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Title:
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Approval of City Sponsorship for the 2015 CicLAvia Event, Produced by CicLAvia, a Non-Profit Organization, to be Partially Held in Culver City.
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City of Culver City, California
Agenda Item Report
RECOMMENDATION:
Staff recommends the City Council approve a request from the producers of
CicLAvia for City sponsorship of the event on August 9, 2015.
BACKGROUND/DISCUSSION:
On March 10, 2014 the City Council adopted a resolution approving a joint
application with the City of Los Angeles and CicLAvia for grant funds through Los
Angeles County Metropolitan Transportation Authority’s Open Streets Program for
the CicLAvia Culver City 2015 event.
The City was awarded the grant in an amount of $452,463 to pay for the hard costs
for Culver City’s services on the day of the event. CicLAvia has been working
closely with the City in partnership to create a strategic plan and develop all program
elements. At a meeting with the producers and staff, marketing of the event was
discussed. Discussion elements included the City’s ability to send out emails,
publicize the event on the City’s website, and placement of materials at locations
within City Hall. Signage in the public right-of-way was brought up, which is not
usually allowed, with an exception for City-sponsored events.
To be categorized as a “sponsored” event by the City, an event must comply with
City Council Policy and Culver City Municipal Code (CCMC) Section
17.330.040.B.7.b.ii., confirming that the City is (a) participating in an official capacity
in the planning, preparation or promotion of the event or activity; and (b) contributing
Meeting Date: 06/22/15 Item Number: C-11
CITY COUNCIL AGENDA ITEM: Approval of City Sponsorship for the 2015
CicLAvia Event, Produced by CicLAvia, a Non-Profit Organization, to be Partially
Held in Culver City.
Contact Person/Dept.:
Rudolph Galindo
Phone Number:
(310) 253-5618
Fiscal Impact: Yes [X] No [ ] General Fund: Yes [X] No []
Public Hearing: [ ] Action Item: [] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: CicLAvia Producers () and Meetings and Agendas – City Council
(06/18/15)
Department Approval:
Charles D. Herbertson (06/16/15)
City Attorney Approval:
Carol Schwab (by H. Baker) (06/17/15)
Chief Financial Officer Approval:
Jeff Muir (by M. Noller) (06/17/15)
City Manager Approval:
John M. Nachbar (06/1715) City of Culver City, California
Agenda Item Report
25% of the total estimated costs of the civic event or activity or at least $1,000,
whichever is less. This contribution may take the form of funds, labor, staff time,
materials, a waiver of fees, or any combination thereof. As part of the action taken
by the City Council on March 10, 2015, the City Council has already approved
contributing at least $1,000 to the event through the grant. The CCMC requires both
(a) AND (b) conditions be satisfied. Additionally, in order for an event to be
considered city-sponsored, the City Council must determine, by specific action, that
the above criteria have been met.
Should CicLAvia receive City-sponsorship, the event producers will be required to
include the City’s logo on the banners as a sponsor and list the City as a sponsor of
the event in e-mails, on their website, in promotions, press releases and on printed
materials, where applicable.
FISCAL ANALYSIS:
On March 10, 2014 the City Council adopted a resolution for the City to submit a
grant application for the Metro Open Streets Grant with a matching amount of 20%.
The matching amount will be satisfied through contribution of in-kind administrative
costs such as regular staff hours expended in planning and preparing for the event
as well as a hard match in the form of a contribution of some overtime personnel
costs.
ATTACHMENT:
Staff Report and Attachments form March 10, 2014.
MOTION:
That the City Council:
1. Determine that the City participating in an official capacity in the planning,
preparation or promotion of the CicLAvia Culver City 2015 event; and,
2. Determine that the City is contributing 25% of the total estimated costs of the
civic event or activity or at least $1,000, whichever is less; and,
3. Designate the CicLAvia Culver City 2015 event as a City Sponsored Event.