City of Culver City, California
Agenda Item Report
Meeting Date: _09/06/11__ Item Number: _A-3__
PRCS COMMISSION AGENDA ITEM: Consideration of Recommendations
Regarding Promotional Materials for the CC Parks Donations Program, the First
Component of the PRCS Department Donation/Sponsorship Program, Culver City
Giving.
Contact Person/Dept.: Dan Hernandez,
PRCS Director
Phone Number: (310) 253-6655
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Public Notification: (Email) Meetings and Agendas – Parks, Recreation and Community
Services Commission (09/01/11).
Department Approval:Dan Hernandez
(08/29/11)
City Attorney Approval: N/A
Chief Financial Officer Approval: N/A City Manager Approval: N/A
RECOMMENDATION:
Staff recommends that the Parks, Recreation and Community Services (PRCS)
Commissionconsider supporting staff’s recommendations regarding proposed
changes to the tri-fold brochure and plans for the website for the CC Parks
Donations program, the first component of the PRCS Department
Donation/Sponsorship program, Culver City Giving.
BACKGROUND:
The PRCS Commission has, over the years, continued to explore ways of securing
external resources to support the PRCS Department facilities and programs.
Pursuant to Commission action taken at the January 4, 2011 meeting, following
update was communicated to the City Council via email on January 12, 2011:
The Parks, Recreation and Community Services Commission would like to keep the City
Council apprised of the Commission’s progress on the topic of a PRCS Department
Sponsorship Program. The points in the outline below are not necessarily listed in order of
priority:
1. An online format is preferred over a brochure format for the presentation of the
details of the sponsorship program
2. A tri-fold brochure should be developed as a basic marketing tool to spur interest in
the program and direct people to the website
3. The sponsorship program should have its own website and/or web pages
4. The Subcommittee hopes to find a volunteer to design the website/web pages City of Culver City, California
Agenda Item Report
5. Links to the program site should be included in local online newspapers and
Neighborhood Association websites
6. Colorful pictures and inviting copy are essential to making the online gift catalog
noteworthy and appealing to potential donors
7. The amenity prices listed in the gift catalog should include the maintenance cost
8. Park amenity sponsorship opportunities should be organized and presented by park
9. An “Adopt-A-Park” theme highlighting one park at a time might be a good way to
market the sponsorship program to those who live near and/or have a special
interest in specific Culver City parks
10. Both amenity replacements and the addition of new amenities should be included in
the program
11. Staff should prioritize the parks and amenities that are most in need of replacement
12. Staff should identify park locations where amenities could be added
13. Jeff Muir, Chief Financial Officer of the City of Culver City, has recommended the
following language to apprise potential donors of the City’s tax status:
Tax Status of City Tax Status of City Tax Status of City Tax Status of City: : : : Contributions or donations to the City for a public purpose are tax Contributions or donations to the City for a public purpose are tax Contributions or donations to the City for a public purpose are tax Contributions or donations to the City for a public purpose are tax- - - -
deductible under section 170(c)(1) of the Internal Revenue Code. deductible under section 170(c)(1) of the Internal Revenue Code. deductible under section 170(c)(1) of the Internal Revenue Code. deductible under section 170(c)(1) of the Internal Revenue Code. Please check with your Please check with your Please check with your Please check with your
tax advisor. tax advisor. tax advisor. tax advisor.
Since donations to the City for a public purpose are tax-deductible, it appears that it
may be unnecessary to develop a 501(c)(3) foundation for the specific purpose of
accepting park donations.
14. An internal City process must be developed to ensure that the donations are
earmarked for the sponsorship program
15. Donations under a predetermined amount will be acknowledged with a certificate;
donations at and over that amount will be acknowledged by a plaque on or near the
donated amenity
16. Donation plaques should be a standard size and design; once the monetary donation
threshold has been met, the donation amount should not be reflected by the plaque
itself
17. The PRCS Department Sponsorship Program should be phased in as follows:
a) Park Amenities – examples: park benches, picnic tables, barbeques, drinking
fountains, concrete-cast trash receptacles
b) Park and Recreation Facility Improvements, including the Senior Center and
the Veterans’ Memorial Building – examples: tables and chairs, building fixtures,
audio-visual equipment, rug and/or floor replacement
c) Services and Programs – examples: teaching a new or existing class,
developing/funding a new program or class; offering additional services to
program participants; underwriting a camp or afterschool program
d) Corporate Sponsorship, including Naming Rights – if approved by the City
Council, a Naming Rights Policy will be developed for the PRCS Department City of Culver City, California
Agenda Item Report
18. The PRCS Commission requests the City Council’s support in looking into floating a
bond to pay for Park amenities
19. Explore having a check-off box on Business License applications and renewal forms
for Park donations
If the members of the City Council have any questions or concerns regarding this progress
report, please let the Commissioners know. If the City Council does not have any
questions or concerns regarding this update, then staff and the Commission will move
forward with the development of the PRCS Department Sponsorship Program based on
the four-phases outlined in # 17 above.
At the April 5, 2011 meeting, the Commission reviewed and agreed upon the
concept of a draft brochure for the replacement amenity donation program, now
referred to as the CC Parks Donations program, and a draft webpage that was
designed as a template for the development of single park-specific web pages for
each Culver City park with unmet needs. Pursuant to Commission action at that
meeting, the then members of the Financial Resource Development Subcommittee,
Chair Daly Redholtz and Commissioner (now Vice Chair) Stuart addressed the City
Council on behalf of the Commission and distributed the sample brochure and
webpage to Council members during the “Public Comment – Items Not On the
Agenda” portion of the April 11, 2011 City Council meeting.
DISCUSSION:
This Agenda Item has been prepared to give the PRCS Commission the opportunity
to consider supporting staff’s recommendations regarding proposed changes to the
tri-fold brochure and plans for the website for the CC Parks Donations program, the
first component of the PRCS Department Donation/Sponsorship program, Culver
City Giving. Staff is recommending that the tri-fold brochure contain a tear-away
form that can be sent to the Parks Division with an accompanying donation via
check or credit card (Attachment A).Please note that photographs of private citizens
enjoying/utilizing the amenities pictures in the brochure have not been included. It
has been determined that in order to appear in brochure or website photographs
promoting any aspect of Culver City Giving, individuals would first need to sign a
waiver allowing their likeness to be used by the City. Unfortunately, there are no
staff resources available to undertake this project.
Staff is also recommending that the webpages for CC Parks Donations be linked to
the Parks, Recreation and Community Services pages of the City’s website at
www.CulverCity.org/en/Government/PRCS. A mock-up of possible ways of
exhibiting the information is included as Attachment B. Staff believes that linking the
Program information to already existing PRCS information and using in-house
expertise to develop and maintain Culver City Giving webpages is an acceptable use
of City resources. If the Commission supports staff’s recommendation in this matter,
the CC Parks Donations information could be posted on the City’s website as soon City of Culver City, California
Agenda Item Report
as the design and posting scheme has been finalized. The Department recently
purchased an upgrade to its online registration/payment system and staff anticipates
that ultimately this application can be used to record and collect donations for Culver
City Giving.
FISCAL ANALYSIS:
With the exception of the staff time spent during the past fiscal year on the CC
Giving/CC Parks Donations programproject, there is no fiscal impact associated with
the discussion of this Agenda Item. Staffing and budgetary restraints prevent PRCS
Department staff from allocating additional resources towards this project.
ATTACHMENTS:
A. DRAFT COPY: CC Parks Donations Program Brochure with Donation Form
B. DRAFT COPY: PRCS Webpages on City of Culver City Website with links to CC
Parks DonationsWebpages and Information
MOTIONS:
That the Parks, Recreation and Community Services Commission:
1. (Staff Recommendation): Support staff’s proposed changes to the tri-fold
brochure and plans for the website for the CC Parks Donations program, the first
component of the PRCS Department Donation/Sponsorship program,Culver City
Giving, as illustrated in the Attachments to this report;
OR
2. Provide staff with alternate suggestions.
MEETING DATE: September 6, 2011
AGENDA ITEM: Consideration of Recommendations Regarding
Promotional Materials for the CC Parks Donations
Program, the First Component of the PRCS Department
Donation/Sponsorship Program, Culver City Giving.
ATTACHMENTS
Page
A. DRAFT COPY: CC Parks Donations Program Brochure
with Donation Form
1 - 2
B. DRAFT COPY: PRCS Webpages on City of Culver City
Website with links to CC Parks Donations Webpages and
Information
3 - 5
Culver City Parks, Recreation & Community
Services Department / Parks Division
9770 Culver Blvd.,
Culver City, CA 90232
GIVING
A donation*
to a Park is
a gift to
the community.
Culver City Parks, Recreation &
Community Services Dept.
PARKS DIVISION
310-253-6470
CCParks.Donations@CulverCity.org
www.culvercity.org/en/
Government/PRCS
YES! I want to donate a replacement
amenity to Culver City Parks!
Name of Park:_________________________
Donation Amount:_____________________
Wish List # (see reverse side):_____________
Name:_______________________________
Address:_____________________________
____________________________________
Email:_______________________________
Telephone:___________________________
Credit Card Information:
Visa_____ MasterCard_____ AmEx_____
Number:_____________________________
Expiration Date:_______________________
Security Code:_________________________
Signature:____________________________
Send Donations to:
Culver City Parks, Recreation & Community
Services Department / Parks Division
9770 Culver Blvd., Culver City, CA 90232
GIVING
ATTACHMENT A
Page 1 REPLACEMENT AMENITY WISH LIST
(price includes installation)
DONATIONS ARE NEEDED to replace
existing worn/outdated amenities at:
MAKE A GIFT to the Culver City
community in your name or that of
a friend or relative by donating a
replacement amenity to one of our
parks. Monetary donations toward
general improvements are welcome
also at any time. Culver City’s tax
identification number is 95-
6000701.
Donated amenities valued at $1,000
or more will be recognized with an
on-site engraved plaque. Plaques
have a standard character limit and
design. The final determination on
the acceptance and placement of
donated amenities will be made by
the Parks Division. To learn more,
follow the Culver City GIVING link at
www.culvercity.org/en/Government/
PRCS.
Make a donation by (1) calling the
Parks Division at 310-253-6470; (2)
emailing your request to
CCParks.Donations@CulverCity.org; or
(3) sending the attached donation
form along with a check or credit
card information to: Culver City
Parks Division , 9770 Culver Blvd.,
Culver City, CA 90232.
Basketball Backboard $1,000 1.
Concrete Trash Can $1,300 2.
Concrete Bench $1,350 3.
Concrete Picnic Table $1,450 4.
Concrete Barbeque $1,500 5.
Par Course Equipment
(per item)
$4,500 6.
Single Drinking Fountain $5,000 7.
Basketball Backstop
(includes mounting pole,
backboard, hoop & net)
$5,000 8.
Basketball or Tennis
Court Resurfacing
$5,000 9.
3 Tier Bleachers $5,500 10.
ADA Compliant
Drinking Fountain
$6,500 11.
5 Tier Bleachers $7,500 12.
12 Tier Bleachers $15,500 13.
Blair Hills Park Fox Hills Park
Blanco Park Fox Hills Mini-Park
Carlson Park Lindberg Park
Coombs Park Tellefson Park
Culver City Park Syd Kronenthal Park
Culver West
Alexander Park
Linwood E. Howe
Playground
El Marino Park Veterans’ Memorial
Park
Tax Status of Culver City: Contributions
or donations to the City for a public
purpose are tax-deductible under Section
170(c)(1) of the Internal Revenue Code.
Please check with your tax advisor. The
City’s tax I.D. number is 95-6000701.
*
Page 2
GIVING
A donation* to a Park is
a gift to the community.
read more
(LINKS TO NEXT PAGE)
ATTACHMENT B
Page 3 Culver City GIVING
CC Parks Donations - Make a gift to the Culver City community in your name or that of
a friend/relative by donating a replacement amenity to one of our parks. Monetary
donations toward general improvements are also welcome at any time.
*Donations to the City for a public purpose are tax-deductible under Section 170(c)(1)
of the Internal Revenue Code. Please check with your tax advisor.
To donate online click here.
Park Sites
Culver City offers a wide variety of neighborhood parks for leisure activities. Each park
has its own characteristics and amenities. To obtain more information on a particular
park site or to donate one or more replacement amenities at a specific park, please
click on the park name below.
Blair Hills Park
Blanco Park Blanco Park After School Program and Parks & Playground Program
The Boneyard (Dog Park)
Carlson Park
Culver City Park Culver City Park Parks & Playground Program
Culver City Skate Park
Culver West Alexander Park Culver West Alexander Park Parks & Playground Program
El Marino Park - El Marino Playground Survey El Marino Park After School Program and
Parks & Playground Program
Fox Hills Park Fox Hills Park Parks & Playground Program
Syd Kronenthal Park - Syd Kronenthal Playground Survey Syd Kronenthal Park Parks &
Playground Program
Lindberg Park Lindberg Park Parks & Playground Program
Tellefson Park
Veteran’s Park Veteran's Park Parks & Playground Program
For information on Park Permits or Park Building Rentals, click here.
read more
(LINKS TO BROCHURE)
(LINKS TO ActiveNet for processing payments;
this function should be available soon.)
Page 4 Fox Hills Park
Green Valley Circle & Buckingham Pkwy, Culver City
Fox Hills Park is a 10 acre park located in the Fox Hills neighborhood.
The park offers the following amenities:
? Recreation Hut with Restroom facilities
? Children's Play Equipment
? 1 Basketball Court
? 1 Soccer Field
? Tennis Court
? Night Lighting
? Grass area
? 2 Picnic Areas near two 6-foot picnic tables
? 3 Barbeques
? 50 people maximum capacity
? Moonbounces allowed with proper permit
? Picnic permit hours 10:00a.m. - 4:00p.m.
? Permits available 7 days per week
? Picnic Permit Form (pdf)
CC Parks Donations
The most needed replacement amenities at Fox Hills Park are:
? Concrete Trash Receptacle: $1,300
? Concrete Bench: $1,350
? Concrete Picnic Table: $1,450
To donate online click here.
(PHOTOS WILL BE UPDATED)
(LINKS TO ActiveNet for processing payments;
this function should be available soon.)
Page 5