City of Culver City, California
Agenda Item Report
Meeting Date: 12/06/10 Item Number: _JC-1
AGENDA ITEM: JOINT ITEM – FOUR FIFTHS VOTE REQUIREMENT Acceptance of
the Sony Pictures Entertainment Contribution toward Cultural and City Programs in
the Amount of $25,000 ($21,500 to the City and $3,500 to the Redevelopment
Agency) for Fiscal Year 2010/2011 and Approval of Proposed Program Allocation.
Contact Person/Dept.:
Susan Obrow/Community Development
Pam Robinson / Parks, Recreation,
Community Services Department
Phone Numbers:
(310)253-5762
(310)253-6632
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: Cultural Affairs Master Notification List (11/22/10); Parks, Recreation,
and Community Services Master Notification List (11/22/10); Cultural Affairs Commission
(11/22/10); Parks, Recreation and Community Services Commission (11/22/10);
Performing Arts Grant Applicants (11/22/10); Fiesta La Ballona Committee (11/22/10);
Meetings and Agendas – City Council (12/02/10); Sony Pictures Entertainment (11/22/10);
Cultural Affairs Foundation Board (11/22/10) via e-mail.
Department Approval:
Sol Blumenfeld (11/24/10)
City Attorney Approval:
Carol Schwab (by H. Baker) (12/01/10)
Chief Financial Officer Approval:
Jeff Muir (by M. Noller) (12/01/10)
Executive Director Approval:
John M. Nachbar (12/02/10)
RECOMMENDATION:
That the City Council:
Accept the Sony Pictures Entertainment (“Sony”) contribution of $21,500 and
approve a budget amendment recognizing the revenue and allocating the award
to current cultural and City events for program enhancement for Fiscal Year
2010/2011.
A Budget Amendment requires a 4/5ths vote.
That the Redevelopment Agency Board:
Accept the Sony contribution of $3,500 and approve a budget amendment
recognizing the revenue and allocating the award to current Redevelopment
Agency sponsored cultural events for program enhancement for Fiscal Year
2010/2011.
City of Culver City, California
Agenda Item Report
BACKGROUND:
In March 2006, the City Council approved a request submitted by Sony for an
Amendment to extend the term of the Development Agreement relating to Sony’s
property at 10202 Washington Boulevard. Pursuant to the terms of the First
Amendment to the Development Agreement, Sony will contribute at least Twenty-
Five Thousand Dollars ($25,000) per year to cultural and City programs until the
year 2015. Also, Sony will continue to contribute at least Twenty-Five Thousand
Dollars ($25,000) per year to the Culver City Unified School District until the year
2015 under this same agreement.
The City Council approved the Sony sponsorship and recommended allocation last
year for City-sponsored events and cultural programs of the Community
Development Department and Parks, Recreation and Community Services
Department (PRCS), during its December 14, 2009 meeting. Attachment 1 is a copy
of the staff report from that meeting.
DISCUSSION:
Traditionally, the greater part of the Sony contribution has been allocated to the
City’s Performing Arts Grant Program, which Sony has steadfastly supported for
several years. Sony contributed $25,000 in Fiscal Year 2009/2010 and last year’s
allocations were as follows:
2009-2010 ALLOCATIONS
City/Agency Programs Recommended Amount
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $4,500
The Art of…Speakers Series $2,000
Culver City Music Festival $1,000
Music in the Chambers $500
ARTWALK Culver City $500
Rainbow Day $500
Made in Culver City $500
Speak Easy $500
TOTAL: $25,000
Sony’s leadership in the community is inspirational, and it continues to attract more
contributors, sponsors and marketing partners to the City of Culver City. City and
Redevelopment Agency marketing materials credit Sony on the specific work
programs that it funds. City Council has the opportunity to allocate the resources in
whatever manner the City Council feels appropriate. The current level of funding for
The Art of… series is adequate. Consequently, staff recommends that the $2,000 in City of Culver City, California
Agenda Item Report
Sony funds usually allocated for that program be dispersed to the Rainbow Day
family program which is expanding as well as to ARTWALK Culver City which
requires more marketing dollars due to increased advertising costs. Staff is
recommending that the Fiscal Year 2010/2011 Sony contribution be allocated as
follows:
2010-2011 ALLOCATIONS
City/Agency Programs Recommended Amount
Performing Arts Grant Program $15,000
PRCS Special Events Programs $4,500
ARTWALK Culver City $2,000
Rainbow Day $1,000
Culver City Music Festival $1,000
Music in the Chambers $500
Made in Culver City $500
Speak Easy $500
TOTAL: $25,000
The 2010/2011 recommendation includes a $3,500 contribution to enhance the
Redevelopment Agency’s cultural programming in specific project areas. The
funding will be used to expand the marketing or attract prominent performers for
Music in the Chambers, Rainbow Day, Culver City Music Festival, Made in Culver
City and Speak Easy.
FISCAL ANALYSIS:
Funds donated by Sony will have a positive impact to the City’s ability to enhance
existing programs. The account numbers corresponding to the recommended
allocations are as follows:
Account Description Account Number
(Revenue)
Account Number
(Expenditure)
Amount
Music in the Chambers 55094420.339120 55094420.619800 – Other
Contractual Services
$500
Performing Arts Grants
Program
42000614.339120 42000614.619800 – Other
Contractual Services
$15,000
Special Events - PRCS
10132800.339120
10132800.514100 – Other
Special Department Supplies
$4,500
ARTWALK Culver City 42000676.339120 42000676.619800 – Other
Contractual Services
$2,000 City of Culver City, California
Agenda Item Report
Rainbow Day 55094460.339120 55094460.619800 – Other
Contractual Services
$1,000
Culver City Music Festival 55094410.339120 55094410. 619800 Other
Contractual Services
$1,000
Made in Culver City 55094450.339120 55094450.619800 Other
Contractual Services
$500
Speak Easy 55094480.339120 55094420. 619800 Other
Contractual Services
$500
ATTACHMENTS:
1. Staff Report for Sony Pictures Entertainment Sponsorship on December 14,
2009.
2. Excerpt from the Minutes of the December 14, 2009 City Council meeting.
MOTION:
That the City Council:
1. Accept the Sony contribution of $21,500; and,
2. Approve a budget amendment in the amount of $21,500 and allocate
amounts to City programs as recommended by staff in the Fiscal Analysis
section. (A Budget Amendment requires a 4/5ths vote.)
AND
That the Culver City Redevelopment Agency Board:
1. Accept the Sony contribution of $3,500; and,
2. Approve a budget amendment in the amount of $3,500 and allocate amounts
to Agency programs as recommended by staff in the Fiscal Analysis section.
MEETING DATE: December 6, 2010
AGENDA ITEM: Acceptance of the Sony Pictures Entertainment
Contribution in the Amount of $25,000 ($21,500 to the
City and $3,500 to the Redevelopment Agency) for
Fiscal Year 2010/2011 and Consideration and Approval
of Proposed Program Allocation.
ATTACHMENTS
Pages
1. Staff Report for Sony Pictures Entertainment 1-4
Sponsorship on December 14, 2009.
2. Excerpt from the Minutes of the December 14, 5
2009 City Council meeting.
City of Culver City, California
Agenda Item Report
Meeting Date: 12/14/09 Item Number: _J-4
AGENDA ITEM: JOINT ITEM – Acceptance of the Sony Pictures Entertainment
Contribution in the Amount of $25,000 ($20,000 to the City and $5,000 to the
Redevelopment Agency) for Fiscal Year 2009/2010 to the City’s Unified Fund and
Approval of Proposed Program Allocation.
Contact Person/Dept.: Susan Obrow/
Community Development Department
Pam Robinson / Parks, Recreation,
Community Services Department
Phone Numbers:
Susan Obrow (310)253-5762
Pam Robinson (310)253-6632
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [] Attachments: [X]
Commission Action Required: Yes [X] No [] Date: _______________
Public Notification: Cultural Affairs Master Notification List (11/30/09); Parks, Recreation,
and Community Services Master Notification List (11/30/09); Cultural Affairs Commission
(11/30/09); Parks, Recreation and Community Services Commission (11/30/09);
Performing Arts Grant Applicants (11/30/09); Fiesta La Ballona Committee (11/30/09);
Meetings and Agendas – City Council (12/09/30); Sony Pictures Entertainment (11/30/09);
Cultural Affairs Foundation Board (11/30/09)
Department Approval:
Sol Blumenfeld (12/03/09)
City Attorney Approval:
Carol Schwab (by H. Baker) (12/09/09)
Chief Financial Officer Approval:
Mark Scott (by N. Kimball) (12/10/09)
Executive Director Approval:
Mark Scott (12/10/09)
RECOMMENDATION:
That the City Council:
Accept the Sony Pictures Entertainment (“Sony”) contribution of $20,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current cultural and City events for program enhancement for Fiscal Year
2009-2010.
A Budget Amendment Requires a 4/5ths Vote
That the Redevelopment Agency:
Accept the Sony Pictures Entertainment (“Sony”) contribution of $5,000 and
approve a budget amendment recognizing the revenue and allocating the award
to current Redevelopment Agency sponsored cultural events for program
enhancement for Fiscal Year 2009-2010.
1 City of Culver City, California
Agenda Item Report
BACKGROUND:
In March 2006, the City Council approved a request submitted by Sony Pictures
Entertainment for an Amendment to extend the term of the Development Agreement
relating to property at 10202 Washington Boulevard. Pursuant to the terms of the
First Amendment to the Development Agreement, Sony will contribute to the City’s
Unified Fund at least Twenty-Five Thousand Dollars ($25,000) per year until the
year 2015. Also, Sony will continue to contribute at least Twenty-Five Thousand
Dollars ($25,000) per year to the Culver City Unified School District until the year
2015 under this same agreement.
The City’s Unified Fund supports City-sponsored events and cultural programs of the
Community Development Department and the Parks, Recreation and Community
Services Department. The City Council approved the Sony sponsorship and
recommended allocation last year at its December 8, 2008 meeting. Attachment 1
provides a copy of the staff report from that meeting.
DISCUSSION:
Traditionally, the greater part of the Sony contribution has been allocated to the
City’s Performing Arts Grant Program which Sony has steadfastly supported for
several years. Sony contributed $25,000 to the City’s Unified Fund in FY 08-09 and
last year’s allocations were as follows:
2008-09 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $ 4,500
ARTWALK Culver City $ 500
The Art of…Speakers Series $ 2,000
Children’s Events (Rainbow Day) $ 500
Culver City Music Festival $ 1,000
Special Events (Made in Culver City) $ 500
Speak Easy $ 500
TOTAL: $25,000
Sony’s leadership in the community is inspirational and it continues to attract more
contributors, sponsors and marketing partners to the City of Culver City. City and
Redevelopment Agency marketing materials credit Sony on the specific work
programs that it funds. The City Council has the opportunity to allocate the
resources in whatever manner the City Council feels appropriate. Staff is
recommending that the FY 09-10 Sony contribution be allocated as follows:
2 City of Culver City, California
Agenda Item Report
2009-10 ALLOCATIONS
City/Agency Programs Recommended Amount
Music in the Chambers $ 500
Performing Arts Grant Program $15,000
Special Events (Fiesta/Recreation Programs) $ 4,500
ARTWALK Culver City $ 500
The Art of…Speakers Series $ 2,000
Children’s Events (Rainbow Day) $ 500
Culver City Music Festival $ 1,000
Made in Culver City $ 500
Speak Easy $ 500
TOTAL: $25,000
FISCAL ANALYSIS:
Funds donated by Sony will have a positive impact to the City’s ability to enhance
existing programs. The account numbers corresponding to the recommended
budget amendments are as follows:
Account Description Account Number
(Revenue)
Account Number
(Expenditure)
Amount
Music in the Chambers 55094420.339120 55094420.619800 – Other
Contractual Services
$500
Performing Arts Grants
Program
42000614.347000 42000614.619800 – Other
Contractual Services
$15,000
Special Events -
Recreation
10132800.386200 10132800.514190 – Other
Special Department Supplies
$1,000
Fiesta La Ballona 10132810.386100 10132810.618900 – Other
Contractual Services
$3,500
ARTWALK Culver City 42000676.347000 42000676.619800 – Other
Contractual Services
$500
The Art of…Speakers
Series
55094400.339120 55094440.619800 – Other
Contractual Services
$2,000
Children’s Events
(Rainbow Day)
55094460.339120 55094460.619800 – Other
Contractual Services
$500
Culver City Music Festival 55094410.386200 55094410. 619800 Other
Contractual Services
$1,000
Made in Culver City 55094450.339120 55094450.619800 Other
Contractual Services
$500
Speak Easy 55094480.339120 55094420. 619800 Other
Contractual Services
$500
3 City of Culver City, California
Agenda Item Report
ATTACHMENTS:
1. Staff Report for Sony Pictures Entertainment Sponsorship on December 8, 2008.
2. Excerpt from the Minutes of the December 8, 2008 City Council meeting.
MOTION:
That the City Council:
Approve a budget amendment in the amount of $20,000 and allocate amounts to
City programs as recommended by staff in the Fiscal Analysis section.
A Budget Amendment requires a 4/5ths vote.
That the Culver City Redevelopment Agency:
Approve a budget amendment in the amount of $5,000 and allocate amounts to
Agency programs as recommended by staff in the Fiscal Analysis section.
4EXCERPT FROM THE
REGULAR MEETING OF THE December 14, 2009
CITY COUNCIL, CITY OF CULVER CITY, 6:16 p.m.
CALIFORNIA
Item J-4
(out of sequence)
Acceptance of the Sony Pictures Entertainment Contribution in the Amount of
$25,000 ($20,000 to the City and $5,000 to the Redevelopment Agency) for Fiscal
Year 2009/2010 to the City’s Unified Fund and Approval of Proposed Program
Allocation.
Councilmember Silbiger received clarification that any excess funds in the
Performing Arts Grant Fund budget would be used to market the productions and
the fund should be at a zero balance by the end of the year.
MOVED BY COUNCILMEMBER MALSIN, SECONDED BY COUNCILMEMBER
O’LEARY AND UNANIMOUSLY CARRIED, THAT THE CITY COUNCIL APPROVE A
BUDGET AMENDMENT IN THE AMOUNT OF $20,000.00 AND ALLOCATE
AMOUNTS TO CITY PROGRAMS AS RECOMMENDED BY STAFF IN THE
FISCAL ANALYSIS SECTION.
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