City of Culver City, California
Agenda Item Report
Meeting Date: 12/14/09 Item Number: _J-4
AGENDA ITEM: JOINT ITEM – Acceptance of the Sony Pictures Entertainment
Contribution in the Amount of $25,000 ($20,000 to the City and $5,000 to the
Redevelopment Agency) for Fiscal Year 2009/2010 to the City’s Unified Fund and
Approval of Proposed Program Allocation.
Contact Person/Dept.: Susan Obrow/
Community Development Department
Pam Robinson / Parks, Recreation,
Community Services Department
Phone Numbers:
Susan Obrow (310)253-5762
Pam Robinson (310)253-6632
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [] Attachments: [X]
Commission Action Required: Yes [X] No [] Date: _______________
Public Notification: Cultural Affairs Master Notification List (11/30/09); Parks, Recreation,
and Community Services Master Notification List (11/30/09); Cultural Affairs Commission
(11/30/09); Parks, Recreation and Community Services Commission (11/30/09);
Performing Arts Grant Applicants (11/30/09); Fiesta La Ballona Committee (11/30/09);
Meetings and Agendas – City Council (12/09/30); Sony Pictures Entertainment (11/30/09);
Cultural Affairs Foundation Board (11/30/09)
Department Approval:
Sol Blumenfeld (12/03/09)
City Attorney Approval:
Carol Schwab (by H. Baker) (12/09/09)
Chief Financial Officer Approval:
Mark Scott (by N. Kimball) (12/10/09)
Executive Director Approval:
Mark Scott (12/10/09)
RECOMMENDATION:
That the City Council:
Accept the Sony Pictures Entertainment (“Sony”) contribution of $20,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current cultural and City events for program enhancement for Fiscal Year
2009-2010.
A Budget Amendment Requires a 4/5ths Vote
That the Redevelopment Agency:
Accept the Sony Pictures Entertainment (“Sony”) contribution of $5,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current Redevelopment Agency sponsored cultural events for program
enhancement for Fiscal Year 2009-2010.
City of Culver City, California
Agenda Item Report
BACKGROUND:
In March 2006, the City Council approved a request submitted by Sony Pictures
Entertainment for an Amendment to extend the term of the Development Agreement
relating to property at 10202 Washington Boulevard. Pursuant to the terms of the
First Amendment to the Development Agreement, Sony will contribute to the City’s
Unified Fund at least Twenty-Five Thousand Dollars ($25,000) per year until the
year 2015. Also, Sony will continue to contribute at least Twenty-Five Thousand
Dollars ($25,000) per year to the Culver City Unified School District until the year
2015 under this same agreement.
The City’s Unified Fund supports City-sponsored events and cultural programs of the
Community Development Department and the Parks, Recreation and Community
Services Department. The City Council approved the Sony sponsorship and
recommended allocation last year at its December 8, 2008 meeting. Attachment 1
provides a copy of the staff report from that meeting.
DISCUSSION:
Traditionally, the greater part of the Sony contribution has been allocated to the
City’s Performing Arts Grant Program which Sony has steadfastly supported for
several years. Sony contributed $25,000 to the City’s Unified Fund in FY 08-09 and
last year’s allocations were as follows:
2008-09 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $ 4,500
ARTWALK Culver City $ 500
The Art of…Speakers Series $ 2,000
Children’s Events (Rainbow Day) $ 500
Culver City Music Festival $ 1,000
Special Events (Made in Culver City) $ 500
Speak Easy $ 500
TOTAL: $25,000
Sony’s leadership in the community is inspirational and it continues to attract more
contributors, sponsors and marketing partners to the City of Culver City. City and
Redevelopment Agency marketing materials credit Sony on the specific work
programs that it funds. The City Council has the opportunity to allocate the
resources in whatever manner the City Council feels appropriate. Staff is
recommending that the FY 09-10 Sony contribution be allocated as follows: City of Culver City, California
Agenda Item Report
2009-10 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $ 4,500
ARTWALK Culver City $ 500
The Art of…Speakers Series $ 2,000
Children’s Events (Rainbow Day) $ 500
Culver City Music Festival $ 1,000
Made in Culver City $ 500
Speak Easy $ 500
TOTAL: $25,000
FISCAL ANALYSIS:
Funds donated by Sony will have a positive impact to the City’s ability to enhance
existing programs. The account numbers corresponding to the recommended
budget amendments are as follows:
Account Description Account Number
(Revenue)
Account Number
(Expenditure)
Amount
Music in the Chambers 55094420.339120 55094420.619800 – Other
Contractual Services
$500
Performing Arts Grants
Program
42000614.347000 42000614.619800 – Other
Contractual Services
$15,000
Special Events -
Recreation
10132800.386200 10132800.514190 – Other
Special Department Supplies
$1,000
Fiesta La Ballona 10132810.386100 10132810.618900 – Other
Contractual Services
$3,500
ARTWALK Culver City 42000676.347000 42000676.619800 – Other
Contractual Services
$500
The Art of…Speakers
Series
55094400.339120 55094440.619800 – Other
Contractual Services
$2,000
Children’s Events
(Rainbow Day)
55094460.339120 55094460.619800 – Other
Contractual Services
$500
Culver City Music Festival 55094410.386200 55094410. 619800 Other
Contractual Services
$1,000
Made in Culver City 55094450.339120 55094450.619800 Other
Contractual Services
$500
Speak Easy 55094480.339120 55094420. 619800 Other
Contractual Services
$500
City of Culver City, California
Agenda Item Report
ATTACHMENTS:
1. Staff Report for Sony Pictures Entertainment Sponsorship on December 8, 2008.
2. Excerpt from the Minutes of the December 8, 2008 City Council meeting.
MOTION:
That the City Council:
Approve a budget amendment in the amount of $20,000 and allocate amounts to
City programs as recommended by staff in the Fiscal Analysis section.
A Budget Amendment requires a 4/5ths vote.
That the Culver City Redevelopment Agency:
Approve a budget amendment in the amount of $5,000 and allocate amounts to
Agency programs as recommended by staff in the Fiscal Analysis section.
MEETING DATE: December 14, 2009
AGENDA ITEM: JOINT ITEM – Acceptance of the Sony Pictures
Entertainment Contribution in the Amount of
$25,000 for Fiscal Year 2009/2010 to the City’s
Unified Fund and Consideration and Approval of
Proposed Program Allocation.
ATTACHMENTS
Pages
1. Staff Report for Sony Pictures Entertainment 1-5
Sponsorship on December 8, 2008.
2. Excerpt from the Minutes of the December 8, 2008 6
City Council meeting.
City of Culver City, California
A Joint City Council/Redevelopment Agenda Item Report
RECOMMENDATION:
Staff recommends the City Council:
accept the Sony Pictures Entertainment (“Sony”) contribution of $20,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current cultural and City events for program enhancement for Fiscal Year
2008-2009.
Staff recommends the Redevelopment Agency:
accept the Sony Pictures Entertainment (“Sony”) contribution of $5,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current Redevelopment Agency sponsored cultural and City events for
program enhancement for Fiscal Year 2008-2009.
A Budget Amendment requires a 4/5ths vote.
Meeting Date: December 8, 2008 Item Number: J-1
AGENDA ITEM: JOINT ITEM - Acceptance of the Sony Pictures Entertainment
Contribution in the Amount of $25,000 for Fiscal Year 2008/2009 to the City’s
Unified Fund and Consideration and Approval of Proposed Program Allocation.
Contact Person/Dept.:
Susan Obrow / Community Development
Department
Pam Robinson / Parks, Recreation,
Community Services Department
Phone Number:
Susan Obrow (310)253-5762
Pam Robinson (310)253-6632
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: Cultural Affairs Master Notification List (11/24/08); Parks and
Recreation Master Notification List ( 12/3/08); Cultural Affairs Commission (11/24/08);
Parks, Recreation and Community Services Commission (12/3/08); 2009 Performing
Arts Grant Applicants (11/24/08); Fiesta La Ballona Committee (12/3/08); Master E-Mail
Notification List (11/24/08) Sony Pictures Entertainment (11/24/08); Cultural Affairs
Foundation Board (11/24/08).
Department Approval:
Sol Blumenfeld (12/01/08)
City Attorney Approval:
Carol A. Schwab (by H. Baker) (12/02/08)
Chief Financial Officer:
Jeff Muir (by N. Kimball) (12/02/08)
City Manager Approval:
Jerry B. Fulwood (12/02/08)
ATTACHMENT 1
1 City of Culver City, California
A Joint City Council/Redevelopment Agenda Item Report
BACKGROUND:
In March 2006, the City Council approved a request submitted by Sony Pictures
Entertainment for an Amendment to extend the term of the Development Agreement
relating to property at 10202 Washington Boulevard in the Studio (S) Zone. Under
the terms of the First Amendment to the Development Agreement, Sony will
contribute to the City’s Unified Fund at least Twenty-Five Thousand Dollars
($25,000) per year until the year 2015.
The City’s Unified Fund supports City-sponsored events and cultural programs of the
Community Development Department and the Parks, Recreation and Community
Services Department. City Council approved the Sony sponsorship and
recommended allocation last year at its October 22, 2007 meeting. Attachment 1
provides a copy of the staff report from that meeting.
DISCUSSION:
Traditionally, the greater part of the Sony contribution has been allocated to the
City’s Performing Arts Grant Program which Sony has steadfastly supported for
several years. Sony contributed $25,000 to the City’s Unified Fund in FY 07-08 and
last year’s allocations were as follows:
2007-08 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 1,500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Tree Lighting/Teen Center Programs) $ 4,500
ARTWALK Culver City $ 2,000
The Art of…Speakers Series $ 2,000
TOTAL: $25,000
Sony’s leadership in the community is inspirational, and it continues to attract more
contributors, sponsors and marketing partners to the City of Culver City. Staff
recommends crediting Sony on the specific work programs that it funds. Three of the
newest Agency-funded Cultural Affairs work programs would benefit from enhanced
marketing dollars or performer fees as well as from Sony’s imprimatur on the
marketing materials. Those programs include Children’s Events (Rainbow Day) and
Speak Easy which are both presented on the west side of the City as well as Made
in Culver City, funded this year through the Special Events account in the Cultural
Affairs budget, which is presented as an anniversary event celebrating the City’s film
2 City of Culver City, California
A Joint City Council/Redevelopment Agenda Item Report
history. Staff recommends allocating $500 for each of those new work programs.
Additionally, Sony has received credit as a sponsor of the Culver City Music Festival
in recent years, in appreciation for its overall sponsorship of performing arts
programs, but funds were not allocated from the annual contribution. Staff
recommends that $1,000 of the contribution be allocated towards the Festival so that
Sony may continue to enjoy the marketing benefits offered in the sponsorship
package at that level which include the company’s logo placement on ads and flyers.
City Council has the opportunity to allocate the resources in whatever manner
Council feels appropriate. Staff is recommending that the FY 08-09 Sony
contribution be allocated as follows:
2008-09 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $ 4,500
ARTWALK Culver City $ 500
The Art of…Speakers Series $ 2,000
Children’s Events (Rainbow Day) $ 500
Culver City Music Festival $ 1,000
Special Events (Made in Culver City) $ 500
Speak Easy $ 500
TOTAL: $25,000
FISCAL ANALYSIS:
Funds donated by Sony will have a positive impact to the City’s ability to enhance
existing programs and offer additional services to the community. The account
numbers corresponding to the recommended allocations are as follows:
Account Description Account Number
(Revenue)
Account Number
(Expenditure)
Amount
Music in the Chambers 55094420.339120 55094420.619800 – Other
Contractual Services
$500
Performing Arts Grants
Program
42000614.347000 42000614.619800 – Other
Contractual Services
$15,000
Special Events -
Recreation
10132800.386200 10132800.514100 – Other
Special Department Supplies
$1,000
3 City of Culver City, California
A Joint City Council/Redevelopment Agenda Item Report
Fiesta La Ballona 10132810.386100 10132810.618900 – Other
Contractual Services
$3,500
ARTWALK Culver City 42000676.347000 42000676.619800 – Other
Contractual Services
$500
The Art of…Speakers
Series
55094400.339120 55094440.619800 – Other
Contractual Services
$2,000
Children’s Events
(Rainbow Day)
55094460.339120 55094460.619800 –Other
Contractual Services
$500
Culver City Music Festival 55094410.386200 55094410. 619800 Other
Contractual Services
$1,000
Special Events (Made in
Culver City)
55094450.339120 55094450.619800 Other
Contractual Services
$500
Speak Easy 55094480.339120 55094420. 619800 Other
Contractual Services
$500
ATTACHMENTS:
1. Staff Report for Sony Pictures Entertainment Sponsorship on October 22, 2007.
2. Excerpt from the Minutes of the October 22, 2007 City Council meeting.
MOTION:
That the City Council:
1. Approve a budget amendment of $20,000 of the annual $25,000 contribution
from Sony Pictures Entertainment and allocate $15,000 to the Performing Arts
Grant Program (Account number 42000614), and $3,500 for Fiesta La Ballona
(Account number 10132810), and $1,000 to Recreation Special Events (Account
number 10132800 and $500 to ARTWALK Culver City (Account number
42000676) for Fiscal Year 2008-2009.
OR
2. Authorize and approve a budget amendment and consider and determine new
allocations based on discussion.
A Budget Amendment requires a 4/5ths vote.
4 City of Culver City, California
A Joint City Council/Redevelopment Agenda Item Report
AND
That the Culver City Redevelopment Agency:
1. Accept $5,000 of the annual $25,000 contribution from Sony Pictures
Entertainment and allocate $2,000 to The Art of…Speakers Series (Account number
55094440), $1,000 to the Culver City Music Festival (Account number 55094410)
and $2,000, in amounts of $500 each, to Music in the Chambers (Account number
55094420), Children’s Events - Rainbow Day (Account number 55094460 ), Special
Events - Made in Culver City (Account number 55094450), and Speak Easy
(Account number 55094480) for Fiscal Year 2008-2009.
5REGULAR MEETING OF THE December 8, 2008
CITY COUNCIL, CITY OF CULVER CITY 6:02 p.m.
CALIFORNIA
Joint Item
Item J-1
Acceptance of the Sony Pictures Entertainment Contribution in
the Amount of $25,000 for Fiscal Year 2008/2009 to the City’s
Unified Fund and Consideration and Approval of Proposed Program
Allocation
Staff provided a summary of the material of record.
Councilmember Armenta moved to adopt the staff recommendation.
Councilmember Weissman seconded the motion and the discussion
continued.
Discussion ensued between the City Council and staff regarding
appreciation for the contribution; whether Sony Pictures
Entertainment would be willing to increase the contribution; why
a budget amendment was necessary; and a suggestion that the
contribution be part of the annual budgetary process as there is
a ten-year commitment.
MOVED BY COUNCILMEMBER O’LEARY, SECONDED BY COUNCILMEMBER
ARMENTA AND UNANIMOUSLY CARRIED, THAT THE CITY COUNCIL APPROVE A
BUDGET AMENDMENT OF $20,000.00 OF THE ANNUAL $25,000.00
CONTRIBUTION FROM SONY PICTURES ENTERTAINMENT AND ALLOCATE
$15,000.00 TO THE PERFORMING ARTS GRANT PROGRAM (ACCOUNT NUMBER
42000614), AND $3,500.00 FOR FIESTA LA BALLONA (ACCOUNT NUMBER
10132810), AND $1,000.00 TO RECREATION SPECIAL EVENTS (ACCOUNT
NUMBER 10132800 AND $500.00 TO ARTWALK CULVER CITY (ACCOUNT
NUMBER 42000676) FOR FISCAL YEAR 2008-2009.
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