City of Culver City, California
City Council Agenda Item Report
RECOMMENDATION:
That the City Council consider the Sony Pictures Entertainment (Sony) Sponsorship
grant of $25,000 and allocate awards to current cultural and City projects for
program enhancement in Fiscal Year 2005-2006.
BACKGROUND:
Last year City departments consolidated their outreach and fundraising efforts into
one corporate sponsorship packet which included information about City
sponsorship opportunities including the Summer Sunset Music Festival, Music in the
Council Chambers, Performing Arts Grant Program, Fiesta La Ballona, Tree
Lighting, After School Programs and Environmental Programs.
The sponsorship package offered the option of a Unified Fund that would allow
potential sponsors to give one donation to the City/Agency and receive benefits at a
variety of events and programs. Three levels of sponsorship were created to include
Silver, ($10,000), Gold, ($15,000) and Platinum, ($25,000). The money donated
through the Unified Fund would ultimately be brought to the City Council for approval
and direction.
Last year the corporate sponsorship package was embraced by Sony and the City
was given a corporate sponsorship in the amount of $25,000. City Council accepted
and approved the Sony sponsorship last year at its August 23, 2004 meeting.
Attachment 1 provides a copy of the staff report.
Meeting Date: 07/11/05 Item Number: A-1
AGENDA ITEM: Consideration of Sony Pictures Entertainment Sponsorship and
Proposed Program Allocation.
Contact Person/Dept.: Marty Nicholson Phone Number: (310) 253-6662
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: Master Notification List (7/6/05), Cultural Affairs Commission
(7/7/05), Grants and Artist Subcommittee (7/7/05), 2005 Performing Arts Grant
Applicants (7/7/05), Cultural Affairs Participant List (7/7/05).
Department Approval:
Bill LaPointe, PRCS Director 6/30/05
CAO Approval:
Deborah Fancett for Jerry Fulwood 7/6/05
Interim City Controller Approval:
Marlee Chang 7/6/05City of Culver City, California
City Council Agenda Item Report
DISCUSSION:
Sony has generously approved a second corporate sponsorship at the Platinum
Level of $25,000 for Fiscal Year 2005-06. City Council is asked to allocate the
resources accordingly. Last year’s allocations were as follows:
2004-05 ALLOCATIONS
City/Agency Programs ____________Amount
Summer Sunset Music Festival ---------
Music in the Council Chambers $1,000
Children’s Programming in Town Plaza/Buy a Name Brick ---------
Performing Arts Grant Program $15,000
Fiesta La Ballona $3,000
After School Programs/Teen Center $1,000
Tree Lighting $500
Coastal Cleanup Day $500
Art Revolution $2,000
The Art of…Speaker’s Series $2,000
TOTAL: $25,000
Staff has confirmed Fiscal Year 2004-05 allocations with Janice Pober, Senior Vice
President of Corporate Affairs for Sony Pictures Entertainment, regarding the
allocations for Fiscal Year 2005-06. As per her letter dated, May 24, 2005,
Attachment 2. Ms. Pober is very interested in the continuation and growth of cultural
programming within the Culver City community. Based upon input from Ms. Pober,
staff is recommending the funds be allocated for 2005-06 as follows:
2005-06 ALLOCATIONS
City/Agency Programs Recommended Amount
Summer Sunset Music Festival ----------
Music in the Council Chambers $1,500
Performing Arts Grant Program $15,000
Fiesta La Ballona $3,000
After School Programs/Teen Center $1,000
Tree Lighting $500
Coastal Cleanup Day ---------
Art in the Plaza $2,000
The Art of…Speaker’s Series $2,000
TOTAL: $25,000City of Culver City, California
City Council Agenda Item Report
FISCAL ANALYSIS:
Funds donated by Sony will have a positive impact to the City’s ability to enhance
existing programs and offer additional services to the community. The $25,000 will
be deposited in the revenue accounts and allocated to the expenditure accounts as
follows:
Account Description Revenue Acct. Expenditure Acct Amt.
CC After School Program 10132330.386200 10132330.514100 $500
Teen Center Programs 10132600.386200 10132600.514100 $500
Special Events 10132800.386200 10132800.514100 $3,500
Music in the Chambers 55094420.386100 55094420.619800 $1,500
Performing Arts Program 41300614.386100 41300614.619800 $15,000
Art in the Plaza 41300676.386100 41300676.619800 $2,000
Art in Speakers Series 55094440.386100 55094440.619800 $2,000
ATTACHMENTS:
1. August 23, 2004 Staff Report on Sony Pictures Entertainment Sponsorship
2. Letter from Janice Pober, Senior Vice President of Corporate Affairs for Sony
Pictures Entertainment dated May 24, 2005
MOTION:
That the City Council:
1. Authorize allocation amounts to City and Redevelopment Agency
programs as recommended; or
2. Consider and determine new allocations based on discussion.
This motion requires a 4/5ths vote of the City Council.
MEETING DATE 07/11/05
AGENDA ITEM
Consideration of Sony Pictures Entertainment Sponsorship and
Proposed Program Allocation
ATTACHMENTS
Pages|109| August 23, 2004 Staff Report on Sony Pictures 1-4
Entertainment Sponsorship|109| Letter from Janice Pober, Senior Vice President of Corporate 5 -Cta
Affairs for Sony Pictures EntertainmentDepartment Approval
Susan Evans on 8/12/04
Exec Director Approval
Deborah Fancett for Jerry Fulwood on
8/16/04
Meeting Date August 23, 2004 Item Number H-7
AGENDA ITEM Consideration of Sony Pictures Entertainment Sponsorship and
Proposed Program Allocation
Contact Person/Dept Elaine Gerety Phone Number (310) 253-5777
Fiscal Impact Yes [X] No [] General Fund Yes [] No [X]
Public Hearing 0 Action Item [X] Attachments [X]
Public Notification
Master Notification List (8/18/04), Cultural Affairs Commission (8/11/04), Grants and
Artist Subcommittee (8/11/04), 2004 Performing Arts Grant Applicants (8/11/04),
Cultural Affairs Participant List (8/11/04)
City Controller Approval
Marlee Chang for Eric Shapiro 8/17/04
RECOMMENDATION
That the City Council ('Council ) consider the Sony Pictures Entertainment
Sponsorship grant of $25,000 and allocate awards to current cultural and City
projects for program enhancement in Fiscal Year 2004-2005
BACKGROUND
Over the last several years, various City departments have conducted outreach and
fundraising efforts to assist in the support and enhancement of City and
Redevelopment Agency programs Programs that have sought corporate
sponsorship in the past include the Summer Sunset Music Festival, Fiesta La
Ballona, and Coastal Cleanup Day
On December 16, 2004, the Economic Development Subcommittee of the
Redevelopment Agency and the Fairs and Festivals Subcommittee of the Cultural
Affairs Commission met to discuss the 2004 Summer Sunset Music Festival and to
review a draft sponsorship package for the event During that meeting, it was
recommended by these Committees to consolidate the City's and Agency s
fundraising efforts into one comprehensive sponsorship package that would offer a
menu of programs and opportunities that businesses could support This package
would not only provide a clear and consistent brand for the City and Agency, but
would reduce multiple fundraising approaches to any one business from different
City departments
'1
City of Culver City, California
ATTACHMENT 1
City Council Agenda Item ReportCity of Culver City, California
City Council Agenda Item Report
To this end, staff requested program information that would be compatible for
sponsorship from all City Departments Staff complied and formatted this information
and presented a draft package to the City Council on April 7, 2004 At that time, the
package included background information and sponsorship levels for various cultural
and community programs to include Summer Sunset Music Festival, the Music in the
Council Chambers, the Buy A Name Brick Program, Performing Arts Grant Program
Fiesta La Ballona, Teen Center/After School Programs, Tree Lighting and Coastal
Cleanup Day
In addition, the package offered the option of a Unified Fund that would allow
potential sponsors to give one donation to the City/Agency and receive benefits at a
variety of events and programs Three levels of sponsorship were created to include
Gold, ($10,000), Silver, ($15,000) and Platinum, ($25,000) The money donated
through the Unified Fund would ultimately be brought to the City Council for approval
and direction
DISCUSSION
On July 26 2004, Janice Pober, Senior Vice President of Corporate Affairs for Sony
Pictures Entertainment, presented the City Council with a check for $25,000 as a
lead gift in the City's sponsorship endeavor She noted the importance of arts and
culture within the community and applauded the Council s vision toward quality
programming and increased opportunities for bringing the arts to the community
While Ms Pober chose not to specify the programs or amounts for allocation, her
support and advocation for the arts was apparent in her overall presentation (Exhibit
A)
As this is the first gift of this nature to the City, staff looks to Council for direction on
developing a policy for allocation of such gifts and whether staff may distribute and
inform the Council, or if the Council would prefer to directly make allocation
determinations
If Council would like to move forward with the latter policy suggestion, staff has
developed an initial recommendation for allocation This recommendation is based
on current funding as indicated in approved budget, program enhancement/need
opportunities and cultural components At this time, the project that requires the
most enhancements is the Performing Arts Grant Program In considering FY 03-04
Art Fund deposits, only $22 324 00 will be available to award to performing arts
groups for calendar year 2005 Last year, this amount was almost $39,000 With
this in mind, staff recommends the following allocations of the Sony Pictures
Entertainment gift of $25,000
2City of Culver City, California
City Council Agenda Item Report
City/Agency Programs Recommended Amount
Summer Sunset Music Festival
Music in the Council Chambers $1,000
Children s Programming in Town Plaza/Buy A Name Brick
Performing Arts Grant Program $15,000
Fiesta La Ballona $3,000
After School Programs/Teen Center $1,000
Tree Lighting $500
Coastal Cleanup Day $500
Art Revolution $2,000
The Art of Speaker's Series $2,000
Staff believes that these allocations will not only provide the needed support to
programs such as the Performing Arts Grant Program and Fiesta La Ballona, but
would allow for enhancement opportunities in the above noted City/Agency
programs
ATTACHMENTS
Exhibit A — Presentation by Janice Pober as read on July 26, 2004
MOTION
That the City Council|109| Determine a policy for allocation of money donated to the Unified
Fund, and/or,
2 Authorize allocation amounts to City and Redevelopment Agency
programs as recommended or consider and determine new allocations
based on discussion
This motion requires a 4/5ths vote of the City Council
3City of Culver City, California
City Council Agenda Item Report
MEETING DATE 8/23/04
AGENDA ITEM Consideration of Sony Pictures Entertainment Sponsorship
and Proposed Program Allocation
ATTACHMENTS
Pages|109| Exhibit A — Presentation by Janice Pober as read on July 26, 2004 1
4SONY
PICTURES
ATTACHMENT 2
Janice Po b er
Senior Vice President
Corporate Affairs
10202 West Washington Boulevard
Culver City California 90232 3195
Tel 310 244 8293 Fax 310 244 17
ianice_pober@spe sony corn
May 24 2005
Ms Marty Nicholson
Recreation Manager
City of Culver City
Parks Recreation & Community Services Department
4117 Overland Ave
Culver City, CA 90230
Dear Marty
On behalf of Sony Pictures Entertainment, it gives me great pleasure to enclose a check
for the amount of $25,000 00 This represents our Platinum level support for the Unified
Fund, providing support for the Summer Sunset Music Festival, Music in the Chambers,
Performing Arts Grant Program, Fiesta La Ballona Tree Lighting, After School
Programs/Teen Center and various city and environmental programs
Please note that the Internal Revenue Service requires specific acknowledgment of this
contribution, thus our giving is contingent upon completion and return of the attached
form
We are pleased to be supporting the City of Culver City and wish you continued success
in your fundraising efforts
Enclosure
5ACKNOWLEDGMENT OF CHARITABLE CONTRIBUTION
In accordance with the requirement of Internal Revenue Code Section 170 (f) (8) I
hereby acknowledge as an authorized representative of the below named donee
organization the described below
Name and address of donor
Sony Pictures Entertainment
10202 West Washington Blvd
Culver City CA 90232
Attention Janice Pober — Thalberg 1115
Name and address of donee organization
Ms Marty Nicholson
City of Culver City
Parks, Recreation & Community Services
Department
4117 Overland Ave
Culver City, CA 90230
Amount of cash contributed
$25,000 00
Description of property, other than cash, contributed
Did the donee organization provide any goods or services in consideration, in
whole or part, for this contribution ? () Yes pi No If yes, describe the goods and
services provided and a good faith estimate of their value
r\k
5-76,-b
Signatur
Date
M LCC1A Se4
Name and Title
FY06|1013|