City of Culver City, California
Agenda Item Report
Meeting Date: _01/23/12_ Item Number: J-1
JOINT CITY COUNCIL AND PARKING AUTHORITY BOARD AGENDA ITEM: 1)
Consideration of Parking Fee Increases for Downtown Public Parking Facilities,
Downtown On-Street Parking Meter Rate Increases and Other Changes to On-Street
Parking Operations Pursuant to the Walker Parking Downtown Parking Study; and
2) Adoption of Related Resolutions.
Contact Person/Dept.:
Christopher Evans/CDD;
Todd Tipton/CDD;
Helen Kerstein/PW;
Gabe Garcia/PW
Phone Number:
(310) 253-5744
(310) 253-5783
(310) 253-5618
(310) 253-5633
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification: (E-Mail) Meetings and Agendas – City Council (01/19/12); (USPS) All
Downtown Businesses within the Commercial Downtown Zone (01/10/12); (USPS)
Residents of Downtown Neighborhood (01/10 /12); (E-Mail) Chamber of Commerce (01/10
/12); (E-Mail) Culver City School District (01/10 /12); (E-Mail) Downtown Neighborhood
Association (01/10 /12); OliverMcMillan (01/10 /12); Downtown Business Association
(01/10 /12); (Publication) Culver City News (01/12/12, 01/19/12)
Department Approval:
Sol Blumenfeld CDD(01/17/12)
Charles D. Herbertson PW ()
City Attorney/Parking Authority Counsel
Approval:
Carol Schwab (by H. Baker) (01/18/12)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball) (01/18/12)
City Manager/Executive Director Approval:
John Nachbar (01/19/12)
RECOMMENDATION:
Staff recommends the City Council and the Culver City Parking Authority Board
(Authority Board) approve the implementation of recommendations consistent with the
Comprehensive Downtown Parking Study prepared by Walker Parking (Walker
Parking Study) as follows:
1. Adopt respective resolutions implementing fee changes to Public Parking
Facilities in the Downtown Commercial Zone:
a. At the Watseka and Cardiff Parking Structures, eliminate the two hours
free parking period and institute a $1.00 per hour fee up to the current
$8.00 per day maximum;
b. At the Ince Parking Structure, eliminate the two hours free parking period
and institute a one hour free parking and $0.50 per hour fee thereafter, up
to the current $8.00 per day maximum; City of Culver City, California
Agenda Item Report
c. Eliminate “additional two-hour free” parking with a Pacific 12 Theater
validation and substitute with a maximum charge of $2.50; and
d. At the Canfield Parking Lot, and the Cardiff and Watseka Parking
Structures, increase the monthly employee parking rate by $10.00.
2. Adopt a resolution implementing one or more of the following changes to
on-street meters in the Downtown Commercial Zone:
a. Extend meter enforcement to 11pm; and/or,
b. Extend meter enforcement to Sunday; and/or,
c. Set on-street parking meter rates at $0.50/hour above the highest parking
structure hourly rate, which would be $1.50, if the recommended fee
changes for the structures are approved; and/or,
d. Set a goal of 85% peak-period on-street parking meter occupancy.
3. Authorize the issuance of up to two free residential Preferential Parking Permits
to the Linwood Howe Residential Parking District, consistent with the Conditions
of Approval for the Town Plaza Development.
BACKGROUND:
On May 2, 2011 and September 26, 2011 the City Council and Redevelopment
Agency Board reviewed findings from the Walker Parking Study related to downtown
parking garage and parking lot rates and on street parking. The City Council and
Agency Board generally supported the recommendations and directed staff to provide
additional information related to parking enforcement.
In a separate report to the City Council, the Police Department will present parking
enforcement recommendations. After considering the parking enforcement
recommendations, staff requests the City Council and Authority Board consider
adoption of respective resolutions instituting new downtown parking garage and
parking lot rates and implementing changes to on street parking meters in the
Downtown Commercial Zone.
DISCUSSION:
Public Parking Structures
City of Culver City, California
Agenda Item Report
The City Council and Authority Board are asked to consider adoption of respective
resolutions implementing fee changes related to Downtown public parking facilities
(the three Downtown public parking structures and the Canfield Parking Lot). The
following proposed fee changes were previously considered by the City Council,
Redevelopment Agency Board and Authority Board on May 2, 2011. Staff has
modified them to address City Council, Agency Board, and Authority Board concerns
expressed at that time:
1. At the Watseka and Cardiff Parking Structures, eliminate the two hours free
parking period and replace it with $1.00 per hour fee;
2. At the Ince Parking Structure, eliminate the two hours free parking period
and replace it with a one hour free parking period and a $0.50 per hour fee
thereafter, up to the daily maximum of $8.00; and
The Parking Study recommended that no free period be maintained at the
Ince Parking Structure; however, during the May 2, 2011 consideration of
this recommendation, the City Council, Redevelopment Agency Board and
Authority Board generally supported maintaining a one hour free period.
3. At the Canfield Parking Lot, and the Cardiff and Watseka Parking
Structures, increase the monthly employee parking rate by $10.00|1010|.
Staff compared the proposed parking fees to those charged in other cities and found
they were comparable (see Attachment 3).
On-Street Meters
The City Council is also asked to consider adoption of a resolution implementing
changes to on-street parking meter operations, including one or more of the following
options considered at the September 26, 2011 meeting:|1010|
1. Extend meter enforcement to 11 pm.
2. Extend meter enforcement to Sunday.
The parking data collected as part of the Walker Parking Study indicates
that occupancy of on-street meters is very high on Sundays, exceeding 95%
for much of the day. Given this occupancy information, it appears that
parking demand could be managed better if meters were enforced on
Sundays. However, some concerns were expressed about the potential
effects, particularly on local businesses, of metering on Sundays.
3. Set on-street parking meter rates at $0.50/hour above highest parking
structure hourly rate, which would be $1.50/hour, if the recommended fee
changes for the structures are approved. City of Culver City, California
Agenda Item Report
4. Set a goal of 85% peak-period on-street parking meter occupancy.
Consistent with Walker Parking’s recommendations, staff is asking the City
Council and Authority Board to adopt a goal of 85% occupancy during peak
periods, as set forth in the proposed Resolution. This occupancy rate
should have the effect of leaving sufficient empty on-street parking spaces,
which will largely eliminate drivers’ need to circle the block in search of
parking. Staff anticipates examining parking occupancy data periodically. If
the data collected indicate that parking occupancy deviates significantly
from this goal of 85% peak-period occupancy, staff will return to the City
Council and Authority Board with recommendations for achieving it.
These recommendations may include, for instance, changes to the parking
meter rate structure such as higher or lower parking rates and rates that
vary by time of day and/or day of week. They may also include the
implementation of tiered rates and the elimination of parking time
restrictions at on-street metered spaces, consistent with another
recommendation of the Walker Parking Study.
During the City Council’s September 26, 2011 meeting when Walker
Parking’s recommendation to implement tiered rates and remove parking
time restrictions at on-street metered spaces was discussed, there were
some concerns about its implementation, especially without the use of
parking meter sensors to ensure parking turnover. Recognizing the merit in
these concerns, Public Works staff suggests that this recommendation be
considered at a later date if the 85% peak-period occupancy goal has not
been reached and when the Department has more confidence in the
reliability and cost-effectiveness of the integrated technology.
Additionally, during the September 26, 2011 meeting, staff presented a
recommendation, which, along with the recommendations presented separately in this
evening’s Enforcement Report, should help mitigate concerns regarding potential
parking intrusion into the residential neighborhood adjacent and south of Downtown,
resulting from the implementation of the other recommendations in the Walker Parking
Study:
1. Authorize the issuance of free residential parking permits to the Linwood
Howe Residential Parking District consistent with the Conditions of Approval
for the Town Plaza Development.
As part of the Town Plaza development, the Planning Commission adopted
Conditions of Approval, including the creation of a “free neighborhood
permit-parking program, with parking restriction on Irving Place and Van
Buren Place and other local streets as needed during peak cinema
attendance hours to prevent downtown visitors from consuming all available City of Culver City, California
Agenda Item Report
neighborhood parking spaces.” In recognition of that Condition of Approval,
staff recommends providing up to two free permits per household to the
residential neighborhood adjacent to and south of Downtown and bounded
by Ince Boulevard on the east, Duquesne Avenue on the west, Culver
Boulevard-Washington Boulevard on the north, and La Ballona Creek on
the south, should they choose to opt-in to the Linwood Howe Residential
Parking District approved by the City Council on Monday, November 17,
2008.
NEXT STEPS:
Public Parking Structures
Should the City Council and Authority Board adopt respective resolutions increasing
fees at the Downtown public parking facilities, staff will work with the Culver City
contracted parking management consultant, Modern Parking, to implement the fee
increase. Staff estimates a three month implementation process. The implementation
steps are as follows:
1. Provide 45-day notice to all monthly employee parkers at the Cardiff and
Watseka Parking Structures;
2. Purchase and install new parking rate signage;
3. Obtain and install credit card readers at each attendant booth. Modern
Parking advises that increased transactions will result in the need for credit
card readers; and
4. Return to the City Council and Authority Board six months after
implementation to report on parking revenues, parking volumes and
business impacts.
Staff will return to the City Council and Authority Board to discuss the use of
anticipated parking revenues, the legal requirements related to those revenues, the
capital improvements recommended in the Walker Parking Study and an
implementation schedule. Such discussions may occur during the budget process.
Walker Parking Study capital improvement recommendations include:
1. Installation of pay-on–foot technology (POF) at the public parking
structures;
2. Functional design changes at the public parking structures;
3. Installation of parking access-control equipment at the entrance to City Hall,
parking structure level P-1;
City of Culver City, California
Agenda Item Report
4. Development of a fund to address deferred maintenance at the parking
structures; and
5. Development of a coordinated City-wide parking management system.
As part of that discussion item, staff will include discussion of OliverMcmillan’s request
for continued free parking validation for Culver City Pacific 12 Theaters’ parkers and
proposed parking structure maintenance services to be amended to the Modern
Parking contract.
On-Street Meters
Should the City Council approve a resolution raising on-street hourly parking meter
rates in the Downtown Area to $0.50 above the highest hourly public parking structure
rate, which would be $1.50, if the recommended fee changes for the structures are
approved, staff anticipates a roughly one month implementation process. On
December 12, 2011, the City Council approved a contract with IPS Group for the
purchase of credit card accepting meters for the Downtown. The contract has been
signed and it is anticipated that meters will be received and installed in February.
Once these new meters are in place, the rates can be changed remotely and with little
effort.
Staff anticipates periodically reviewing the parking occupancy data from the new
meters. And, as described previously, if the data suggest that parking occupancy
deviates significantly from the 85% goal, staff will return to the City Council with
recommendations for obtaining it, including changes to parking meter rates, if
necessary.
Should the City Council approve extending the operation of the on-street meters to 11
pm everyday (including Sunday), staff anticipates a roughly six month implementation
process to allow time for the Police Department to hire additional enforcement and
collection personnel.
If the City Council approves the issuance of free residential parking permits to the
Linwood Howe Residential Parking Permit District, consistent with the Town Plaza
Conditions of Approval, residents will not be issued refunds for previous permits, but
will be allowed up to two free permits when they next renew them or first purchase
them, which will be effective and free beyond the “peak cinema attendance hours”.
FISCAL ANALYSIS:
Public Parking Structures
Projected revenue estimates for implementation of the Parking Study
recommendations are provided below. These revenue projections do not include City of Culver City, California
Agenda Item Report
potential revenues from film production and event parking. If implemented, parking
facility fee increases are anticipated to generate approximately $1.4 million in net new
revenue annually.
Both the Cardiff Parking Structure and the Ince Parking Structure are subject to
restrictions on the expenditure of revenues in excess of operation and maintenance
costs. These restrictions limit expenditures to finance improvements to the parking
structures. Prior to expending any excess revenues resulting from the Walker Parking
Study implementation, staff will perform a review of the restrictions and return to the
City Council and Authority Board for direction.
Ongoing maintenance and operations of the Downtown parking structures are
approximately $900,000 annually (Ince $575,000; Cardiff $175,000; Watseka
$150,000)|1010|. These costs include light repair and the parking management contractor
fee. They do not include maintenance performed by Public Works staff or contract
oversight and property management activities by Community Development staff.
They also do not include depreciation costs for future replacement costs. Revenues
generated by increased parking fees may be used to off-set these costs.
Modern Parking estimates a one-time cost of $11,000 ($3,000 for training/materials
and $8,000 in additional credit card related equipment). Sufficient funds are available
in the Property Management General account (48191000) to fund the increased one-
time cost.
On-Street Meters
If the Walker Parking Study’s recommended changes to on-street parking in the
Downtown Commercial Zone are implemented, the estimated revenues are as
follows:|1010|
Walker
Estimate
of Total
Revenue
Generated
Walker
Estimate of
Incremental
Revenue
Projected Fiscal Year 2009/2010 ($1.00/hr) $253,270 $0
Recommendation:
Increase rate to $1.50/hr (30% revenue increase) $329,251 $75,981
Extend meter operations to 11:00pm @ 1.00/hr
(25% increase) $316,588 $63,318
Extend meter operations to 11:00pm @ 1.50/hr $392,569 $139,299
Extend meter operations to Sunday @ 1.00/hr $272,265 $18,995
Extend meter operations to Sunday @ 1.50/hr $348,246 $94,976 City of Culver City, California
Agenda Item Report
Extend meter operations to Sunday 11:00pm @
1.00/hr $335,583 $82,313
Extend meter operations to Sunday 11:00pm @
1.50/hr $411,564 $158,294
These changes are anticipated to have an impact on enforcement and collection.
That impact has been addressed in this evening’s report to be presented by the Police
Department. Additionally, a portion of this revenue may be needed to fund the on-
going operational costs of the credit-card enabled parking meters.
ATTACHMENTS:
1. Public parking structure fee report, dated May 2, 2011;
2. On-street parking meter report, dated September 26, 2011;
3. Matrix comparing parking rates of other cities; and
4. Proposed Resolutions.
MOTION:
That the City Council:
1. Adopt a resolution authorizing parking fee increases pursuant to the Walker
Parking Study for Downtown parking facilities (Canfield Parking Lot, and the Ince
and Watseka Parking Structures;
Or
2. Not authorize parking fee increases.
That the Authority Board:
1. Adopt a resolution authorizing parking fee increases pursuant to the Walker
Parking Study for the Cardiff Parking Structure. ;
Or
2. Not authorize parking fee increases.
And
That the City Council:
1. Adopt a resolution regarding on-street parking meters in the Downtown
Commercial Zone: City of Culver City, California
Agenda Item Report
a. Extending parking meter enforcement to 11pm;
And/Or
b. Extending parking meter enforcement to include Sundays;
And/Or
c. Setting parking meter rates at $0.50 above highest parking structure
hourly rate, which would be $1.50, if the recommended fee changes for
the structures are approved;
And/Or
d. Setting a goal of 85% peak-period on-street parking meter occupancy in
Downtown Commercial Zone;
And
That the City Council:
1. Authorize the issuance of up to two free residential Preferential Parking Permits
to the Linwood Howe Residential Parking District, consistent with the Conditions
of Approval for the Town Plaza Development;
Or
That the City Council:
1. Direct staff as otherwise deemed appropriate.
NOTES:
|1010| Current monthly parking rates at the Cardiff and Watseka Parking Structures are $60.00 for 5-day
access and $80.00 for 7-day access.
2 The Parking Study also recommended metering all Downtown on-street parking spaces currently
enforced through time-limited parking policies. This recommendation is currently being implemented in
Downtown separately as part of the new “immediate” parking meter installations approved by Council
on September 26, 2011 and will continue to be implemented through the future “longer-term” meter
installations that will be considered following community meetings for other areas of the City. |1010| These costs do not include City staff costs, or deferred maintenance costs. |1010| These estimates are based on a number of assumptions, as described in the September 26, 2011
staff report. These assumptions appear to be reasonable.
MEETING DATE: 01/23/2012
AGENDA ITEM: 1) Consideration of Parking Fee Increases for Downtown
Public Parking Facilities, Downtown On-Street Parking Meter
Rate Increases and Other Changes to On-Street Parking
Operations Pursuant to the Walker Parking Downtown Parking
Study; and 2) Adoption of Related Resolutions.
ATTACHMENTS
Pages
1 Public parking structure fee report, dated May 2, 2011 1-6
2 On-street parking meter report, dated September 26, 2011 7-14
3 Matrix comparing parking rates of other cities 15
4 Proposed Resolutions 16-24
City of Culver City, California
Agenda Item Report
Meeting Date: _05/02/11_ Item Number: _J-1
JOINT CITY COUNCIL/ REDEVELOPMENT AGENCY BOARD/ CULVER CITY
PARKING AUTHORITY AGENDA ITEM: Walker Study Implementation Report 1 -
Consideration of Parking Fee Increases for Downtown Public Parking Facilities.
Contact Person/Dept.:
Christopher Evans / CDD;
Todd Tipton / CDD
Phone Number:
(310) 253-5744
(310) 253-5783
Fiscal Impact: Yes [X] No [] General Fund: Yes [] No [X]
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: _______________
Public Notification (USPS) All Downtown Businesses within the Commercial Downtown
Zone (04/14/11); (E-Mail) Meetings and Agendas – City Council (04/27/11); (E-Mail)
Meetings and Agendas – Redevelopment Agency (04/27/11); Chamber of Commerce
(04/18/11); Culver City School District (04/18/11); Downtown Residential Organization
(04/18/11); OliverMcMillan (04/18/11); Downtown Business Association (04/18/11).
Department Approval:
Sol Blumenfeld (04/25/11)
City Attorney Approval:
Carol Schwab (by H. Baker) (04/27/11)
Murray Kane (04/20/11)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball) (04/27/11)
City Manager/Executive Director Approval:
John Nachbar (04/27/11)
RECOMMENDATION:
Staff recommends the City Council, the Culver City Redevelopment Agency Board
(Agency Board) and the Culver City Parking Authority (Authority) authorize parking
fee increases for downtown parking facilities (Canfield Parking Lot and the Cardiff,
Ince, and Watseka Parking Structures) pursuant to recommendations in the
Comprehensive Downtown Parking Study (the “Study”) prepared by Walker Parking.
BACKGROUND:
On July 12, 2010, the City Council and Agency Board considered the Study that
included numerous recommendations related to parking fees, infrastructure
improvements, parking enforcement, parking administration, metered parking and
City Hall parking. The City Council and Agency Board directed staff to identify the
time, expense and general feasibility of implementing the Study recommendations
and return for further direction.
When considering the recommendations related to fee increases, the City Council
and Agency Board generally supported using fees to provide an incentive for parkers
to utilize the Ince Parking Structure rather than the heavily impacted Cardiff and
Watseka Parking Structures, but did not support a dramatic increase in fees (see
Attachments 2 & 3). City of Culver City, California
Agenda Item Report
The Downtown Business Association and area residents also expressed concern
about increased fees in the public parking structures and at meters that could result
in spillover parking into the adjacent residential neighborhood, the loss of downtown
business and the perceived lack of parking enforcement needed to police the
spillover effects.
DISCUSSION:
The City Council directed staff to bring back detailed implementation reports for each
of the major Walker Study recommendations. The City Council and Authority are
asked to consider implementing fee changes related to downtown public parking
facilities (the three Downtown public parking structures and the Canfield Parking
Lot).
The specific fee changes recommended by Walker Parking are as follows:
1. Eliminate the two hours free parking period at the Watseka and Cardiff
Parking Structures and replace it with $1.00 per hour fee.
2. Eliminate two hours free period at the Ince Parking Structure and replace with
$0.50 per hour fee.
3. Eliminate “additional two-hour free” parking with a Pacific 12 Theater
validation and substitute with a maximum charge of $2.50, the maximum
charge allowed under the Redevelopment Agency’s agreement with
OliverMcMillan|1010|.
4. Increase the monthly employee parking rate at the Canfield Parking Lot and
the Cardiff and Watseka Parking Structures by $10.00|1010|.
Staff compared the proposed parking fees to those charged in other cities and found
they were comparable (see Attachment 6). Due to the concerns expressed by the
Downtown Business Association, staff has identified the following implementation
options:
Option 1: Approve fee increases as recommended by Walker Parking|1010|.
Option 2: Approve fee increases in phases, with partial implementation now and
full implementation one year from initial implementation. The proposed
phases are as follows:
Phase 1
1. Eliminate the two hours free parking period at the Watseka and Cardiff
Parking Structures and replace it with a $1.00 fee for the first two hours
and then $1.00 per hour thereafter, up to the current $8 maximum. City of Culver City, California
Agenda Item Report
2. No change in fees at the Ince Parking Structure.
3. Eliminate “additional two-hour free” parking with a Pacific 12 Theater
validation and substitute with a maximum charge of $1.50.
4. Increase the monthly employee parking rate at the Canfield Parking
Lot and the Cardiff and Watseka Parking Structures by $10.00.
Phase 2
One year after implementation of Phase 1, fully implement the remaining
Walker Parking recommendations as described below:
1. Increase the fee for parking in the Watseka and Cardiff Parking
Structures from $1.00 for the first two hours then $1.00 per hour
thereafter, to a fee of $1.00 per hour up to the current $8.00 maximum.
2. Eliminate two hours free period at the Ince Parking Structure and
replace with $0.50 per hour fee.
3. Increase the maximum charge with Pacific 12 Theater validation from
$1.50 to a maximum charge of $2.50.
Alternatively, the City Council and Authority could direct staff to return one year after
full implementation for further direction.
Option 3: No change in current fee structure.
FISCAL ANALYSIS:
Projected revenue estimates for implementation of Options 1-3 are provided below.
These revenue projections do not include potential revenues from film production
and event parking.
Option 1 - If implemented, Option 1 is anticipated to generate approximately $1.4
million in net new revenue. A detailed summary is available in Attachment 4|1010|.
Option 2 - If implemented, Option 2 is anticipated to generate approximately
$420,000 in net new revenue in Phase 1, and $1.4 million in Phase 2. A detailed
summary is available in Attachment 4|1010|.
Option 3 – no change in revenues
Both the Cardiff Parking Structure and the Ince Parking Structure are subject to
restrictions on the expenditure of revenues in excess of operation and maintenance
costs. These restrictions are associated with the construction and financing of the
parking structures. Prior to expending any projected revenues after expenses City of Culver City, California
Agenda Item Report
resulting from Study implementation the Finance Department will perform a review of
the restrictions and return to the City Council for direction.
Under the current fee structure, the three parking structures combined generate
enough revenue to cover basic ongoing maintenance and operation costs, which are
approximately $900,000 annually (Ince $575,000; Cardiff $175,000; Watseka
$150,000)|1010|. However, these costs only include light repair and the parking
management contractor fee and do not include City staff or deferred maintenance
costs.
At present, there is no funding source for large repair projects (e.g. elevator repairs),
capital improvements (e.g. updating the parking management software or installing
pay-on-foot machines), deferred maintenance (e.g. painting the structures), or
related City staff costs. Consequently, funding for any of the afore-mentioned
activities must be allocated from the General Fund. Any revenues generated by
increased parking fees at the structures may be used to off-set these costs.
Modern Parking estimated a one-time cost of implementing the recommended rate
increases at approximately $3,000, which includes time and materials at all three
structures. There are sufficient funds currently appropriated at each parking
structure to cover the one-time cost.
ATTACHMENTS:
1. Map of the Study Area
2. September 13, 2010 Staff Report, Item Number: J-2
3. September 13, meeting minutes
4. Summary of fiscal impacts associated with Options 1 and 2.
5. Appendix E (Facilities Maintenance) of the Study
6. Matrix comparing parking rates of other cities
7. Correspondence regarding proposed fee increases
MOTION:
That the City Council:
1. Authorize parking fee increases pursuant to Option 1 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;
Or
2. Authorize parking fee increases pursuant to Option 2 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures) City of Culver City, California
Agenda Item Report
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;;
Or
3. Not authorize parking fee increases.
That the Agency Board:
4. Authorize parking fee increases pursuant to Option 1 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;
Or
5. Authorize parking fee increases pursuant to Option 2 for downtown parking
facilities (Canfield Parking Lot, and the Ince and Watseka Parking Structures)
and authorize staff to utilize any net new revenue for purposes described in the
body of this Agenda Item Report;;
Or
Not authorize parking fee increases.
That the Authority:
1. Authorize parking fee increases pursuant to Option 1 for the Cardiff Parking
Structure and authorize staff to utilize any net new revenue for purposes
described in the body of this Agenda Item Report;
Or
2. Authorize parking fee increases pursuant to Option 2 for the Cardiff Parking
Structure and authorize staff to utilize any net new revenue for purposes
described in the body of this Agenda Item Report;
Or
3. Not authorize parking fee increases
NOTES:
|1010| The Disposition and Development Agreement (DDA) between the Agency and OliverMcMillan restricts
parking fee increases during the first five years after construction of the Ince Parking Structure. During
that time Pacific 12 patrons are stipulated to receive up to four hours of free parking. Five years after
construction the Agency may charge Pacific 12 patrons a maximum of $2.50 for parking, and the City of Culver City, California
Agenda Item Report
stipulation that “two-hours free parking” be provided expires. Approval of the recommendations in this
report is consistent with applicable provisions of the Oliver McMillan DDA and related documents. |1010| Current monthly parking rates at the Cardiff and Watseka Parking Structures are $60.00 for 5-day
access and $80.00 for 7-day access. |1010| If the fees are increased, staff recommends that the resulting revenues be utilized as follows:
• Fund capital improvements recommended in the Study, such as an additional exit lane at the
Cardiff Parking Structure and installation of pay-on-foot machines at all the parking structures;
• Provide enhanced on-going maintenance such as light replacement painting; graffiti removal;
minor repair of parking equipment; and on-site maintenance supervision. As the parking
structures are now owned by the City, maintenance may come out of the General Fund;
• Fund additional maintenance services as described in the Study, Appendix E, Facility
Maintenance (attached);
• Create capital improvements fund to cover the costs of deferred maintenance items, such as
deck resealing, and expansion and construction joint replacement. Current revenue has not been
sufficient to fund deferred maintenance;
• Fund additional Parking Enforcement services in Downtown and the Downtown adjacent
residential neighborhood. |1010| If the Authority and City Council direct staff to pursue Options 1 or 2, they would be implemented as
follows:
• Mail and post notifications to monthly parkers of the changes in rates (45 days in advance);
• Coordinate with Modern Parking for the necessary changes to the rate signs and equipment
programs;
• Review of existing signs, obtain quotes for work, and implement sign and equipment changes (4-
8 weeks).
The implementation process will take approximately 3 months to complete and cost approximately
$3,000. |1010| (see endnote 4 above)
|1010| These costs do not include City staff costs, or deferred maintenance costs. City of Culver City, California
Agenda Item Report
RECOMMENDATION:
Staff recommends the City Council and Agency Board discuss and provide input
regarding the development of policies relating to the recommendations for on-
street parking in the Comprehensive Downtown Parking Study prepared by
Walker Parking (Walker Study).
BACKGROUND:
At the City Council meeting on January 24, 2011, the following objectives were
identified for the management of the City’s parking meters:
1. Promote parking turnover;
2. Serve as a means of equitable distribution of parking spaces where demand
exceeds supply;
3. Manage the appropriate time and day restrictions of parking spaces for the
benefit of majority of the block;
4. Decrease cruising/circling for parking and improve vehicle circulation; and
5. Generate revenue for the City.
Meeting Date: 09/26/2011 Item Number: J-2
JOINT CITY COUNCIL/REDEVELOPMENT AGENCY BOARD AGENDA ITEM:
Walker Study Implementation Report 2 – Discussion of Parking Meter Rate
Increases, Hours of Operation Extensions, and Other Changes to Downtown
On-Street Parking Meter Operations.
Contact Person/Dept.: Gabe Garcia/PW;
Helen Kerstein/PW
Phone Number: (310) 253-5633; (310)
253-5618
Fiscal Impact: Yes [X] No [] General Fund: Yes [X] No []
Public Hearing: [] Action Item: [X] Attachments: [X]
Commission Action Required: Yes [] No [X] Date: ________________
Public Notification: Public Notification: (E-mail) Agenda and Meetings – City Council
(09/21/11); (Advertisement) Culver City News (09/22/2011); (USPS) All Downtown
Businesses within the Commercial Downtown Zone (09/19/11); (E-Mail) Meetings and
Agendas – Redevelopment Agency (09/21/11); (E-Mail) Chamber of Commerce
(09/21/11); (E-Mail) Culver City School District (09/21/11); (Letter) Downtown
Neighborhood Association (09/219/11); (E-Mail) Downtown Business Association
(09/21/11)
Department Approval:
Charles D. Herbertson (09/16/11)
City Attorney Approval:
Carol Schwab (by H. Baker) (09/20/11)
Chief Financial Officer Approval:
Jeff Muir (by N. Kimball) (09/20/11)
City Manager/Executive Director
Approval: John M. Nachbar (09/20/11) City of Culver City, California
Agenda Item Report
At their July 12, 2010 meeting, the City Council and the Redevelopment Agency
Board (Agency Board) considered the Walker Parking Study, including
recommendations related to parking structure rates, on-street meters, parking
enforcement, infrastructure improvements, parking administration, and City Hall
parking. The City Council and Agency Board directed staff to return at future
meeting(s) with detailed implementation reports for each of the major Walker
Parking Study recommendations.
On May 2, 2011, the City Council, Agency Board, and Parking Authority
considered an informational report on Walker Study recommendations for rate
changes in the Downtown public parking structures. At this meeting, the City
Council directed staff to return with two more informational reports, one focusing
on on-street parking meters and one focusing on parking enforcement, prior to
taking action on any of these three topics. This Agenda Item represents the
informational report on on-street meters. Following this Item, there will be a third
informational report on parking enforcement, and then the City Council will be
asked to take action on all three of the topics (parking structure parking rates;
Downtown on-street meters, meter rates, and hours of operation; and parking
enforcement) as part of single, subsequent staff report.
DISCUSSION:
Walker Parking made a number of recommendations relating to on-street parking
meters in the Downtown area. Below is a listing of their main recommendations
and some additional considerations and staff recommendations.
1. Walker Parking Recommendation: Extend meter enforcement to 11pm
daily, including Sunday
Currently, on-street parking meters are enforced to 6pm citywide from
Monday-Saturday. Walker Parking observed that during times without
enforcement, there was a very high occupancy at Downtown metered spaces.
Although metered spaces were most impacted on weekends, Walker Parking
recommended enforcing meters daily until 11pm to allow for consistency in
enforcement and visitor expectations.
Staff Recommendation:
In reviewing the parking occupancy data collected by Walker Parking, staff
concurs that enforcing meters until 11pm daily (Monday-Sunday) is desirable
to promote parking efficiency and maintain consistency. Culver City Police
Department anticipates that these additional hours will require hiring a new City of Culver City, California
Agenda Item Report
Parking Enforcement Officer. However, enforcement will be discussed further
in a subsequent staff report by Culver City Police Department.
2. Walker Parking Recommendation: Meter all on-street parking spaces
currently enforced through time limited parking policies
Walker Parking observed that there are approx. 42 unmetered locations
Downtown and these locations tend to cause parking hot-spots. Walker
recommended metering all on-street parking spots Downtown to avoid this
problem and to better manage parking demand.
Staff Recommendation:
Staff concurs that unmetered parking Downtown should be metered. Staff is
recommending metering these locations (the 45 Downtown locations
identified as “immediate locations”|1010|) in a separate staff report to be presented
this evening. Other Downtown locations, including loading zones (green,
yellow, and white) are anticipated to be proposed for metering as part of a
subsequent staff report dealing with “longer-term locations.” This subsequent
staff report will be brought to City Council after community meetings are held.
3. Walker Parking Recommendation: Set parking meter rates above
structure rates; increase meter rates from $1.00 to $1.50 per hour
Walker Parking recommended encouraging long-term parkers to park in a
public parking structure rather than a convenient curbside space by making
metered parking more expensive than the hourly rate at the parking
structures. Walker Parking suggested setting meter rates at $1.50 per hour
and adjusting them as necessary over time.|1010|
Staff Recommendation:
Staff concurs that it is advisable to raise on-street meter rates above those in
the parking structures in order to increase the availability of the meters for
shorter-term parking. Staff suggests that the on-street rates should be tied to
the parking structure rates and should remain at $0.50 above the highest
hourly parking structure rate. So, since rates are currently $1.00 an hour at
the parking structures (after the free period), staff recommends increasing
rates to $1.50 per hour at the on-street meters Downtown. Anytime the City
|1010| We are able to add 45 parking spaces, which is more than Walker Parking identified, because we
reduced the length of the red curb areas. |1010| Walker Parking suggested that $1.50 is an appropriate rate, but indicated that Council could start with
$1.25 per hour if they wanted to make a more gradual change. City of Culver City, California
Agenda Item Report
Council raises the rates in the parking structures, staff suggests concurrently
raising on-street meter rates accordingly.
One challenge with increasing on-street meter rates is that given our current
meter type (which accepts either cash or parking key) parkers will need to
have more change on hand. Staff recommends that Downtown meter rates
should be raised along with the installation of parking meters that accept
credit cards throughout Downtown to increase customer convenience. The
City Council Adopted Budget for Fiscal Year 2011/2012 includes funding for
the installation of these meters Downtown. Public Works is currently testing a
couple new technologies and vendors for parking meters that accept credit
cards and anticipates making a final recommendation by the end of the year.
When a parking meter company’s product is recommended, staff anticipates
purchasing the parking meters based on another agency’s publicly-bid
purchase (as permitted by the Culver City Municipal Code), if possible, in
order to reduce the time to deploy to the field.
4. Walker Parking Recommendation: Eliminate parking time restrictions at
metered spaces
Walker Parking recommended allowing parkers to pay for as much parking as
they like rather than limiting payment to a specific period of time (i.e. 2 hours).
In order to encourage turnover, Walker Parking suggested using tiered meter
rates (for example, the first two hours might be one rate, the third hour a
higher rate, and the fourth hour an even higher rate).
Staff Recommendation:
Staff believes that tiered parking meter rates may provide a valuable tool for
encouraging parking turnover and may reduce the need for time restrictions in
Downtown. This pricing strategy is used to provide flexibility to patrons to
finish their business and concurrently encourage a change in parking
behavior by using incrementally higher rates to discourage the use of the
most convenient street spaces to “store” vehicles. Staff recommends that a
tiered parking rate structure should be tried Downtown. However, it may need
to be modified in loading zones, as short-term turnover is such a high priority
in those zones that pricing may not be sufficient to control parking duration.
5. Walker Parking Recommendation: Establish a goal of 85% peak meter
occupancy in the Downtown commercial zone City of Culver City, California
Agenda Item Report
The purpose of increasing enforcement and meter rates is to encourage
parking space turnover with the goal of always having some convenient
curbside parking available for short-term parkers. Walker Parking
recommends the City set a benchmark of 85% peak occupancy at metered
spaces. The City would need to periodically review meter occupancy and
adjust meter rates to reach the benchmark.
Staff Recommendation:
Staff concurs with the goal of 85% occupancy. The new meters should
facilitate the tracking of occupancy trends. Staff anticipates using this
technology to monitor occupancy and will return at a later date with
recommendations to reach the overall goal of 85% occupancy.|1010|
Parking Intrusion
Walker Parking did not specifically examine the residential neighborhood
surrounding the Downtown. However, Walker Parking advises that parking
intrusion into the Downtown-adjacent residential neighborhood may occur
should meter rates be increased.
Currently streets within the Downtown residential neighborhood are either
eligible for residential parking restrictions or already are residentially
restricted. As part of the Town Plaza development, the Planning Commission
approved Conditions of Approval, including the creation of a “free
neighborhood permit-parking program, with parking restriction on Irving Place
and Van Buren Place and other local streets as needed during peak cinema
attendance hours to prevent downtown visitors from consuming all available
neighborhood parking spaces.” In recognition of that Condition of Approval,
staff recommends providing free permits to the Downtown-adjacent
neighborhood bounded by Ince Boulevard on the east, Duquesne Avenue on
the west, Culver Boulevard-Washington Boulevard on the north, and La
Ballona Creek on the south, should they choose to opt-into the Linwood Howe
Residential Parking District, which covers this area, and was already
approved by Council on Monday, November 17, 2008.
|1010| At this time, staff does not recommend trying dynamic pricing, where parking meter rates at different
times throughout the day are adjusted automatically on a periodic basis based on parking demand
(similar to SFPark in San Francisco or ExpressPark in LA). However, at some point in the future, if the
San Francisco and LA projects move beyond the testing phase and are successful, the City may want to
consider implementing something similar. City of Culver City, California
Agenda Item Report
Concerns regarding the level of enforcement of the residential permit districts
are sometimes brought up. As mentioned earlier, enforcement will be
addressed further in a subsequent report on parking enforcement by the
Culver City Police Department.
FISCAL ANALYSIS:
Walker Parking makes it clear that the primary motivation behind rate and hour of
operation changes is to improve parking management. However, they do provide
an estimate of the additional revenue from their suggested changes. The
following table presents Walker Parking’s estimated revenue increases from its
recommended rates and hours of operation.|1010| For example, they estimate that if
the City Council were to approve extending the parking meter enforcement to
11pm daily (including Sunday) and raising parking meter rates to $1.50/hr.
Downtown, it would generate an additional $158,000 in revenue (62.5%
increase). Walker Parking makes several assumptions regarding how parking
demand and revenues will vary depending on the policy in order to come up with
these estimates.|1010| While it is impossible to determine in advance whether these
assumptions are correct, they appear to be reasonable.
It is also important to note that there would most likely be additional costs related
to increased hours of enforcement and additional meter collection efforts as
meters would fill up quicker at $1.50/hr than they do at $1.00/hr.
|1010| Walker’s estimates are based on projected FY 09/10 revenues. However, FY 10/11 revenues were
similar, so the estimates are likely to still be relatively accurate. |1010|Walker’s assumptions, include:
“1. Current parking revenue for the Downtown area roughly consists of that contained in the following
routes provided by the City’s Finance department: Culver, Main; Culver, Cardiff; Culver, Watseka;
Irving, Van Buren; Media Park;
2. Extending the enforcement of parking meters until 11:00 PM, a 50% increase in daily operating
hours, will result in an increase in meter revenue of 25%;
3. Enforcing parking meters on Sunday will increase weekly meter revenue by 7.5%;
4. Increasing meter rates to $1.50 per hour will not result in a proportional increase in revenue as the
higher rate is likely to divert parking demand to off-street parking and other modes of transportation.”
City of Culver City, California
Agenda Item Report
Walker
Estimate
of Total
Revenue
Generated
Walker
Estimate of
Incremental
Revenue
Projected FY 2009 ($1.00/hr) $253,270 $0
Recommendation:
Increase rate to $1.50/hr (30% revenue increase) $329,251 $75,981
Extend meter operations to 11:00pm @ 1.00/hr (25%
increase) $316,588 $63,318
Extend meter operations to 11:00pm @ 1.50/hr $392,569 1$39,299
Extend meter operations to Sunday @ 1.00/hr $272,265 $18,995
Extend meter operations to Sunday @ 1.50/hr $348,246 $94,976
Extend meter operations to Sunday 11:00pm @ 1.00/hr $335,583 $82,313
Extend meter operations to Sunday 11:00pm @ 1.50/hr $411,564 $158,294
It is important to point out that these estimated revenues, should they be realized,
are not without costs. The process of physically increasing rates can be done at
minimal cost. However, as mentioned earlier, as rates increase, it becomes
increasingly inconvenient for patrons to find sufficient change to pay for them. As
a result, staff recommends updating the parking meter technology, which will
create significant one-time capital and on-going costs. The capital costs, which
are estimated to be roughly $150,000, have been included in the CIP budget
(Project No. T1109). However, funds will have to be budgeted annually for the
on-going costs, which are anticipated to be roughly $20,000.
Additionally, if the extended hours of operation are to be consistently enforced,
new enforcement resources will be required. The Police Department estimates
that one Parking Enforcement Officer will be needed to handle the additional
enforcement periods at a burdened cost of approx. $71,000/year. Additionally,
the Police Department has indicated that if the additional enforcement periods
are combined with the installation of additional parking meters as proposed in
another staff report this evening, additional collection personnel might be
required. The burdened cost of an additional Community Service Officer/RPT is
approx. $58,000/year.|1010|
|1010| As this is a RTP position, it is budgeted for 2,028 hours/year. City of Culver City, California
Agenda Item Report
ATTACHMENT:
1. Excerpt from Town Plaza/Screenland and Ince Boulevard Public
Parking Structure Conditions of Approval, Resolution No. 2000-P002
MOTIONS:
That the City Council and Agency Board:
1. Discuss the policies relating to the recommendations for on-street
parking in the Comprehensive Downtown Parking Study prepared by
Walker Parking (Walker Study); and,
2. Direct the City Manager/Executive Director as deemed appropriate. Municipal Parking Rate Survey
Per Appendix C of Comprehensive Parking Study
Municipalities Parking Authority Meter Rates
Parking Meter
Enforcment Hours
Parking
Structures/Lots Daily
Rate
Variable Time Rate (such as
unique evening rate)
Parking Structure
$/per month
Culver City (current) N/A $1.00 per hr
8 AM - 6 PM Monday -
Saturday
$1.00 per hr/$8.00
max/2 hrs free
2 hr validation for theater
patrons
$60 for 5 day
access, $80 for 7
day access
City of Santa Monica
Contract Operator/Parking
Office
(w/proposal to
increase to $1.50
per hr)
8 AM - 6 PM Monday-
Saturday
$2.00 per hr/$7.00 max
w/2 hrs free $3.00 evening flat rate
$82.50 (proposed to
be raised to
$121.00)
City of Beverly Hills
Parking Operations
Division $1.00 per hr 8 AM - 6 PM
$2-$3.00 per hr/ $10 -
$22.00 max w/1-2 hrs
free typically $5.00 flat rate after 6PM $65.00 - $185.00
City of West Hollywood
City of Beverly Hills
(meters) & Contract
Operator $1 - $4.00 per hr
until 8 PM weekdays and
midnight on weekends $1.00 per hr until 5 PM $6.00 evening flat rate $145.00
City of Pasadena (Old Town) Parking Division $1.25 per hr 8 AM - 12 AM daily
$1.00 to $2.00 per
hr/$5.00 to $6.00 max
/1.5 to 2 hrs free $5.00 evening flat rate $65 - $90.00
City of Inglewood Transportation Division $0.50 per hr. 7 AM - 7 PM daily
$1.50 to $2.00 per
hour/$7.50 all day. Not Applicable $30 - $50.00
City of Hermosa Beach
Contracted Operator &
Community Services Div. $1.00 per hr
10 AM - 10 PM 7-days per
week
$1.00 per hr, $16 daily
maximum
$4.00 peak evening flat rate;
$6.00 flat rate on weekends $50.00
City of Redwood City
Finance Deprtment &
Contract Operator
FREE or $0.25 -
$0.50 per hr
10 AM- 6 PM; some free
all day Saturday; some
free all day Sunday; some
free all weekend; (NO
$0.25 per hr base rate
non-peak; $2.50 - $5.00
per hr. peak (depends
on garage)
4-hours free validation for cinema
patrons; 1-2 hours free with
validation by downtown
businesses $30 - $60
City of San Luis Obispo Parking Services Division
$0.75 to $1.25 per
hr.
9 AM to 6 PM Monday-
Saturday
$0.75 per hr/ $7.50
max w/1 hr free Not Applicable $40
Culver City (Walker Parking
recommends) Parking Department $1.50 per hr
8 AM - 11 PM 7 days
per wk
$1.00 per hr (Cardiff
PS, Watseka PS) $.50
per hr Ince PS
$2.50 max charge w/theater
validation
$70 for 5 day
access at Cardiff
PS, Watseka PS
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RESOLUTION NO. 2012-R
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF CULVER CITY, CALIFORNIA, ADOPTING FEES
FOR CITY OWNED AND OPERATED PARKING
FACILITIES.
WHEREAS, on March 15, 2011, the City Council of the City of Culver City,
and the Culver City Redevelopment Agency (“Agency”) adopted respective resolutions
approving a Cooperation Agreement (the “Agreement”) in accordance with the
California Community Redevelopment Law (Health & Safety Code, Section 33000 et
seq.) for the purpose of transferring fee title to those certain properties located at 3844-
48 & 3864 Watseka Avenue(“Watseka Parking Structure”), 9099 Washington Boulevard
(“Ince Parking Structure”) and 3835 Canfield Avenue (“Canfield Parking Lot”)
(collectively, City Parking Facilities) from the Agency to the City and to make other
provisions related to the allocation of costs for the operation and maintenance of these
properties as public parking facilities; and
WHEREAS, based on the Comprehensive Downtown Parking Study
prepared by Walker Parking, the City Council and Culver City Parking Authority
determined to implement fee changes to public parking facilities in the Downtown
Commercial Zone, including the Parking Facilities identified above.
NOW, THEREFORE, the City Council of the City of Culver City DOES
HEREBY RESOLVE, as follows:
1. The parking fees for the City’s Parking Facilities, attached to this
Resolution as Exhibit “A” and incorporated herein by this reference, are hereby adopted.
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2. The changes to the parking fees for the Parking Facilities, as set
forth in Exhibit “A,” shall become effective on May 1, 2012.
APPROVED AND ADOPTED, this day of ,
2012.
MICHEÁL O’LEARY, Mayor
City of Culver City
ATTEST: APPROVED AS TO FORM:
MARTIN R. COLE, City Clerk CAROL A. SCHWAB, City Attorney
A12-00046
Culver City, City Council
Authorized Rate Schedule
Effective May 1, 2012
EXHIBIT A
WATSEKA, INCE PARKING STRUCTURES
AND CANFIELD PARKING LOT
Parking Rate Schedule
WATSEKA PARKING STRUCTURE
MONTHLY PARKING RATES:
5-DAY ACCESS: $70 per month
7-DAY ACCESS: $90 per month
HOURLY RATE: $1 per hour
MAXIMUM DAILY FEE: $8.00
INCE PARKING STRUCTURE
MONTHLY PARKING RATES:
5-DAY ACCESS: $60 per month
7-DAY ACCESS: $80 per month
HOURLY RATES:
FIRST HOUR: Free
HOURLY RATE AFTER FIRST HOUR: $0.50 per hour
MAXIMUM DAILY FEE: $8.00
CANFIELD PARKING LOT
MONTHLY PARKING RATES:
5-DAY ACCESS/SINGLE SPACE: $70 per month
5-DAY ACCESS/TANDEM SPACE: $130 per month