strategic plan to address the target audience through multiple channels including, but not limited to, social media, quarterly newsletters, press releases, and workshops. Recreate Waste Collaborative LLC will augment the City’s goal of proactively educating residents, businesses, and visitors about environmental best practices and encouraging them to adopt these procedures.
Staff recommends the City Council approve the professional services agreement for $75,000 annually to provide the educational outreach for the Environmental Operations and Programs division of the Department of Public Works.
FISCAL ANALYSIS
The Adopted Budget for Fiscal Year 2026-2027 includes sufficient funding for the proposed agreement in Account No. 20260400.517310 (Public Notices) to pay for the first year of the agreement. Funding for the remainder of the agreement term will be included in future fiscal year budgets.
ATTACHMENTS
None.
recommended action
MOTIONS
That the City Council:
1. Approve a three-year professional services agreement with Recreate Waste Collaborative LLC, in an annual amount not-to-exceed $75,000;
2. Authorize the City Manager to approve two additional one-year terms, in an additional amount not-to-exceed $75,000 per year;
3. Authorize the City Attorney to review/prepare the necessary documents; and
4. Authorize the City Manager to execute such documents on behalf of the City.