City of Culver City, California
Agenda Item Report
RECOMMENDATION:
Staff recommends that (1) the City Council and Parking Authority Board consider
and (2) the City Council adopt an 18-month supplemental parking enforcement pilot
program beginning July 1, 2012; approve two additional Parking Enforcement
Officers positions and two additional Community Service Officers positions; and
direct the City Manager to include appropriations for items approved by the City
Council as part of the Mid-Year Budget review.
BACKGROUND & DISCUSSION:
WALKER PARKING STUDY
The City Council and Agency Board have reviewed and considered
recommendations from Walker’s Comprehensive Downtown Parking Study (Walker
Parking Study) at several meetings (see Attachments A, B, and C). Overall, the
City Council and Agency Board expressed support of the Walker recommendations
related to the Downtown public parking structures and on-street meters.
During the Walker Parking Study agenda item discussions, some concern was
expressed regarding potential parking intrusion in the residential areas and parking
enforcement more generally. In response, this report focuses squarely on the topic
of enforcement. It provides background on citywide parking enforcement and
proposes additional Police Department resources to handle both current workload
Meeting Date: 1/23/12 Item Number: J-2
JOINT CITY COUNCIL AND PARKING AUTHORITY BOARD AGENDA ITEM: (1)
City Council and Parking Authority Board Consideration and (2) City Council
Direction Regarding a Parking Enforcement Report Including
Recommendations to Accommodate the Implementation of the Walker Parking
Study with a Recommended 18-month Pilot Enforcement Program and Other
Considerations.
Contact Person/Dept.: Sgt. Hattrup/P.D. Phone Number: (310) 253-6262
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: ________________
Public Notification(E-Mail) Meetings and Agendas – City Council (01/19/12); (USPS) All
Downtown Businesses within the Commercial Downtown Zone (01/10/12); (USPS)
Residents of Downtown Neighborhood (01/10 /12); (E-Mail) Chamber of Commerce
(01/10 /12); (E-Mail) Culver City School District (01/10 /12); (E-Mail) Downtown
Neighborhood Association (01/10 /12); OliverMcMillan (01/10 /12); Downtown Business
Association (01/10 /12); (Publication) Culver City News (01/12/12, 01/19/12)
Department Approval:
Don Pedersen (1/17/12)
City Attorney Approval:
Carol Schwab (by H. Baker) (01/18/12)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball) (01/19/12)
City Manager/Executive Director
Approval: John Nachbar (01/19/12) City of Culver City, California
Agenda Item Report
and projected workload generated primarily by the adoption of the Walker Parking
Study recommendations.
PARKING ENFORCEMENT
The Culver City Police Department’s Parking Enforcement Unit is comprised of nine
employees and one supervisor when fully staffed (six Parking Enforcement Officers,
three Community Service Officers, and one Sergeant). Two of the allotted
Community Service Officers are dedicated solely to parking meter collection.
PEO and CSO Job Descriptions
Parking Enforcement Officers are civilian personnel assigned to work four ten-hour
days for a total of 40 hours per week. Although PEO’s are primarily responsible for
the enforcement of parking regulations, there are many traffic and public service
related tasks required of them on a regular basis (see Attachment D).
Community Service Officers assigned to meter collection are also civilian personnel
assigned to work five seven-hour days for a total of 35 hours per week. Although
these CSO’s are primarily responsible for the collection and counting of parking
meter coins, there are many traffic and public service related tasks required of them
on a regular basis (see Attachment D).
Staffing
Parking enforcement personnel are scheduled in varying shifts, with coverage during
the business week beginning at 3:00 a.m. and ending as late as 11:30 p.m. on select
weekdays. Saturday coverage is from 7:30 a.m. to 6:00 p.m. There is no
coverage on Sunday. CSO’s assigned to meter collection are scheduled Monday
through Friday from 7:30 a.m. to 3:30 p.m. With existing staff levels (one CSO for
meter collection), one PEO is permanently assigned to meter collection 5 days per
week. Staff levels are further reduced for vacations, sick days, reassignment, etc.
The following chart illustrates our scheduled deployment at current staff levels:
STAFF Hours Mon Tue Wed Thu Fri Sat Sun
PEO 1 3:00a-1:30p
OFF OFF OFF
PEO 2 7:30a-6:00p
Meter
Collection
Meter
Collection
Meter
Collection
OFF OFF OFF
PEO 3 7:30a-6:00p OFF
OFF OFF
PEO 4 7:30a-6:00p OFF OFF
Meter
Collection
Meter
Collection
OFF
PEO 5 7:30a-6:00p OFF OFF
OFF City of Culver City, California
Agenda Item Report
PEO 6 1:00p-11:30p OFF
OFF OFF
CSO 7:30a-3:30p
Meter
Collection
Meter
Collection
Meter
Collection
Meter
Collection
Meter
Collection OFF OFF
PEO’s are assigned districts to ensure adequate coverage citywide. District size is
adjusted based on daily staff levels.
Productivity
Historically, PEO’s have written an average of 30 citations per 10-hour work day. As
staffing levels have recently fallen, PEO’s now write an average of 35 citations per
work day in addition to collateral duties (note: PEO’s assigned to daytime hours
average more citations per work day than the nighttime PEO as a result of shared
collateral duties and parking violation volume).
Citations Processed Yearly
2006-'07 2007-'08 2008-'09 2009-'10 2010-'11
Total 36,811 30,760 33,068 35,876 36,694
PARKING REVENUE COLLECTED BY FISCAL YEAR
2006-'07 2007-'08 2008-'09 2009-'10 2010-'11
Total $1,710,228 $1,493,992 $1,564,085 $1,984,551 $2,205,362
Note: These revenues are not inclusive of citations issued for which no payment
has been made. Of citations issued, approximately 92% are issued by Parking
Enforcement personnel (approximately 8% of citations are issued by other police
personnel). Parking violation fines were raised in November 2008, June 2009, and
again in December 2010, contributing to the increase in revenue.
Parking Meter Revenue
City Council last approved a meter rate increase from $0.50/hr to $1.00/hr on
September 21, 2009. Implementation was completed in October, 2009. This has
been the only meter rate increase since April, 2000. Revenue collected citywide
increased by 35% after the approved increase for Fiscal Year 2009/2010, and
another 13% in FY 2010/2011 (first full year of collection with the new rate) for a
total increase of 48%:
City of Culver City, California
Agenda Item Report
Fiscal
Year
Meter
Revenues
2005-06 $650,110
2006-07 $682,378
2007-08 $697,546
2008-09 $531,231
2009-10 $718,943
2010-11 $787,659
Efficiency of Deployment
In order to best meet the needs of the community, parking units are deployed by
district and follow a prioritized procedure. Radio calls and hazardous violations
such as school zone parking regulations are of primary concern, followed by street
sweeping, residential time zones/permit parking, meters, and commercial time
zones. Other areas of concentration include habitual offender vehicles (five or
more unpaid Culver City citations), handicap parking violations, shopping center
parking, and abandoned vehicles. Other aforementioned PEO related duties are
incorporated into daily enforcement routines.
Calls for Service
On average, the Police Department currently receives 145 calls for parking
enforcement service per month. Note: This does not include calls for service
received in the Traffic Bureau, Police Front Desk, etc., and assigned directly to
PEO’s.
Permit and Time Zone Enforcement
There are approximately 300 named streets in Culver City that cover 109 linear
miles; 96 streets are designated as residential permit zones with varying time
restrictions. These permit exempt residential time zones vary from one and two
hour parking restrictions to no parking at any time. These zones also vary in hours
of restriction including variances for day and nighttime restrictions.
Residential permits issued by the City include annual resident permits, visitor
permits, and temporary permits. Resident and visitor permits are issued to
requesting qualified households once per year. Resident permits are to be
utilized only for a designated license plate. Visitor permits are a floating permit
that may be used on any household vehicle. Temporary permits are issued upon
$400,000
$600,000
$800,000
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
Meter Revenues
Meter
RevenuesCity of Culver City, California
Agenda Item Report
request for residents to provide for visitors. These permits range from one to three
days. Residents are allotted 12 temporary permits per quarter and 12 additional
one-time temporary permits for special events, for a maximum allotment of 24
temporary permits per household per quarter (these permits are for non-household
residents only). Permits are issued and tracked through the Engineering Division
of the Public Works Department at City Hall.
Enforcement of 96 residential permit zones is extremely labor intensive. Potential
violator vehicles must first be identified by a PEO as those not displaying proper
permit exemption. These vehicles are then “marked” by the PEO who must return
to the location of the vehicle(s) at the end of the allowable time period (one or two
hours). If the vehicle has not moved (as evidenced by original markings), the
vehicle is subject to citation. If the vehicle has been moved to an adjoining space
or anywhere outside the marked space, the vehicle is not subject to citation
(CCMC 7.03.040, Overtime Parking).
Additional permits that require PEO inspection prior to citation include those
displayed and issued by entities such as the Culver City Senior Center, City
Manager’s Office (e.g. permits for school district employees, commissioners, city
council, etc.), Culver City Unified School District, Redevelopment, and
miscellaneous County/State/Federal authorities. Each of these permits, including
residential permits, varies in appearance and condition of exemption, hence
requiring close inspection and determination of exemption to local parking
regulations.
Although changes in existing structure of permit zoning are on the horizon, it is
unclear what the net effect will be on parking enforcement needs. City staff
believes several streets currently not under permit restriction will be encompassed
in new permit zones. Added permit-restricted streets would seemingly increase
the need for enforcement but this may be offset by newly consolidated districts.
Automated Enforcement
There is currently no system set in place to track license plates associated with
either Visitor or Temporary permits, or length of Temporary permits issued. At this
time, permits vary in nature from hang tags (to be replaced by window decals early
in 2012) and paper slips for dashboards. Each permit must be visibly inspected to
assure compliance with CCMC requirements.
Installation of New Parking Meters
On 9/26/11, the City Council approved the installation of approximately 352
additional parking meters within the City’s existing parking meter zones (see
Attachment E). As there are currently around 1500 existing meters, this will City of Culver City, California
Agenda Item Report
increase meter collection workload by approximately 24%, or 7.2 hours per week
for two CSO’s in the near future.
Staff anticipates the request for approval and installation of approximately 700
more meters in 2012. These meters, in addition to the approved 352 meters, will
add approximately 70% to the existing workload, or 21 hours per week for two
CSO’s (42 total CSO hours – two CSO’s required for all hours of meter collection).
Walker Parking Study Ramifications
In June, 2010, Walker Parking Consultants completed a comprehensive parking
study of downtown Culver City. As a result of their findings, a number of
recommendations were made (see Attachment C, “Discussion”) including:
? Extend meter operation and enforcement until 11:00 p.m. daily
? Extend meter operation and enforcement to include Sundays
? Set on-street parking meter rates at $0.50/hour above the highest parking
structure hourly rate
The above recommendations, if approved, will result in the need for additional
personnel. These personnel will be necessary for increased coin collection,
parking meter violation enforcement for violations occurring on Sunday and
during hours not currently requiring coverage (6:00p.m. to 11:00p.m.), and
increased residential permit/time zone violation enforcement.
Increased Coin Collection
Per Walker Parking, revenue from coin collection resulting from the recommended
approval of 45 new hours of operation per meter (15 hours on Sunday and 5
additional hours the remaining 6 days per week) is projected to increase by 62%.
This will impact both the number of hours needed for collection and the hours
needed for coin counting. New meter heads equipped with credit card readers are
being purchased. Although a reduction in coin usage is expected at these meters,
the actual impact to coin collection is unknown at this time.
Parking Meter Violation Enforcement
There are approximately 160 current metered spaces in downtown Culver City.
Approximately 45 spaces currently unmetered are planned for meter installation
(these 45 spaces are included as part of the 352 spaces approved on 9/26/11).
This represents an anticipated 28% increase in the number of meters requiring
enforcement specifically in the downtown area.
City of Culver City, California
Agenda Item Report
There are currently 60 hours during which enforcement is necessary for downtown
parking meters (Monday through Saturday, 8:00a.m. to 6:00p.m.). If Walker
Parking recommendations are approved, there will be an additional 45 hours of
needed enforcement. This is a 75% increase in hours of enforcement coverage.
Residential Permit/Time Zone Violation Enforcement
It is anticipated that an increase in meter rates and parking structure fees may
result in additional parking intrusion to the residential neighborhoods adjacent to
downtown Culver City (see Attachment C, “Discussion: Parking Intrusion”, and
Attachment A, “Background” and “Discussion”). As discussed, permit/time zone
enforcement is labor intensive. Any increased need for service in the residential
area would require additional enforcement personnel (see Attachment B,
“Discussion: Residential Parking”).
FISCAL ANALYSIS:
Funding for Two Parking Enforcement Officers
The approval of Walker Parking recommendations and the addition of meters
citywide would result in additional costs related to increased hours and demand for
enforcement in the downtown Culver City area. Based on existing levels of
budgeted Parking personnel and potential shifting of work schedules and
responsibilities, the Police Department estimates two Parking Enforcement Officers
will be needed to handle the additional workload and provide adequate citywide
coverage. The addition of two Parking Enforcement Officers will require the
purchase of two radios. The need for additional equipment is not expected as
shifts will be adjusted to cover a wider range of days/hours, allowing for equipment
to be shared.
The fully burdened cost (salary plus benefits) of one PEO is approximately
$80,250. The cost for each radio is $4,500 to $5,000. Total projected cost for
two PEOs and two radios is approximately $170,500 ($160,500 ongoing and
$10,000 one-time costs).
The addition of two Parking Enforcement Officers to the Police Department’s
current staff level of six is expected to increase the number of citations issued by at
least 25% (actual projections would be in excess of 25% as the percentage of time
spent by each PEO on collateral duties would decrease). Average monthly
revenue collected since January 2011 for processed citations is $195,233
($2,342,796 annually). Approximately 92% of this annual revenue ($2,155,372) is
generated by Parking Enforcement personnel. Two additional Parking
Enforcement Officers generating 25% more citations would bring estimated City of Culver City, California
Agenda Item Report
annual Parking Enforcement related revenues to approximately $2,873,000,
an annual increase of $718,000.
Funding for Two Community Service Officers
The approval of Walker Parking recommendations and anticipated staff
recommendations for citywide meter augmentation would result in additional costs
related to increased volume and additional hours of meter collection efforts in
Culver City. Based on existing levels of budgeted Parking personnel, the Police
Department estimates two Community Service Officers will be needed to handle
the additional workload created by meter augmentation.
The addition of two meter collection Community Service Officers will require the
purchase of two radios, six coin vaults (used for coin collection and storage prior to
coin count), and one truck. There may be a need for additional miscellaneous
equipment. The cost for each radio is $4,500 to $5,000. The cost for each coin
vault is approximately $650.00. The cost for one additional meter collection truck is
approximately $25,000. The burdened cost (salary plus benefits) of one CSO is
approximately $59,000. Total projected cost for two CSO’s, two radios, six
coin vaults, and one truck (including operations and maintenance) is
approximately $167,000 ($128,000 ongoing and $39,000 one-time costs).
Revenue generated by meter rate increases from $1.00 to $1.50 and the extension
of evening and Sunday meter hours are projected to total $411,564 (see Walker
Parking Study – Table 23, Attachment F). This is a revenue variance of
$158,294 from the past 12 months (at time of study).
SUMMARY TABLE 1
Estimated Increased Revenue
Citations: $718,000
Meter Collection: $158,000
Total: $876,000
Estimated Ongoing Costs:
Personnel: $278,500
Ops & Maint: $10,000|1010|
Total: $288,500
Estimate One-time Costs:
Radios (4): $20,000
Coin Vaults (6): $4,000
|1010| Includes vehicle amortization and garage charges for additional truck and maintenance for radios and coin vaults. City of Culver City, California
Agenda Item Report
Truck: $25,000
Total: $49,000
Estimate Net Ongoing Revenue: $587,500
Based on preliminary analyses and conservative estimates, the cost of hiring
two additional Parking Enforcement Officers and two Community Service
Officers will be covered by the generation of new revenue. If approved, the
addition of these four positions would fully support the implementation of the
Walker Parking Study recommendations.
Option to Contract Parking Enforcement for Downtown Culver City ONLY
Contracting parking enforcement is an alternative option to bolster downtown area
coverage. (Note: This is neither inclusive of meter collection efforts nor is it
a direct comparison to hiring two CCPD Parking Enforcement Officers – this
is an option to outsource enforcement for the downtown area only).
In order to provide enforcement for all seven days, four Parking Enforcement
Officers would be necessary (two 30-hour employees for three days coverage, and
two 40-hour employees for four days coverage - 140 hours total coverage per
week). A 40-hour training period is anticipated for the start of a contractual
agreement and for each occasion of staff turnover. Equipment for contracted
Parking Enforcement Officers would be provided by CCPD.
At an estimated rate of $21-24/hour for 140 hours labor per week, the annual
contracted labor cost would be $152,880 to $174,720. Equipment would be
shared between the four offset employees equating to a total of $6,000 for two
handheld ticket printers, and $9,000 to $10,000 for two radios. The total
estimated cost for contracted parking enforcement is $167,880 to $190,720
(Note: This does not include transportation costs).
There is no factual basis from which to project revenue generated from contracted
downtown parking enforcement as no comparative historical data exists. Parking
enforcement in the downtown area is unique to residential enforcement as it lacks
the primary source of overall citation revenue, street sweeping violations. Based
on the opinion of the Parking Administrator and Parking Enforcement staff, it can
be assumed that a PEO working solely in downtown Culver City would issue
between 15 and 20 citations per work day. Given an average $60 fee per citation,
and taking into consideration an 85% payment rate, two PEO’s seven days per
week would generate between $556,000 and $742,000 ($649,000 mean). This
does not take into account holidays during which there would be no enforcement,
training days, or days contractor is unable to fulfill personnel request.
SUMMARY TABLE 2 City of Culver City, California
Agenda Item Report
Estimated Increased Revenue
Citations: $649,000
Total: $649,000
Estimated Ongoing Costs:
Contract: $191,000
Total: $191,000
Estimate One-time Costs:
Radios (2): $10,000
Ticket Printer(2): $6,000
Total: $16,000
Estimate Net Ongoing Revenue: $458,000
Note: Although meter collection would still increase by $158,000 if meter hour
extensions and rate increases are approved, it is not included as part of Table 2 as
the cost of collection is transferred to Police personnel, not contracted personnel.
Depending on the options selected by the City Council, if any selections are made,
appropriate budget amendments will be prepared and presented to the City
Council during the mid-year budget review scheduled for February, 2012.
ATTACHMENTS:
A. City Council Agenda Item J-1 (5/2/11) – Walker Study Implementation
Report 1
B. City Council Agenda Item J-2 (9/13/10) – Consideration of the
Comprehensive Downtown Parking Study Recommendations
C. City Council Agenda Item J-2 (9/26/11) – Walker Study Implementation
Report 2
D. PEO and CSO Job Descriptions
E. City Council Agenda Item C-4 (9/26/11) – Installation of Parking Meters
F. Walker Parking Study – Table 23: Summary of Potential Revenue from
Recommendations
MOTION:
That the City Council and Parking Authority Board:
Consider a Parking Enforcement Report Including Recommendations to
Accommodate the Implementation of the Walker Parking Study with a City of Culver City, California
Agenda Item Report
Recommended 18-month Pilot Enforcement Program and Other
Considerations.
That the City Council:
(1) Adopt an eighteen month supplemental parking enforcement pilot program
that would include the following funding requirements:
? $167,480 for two full-time Parking Enforcement Officers
? $126,664 for two full-time Community Service Officers, two
handheld radios, and six coin vaults.
? $20,000 for four handheld radios
? $3,900 for six coin vaults
? $25,000 for one truck; and
(2) Direct the City Manager to include appropriate budget amendments as
part of the mid-year budget review scheduled for February, 2012.
MEETING DATE: January 23, 2012
AGENDA ITEM: Parking Enforcement Report Including
Recommendations to Accommodate the Implementation of the Walker
Parking Study with a Recommended 18-month Pilot Enforcement Program
and Other Considerations.
ATTACHMENTS
Pages
A. City Council Agenda Item J-1 (5/2/11) — Walker 1 -6
Study Implementation Report 1
B. City Council Agenda Item J-2 (9/13/10) — 7- 12
Consideration of the Comprehensive Downtown
Parking Study Recommendations
C. City Council Agenda Item J-2 (9/26/11) — Walker 13 -20
Study Implementation Report 2
D. PEO and CSO Job Descriptions 21
E. City Council Agenda Item C-4 (9126111) — 22-26
Installation of Parking Meters
F. Walker Parking Study — Table 23: Summary of 27
Potential Revenue from Recommendations Meeting Date: 05M2/11 Item Number: J-1
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City of Culver City, California
Agenda Item Report
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Zone (04/14/11). (E-Mail) Meetings and Agendas —City Council (04/27/11) (E-Mail)
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RECOMMENDATION:
Staff recommends the City Council, the Culver City Redevelopment Agency Board
(Agency Board) and the Culver City Parking Authority (Authority) authorize parking
fee increases for downtown parking facilities (Canfield Parking Lot and the Cardiff,
ince, and Watseka Parking Structures) pursuant to recommendations in the
Comprehensive Downtown Parking Study (the "Study") prepared by Walker Parking.
BACKGROUND:
On July 12, 2010, the City Council and Agency Board considered the Study that
included numerous recommendations related to parking fees, infrastructure
improvements, parking enforcement, parking administration, metered parking and
City Hall parking. The City Council and Agency Board directed staff to identify the
time, expense and general feasibility of implementing the Study recommendations
and return for further direction.
When considering the recommendations related to fee increases, the City Council
and Agency Board generally supported using fees to provide an incentive for parkers
to utilize the Ince Parking Structure rather than the heavily impacted Cardiff and
Watseka Parking Structures, but did not support a dramatic increase in fees (see
Attachments 2 & 3). City of Culver City, California
Agenda Item Report
The Downtown Business Association and area residents also expressed concern
about increased fees in the public parking structures and at meters that could result
in spillover parking into the adjacent residential neighborhood, the loss of downtown
business and the perceived lack of parking enforcement needed to police the
spillover effects.
DISCUSSION:
The City Council directed staff to bring back detailed implementation reports for each
of the major Walker Study recommendations. The City Council and Authority are
asked to consider implementing fee changes related to downtown public parking
facilities (the three Downtown public parking structures and the Canfield Parking
Lot).
The specific fee changes recommended by Walker Parking are as follows:
1. Eliminate the two hours free parking period at the Watseka and Cardiff
Parking Structures and replace it with $1.00 per hour fee.
2. Eliminate two hours free period at the Ince Parking Structure and replace with
$0.50 per hour fee.
3. Eliminate "additional two-hour free" parking with a Pacific 12 Theater
validation and substitute with a maximum charge of $2.50, the maximum
charge allowed under the Redevelopment Agency's agreement with
OliverMcMillan l .
4. Increase the monthly employee parking rate at the Canfield Parking Lot and
the Cardiff and Watseka Parking Structures by $10.00 2 .
Staff compared the proposed parking fees to those charged in other cities and found
they were comparable (see Attachment 6). Due to the concerns expressed by the
Downtown Business Association, staff has identified the following implementation
options:
Option 1: Approve fee increases as recommended by Walker Parking 3 .
Option 2: Approve fee increases in phases, with partial implementation now and
full implementation one year from initial implementation. The proposed
phases are as follows:
Phase 1
1. Eliminate the two hours free parking period at the Watseka and Cardiff
Parking Structures and replace it with a $1.00 fee for the first two hours
and then $1.00 per hour thereafter, up to the current $8 maximum. City of Culver City, California
Agenda Item Report
2. No change in fees at the Ince Parking Structure.
3. Eliminate "additional two-hour free" parking with a Pacific 12 Theater
validation and substitute with a maximum charge of $1.50.
4. Increase the monthly employee parking rate at the Canfield Parking
Lot and the Cardiff and Watseka Parking Structures by $10.00.
Phase 2
One year after implementation of Phase 1, fully implement the remaining
Walker Parking recommendations as described below:
1. Increase the fee for parking in the Watseka and Cardiff Parking
Structures from $1.00 for the first two hours then $1.00 per hour
thereafter, to a fee of $1.00 per hour up to the current $8.00 maximum.
2. Eliminate two hours free period at the Ince Parking Structure and
replace with $0.50 per hour fee.
3. Increase the maximum charge with Pacific 12 Theater validation from
$1.50 to a maximum charge of $2.50.
Alternatively, the City Council and Authority could direct staff to return one year after
full implementation for further direction.
Option 3: No change in current fee structure.
FISCAL ANALYSIS:
Projected revenue estimates for implementation of Options 1-3 are provided below.
These revenue projections do not include potential revenues from film production
and event parking.
Option 1 - If implemented, Option 1 is anticipated to generate approximately $1.4
million in net new revenue. A detailed summary is available in Attachment 4 4 .
Option 2 - If implemented, Option 2 is anticipated to generate approximately
$420,000 in net new revenue in Phase 1, and $1.4 million in Phase 2. A detailed
summary is available in Attachment 4 5 •
Option 3 — no change in revenues
Both the Cardiff Parking Structure and the Ince Parking Structure are subject to
restrictions on the expenditure of revenues in excess of operation and maintenance
costs. These restrictions are associated with the construction and financing of the
parking structures. Prior to expending any projected revenues after expenses City of Culver City, California
Agenda Item Report
resulting from Study implementation the Finance Department will perform a review of
the restrictions and return to the City Council for direction.
Under the current fee structure, the three parking structures combined generate
enough revenue to cover basic ongoing maintenance and operation costs, which are
approximately $900,000 annually (Ince $575,000; Cardiff $175,000; Watseka
$150,000)6. However, these costs only include light repair and the parking
management contractor fee and do not include City staff or deferred maintenance
costs.
At present, there is no funding source for large repair projects (e.g. elevator repairs),
capital improvements (e.g. updating the parking management software or installing
pay-on-foot machines), deferred maintenance (e.g. painting the structures), or
related City staff costs. Consequently, funding for any of the afore-mentioned
activities must be allocated from the General Fund. Any revenues generated by
increased parking fees at the structures may be used to off-set these costs.
Modern Parking estimated a one-time cost of implementing the recommended rate
increases at approximately $3,000, which includes time and materials at all three
structures. There are sufficient funds currently appropriated at each parking
structure to cover the one-time cost.
ATTACHMENTS:
1. Map of the Study Area
2. September 13, 2010 Staff Report, Item Number: J-2
3. September 13, meeting minutes
4. Summary of fiscal impacts associated with Options 1 and 2.
5. Appendix E (Facilities Maintenance) of the Study
6. Matrix comparing parking rates of other cities
7. Correspondence regarding proposed fee increases
MOTION:
That the City Council:
1. Authorize parking fee increases pursuant to Option 1 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Resort;
Or
2. Authorize parking fee increases pursuant to Option 2 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures) City of Culver City, California
Agenda Item Report
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;;
Or
3. Not authorize parking fee increases.
That the Agency Board:
4. Authorize parking fee increases pursuant to Option 1 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;
Or
5. Authorize parking fee increases pursuant to Option 2 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;
Or
Not authorize parking fee increases.
That the Authority:
1. Authorize parking fee increases pursuant to Option 1 for the Cardiff Parking
Structure and authorize staff to utilize any net new revenue for purposes
described in the body of this Agenda Item Report;
Or
2. Authorize parking fee increases pursuant to Option 2 for the Cardiff Parking
Structure and authorize staff to utilize any net new revenue for purposes
described in the body of this Agenda Item Report;
Or
3. Not authorize parking fee increases
NOTES:
1 The Disposition and Development Agreement (DDA) between the Agency and OliverMcMillan restricts
parking fee increases during the first five years after construction of the Ince Parking Structure. During
that time Pacific"12 patrons are stipulated to receive up to four hours of free parking. Five years after
construction the Agency may charge Pacific 12 patrons a maximum of $2.50 for parking, and the City of Culver City, California
Agenda Item Report
stipulation that "two-hours free parking" be provided expires. Approval of the recommendations in this
report is consistent with applicable provisions of the Oliver McMillan DDA and related documents.
2 Current monthly parking rates at the Cardiff and Watseka Parking Structures are $60.00 for 5-day
access and $80.00 for 7-day access.
3 If the fees are increased, staff recommends that the resulting revenues be utilized as follows:
• Fund capital improvements recommended in the Study, such as an additional exit lane at the
Cardiff Parking Structure and installation of pay-on-foot machines at all the parking structures;
• Provide enhanced on-going maintenance such as light replacement painting; graffiti removal;
minor repair of parking equipment; and on-site maintenance supervision. As the parking
structures are now owned by the City, maintenance may come out of the General Fund;
• Fund additional maintenance services as described in the Study, Appendix E, Facility
Maintenance (attached);
• Create capital improvements fund to cover the costs of deferred maintenance items, such as
deck resealing, and expansion and construction joint replacement. Current revenue has not been
sufficient to fund deferred maintenance;
• Fund additional Parking Enforcement services in Downtown and the Downtown adjacent
residential neighborhood.
4 If the Authority and City Council direct staff to pursue Options 1 or 2, they would be implemented as
follows:
• Mail and post notifications to monthly parkers of the changes in rates (45 days in advance);
• Coordinate with Modern Parking for the necessary changes to the rate signs and equipment
programs;
• Review of existing signs, obtain quotes for work, and implement sign and equipment changes (4-
B weeks).
The implementation process will take approximately 3 months to complete and cost approximately
$3,000.
5 (see endnote 4 above)
6 These costs do not include City staff costs, or deferred maintenance costs.
Co Meeting Date: 09/13/10 Item Number: J-2
II
Date: . Yes
Phone Number: (310)253-5744/5783
.[X] [X] General Fund:•Y Fiscal Impact: Yes
50 :piurnenterld.:.08125/1.0
Chief Financial Officer Approval:
Jeff Muir (by N. , Kimball) () (09/08/10):
Cityr-:m00040/Fx.00000 - pireptor . Approva
jehn-.11/L:Nathbar:-(09/013110): .:-
Aitz/d/ofnerri----
City of Culver City, California
Agenda Item Report
JOINT CITY COUNCIL/REDEVELOPMENT AGENCY BOARD AGENDA ITEM:
Consideration of the Comprehensive Downtown Parking Study Recommendations,
Including Parking Structure Rates and the Pooled Parking Program,
Ceti :tact Peroi .i/Dpf:.::1 :COlit .is001' iief:IFv.arit...,.: :
Redevelopment, Todd lipton,
Redevelopment
Public Hearing:
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: (0.9.100110);:.-OliverMeMillari :(0910611:0);:Downtown -,BUSinesAsteeiatier((09/06/1:0).:::::
RECOMMENDATION:
City Attorney Approval:
Agency General Counsel Approval:
Murray Kane (09/01/1 0)
Staff recommends the City Council and the Culver City Redevelopment Agency
Board (Agency Board) consider the Comprehensive Downtown Parking Study
(Study) recommendations and provide direction to staff on the Study.
BACKGROUND:
On July 12, 2010, following public input and a presentation of their findings by
Walker Parking, the City Council and Agency Board were introduced to the Study
(See Attachment 1). Due to the scope of the Study and need for in-depth review,
the City Council and Agency Board continued the discussion.
On September 13 (continued from August 9) and September 27, 2010, Walker
Parking will provide a presentation of key Study findings and recommendations to
the City Council and Agency Board. The City Council and Agency Board will then be
asked to provide specific direction on a limited number of recommendations.
During the July 12th meeting, the public expressed concern about increasing rates in
the public parking structures and meters that could result in spillover parking in
residential neighborhoods; elimination of free parking in the public parking structures
resulting in loss of downtown business; the expense of hiring additional Parking
7- City of Culver City, California
Agenda Item Report
Enforcement Officers and lack of vigorous parking enforcement in the residential
neighborhood adjacent to downtown (See attached July 12 th meeting minutes).
DISCUSSION:
Given the breadth of the Study recommendations staff recommends the following
items be considered this evening:
1. Pooled Parking Program
Recommendation:
Eliminate the current pooled parking program and replace with a
monitored system of parking credits.
The pooled parking program was established approximately 10 years ago
in anticipation of the need for parking that would result from future growth
in the downtown. The program provides that surplus public parking that
exists either in downtown or within 750 feet of downtown can be
considered for utilization by area businesses to meet their Zoning Code
required parking pending approval by the City Council/Agency Board.
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
2. Public Parking Structures Supply and Demand
During City Council's consideration of the budget in June 2010, staff was
directed to study increasing parking rates as a means to generate revenue. At
the time, staff recommended that the Council consider parking management
objectives as well as revenue concerns, since proposed parking rate
increases will influence customer parking decisions at these structures. The
Study contains recommendations for rate increases at the Ince, Cardiff and
Watseka Parking Structures which are intended to reduce use of the
congested Watseka and Cardiff Parking Structures and promote increased
use of the Ince structure.
Recommendation:
A. Eliminate two hours free parking period at the Watseka and Cardiff
Parking Structures and replace with $1.00 per hour fee.
Due to the potential impact on downtown business a phased reduction in
free parking hours could be implemented with direction from the Agency
Board and City Council, to allow time for businesses and visitors to adjust. City of Culver City, California
Agenda Item Report
Recommended Action: That the Agency Board and City Council direct
staff to study potential phasing of this item for inclusion in an
implementation plan.
Recommendation:
B. Eliminate two hours free period at the Ince Parking Structure and replace
with $0.50 per hour fee.
The Ince Parking Structure is subject to revenue restrictions because it
Was built with 'tax-exempt' bond proceeds. The Watseka and Cardiff
Parking Structures are not subject to these restrictions because they were
funded using tax increment. The Agency owns the Inca and Watseka
Parking Structures and the City owns Cardiff In summary the rates at
Watseka and Cardiff structures may be raised without consideration of
bond finance restrictions, however the tax exempt bonds used to finance
the Inca structure restricts how much revenue may be generated at Inca.
Net revenues at Inca cannot exceed $250,000 annually over the
remaining 15 years of the bond's term (until 2025). If the Study's
recommendation is adopted to eliminate the first two hours of free parking
at Inca and to instead charge 50 cents, it would generate $455,000
annually. When coupled with additional anticipated sources of revenue for
use of Ice, staff anticipates the $250,000 net income limit would be
exceeded by a total amount of $379,480 annually. Staff is now studying
the feasibility of converting the 'tax-exempt' bond to a `taxable' or method
of eliminating the revenue restriction.
Recommended Action: That the Agency Board and City Council direct
staff to study the feasibility of including this in an implementation plan
given the revenue restrictions.
2. Operation of the Public Parking Structures
Recommendation:
A. Utilize pay-on-foot technology (POF) at the public parking structures.
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
Recommendation:
B. Implement functional design changes at the public parking structures. City of Culver City, California
Agenda Item Report
Walker Parking recommends opening an additional exit lane at the Cardiff
Parking Structure and reconfiguring the Culver Boulevard entry lane at the
Ince Parking Structure.
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
3. Revenue Enhancement
Recommendation:
Implement the parking structure and meter rate recommendations and
recommended rate schedule contained in the Study for parking permits
and citations in residential permit areas. (See Residential Parking below).
(Staff has prepared a matrix comparing the cities identified in Appendix C
of the Study for your reference — Please See Attachment 3)
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
4. City Hall Parking Structure
Recommendation:
A. Install parking access control equipment at the entrance to City Hall,
parking structure level P-1.
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
Recommendation:
B. Utilize a parking attendant pay-on-entry system if needed to regulate the
use of City Hall, parking structure level P-1.
Recommended Action: That the City Council and Agency Board direct
staff to include this item in an implementation plan.
Residential Parking
Walker Parking considered the effect of implementing their recommendations
relative to the residential areas adjacent to downtown, recognizing that rate
increases may increase parking incursion into residential areas. To address the
potential impact, Walker Parking made the following recommendations:
• Implement permit parking in the residential area adjacent to downtown;
1 City of Culver City, California
Agenda Item Report
• Vigorously enforce the residential permit parking program when/if established;
• Create tiered fines for repeat residential parking offenders; and,
• Increase enforcement of downtown metered parking, ensuring that short-term
parking spaces are available and will aid in reducing residential parking
incursion.
Next Steps
Staff provided notice that the City Council and Agency Board would consider this
item on August 9, 2010 and again this evening. As the item was continued without
discussion those items scheduled for discussion on August 9 will be considered
tonight. Contingent upon any direction the City Council and Agency Board provide to
staff, it is expected this item would return to the City Council and Agency Board on
September 27, 2010. Additional meetings may be necessary to finalize discussion of
Walker Parking's recommendations. Upon completion of the Study review staff will
create a detailed implementation plan that will incorporate City Council and Agency
Board direction.
The purpose of the implementation plan will be to determine the cost, feasibility and
time needed to implement each of the Study recommendations. Upon completion of
the implementation plan staff will then return at a future date to the City Council and
Agency Board to present findings and obtain direction.
FISCAL ANALYSIS:
As previously discussed, Walker provided a number of recommendations, most of
which have some form of fiscal impact. As discussions of this study progress, staff
intends to create a more focused set of recommendations that will identify potential
cost and resource impacts associated with recommendations in the Study as a
component of the implementation plan. The implementation plan will be considered
at a future City Council Agency Board meeting.
ATTACHMENTS:
1. July 12, 2010 Staff Report, Item Number: J-1
2. Walker Parking Executive Summary matrix
3. Matrix comparing parking rates of other cities
4. July 12, 2010 Meeting minutes
I City of Culver City, California
Agenda Item Report
MOTION:
That the City Council and the Redevelopment Agency Board:
Consider the Study recommendations and provide staff direction regarding the
Study. . : .Contact :P•ierSön/Dept::•.Gabe.:Gardia ./PW;.:
Helen Kersten/PW
Phone Number ::.:.(310):253-5633'
...... .........:..:: . . . : .. .7
(310)
IX]
[ 1
General Fund: Yes [Xi Fiscal Impact: Yes
• :.DopartrriontApprAVal.:::.:
.:Ch4i7100 D. Herbertson (09/1 6/11)
City Attorney Approval:
Carol Schwab (by H. Baker) (09/20/11)
City Manager/Executive Director
Approval: John M, Nachbar (09/20/11)
Aft ofrtmeA/
City of Culver City, California
Agenda Item Report
Meeting Date: 09/26/2011'
JOINT CITY COUNCIL/REDEVELOPMENT AGENCY BOARD AGENDA
Welker Study Implementation - Report 2 -- • Discussion .- of Parking Meter Rate
Increases, Hours of Operation Extensions, and Other - Changes -16:W)Writown
On-Street Parking Meter Operations
Itern Number: J-2
Public Hearing: I] Action ltem- : :!pel: Attachments: [Xi
Commission Action Required: Yes No [X]
:(0912.1.111:):::::(Adyortis:orport) Qolver City News (09/22/2011). (USPS) All Downtown
• Busitiegsesi:Withinthe: .Cerritherdiat:Dowritown•EZOne•:•(09/1.9/11:1) (E, .Mail)MeetifiggE.:arid•
.:•..• • .• ••
AgeriCla$:.: :. :+: : R000yojopropqt.z.Agoopy:(pwzill1); . : .(Mail): :Chamber .cf:Commerce :
(09/211.1 .1) .; (E-Mail) Culver City School District (09/21/11) (Letter) Downtown
Neighborhood Association business
1(bM1-1:411::
Chief Financial Officer Approval:
Jeff • Muir (by N. Kimball) (09/20/11)
RECOMMENDATION:
Staff recommends the City Council and Agency Board discuss and provide input
regarding the development of policies relating to the recommendations for on-
street parking in the Comprehensive Downtown Parking Study prepared by
Walker Parking (Walker Study).
BACKGROUND:
At the City Council meeting on January 24, 2011, the following objectives were
identified for the management of the City's parking meters:
1. Promote parking turnover;
2. Serve as a means of equitable distribution of parking spaces where demand
exceeds supply;
3. Manage the appropriate time and day restrictions of parking spaces for the
benefit of majority of the block;
4. Decrease cruising/circling for parking and improve vehicle circulation; and
5. Generate revenue for the City.
13 City of Culver City, California
Agenda Item Report
At their July 12, 2010 meeting, the City Council and the Redevelopment Agency
Board (Agency Board) considered the Walker Parking Study, including
recommendations related to parking structure rates, on-street meters, parking
enforcement, infrastructure improvements, parking administration, and City Hall
parking. The City Council and Agency Board directed staff to return at future
meeting(s) with detailed implementation reports for each of the major Walker
Parking Study recommendations.
On May 2, 2011, the City Council, Agency Board, and Parking Authority
considered an informational report on Walker Study recommendations for rate
changes in the Downtown public parking structures. At this meeting, the City
Council directed staff to return with two more informational reports, one focusing
on on-street parking meters and one focusing on parking enforcement, prior to
taking action on any of these three topics. This Agenda Item represents the
informational report on on-street meters. Following this Item, there will be a third
informational report on parking enforcement, and then the City Council will be
asked to take action on all three of the topics (parking structure parking rates;
Downtown on-street meters, meter rates, and hours of operation; and parking
enforcement) as part of single, subsequent staff report.
DISCUSSION:
Walker Parking made a number of recommendations relating to on-street parking
meters in the Downtown area. Below is a listing of their main recommendations
and some additional considerations and staff recommendations.
1. Walker Parking Recommendation: Extend meter enforcement to 11pm
daily, including Sunday
Currently, on-street parking meters are enforced to 6pm citywide from
Monday-Saturday. Walker Parking observed that during times without
enforcement, there was a very high occupancy at Downtown metered spaces.
Although metered spaces were most impacted on weekends, Walker Parking
recommended enforcing meters daily until 11pm to allow for consistency in
enforcement and visitor expectations.
Staff Recommendation:
In reviewing the parking occupancy data collected by Walker Parking, staff
concurs that enforcing meters until 11pm daily (Monday-Sunday) is desirable
to promote parking efficiency and maintain consistency. Culver City Police
Department anticipates that these additional hours will require hiring a new City of Culver City, California
Agenda Item Report
Parking Enforcement Officer. However, enforcement will be discussed further
in a subsequent staff report by Culver City Police Department.
2. Walker Parking Recommendation: Meter all on-street parking spaces
currently enforced through time limited parking policies
Walker Parking observed that there are approx. 42 unmetered locations
Downtown and these locations tend to cause parking hot-spots. Walker
recommended metering all on-street parking spots Downtown to avoid this
problem and to better manage parking demand.
Staff Recommendation:
Staff concurs that unmetered parking Downtown should be metered. Staff is
recommending metering these locations (the 45 Downtown locations
identified as "immediate locations") in a separate staff report to be presented
this evening. Other Downtown locations, including loading zones (green,
yellow, and white) are anticipated to be proposed for metering as part of a
subsequent staff report dealing with "longer-term locations." This subsequent
staff report will be brought to City Council after community meetings are held.
3. Walker Parking Recommendation: Set parking meter rates above
structure rates; increase meter rates from $1.00 to $1.50 per hour
Walker Parking recommended encouraging long-term parkers to park in a
public parking structure rather than a convenient curbside space by making
metered parking more expensive than the hourly rate at the parking
structures. Walker Parking suggested setting meter rates at $1.50 per hour
and adjusting them as necessary over time. 2
Staff Recommendation:
Staff concurs that it is advisable to raise on-street meter rates above those in
the parking structures in order to increase the availability of the meters for
shorter-term parking. Staff suggests that the on-street rates should be tied to
the parking structure rates and should remain at $0.50 above the highest
hourly parking structure rate. So, since rates are currently $1.00 an hour at
the parking structures (after the free period), staff recommends increasing
rates to $1.50 per hour at the on-street meters Downtown. Anytime the City
1 We are able to add 45 parking spaces, which is more than Walker Parking identified, because we
reduced the length of the red curb areas.
2
Walker Parking suggested that $1.50 is an appropriate rate, but indicated that Council could start with
$1.25 per hour if they wanted to make a more gradual change. City of Culver City, California
Agenda Item Report
Council raises the rates in the parking structures, staff suggests concurrently
raising on-street meter rates accordingly.
One challenge with increasing on-street meter rates is that given our current
meter type (which accepts either cash or parking key) parkers will need to
have more change on hand. Staff recommends that Downtown meter rates
should be raised along with the installation of parking meters that accept
credit cards throughout Downtown to increase customer convenience. The
City Council Adopted Budget for Fiscal Year 2011/2012 includes funding for
the installation of these meters Downtown. Public Works is currently testing a
couple new technologies and vendors for parking meters that accept credit
cards and anticipates making a final recommendation by the end of the year.
When a parking meter company's product is recommended, staff anticipates
purchasing the parking meters based on another agency's publicly-bid
purchase (as permitted by the Culver City Municipal Code), if possible, in
order to reduce the time to deploy to the field.
4. Walker Parking Recommendation: Eliminate parking time restrictions at
metered spaces
Walker Parking recommended allowing parkers to pay for as much parking as
they like rather than limiting payment to a specific period of time (i.e. 2 hours).
In order to encourage turnover, Walker Parking suggested using tiered meter
rates (for example, the first two hours might be one rate, the third hour a
higher rate, and the fourth hour an even higher rate).
Staff Recommendation:
Staff believes that tiered parking meter rates may provide a valuable tool for
encouraging parking turnover and may reduce the need for time restrictions in
Downtown. This pricing strategy is used to provide flexibility to patrons to
finish their business and concurrently encourage a change in parking
behavior by using incrementally higher rates to discourage the use of the
most convenient street spaces to "store" vehicles. Staff recommends that a
tiered parking rate structure should be tried Downtown. However, it may need
to be modified in loading zones, as short-term turnover is such a high priority
in those zones that pricing may not be sufficient to control parking duration.
5. Walker Parking Recommendation: Establish a goal of 85% peak meter
occupancy in the Downtown commercial zone City of Culver City, California
Agenda Item Report
The purpose of increasing enforcement and meter rates is to encourage
parking space turnover with the goal of always having some convenient
curbside parking available for short-term parkers. Walker Parking
recommends the City set a benchmark of 85% peak occupancy at metered
spaces. The City would need to periodically review meter occupancy and
adjust meter rates to reach the benchmark.
Staff Recommendation:
Staff concurs with the goal of 85% occupancy. The new meters should
facilitate the tracking of occupancy trends. Staff anticipates using this
technology to monitor occupancy and will return at a later date with
recommendations to reach the overall goal of 85% occupancy. 3
Parking Intrusion
Walker Parking did not specifically examine the residential neighborhood
surrounding the Downtown. However, Walker Parking advises that parking
intrusion into the Downtown-adjacent residential neighborhood may occur
should meter rates be increased.
Currently streets within the Downtown residential neighborhood are either
eligible for residential parking restrictions or already are residentially
restricted. As part of the Town Plaza development, the Planning Commission
approved Conditions of Approval, including the creation of a "free
neighborhood permit-parking program, with parking restriction on Irving Place
and Van Buren Place and other local streets as needed during peak cinema
attendance hours to prevent downtown visitors from consuming all available
neighborhood parking spaces." In recognition of that Condition of Approval,
staff recommends providing free permits to the Downtown-adjacent
neighborhood bounded by Ince Boulevard on the east, Duquesne Avenue on
the west, Culver Boulevard-Washington Boulevard on the north, and La
Ballona Creek on the south, should they choose to opt-into the Linwood Howe
Residential Parking District, which covers this area, and was already
approved by Council on Monday, November 17, 2008.
3
At this time, staff does not recommend trying dynamic pricing, where parking meter rates at different
times throughout the day are adjusted automatically on a periodic basis based on parking demand
(similar to SFPark in San Francisco or ExpressPark in LA). However, at some point in the future, if the
San Francisco and LA projects move beyond the testing phase and are successful, the City may want to
consider implementing something similar. City of Culver City, California
Agenda Item Report
Concerns regarding the level of enforcement of the residential permit districts
are sometimes brought up. As mentioned earlier, enforcement will be
addressed further in a subsequent report on parking enforcement by the
Culver City Police Department.
FISCAL ANALYSIS:
Walker Parking makes it clear that the primary motivation behind rate and hour of
operation changes is to improve parking management. However, they do provide
an estimate of the additional revenue from their suggested changes. The
following table presents Walker Parking's estimated revenue increases from its
recommended rates and hours of operation. 4 For example, they estimate that if
the City Council were to approve extending the parking meter enforcement to
11pm daily (including Sunday) and raising parking meter rates to $1.50/hr.
Downtown, it would generate an additional $158,000 in revenue (62.6%
increase). Walker Parking makes several assumptions regarding how parking
demand and revenues will vary depending on the policy in order to come up with
these estimates. 5 While it is impossible to determine in advance whether these
assumptions are correct, they appear to be reasonable.
It is also important to note that there would most likely be additional costs related
to increased hours of enforcement and additional meter collection efforts as
meters would fill up quicker at $1.50/hr than they do at $1.00/hr.
4
Walker's estimates are based on projected FY 09/10 revenues. However, FY 10/11 revenues were
similar, so the estimates are likely to still be relatively accurate.
5VValker's assumptions, include:
"1. Current parking revenue for the Downtown area roughly consists of that contained in the following
routes provided by the City's Finance department: Culver, Main; Culver, Cardiff; Culver, Watseka;
Irving, Van Buren; Media Park;
2. Extending the enforcement of parking meters until 11:00 PM, a 50% increase in daily operating
hours, will result in an increase in meter revenue of 25%;
3. Enforcing parking meters on Sunday will increase weekly meter revenue by 7.5%;
4. Increasing meter rates to $1.50 per hour will not result in a proportional increase in revenue as the
higher rate is likely to divert parking demand to off-street parking and other modes of transportation."
% City of Culver City, California
Agenda Item Report
Walker
Estimate Walker
of Total Estimate of
Revenue Incremental
- Generated Revenue
Projected FY 2009 ($1.00/hr) $253,270 $0
Recommendation:
Increase rate to $1.50/hr (30% revenue increase) $329,251 $75,981
Extend meter operations to 11:00pm @ 1.00/hr (25%
increase) $316,588 $63,318
Extend meter operations to 11:00pnn @ 1.50/hr $392,569 1$39,299
Extend meter operations to Sunday @ 1.00/hr $272,265 $18,995
Extend meter operations to Sunday @ 1.50/hr $348,246 $94,976
Extend meter operations to Sunday 11:00pm @ 1.00/hr $335,583 $82,313
Extend meter operations to Sunday 11:00pm @ 1.50/hr $411,564 $168,294
It is important to point out that these estimated revenues, should they be realized,
are not without costs. The process of physically increasing rates can be done at
minimal cost. However, as mentioned earlier, as rates increase, it becomes
increasingly inconvenient for patrons to find sufficient change to pay for them. As
a result, staff recommends updating the parking meter technology, which will
create significant one-time capital and on-going costs. The capital costs, which
are estimated to be roughly $150,000, have been included in the CIP budget
(Project No. T1109). However, funds will have to be budgeted annually for the
on-going costs, which are anticipated to be roughly $20,000.
Additionally, if the extended hours of operation are to be consistently enforced,
new enforcement resources will be required. The Police Department estimates
that one Parking Enforcement Officer will be needed to handle the additional
enforcement periods at a burdened cost of approx. $71,000/year. Additionally,
the Police Department has indicated that if the additional enforcement periods
are combined with the installation of additional parking meters as proposed in
another staff report this evening, additional collection personnel might be
required. The burdened cost of an additional Community Service Officer/RPT is
approx. $58,000/year. 6
6
As this is a RTP position, it is budgeted for 2028 , hours/year. City of Culver City, California
Agenda Item Report
ATTACHMENT:
1. Excerpt from Town Plaza/Screenland and Ince Boulevard Public
Parking Structure Conditions of Approval, Resolution No. 2000-P002
MOTIONS:
That the City Council and Agency Board:
1. Discuss the policies relating to the recommendations for on-street
parking in the Comprehensive Downtown Parking Study prepared by
Walker Parking (Walker Study); and,
2. Direct the City Manager/Executive Director as deemed appropriate. ATTACHMENT D
Parking Enforcement Officer (PEO) Job Description
Individuals assigned to parking enforcement are non-sworn personnel primarily
responsible for the enforcement of parking regulations. The following tasks are
typical for the position of Parking Enforcement Officers (employees may be required
to perform similar or related duties or tasks not listed):
1. Enforce parking regulations by foot or vehicle,
2. Issue parking citations for vehicle code or municipal code violations.
3. Meter collection in absence of Community Service Officer(s).
4. Assist in the identification and removal of abandoned, stolen or habitual
offender vehicles.
5. Observe and report inoperative traffic signals, inoperative meters, inadequate
street postings and deficient curb or parking lot markings.
6. Assist Patrol/Traffic Officers with traffic control.
7. Ensure that parking enforcement vehicles and equipment are properly
maintained and utilized.
8. Perform various public service tasks as assigned (e.g. City Council package
delivery and speed trailer duties).
9. English/Spanish translation assistance.
10. School crossing guard detail during Crossing Guard absences.
11. Assist with DUI checkpoints and special events such as the Fourth of July
fireworks display and annual downtown Car Show,
12. Testify in court when necessary.
Community Service Officer (CS 0) Job Description — Meter Collections
Individuals assigned to meter collections are non-sworn personnel primarily
responsible for the collection and counting of parking meter coins. The following
tasks are typical for the position of Community Service Officer Meter Collection
(employees may be required to perform similar or related duties or tasks not listed):
1. Daily coin collection from parking meters.
2. Meter jam repair and reset.
3. Coordinate with Public Works for meter repair and maintenance.
4. Money count of collected coins under supervision.
5. Daily accounting and bank deposit slip preparation.
6. Assist with special events such as the Fourth of July fireworks display and
annual downtown Car Show.
7. English/Spanish translation assistance. El
[X]:
Action item
Chief Financial Officer Appro val
. .
Jeff:Muir by N. Kimball) (09/20/1.1)
City Manager Approval:
John M. Nachbar (09/20/11)
Pv41-6tchr1en4-E
City of Culver City, California
Agenda Item Report
Item Number: C-4
CITY. COUNCIL AGENDA ITEM: (1) Adoption of a. -Resolution •Establishing
SpecifiC-.Lotationsfor. the :Installation. of Parkitig Meters. Withinhe.--.City'S.
Existing Parking Meter Zones,. :Directing the .:public .Works • Director/City
Engineer . to install Parking. Meters in Such 'Locations and -Rescinding
Resolution .No. 2011-R012; and (2) -Authorizing the Public Works . :DirectOr/City,
Engineer to Solicit Proposals fertile New Parking Meters for SOch.Locatiotis.•:.-
Contact Person/Dept.: Gabe Garcia/PIN; Phone Nuipber: (310) 23-5633; -(310)
Helen Kerstein/PW . .
Meeting Date: 09/26/2011
253-5618
••••
.fittai4Mpact::i••:YeS:•-•- .
Public Hearing:
[1
••••.•
Commission Action Required: . Yes -[]-
.-
General Fund: Yes EXI No
AttaChrneritt:,. EXL .
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Approval
Charlesea:HOtbOUOi ((Milli) : Carol Sch*#5"(bS:W5a
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er) 09(20/11.)
RECOMMENDATION:
Staff recommends the City Council (1) adopt a Resolution establishing specific
locations for the installation of approximately 352 parking meters within the City's
existing parking meters zones, directing the Public Works Director/City Engineer to
install parking meters in such locations and rescinding Resolution No. 2011-R012;
and (2) authorize the Public Works Director/City Engineer to solicit proposals for the
new parking meters for such locations.
BACKGROUND:
On January 24, 2011, the City Council approved the introduction of an Ordinance
which, among other things, created a process for designating parking meter
locations by Resolution. The City Council also expressed support for moving
forward with the installation of new parking meters at one set of locations without
further deliberation ("immediate locations") and with another set after receiving input
from community meetings ("longer-term locations"). While the City Council
supported the installation of meters at the locations identified as "immediate
locations," they requested additional information on the types of meters, proposed City of Culver City, California
Agenda Item Report
times of operation, and time limits proposed at these locations prior to considering a
Resolution that included them.
On February 28, 2011, the City Council adopted the Ordinance which created a
Resolution-based process for designating parking meter locations, and also
approved a Resolution listing the existing parking meter locations up to that time.
Staff indicated that they were still in the process of collecting the information that the
City Council requested for the new meter locations and would present a Resolution
including the additional "immediate locations" at a subsequent City Council meeting.
This staff report presents the requested information and revised Resolution for
approval.
DISCUSSION:
The following locations were identified as "immediate locations" for new parking
meters at the January 24, 2011 meeting. At that meeting, the City Council
expressed support for adding meters at these locations. Attachment 1 summarizes
the number of spaces and proposed type of meters, time limits, and hours of
operation for each street section proposed for new meters.There are approximately
352 new meters proposed for the locations listed below:
1. Culver Boulevard
a. on north side, between Main Street and Cardiff Avenue
b. on north side, between Canfield Avenue and Main Street
2. La Fayette Place
a. between Culver Boulevard and the commencement of residential
development south of Culver Boulevard on both sides with the exception of a
loading zone for City Hall
3. Sepulveda Boulevard:
a. on the east side, between Bush Way and Playa Street
4. Slauson Avenue
a. 6300 block (between Jefferson Boulevard and Sepulveda Boulevard)
5. Washington Boulevard
a. on the north side of the 6000 block of Washington Boulevard(between
Melvil Street and Hargis Street)
b. on both sides of the street where parking meters are presently not
installed, between Sepulveda Boulevard and Washington PlaceANade Street
Types of Meters
As a general rule, staff believes that single/double space meters are preferable to
multi-space meter stations at these locations because they can be spaced more City of Culver City, California
Agenda Item Report
conveniently for users and can be used cost-effectively, even in locations where
parking spaces are separated by significant distances (for example, when there are
a series of contiguous driveways). Some exceptions to this general rule, which
would make the use of multi-space meter stations desirable, include: 1) locations
where the majority of users are already walking in the direction of the multi-space
meters; 2) locations where there is a desire to encourage users to walk in that
direction (for example to encourage crossing at a marked crosswalk); 3) locations
where multi-space meters can serve a large number of parking spots (such as
parking lots); and 4) locations where there are space constraints on sidewalks that
preclude the installation of frequently-spaced single/double space meters.
These 352 locations are proposed to follow the "general rule" with installation of
single/double space meters recommended. Staff further recommends purchasing
new technology, credit card-accepting meters for the installation of these new
single/double space meters.
Currently, there is only one vendor with this technology: IPS. Since March, Public
Works has been testing IPS' meters on Washington Boulevard, Culver Boulevard,
and Cardiff Avenue and has been generally pleased with the meters. Another
vendor, Duncan, is close to rolling out a similar product. If Duncan is able to provide
this product for testing within the City's time frame, Public Works will test this product
as well. In any case, staff anticipates making a final recommendation of a vendor
and their parking meter technology by the end of the year, and pursuing the
purchase of these parking meters based on another agency's publicly-bid
competitive purchase (which process will comply with the provisions of the Culver
City Municipal Code and result in the purchase agreement being brought before the
City Council for consideration), in order to reduce the time to deploy to the field.
In the mean time, however, since this process may take a couple of months, staff
anticipates installing the roughly 100 traditional mechanical single/double space
meters that are currently in the City's inventory. These will be changed out when the
new technology meters are purchased.' It should be noted, that while staff
recommends purchasing the new technology meters for all the new meters, it may
be advisable to use these new meters at the location of existing mechanical meters
as opposed to new designated meter locations if the existing meter locations merit
them more. Generally, the priority locations for these new technology meters are
locations with 1) high demand/usage, 2) need for parking data collection, 3) need for
turnover, and 4) need for convenience of credit cards due to long parking time limits
or higher meter rates.
The process of changing traditional meters to credit card accepting single-double space meters is very
simple, so this change out can be accomplished with minimal effort by City staff City of Culver City, California
Agenda Item Report
Time Limits, Days/Hours of Operation, and Rates
At this time, staff is proposing that the parking meter time limits vary from 1 hour to
10 hours depending on the nature of the adjacent businesses, the presence of
existing signs that impose a time-limit on parking, or staff's engineering judgment
based on observed use. Meters aimed at serving customers are proposed to be set
at 1 or 2 hours, whereas meters aimed at serving primarily employees of nearby
businesses are recommended for 10 hours. At this time, staff is proposing that the
new meters be set at $1.00/hour and operate from 8am-6pnn, Monday-Saturday,
consistent with the existing policy in the City and the fee Resolution adopted in 2009.
In the future, should the City Council approve changes to the meter rates or
hours/days of operation (for example, as recommended for Downtown meters by the
Walker Parking Study), a new resolution establishing the revised rates and
hours/days of operation will be brought forth to the City Council for its approval.
FISCAL ANALYSIS:
Revenues
The addition of new parking meters will result in additional revenues and expenses.
The annual parking meter revenues for the existing 1,489 metered at the hourly rate
of $1.00 per hour have averaged approximately $840,000 per year (an approximate
average of $565 per meter, per year). Staff estimates that the proposed new meters
would likely generate roughly the same amount of revenue per space, as they are
predominately in high demand locations. Thus, if the City Council adopts the
attached Resolution adding approximately 352 new metered parking spaces, staff
estimates that they will generate roughly $198,880 per year. 2
Costs
If the City Council directs new parking meter installations, there will be one-time
costs associated with the purchase and installation of new meters, estimated to be
$316,800. 3 There will also be on-going costs of approximately $40,000-
245 of the 352 parking spaces are Downtown. If the City Council approves Walker Parking's
recommendation to increase Downtown parking rates to $1.50 per hour, the estimated additional revenue
is anticipated to be $205,000 (assuming that the parking rate increase creates a 25% increase in revenue
for the affected meters).
This assumes a per space cost of roughly $900/meter. This cost may be reduced if housing and poles
can be taken from inventory or purchased used. Also, there are on-going costs for the new technology
meters relating to the computerized management systems, meters wireless communications, and credit
card processing, which are not insignificant. City of Culver City, California
Agenda Item Report
$50,000/year for the web-based management program, web-based gateway and
wireless communications, and credit card fees 4 related to the 352 new parking
meters. Currently, there is sufficient funding from the Parking Improvement Fund in
Project No. 949 (account 42100949) for the purchase of the above meters; however,
funds will have to be budgeted annually for the on-going costs.
In addition to the cost of the meters, new parking meter installations will also
increase maintenance, enforcement, and collection workloads. The Public Works
Department's Maintenance Operations Division and the Police Department estimate
that they can absorb the additional workload that will be created by the 352 new
meters within existing staff levels at the time of this report; although there may be a
reduction in service levels. If there is a desire to maintain the same service levels
and install the additional 352 meters, and/or extend the hours/days of operation,
additional staff may be requested 5 .
ATTACHMENTS:
1. Table with new meter locations, quantity, meter type, recommended
restrictions, and hours of operation
2. Resolution
MOTIONS:
That the City Council:
1. Adopt a Resolution establishing specific locations for the installation of
parking meters within the City's existing Parking Meter Zones, directing
the Public Works Director/City Engineer to install parking meters in such
locations, and rescinding Resolution No, 2011-R012.
2. Direct the Public Works Director/City Engineer to solicit proposals for the
new parking meters for such locations (with the proposals returning to the
City Council for consideration).
4Thisassumes a cost of $10/monthimeter for the web-based management program, web-based gateway,
and credit card fees.
5 Currently, the Public Works Department employs one full-time Parking Meter Technician to perform
maintenance on roughly 1,500 meters. According to a survey of other municipalities, the average
workload for one Parking Meter Technician was approximately 800 meters. Accordingly, there is a
limited ability to absorb new work within existing staffing.
L o _741r, KEN
PARKING CONRRIANTS
Projected Annual
Annual Revenue Revenue from
Past 12 months Recommendations I Variance
379,697 $ 1,761,363 $ 1,381,667
329,640 , $ 358,308 $ 28,668
253,270$ 411,564 j $ 158,294
2,531,235 $ 1,568,629 962,607 $
1-1-0
ofrI yy)
DOWNTOWN CULVER CITY
COMPREHENSIVE PARKING STUDY — REVENUE ENHANCEMENT
37-8096,00
CONCLUSION
Given the significant number of hours for which neither the RDA nor the City charge for
parking, both on- and off-street, the opportunity to generate additional revenue from the
parking system is significant. Below we provide a total of the potential additional revenue that
could be generated by the parking system.
Table 23: Summary of Potential Revenue from Recommendations
Parking Type Recommendation
Garage Transient Eliminate free period in the
Parking structures.
Increase fees by
$10.00/month for Cardiff,
Watseka, Canfield.
Increase hours of operation,
evenings and Sunday. Raise
Metered Parking [hourly rates to $1.50.
Total
Monthly parking (Ince
not included)
Source: Walker Parking Consultants, Modern Parking and City of Culver City, 200
Revised 06115110