City of Culver City, California
Agenda Item Report
Meeting Date: 11/14/2011 Item Number: A-1
CITY COUNCIL AGENDA ITEM: (1) Review and Approval of the Downtown Culver
City Business Improvement District Advisory Board’s Annual Work Program and
Budget, and (2) Adoption of a Resolution of Intent to Levy the Downtown Business
Improvement District Assessment for 2012.
Contact Person/Dept.:
Glenn Heald
Todd Tipton
Phone Number:
(310) 253-5752
(310) 253-5783
Fiscal Impact: Yes [] No [X] General Fund: Yes [] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: Downtown Business Association (11/11/11); (E-Mail) Agenda and
Meetings – City Council (11/11/11)
Department Approval:
Sol Blumenfeld (10/11/11)
City Attorney Approval:
Carol Schwab (by H. Baker) (11/09/11)
Chief Financial Officer Approval:
Jeff Muir (11/10/11)
City Manager Approval:
John M. Nachbar (11/10/11)
RECOMMENDATION:
Staff recommends the City Council (1) approve the Downtown Culver City Business
Improvement District (BID) Advisory Board’s annual Work Program and Budget for
2012 (Report), and (2) adopt a Resolution of Intent to Levy the Downtown Business
Improvement District Assessment for 2012 (Attachment No. 1).
BACKGROUND:
A BID provides a mechanism for businesses to levy assessments on themselves for,
among other things, the maintenance of public spaces and the acquisition,
construction, installation and maintenance of specific improvements. The BID allows
downtown businesses to be more self-reliant, reducing their dependence on the City
and Redevelopment Agency.
Culver City’s Downtown BID was formed in September 1998, when the City Council
adopted Ordinance No. 98-011 in accordance with the Parking and Business
Improvement Area Law of 1989 (California Streets and Highways Code).
The BID Work Program is managed by the Downtown Business Association (DBA)
in accordance with the Management Agreement between the City and the DBA. The
Management Agreement requires the DBA to maintain tax-exempt status with the City of Culver City, California
Agenda Item Report
Internal Revenue Service, maintain general liability insurance in an amount specified
by the City Attorney’s Office, and submit quarterly reports and budget updates to the
Community Development Director describing progress toward completion of their
approved work program.
In accordance with the legal process for renewing a BID specified in the Streets and
Highways Code, the City Council is required to review and consider the BID
Advisory Board’s Report during a public meeting. The Report describes any
proposed changes in the BID boundaries, a description of activities to be undertaken
(a work program), an estimate of the cost to provide the activities (a budget), the
assessment formula, the amount of surplus/deficit to be carried over from the
previous year, and the amount of other expected BID contributions. The City
Council may modify any element contained in the Report and approve it as modified
or determine to not approve the Report.
At the conclusion of the public meeting, the City Council is requested to adopt a
Resolution of Intent to levy the proposed BID assessments and sets the date and
time for a to conduct a public hearing to during which the City Council is requested
to consider whether the BID is to be continued for the following year. Upon
completion of the public hearing, which has been tentatively scheduled for
December 12, 2011, the City Council is requested to consider a resolution to
continue the BID and levy assessments. The public will be notified of the public
hearing in accordance with state law.
DISCUSSION:
BID Assessments 2011
During 2011, there were 157 businesses subject to the BID assessment. Of these,
the assessment was collected from 149 businesses (95%). The total amount
collected was approximately $153,277. The remaining 8 businesses owe part or all
of their assessment(s). A delinquency notice was sent by the City to all BID
accounts from which payment was not received on or before the BID renewal
deadline. Further collection efforts have been assumed by the BID Advisory Board
pursuant to the Management Agreement. The BID Advisory Board is currently
undertaking collection efforts to recoup outstanding uncollected fees from years
2008 through 2011 totaling approximately $38,000.
BID Assessments 2012
The BID Advisory Board proposes no change to the boundaries or assessment rates
for 2012. A map illustrating BID boundaries is Exhibit “A” to the proposed
Resolution, and Exhibit “B” is the proposed Assessment Schedule.
BID Work Program and Budget 2012 City of Culver City, California
Agenda Item Report
The BID Advisory Board has filed the 2012 Report, including a proposed Work
Program and Budget, with the City Clerk, included as Exhibit “C” to the proposed
Resolution. The Work Program includes activities to enhance the business
community within the BID area, attract new investment to the downtown area, and
improve the quality of life for all downtown users. The Budget funds these activities
through assessments levied on businesses within the BID. The Budget includes a
new marketing consultant position to provide promotion for downtown and the BID
member businesses. The DBA will fund a significant portion of this new line item
through savings in other areas.
Notes:
Business owners with multiple business licenses/operations at the same address will
be assessed only the single highest applicable rate.
Business owners with multiple business locations within the BID area will be
assessed separately at each location.
Commercial rentals will be assessed for each building location, not each tenant
space.
Multiple independent business owners at the same address will be assessed
separately at their respective rates.
FISCAL ANALYSIS:
As previously stated, funds from the 2012 BID assessment are proposed to be used
for business enhancement, marketing and promotional activity and other items in
accordance with Law. During 2012, the BID anticipates assessment revenues of
approximately $161,200 and carry-over reserve funds in the amount of $9,798. The
DBA funds the salary of the Executive Director.
There is no fiscal impact to the City for the approval of the BID Annual Work
Program or adoption of the resolution to conduct a public hearing for the
continuation of the BID.
ATTACHMENTS:
Proposed Resolution of Intent, including BID Boundary Map (Exhibit “A”), Proposed
Assessment Schedule (Exhibit “B”), and 2012 BID Work Program and Budget
(Exhibit “C”).
MOTION:
That the City Council: City of Culver City, California
Agenda Item Report
1. Approve the BID Advisory Board’s 2012 Annual Work Program and Budget as
filed with the City Clerk; and,
2. Adopt a Resolution of Intent to Levy Assessments and set December 12, 2011,
as the date for a public hearing to consider the continuation of the Downtown Culver
City Business Improvement District for calendar year 2012.
MEETING DATE: 11/14/11
AGENDA ITEM: (1) Review and Consider Approval of the Downtown
Culver City Business Improvement District Advisory
Board's Annual Work Program and Budget, and (2)
Consider Adoption of a Resolution of Intent to Levy
the Downtown Business Improvement District
Assessment for 2012.
ATTACHMENTS
Pages
1. Resolution of Intention, including BID Boundary Map (Exhibit "A"),
Proposed Assessment Schedule (Exhibit "B"), and 2012 BID Work
Program and Budget (Exhibit "C").
2. 2011 BID Work Program and Budget 9-13
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Attachment 1
RESOLUTION NO. 2011-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF CULVER CITY, CALIFORNIA, DECLARING ITS
INTENT TO LEVY THE DOWNTOWN CULVER CITY
BUSINESS IMPROVEMENT DISTRICT ASSESSMENT
FOR 2012_
WHEREAS, the Parking and Business Improvement Area Law of 1989
(California Streets and Highway Code, sections 36500 et seq. (the "Act") authorizes
cities to establish parking and business improvement districts for the purpose of
imposing assessments on businesses for certain purposes; and
WHEREAS, the City established by Ordinance No. 98-011 and Ordinance
No. 2000-027 the Downtown Culver City Business Improvement District (the "District");
and
WHEREAS, on November 14, 2011, the City approved the District's
annual report, prepared by the Culver City Business Improvement District Advisory
Board.
NOW, THEREFORE, the City Council of the City of Culver City DOES
HEREBY RESOLVE as follows:
1. The City Council hereby declares its intent to levy and collect
assessments for the year 2012 within the District.
2. The proposed boundaries of the District are set forth in Exhibit "A,"
which is attached hereto and incorporated by reference, and are the same as those
contained in Ordinance No. 2000-027 and Ordinance No. 98-011.
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Attachment
3. The improvements and activities proposed for the District shall be
funded by the levy of assessments on businesses within the District boundaries and
may include, but are not limited to, the following:
a General promotion of business activities within the District;
b. Promotion of public events which benefit businesses in the
District and which take place on or in public places within the
District;
c. Decoration of any public place within the District; and,
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Acquisition, construction, installation or maintenance of
improvements identified in section 36510 of the Act.
4. The City Council intends to levy assessments on businesses
located within the boundaries of the District, in the amounts and on the business
classifications set forth in Exhibit "B," which is attached hereto and incorporated by
reference.
5. Except where funds are otherwise available, an assessment to pay
for all specified improvements and activities within the District will be used to fund the
activities and improvements shown on Exhibit "C," which is attached hereto and
iricorporated by reference.
6. The District's annual report, on file in the City Clerk's Office, should
be referred to for a full and detailed description of the improvements and activities to be
provided for the year 2012, the boundaries of the District and the assessments
proposed to be levied upon the businesses within this District.
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-2- ATTEST:
MARTIN COLE, City Clerk
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Attachment 1
7. Businesses commenced during the 2012 year shall not be exempt
from such assessments, but shall be assessed the amounts listed on Exhibit "B" in a
prorated manner, based upon the number of whole months remaining in the 2012 year
8. The City Council shall hold a public hearing to consider the levy of
the proposed assessment on the 12th day of December 2011, at 7:00 p_rn., or as soon
thereafter as this matter may be heard, in the Culver City City Council Chambers at
9770 Culver Boulevard, Culver City, California.
9. At the above-referenced public hearing, written and oral protests
may be made.
10. The City Clerk shall certify to the passage of this resolution and
cause the same to be published once in a newspaper of general circulation in Culver
City, not less than seven days before the above-referenced public hearing.
APPROVED and ADOPTED this day of 2011_
MICHEAL O'LEARY, MAYOR
. City of Culver City, California
APPROVED AS TO FORM:
ARI
A
t CAROL A_ SCHWAB, City Attorney
All -00706
-3- MAP PROJECT/ON:
ZONE:
DATUM:
UNITS:
ELLIPSOID:
CALIFORNIA STATE PLANE
V (FIVE)
NAD 1983
FEET
GRS 80
THE CITY OF
CULVER CITY
INFORMATION TECHNOLOGY
GEOGRAPHIC INFORMATION SYSTEMS
9770 CULVER BLVD
CULVER CITY. CA 90232
TEL: 310-253-5976
Source: Community Development Department
Map Created: 11/0912011
Exhibit A
Business Improvement District
11/09/2011
512324183956934
13 DEGREES 6 MINUTES EAST
JULY 10.2006
5 MINUTES WEST
57 FEET ABOVE SEA LEVEL
14 TO 419 FEET
DATE:
SCALE:
MAGNETIC DECLINATION:
YEAR:
ANNUAL CHANGE:
AVERAGE ELEVATION:
ELEVATION RANGE:
r a:
The City of Culver City makes no representation or
warranties of any kind with respect to the accuracy of the
information of claims furnished herein, as the data is a
compilation of records and information obtained from various
sources. The data displayed on this map is for
representational purposes only. It is neither a legally
recorded map nor a survey and is not intended to be used as
such. No part of this map may be reproduced or transmitted
in any form or by any means, electronic or mechanical,
including photocopying and recording systems except as
expressly permitted in writing by the City of Culver City,
Information Technology Department, Geographic
Information Systems.
0 City of Cutver City. All Rights Reserved, 858
858
TYPE B
Theaters
Live Performance
$2.34/seat
$1 .17/seat
Business Type
Exhibit B
PROPOSED BID ASSESSMENT SCHEDULE 2012
City Business License Code Annual BID Fee
TYPE A
Retail 1-1000 sq. ft. 036-144, 396, 399, 402
Retail 1001-2500 sq. ft.
Retail 2501-5000 sq. ft.
Retail > 5000 sq. ft.
Hotel 456, 480
Bar/Restaurant: Total Seats, both Indoor & Outdoor: 390, 654-690
0-50 seats
51-100 seats
> 100 seats
Computer Graphics & Computer Services 152, 200
Martial Arts Studio, Health Studios, Hair Salon 744, 276
0-25,000 sq. ft.
> 25,000 sq. ft.
$ 351
$ 585
$ 877.50
$1170
$1755
$1170
$1755
$2340
$ 585
$ 585
$1170
TYPE C
All others, not listed $351
TYPE D
Banking Institutions 0-7500 sq. ft. 342 $1170
Banking Institutions > 7500 sq. ft $1755
Film Studios 490,498 $1170
Recording Studios 554 $1170 ,
Utilities $1170
Hospitals > 20,000 sq. ft. 780 $2340
Hospitals and Clinics < 20,000 sq. ft. $1170
TYPE E
Commercial Rentals 432
<5,000 $1170
5,001-15,000 $1755
15,001-25,000 $2340
25,001-35,000 $2925
Over 35,000 $3510
Notes:
1. Fee for individual business owners with multiple business licenses/operations at the same address
will be based on the single highest category.
2. Business owners with multiple business locations within the BID area will be assessed separately at
each location.
3. Commercial rentals will be assessed for each building location, not each tenant space.
4. Multiple independent business owners at the same address will be assessed separately at their
respective rates. 0
Exhibit C
WORK PROGRAM AND BUDGET
Proposed 2012 Work Program
MAINTENANCE
The DBA Clean Team will continue to provide downtown maintenance services under the terms of the
Memorandum of Understanding (MOU) between the City of Culver City, as well as the additional maintenance
services the Culver City Downtown Business Association has implemented. MOU services are separately
funded by a separate agreement between the City of Culver City and the DBA. Other Work Plan items
outside of Maintenance are funded through the BID fees and are not funded with MOU dollars. Downtown
Maintenance services, including both MOU and DBA provided services, are as follows:
• Sidewalk maintenance program:
o DBA Clean Team presence daily: Mon 10-4, Tues 8-2, Wed 10-4, Thurs 11-5, Fri 1-7, Sat 1-7,
Sun 8-2;
o
Sweep litter, debris and refuse from Town Plaza, sidewalks, alleys (paseos) and street gutters
within the District;
o Empty sidewalk trash receptacles throughout District daily;
o
Sweep and pressure wash District sidewalks, Town Plaza, paseos, and alleys on a monthly
basis;
Bi-annual pressure washing of parking structure stalls, floors and drive lanes;
Monthly pressure washing of parking structure entrances, landings, stairwells and entrance
ramps;
o
Wipe down parking structure elevators to maintain a clean appearance monthly;
o Sweep and maintain areas around trash compactors as needed;
o
Street furniture to be cleaned daily (benches, bike racks, parking meters, mailboxes, and pay
phones).
• Landscape Program:
o Weed abatement in planters, street medians, sidewalks and tree wells;
o Trash and debris removed from planting areas;
o Removal and replacement of dead landscape plants;
o Trimming of bashes and shrubs;
o
Plants and flowers to be added on an as needed basis in planting areas and pots throughout the
year.
• Graffiti reporting:
o
Graffiti is logged and reported immediately to the City Graffiti Removal Team for removal;
o Paper signs and handbills removed from District trees, light standards and sign post.
COMMUNICATION/IMAGE
•
Develop and implement a comprehensive marketing and branding strategy for Downtown Culver City based
on data collected from downtown stakeholders with the guidance of a Marketing Consultant.
•
Increase media awareness of the downtown business district in general and unique events (such as Third
Wednesdays) and businesses specifically with the assistance of a part-time Publicist.
•
Develop marketing partnerships with established and new downtown businesses, and aggressively pursue
promotional opportunities.
• Continue development of the Downtown Third Wednesdays; increasing participation of downtown businesses,
expanding the scope of the event, raising awareness and increasing customer interest and attendance.
•
Maintain, g.nhanne and promote the nIRA website, by increasing functionality and providing greater services to
members and the general public.
•
Fully utilize social media networking (i.e. Facebook, Foursquare, Constant Contact, etc.) for the promotion of
Downtown Culver City.
6, Exhibit C
• Expand the use of email marketing — including the creating of a monthly e-newsletter, featuring events and
businesses in Downtown Culver City.
• Partner with the City of Culver City and the downtown business community to create a festive atmosphere for
downtown during the winter holiday season.
• Partner with the City of Culver City and other local businesses to produce the annual Holiday Tree Lighting
Event.
• Upgrade and continued maintenance of year-round Culver Blvd. decorative tree lights (twinkle lights).
ADVOCACY & ADMINISTRATION
• Employ a full-time Executive Director in order to ensure the successful management and administration of
DBA programs and to provide efficient and timely communication to the DBA constituency.
• Continue management of the Culver City Downtown Valet Parking Program; working with City of Culver City
and its Engineering department to determine best practices for a successful valet program.
• Continue management of downtown maintenance program, including increased services set forth by the MOU
agreement with the City of Culver City and additional maintenance services as determined by the DBA board.
• Proactive communication with City Council, staff, and the downtown community, on policy and development
issues impacting Downtown Culver City, including, but not limited to, the development opportunities of Parcel
B.
• Continue to seek and support community appropriate fundraising opportunities.
• Proactive communication with the City on violations of existing codes in relation to aesthetics and safety of
facades and streetscape.
• Continuing coordination between the City Sanitation Division and businesses to improve the district
dumpster/trash/recycling operation. Work to include increasing the quantity of dumpsters and trash
receptacles, adding recycling bins, as well as improving the maintenance of trash compactors and dumpsters.
• Partner with City of Culver City and other organizations (Culver City Chamber, Downtown Residents'
Association, Metro Rail, etc.) on advocacy issues, opportunities, and initiatives that may impact the quality of
life for businesses and all users of downtown Culver City.
• Continue working with the City to develop additional funding to increase the maintenance and landscape
efforts in downtown.
• Fundraising options will be explored to continue and enhance programs such as the Holiday Tree Lighting
and other programs deemed important to the success of downtown.
• Interacting with the City Finance Department to ensure timely assessment billing and payment.
• Day to day communication of programs with DBA constituency.
7 Exhibit C
Proposed 2012 Budget
Revenue
2012 BID Assessment Fees
Reserve Revenue (surplus revenue previous years)
Previous Delinquent Fees (and penalties) collected in 2011
Remaining uncollected Fees (past three years)
Interest Income
Memorandum of Understanding (MOU)
Downtown Valet Revenue (estimated at $1500 g 12mos)
$161,200
$ 39,100
$ 3,048
$ 38,000
$ 60
$122,100
$ 18,000
Total Revenue $381,508
Expenses
Maintenance Management Contract ($2,060 @ 12mos) $ 24,720
-Labor ($1710 per month)
-Fuel ($350 per month)
MOU Maintenance Management ($10,175 @ 12mos) $ 122,100
Uniforms 100
Beautification Maintenance (twinkles, add'I landscape, etc.) $ 3,500
Capital Expenditure (From reserves one time Twinkle light replacement) $ 20,100
Total Maintenance Management $170,620
Advocacy/Administration
Executive Director (full-time salary) $ 72,000
City BID Administration Fee (2%) $ 3,224
Professional Fees $ 1,000
D & 0 Insurance $ 1,450
Liability Insurance $ 770
Tax Preparation, Dues, Permits $ 900
Bank Service Charges
Office Rent
Telephone $ 1,920
Office Supplies/Postage/Computer Services $ 1,500
Downtown Valet Parking Management
Valet Operations city permit ($300 per each 6mos) $ 600
Valet Stations city permit ($1,290 @ 12mos) $ 15,480
Lot leases ($1,000 g 12mos) $ 12,000
Total Administration $110,844
$ 44,050 Communication/Image/Downtown Marketing
-Holiday Event ($4,300)
-Marketing Hard Costs ($11,000)
-Website/e-newsletter ($750)
-PR/Marketing ($28,000)
Total Communication/Image $ 44,050
Reserve carry forward
Estimated uncollectable 2012 Fees (Est. 7% of budget)
Previous years uncollected Fees (2008-2011)
$ 9,798
$ 8,296
$ 38,000 $ 56,094
Total Expenses $381,508 Business Type City Business License Code Annual BID Fee
858
858
TYPE B
Theaters
Live Performance
$2.34/seat
$1.17/seat
Attachment 2
Downtown Culver City-Business Improvement District-
Report of Proposed Year 2011 Work Program and Budget
The Downtown Culver City Business Improvement District Advisory Committee (Advisory
Committee") is pleased to present its Proposed Year 2011 Work Program and Budget. This
report is prepared in accordance with the requirement of Culver City Ordinance No. 98-011,
which established the Downtown Culver City Business Improvement District ("DCCBID"), the
Business Improvement District Management Agreement between the City of Culver City ("City')
and the Culver City Downtown Business Association ("CCDBA"), and the Streets and Highways
Code, section 36533.
The Advisory Committee does not propose any changes to the Advisory Committee structure, nor
to the boundaries of the parking and business improvement area. A map illustrating BID
boundaries is included as Exhibit A. The Advisory Board recommends the assessment schedule
as follows:
TYPE A
Retail 1-1000 sq. ft. 036-144, 396, 399, 402
Retail 1001-2500 sq. ft.
Retail 2501-5000 sq. ft.
Retail > 5000 sq. ft.
Hotel 466, 480
Bar/Restaurant: Total Seats, both Indoor & Outdoor: 390, 654-690
0-50 seats
51-100 seats
> 100 seats
Computer Graphics & Computer Services 152, 200
Martial Arts Studio, Health Studios, Hair Salon 744, 276
0-25,000 sq. ft.
> 25,000 sq. ft.
$ 351
$ 585
$ 877.50
$1170
$1755
$1170
$1755
$2340
$ 585
$ 585
$1170
TYPE C
All others, not listed $351
TYPE D
Banking Institutions 0-7500 sq. ft. 342 $1170
Banking Institutions >7500 sq. ft $1755
Film Studios 490, 498 $1170
Recording Studios 554 $1170
Utilities $1170
Hospitals > 20,000 sq. ft. 780 $2340
Hospitals and Clinics <20,000 sq. ft. $1170
TYPE E
Commercial Rentals 432
<5,000 $1170
5,001-15,000 $1755
15,001-25,000 $2340
25,001-35,000 $2925
Over 35,000 $3510 Attachment 2
The DCCBID's activities and estimated costs for the coming year are set forth in Exhibit "B"
Proposed Year 2011 Work Program Budget. All funds collected are used for BID activities which
strengthen the business climate within the BID area, attract new investment and improve the
quality of life for all downtown users.
Note:
1. Fee for individual business owners with multiple business licenses/operations at the
same address will be based on the single highest category.
2. Business owners with multiple business locations within the BID area will be assessed
separately at each location.
3. . Commercial rentals will be assessed for each building location, not each tenant space.
4. Multiple independent business owners at the same address will be assessed separately
at their respective rates.
to Attachment 2
The Advisory Board proposes the following Work Program for 2011:
MAINTENANCE
The DBA Clean Team will continue to provide downtown maintenance services per the
Memorandum of Understanding (MOU) between the City of Culver City and Culver City
Downtown Business Association. MOU services are separately funded by a separate agreement
between the City of Culver City and the DBA. Other Work Plan items outside of Maintenance are
not funded by MOU dollars. Downtown Maintenance services, including both MOU agreed and
DBA provided services, are as follows:
• Sidewalk maintenance program:
o Personnel to sweep litter, debris and refuse from sidewalks, alleys (paseos)
and gutters of the District
o Empty sidewalk trash receptacles throughout District daily
o Sweep and pressure wash District sidewalks, Town Plaza, paseos, alleys
and parking structure stairwells, landings, alleys and entrance ramps on a
monthly schedule throughout the year
o Bi-annual pressure washing of parking structure stalls, floors and drive lanes
o Monthly pressure washing of parking structure entrances, landings and
stairwells; Wipe down of parking structure elevators to maintain a clean
appearance
o Sweep and maintain areas around trash compactors
o Street furniture to be wiped and cleaned daily (benches, bike racks, parking
meters, mailboxes, and pay phones)
o DBA Clean Team on streets daily, 10am to 4pm (Sun-Thurs) and lprin to
7pm (Fri and Sat)
• Landscape Program:
o Weed abatement in planters, medians, sidewalks and tree wells
o Trash and debris will be removed from planting areas
o Removal and replacement of dead vegetation
o Trimming of bushes and shrubs
o Plants and flowers to be provided in planting areas and pots on an annual
basis
• Graffiti reporting:
o Graffiti is logged and reported immediately to the City Graffiti Removal Team
for removal
o Paper signs and handbills will be removed
COMMUNICATIONIIMAGE
• Continue and extend marketing efforts of Downtown Culver City; by creating marketing
partnerships with established and new downtown businesses, pursuing promotional
opportunities and actively seeking visibility with media outlets.
• Continue development of the Downtown Third Wednesday Block Parties; increasing
participation of downtown businesses, expanding the scope of the event, raising
awareness and increasing attendance.
• Continue efforts to establish a lunchtime shuttle between Hayden Tract and Downtown
Culver City
I( Attachment 2
• Maintain, enhance and promote website, by increasing functionality and providing greater
services to members and the general public.
• Fully utilize social media networking (i.e. Facebook, Foursquare, etc) for the promotion of
Downtown Culver City.
• Creation and distribution of a new monthly e-newsletter, linked to the website
• Partner with the City of Culver City and the downtown business community to create a
festive holiday atmosphere for downtown
• Partner with City of Culver City to produce the annual Holiday Tree Lighting Ceremony
• Maintenance of year-round Culver Blvd. decorative tree lights (twinkle lights)
ADVOCACY & ADMINISTRATION
• Employ a full-time Executive Director in order to ensure the successful management and
administration of DBA programs and to provide efficient and timely communication to the
DBA constituency
• Continue management of the Culver City Downtown Valet Parking Program; working with
City of Culver City Engineering to determine best practices for a successful program
• Continue management of downtown maintenance program, including increased services
set forth by the MOU agreement with the City of Culver City
• Proactive communication with City Council, staff, and the community on policy and
development issues impacting Downtown Culver City.
• Continue to seek and support community fundraising opportunities, such as the
Community Garden project
• Proactive communication with City on violations of existing codes in relation to aesthetics
and safety of facades and streetscape
• Continuing coordination between City Sanitation Division and businesses to improve the
district dumpster/trash/recycling issue. Work to include increasing the quantity of
dumpsters and trash receptacles, adding recycling bins, as well as improving the
maintenance of trash compactors and dumpsters
• Partner with City of Culver City and other organizations (Culver City Chamber, Downtown
Residents' Association, etc.) on advocacy issues and initiatives that may impact the
quality of life for businesses and all users of downtown Culver City
• Continue working with the City to develop additional funding to increase the maintenance
and landscape efforts in downtown
• Fundraising effort will be explored to continue programs such as the Holiday Tree
Lighting and other programs deemed important to the success of downtown
• Interacting with the City Finance Department to ensure timely assessment billing and
payment
• Day to day communication of programs with DBA constituency Attachment 2
Downtown Culver City-Business Improvement District
Proposed Year 2011 Work Program and Budget
Revenue
2011 BID Assessment Fees
Carry forward from 2010 assessments
Interest Income
Memorandum of Understanding (MOU)
Downtown Valet Revenue (estimated at $1500 @ 12mos)
$164,000
$ 29,639
$ 60
$122,100
$ 18,000
Total Revenue $333,799
Expenses
Maintenance Management Contract ($2,060 @ 12mos) $ 24,720
-Labor ($1710 per month)
-Fuel ($350 per month)
MOU Maintenance Management ($10,175 @ 12mos) $122,100
Uniforms $ 100
Beautification Management (twinkles, add'i landscape, etc.) $ 3,500
Total Maintenance Management $150,420
Advocacy/Administration
Executive Director (full-time salary) $ 72,000
City BID Administration Fee (2%) $ 3,280
Professional Fees $ 2,000
D & 0 Insurance $ 1,450
Liability insurance $ 770
Tax Preparation, Dues, Permits $ 900
Bank Service Charges
Office Rent
Telephone $ 1,920
Office Supplies/Postage/Computer Services $ 1,500
Downtown Valet Parking Management
Valet Operations city permit ($300 per each 6rnos)
Valet Stations city permit ($1,290 @ 12mos)
Lot leases ($2,000 @ 12mos)
$ 600
$ 15,480
$ 24,000
Total Administration $123,900
$ 29,840 Communication/Image/Downtown Marketing
-Holiday Event ($4,300)
-Downtown Block Parties
-Website/e-newsletter
-Public Relations
-Shuttle Service
-Misc.
Total Communication/Image $ 29,840
9011 Reserves $ 29,639
Total Expenses $333,799
IS